I wanted to share with you a common trap I find busy gym owners falling into, where on Instagram or YouTube, we get caught up in looking for new ways to optimize our routine. So we’ll see a Tim Ferriss wake up at 3 a.m. and meditate, and then go for a cold...
It’s a personal trainer’s dream to have clients show up on time and on all days that they have personal training sessions booked in. That would be the perfect scenario! However, reality is, clients postpone and cancel their PT sessions when they get busy, injured,...
As Gen Z joins the fitness industry workforce, their distinctive approach to work-life balance and wellness is influencing workplace dynamics. According to Qureos, an employment recruitment platform, Gen Z represents 30% of the global population and is projected to...
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month...
As a gym owner mentor and a gym owner myself, it’s essential to understand the types of content that resonate with your audience. Recently, I delved into HubSpot’s latest Consumers Trends Report, which highlights the content that marketers are leveraging in 2024...