Blog
Save time & never get FACEBOOK ADS rejected again USING CANVA
In the fast-paced world of digital marketing, creating scroll-stopping content is only half the battle. The other half? Ensuring your ad passes the stringent Meta guidelines. Enter Meta Check in Canva—your secret weapon for seamless social media advertising. ...
Stop Trying to Optimise your Day, and instead Do Less
I wanted to share with you a common trap I find busy gym owners falling into, where on Instagram or YouTube, we get caught up in looking for new ways to optimize our routine. So we'll see a Tim Ferriss wake up at 3 a.m. and meditate, and then go for a cold plunge, and...
5 Ways to Help Gym Clients Who Postpone Training Sessions
It’s a personal trainer’s dream to have clients show up on time and on all days that they have personal training sessions booked in. That would be the perfect scenario! However, reality is, clients postpone and cancel their PT sessions when they get busy, injured,...
Attracting & Retaining Gen Z Talent in your GYM
As Gen Z joins the fitness industry workforce, their distinctive approach to work-life balance and wellness is influencing workplace dynamics. According to Qureos, an employment recruitment platform, Gen Z represents 30% of the global population and is projected to...
Why are my Facebook leads so SH%T?
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month isn't...
Why do you think most gyms constantly feel like retention is pushing a heavy rock up a large hill?
Retention is a major challenge in the fitness industry, often feeling like pushing a heavy rock up a large hill. This analogy resonates deeply with many gym owners, as the task can indeed seem constant and overwhelming. Even when gym owners do an excellent job,...
The 8 Most Effective Examples of AI-Generated Content for Gyms
With the continuous advancements in artificial intelligence, content creation has become significantly less daunting. As AI increasingly automates the manual aspects of content production, it’s crucial for marketers to grasp the various types of AI-generated content...
Why do you think Gym Owners work so many hours?
This week, inside the Gym Owners Network, we had a great question: why do gym owners work so many hours? The Journey to Gym Ownership From my experience meeting hundreds of gym owners across Australia and New Zealand, it's clear that we don't just wake...
2025 GYM INSTAGRAM IDEAS THAT WILL BOOST ENGAGEMENT
If you are struggling for fresh ideas or different ways to share content on Instagram that will help build your followers and increase the credibility of your fitness studio, then you will love this week’s gym hub blog – jam-packed with awesome strategies to get you...
TALKING ABOUT DOING THE THING is not doing the thing
One of my passions is studying successful fitness business owners. This week, I had an insightful question from someone in the Gym Owners Network. They're putting in long hours, yet their membership numbers, profitability, and overall results aren't reflecting their...
30 of the Best Business Movies Gym Owners Should Be Watching in 2025
In the movies I’ve picked you will easily learn how Wall Street works, know more about the most popular business founders and investors, and be surprised that even criminals are amazing at running their own business. 1) Fyre Festival Movie: Fyre Festival What...
Why I don’t recommend ‘free challenge’ as an offer in Facebook Ads
Today I want to share with you why I DONT recommend a 'Free Challenge' as an offer for Facebook Ads – and the BIG downside to this strategy. https://youtu.be/rHXCQ5HB9PE Alex Hormozi got famous in the US advertising free challenges 4 years ago before covid, so...
