9 Low-Cost Gym Marketing Strategies That Actually Work (If You Have the Right Systems)
Let me say this upfront. If your gym has been open for more than 12 months — and you already have members, staff, and revenue — the issue isn’t that you’re not spending enough on marketing. It’s that your marketing isn’t connected to systems that compound. Through my...
Gym Video Marketing Guide: Choosing the Right Camera for Your Fitness Content
Let me clear something up straight away. You don’t have a content problem. You have a consistency problem. Every established gym owner I work with through our gym business mentoring and fitness business mentoring programs knows video matters. Yet most still: Overthink...
Stop Trying to Optimise your Day, and instead Do Less
I wanted to share with you a common trap I find busy gym owners falling into, where on Instagram or YouTube, we get caught up in looking for new ways to optimize our routine. So we’ll see a Tim Ferriss wake up at 3 a.m. and meditate, and then go for a cold...
Why are my Facebook leads so SH%T?
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month...
