Blog
Drive your gym team forward
Fact: Finding, hiring and retaining good gym staff can be budget intensive and time consuming. However, it is one of the most important aspects of running a successful gym. To any fitness business, staff members are much more than just employees. Your coaches or...
Staff Retention 101
Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR...
What is the right amount to pay staff WHEN THEY KEEP ASKING FOR PAY RISE?
Effective Strategies for Staff Compensation in Your Gym This week in the Gym Owners Network, we had a great question from Bradley Perrett about staffing and compensation. Specifically, he asked, "What's the right amount to pay staff?" He mentioned that despite giving...
7 Easy Ways to Retain Your BEST Staff – For Longer
What a travesty of justice it would be for a gym owner such as yourself if you’ve been investing so much time and effort into your surrounding trainers, but to no avail. Your pupils have chosen a different path, one that does not include you. All the hard work you’ve...
10 Social Media Blunders THAT GYMS MAKE
When planning posts for your gym’s social media, what are the BIGGEST errors to avoid? Launching a successful social media marketing campaign for your fitness studio requires practise and planning. While numerous minor errors can crop up, let's focus on 10 prevalent...
Why do you still do that task?
Today, I want to share some thoughts on why we choose to do certain tasks that keep our calendars busy each week. The View from Collaroy Plateau I live in Collaroy, and at the top of Collaroy Plateau, there’s a beautiful view that looks north up the coast...
Compelling Call-to-Action Examples That get More CLICKS
Let's talk about those times you've clicked 'Sign Up' without even thinking. Remember the first time you found Canva, Slack or Xero? Maybe you've even dabbled in Dropbox. What's the driving force behind these clicks? It’s the snazzy call-to-actions (CTAs) the best...
How the Best Brands Rock Instagram THREADS and are Winning Followers Like Crazy
So, Threads of Instagram burst onto the scene in July and now they've got a whopping 120 million users on board. And guess who's crushing it? The Big Brands, that's who! They're all up on this platform, making connections and getting their brand vibes out there. And...
What is the best marketing tip you can offer a gym owner?
Today I wanted to take the opportunity to answer a few questions that have come through in our private Facebook group. If you haven't joined us already we have a free private Facebook group for gym owners which is called the Gym Owners Network. There are 1500 people...
How to Respond to Negative Reviews of Your Gym on Social Media
If you are an owner of a fitness business, getting a negative review on Facebook or Google instantly makes you panic and leaves a pit in your stomach. When talking about negative reviews, its important to know the different types of reviewers and the kinds of...
5 Common Mistakes GYM OWNERS Make in Leadership
Being a fitness studio owner is not only about guiding members through workouts and giving nutrition advice. It also involves leadership staff, developing skills, and providing ongoing professional development. However, just like any leadership position, gym owners...
My Bullet-Proof 5-Step Recruitment Process for Gym Owners
I don't know about you….but there was a point early-on in running my fitness studio, when I got tired of doing everything myself. I was working crazy hours each week including weekends and I was reluctant to take holidays because I feared losing members, losing income...