Blog
Gym Video Marketing Guide: Choosing the Right Camera for Your Fitness Content
Let me clear something up straight away. You don’t have a content problem. You have a consistency problem. Every established gym owner I work with through our gym business mentoring and fitness business mentoring programs knows video matters. Yet most still: Overthink...
The 5 Things I See Holding Gym Owners Back (And How to Fix Them)
If you’ve been running your gym for more than a year, you already know this truth: Growth doesn’t stall because you’re bad at coaching. It stalls because your systems don’t scale. After working with hundreds of established gym owners through our gym business mentoring...
The 7 Types of Content Your FITNESS Audience Will Love
As a gym owner mentor and a gym owner myself, I know how essential it is to understand the types of content that resonate with your audience. Recently, I delved into HubSpot’s latest Consumers Trends Report, which highlights the content that marketers are leveraging...
20 High-Converting Gym Email Subject Lines To Generate More Leads
Why Email Marketing Still Matters for Fitness Businesses In today's digital landscape, email remains one of the most powerful tools in your marketing arsenal. With an average ROI of $42 for every $1 spent, email marketing continues to outperform most other digital...
14 Ways to Minimise the Tax Bill for Your Gym
Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You...
8 Ways To Turn Gym Milestones Into Member Magic
Celebrating milestones like birthdays, training achievements, and gym anniversaries isn't just about recognition—it's a strategic way to foster emotional connections that build loyalty and retention. Research shows that emotionally engaged customers are more likely to...
INSTAGRAM REELS FOR GYMS- make your ads perform
As a gym owner, you're constantly looking for innovative ways to attract new members and showcase your fitness community. In 2024, Instagram Reels has emerged as a game-changing platform for fitness marketing, offering an incredible opportunity to connect with...
Save time & never get FACEBOOK ADS rejected again USING CANVA
In the fast-paced world of digital marketing, creating scroll-stopping content is only half the battle. The other half? Ensuring your ad passes the stringent Meta guidelines. Enter Meta Check in Canva—your secret weapon for seamless social media advertising. ...
Stop Trying to Optimise your Day, and instead Do Less
I wanted to share with you a common trap I find busy gym owners falling into, where on Instagram or YouTube, we get caught up in looking for new ways to optimize our routine. So we'll see a Tim Ferriss wake up at 3 a.m. and meditate, and then go for a cold plunge, and...
5 Ways to Help Gym Clients Who Postpone Training Sessions
It’s a personal trainer’s dream to have clients show up on time and on all days that they have personal training sessions booked in. That would be the perfect scenario! However, reality is, clients postpone and cancel their PT sessions when they get busy, injured,...
Attracting & Retaining Gen Z Talent in your GYM
As Gen Z joins the fitness industry workforce, their distinctive approach to work-life balance and wellness is influencing workplace dynamics. According to Qureos, an employment recruitment platform, Gen Z represents 30% of the global population and is projected to...
Why are my Facebook leads so SH%T?
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month isn't...
