Blog
8 Ways To Turn Gym Milestones Into Member Magic
Celebrating milestones like birthdays, training achievements, and gym anniversaries isn't just about recognition—it's a strategic way to foster emotional connections that build loyalty and retention. Research shows that emotionally engaged customers are more likely to...
INSTAGRAM REELS FOR GYMS- make your ads perform
As a gym owner, you're constantly looking for innovative ways to attract new members and showcase your fitness community. In 2024, Instagram Reels has emerged as a game-changing platform for fitness marketing, offering an incredible opportunity to connect with...
Save time & never get FACEBOOK ADS rejected again USING CANVA
In the fast-paced world of digital marketing, creating scroll-stopping content is only half the battle. The other half? Ensuring your ad passes the stringent Meta guidelines. Enter Meta Check in Canva—your secret weapon for seamless social media advertising. ...
5 Ways to Help Gym Clients Who Postpone Training Sessions
It’s a personal trainer’s dream to have clients show up on time and on all days that they have personal training sessions booked in. That would be the perfect scenario! However, reality is, clients postpone and cancel their PT sessions when they get busy, injured,...
Attracting & Retaining Gen Z Talent in your GYM
As Gen Z joins the fitness industry workforce, their distinctive approach to work-life balance and wellness is influencing workplace dynamics. According to Qureos, an employment recruitment platform, Gen Z represents 30% of the global population and is projected to...
Why are my Facebook leads so SH%T?
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month isn't...
![[NEW DATA] The 7 Types of Content Your Target Audience Will Love](https://gymhub.com.au/wp-content/uploads/2024/06/new-data-The-7-types-of-Content-Your-Target-Audience-Love-400x250.jpg)
[NEW DATA] The 7 Types of Content Your Target Audience Will Love
As a gym owner mentor and a gym owner myself, it's essential to understand the types of content that resonate with your audience. Recently, I delved into HubSpot’s latest Consumers Trends Report, which highlights the content that marketers are leveraging in 2024 to...
Why do you think most gyms constantly feel like retention is pushing a heavy rock up a large hill?
Retention is a major challenge in the fitness industry, often feeling like pushing a heavy rock up a large hill. This analogy resonates deeply with many gym owners, as the task can indeed seem constant and overwhelming. Even when gym owners do an excellent job,...
The 8 Most Effective Examples of AI-Generated Content for Gyms
With the continuous advancements in artificial intelligence, content creation has become significantly less daunting. As AI increasingly automates the manual aspects of content production, it’s crucial for marketers to grasp the various types of AI-generated content...
Why do you think Gym Owners work so many hours?
This week, inside the Gym Owners Network, we had a great question: why do gym owners work so many hours? The Journey to Gym Ownership From my experience meeting hundreds of gym owners across Australia and New Zealand, it's clear that we don't just wake...
2025 GYM INSTAGRAM IDEAS THAT WILL BOOST ENGAGEMENT
If you are struggling for fresh ideas or different ways to share content on Instagram that will help build your followers and increase the credibility of your fitness studio, then you will love this week’s gym hub blog – jam-packed with awesome strategies to get you...
TALKING ABOUT DOING THE THING is not doing the thing
One of my passions is studying successful fitness business owners. This week, I had an insightful question from someone in the Gym Owners Network. They're putting in long hours, yet their membership numbers, profitability, and overall results aren't reflecting their...
30 of the Best Business Movies Gym Owners Should Be Watching in 2025
In the movies I’ve picked you will easily learn how Wall Street works, know more about the most popular business founders and investors, and be surprised that even criminals are amazing at running their own business. 1) Fyre Festival Movie: Fyre Festival What...
Why I don’t recommend ‘free challenge’ as an offer in Facebook Ads
Today I want to share with you why I DONT recommend a 'Free Challenge' as an offer for Facebook Ads – and the BIG downside to this strategy. https://youtu.be/rHXCQ5HB9PE Alex Hormozi got famous in the US advertising free challenges 4 years ago before covid, so...
The 2024 Top Ten Trends Impacting the business of wellness
The Global Wellness Summit report shows the latest trends in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, and sustainability that have meaningful impacts on the fitness industry. 1.The health of the world's...
Why don’t you like 30-day trials that a lot of gyms use?
I had a question from Sarah in the free Facebook group this week asking why I was criticizing those 30-day pay trials that a lot of gyms use. There's a couple of reasons here. I think the 30-day pay trial suits the agency, but I don't think it actually suits a gym...
What is the best time to post on Instagram in 2025?
If you're just starting your social media journey, the instinct might be to fire off posts at a rapid pace and observe the outcomes. But imagine adding a bit of scientific rationale to the mix. Picture yourself testing out various posting times throughout the day and...
What type of financial or cash flow mistakes do you see gym owners often make?
Introduction Running a gym can be a rewarding venture, but it comes with its own set of financial challenges. A recent question from the Gym Owners Network asked about common financial and cash flow mistakes gym owners make and what best practices they should follow....
4 Pro Tips to make your next Gym Referral Program Explode
I get it—keeping your gym buzzing ‘all year round’ is crucial. Without a steady stream of new faces, your fitness studio could be in for a rough time this year, making it harder to keep good staff, fix equipment, put on parties for member retention and smashing your...
Why don’t we get many sales from SOCIAL MEDIA?
Transform Your Gym's Social Media Strategy: Make It About Your Members Hey everyone, Steve from Gym Hub here! I recently received a great question in the Gym Owners Network: "I'm posting daily, but why am I rarely getting new members from social media?" This is an...
Maximising AI Tools Such as ChatGPT for Gym Owners
The Use of AI Tools in the Hands of Gym Owners In today's rapidly evolving landscape, the utilisation of artificial intelligence (AI) has become increasingly indispensable, even in the realm of fitness. Gym owners can harness the power of AI to streamline their...
How do you stay calm and composed around stressful situations in your fitness facility?
A great question this week I git asked this week -- Hey Steve, you seem relatively calm and composed. How do you stay like that around stressful situations running a fitness facility with staffing issues or member complaints? So I wanted to write down a couple of...
7 Effective Strategies to Boost Your Gym’s Profitability
Running a successful gym requires more than just providing state-of-the-art equipment and excellent training programs. To thrive in a competitive fitness industry, gym owners must implement effective strategies to increase revenue and maximize profitability. In this...
Creating the Perfect Recruitment System for Your Gym
Recruiting the right team is crucial for the success of any business, and gyms are no exception. Finding qualified and passionate individuals who can engage, motivate, and guide your gym members is essential for creating a positive and thriving fitness environment. In...
Will AI become the next space junkyard?
Today, I want to delve into an intriguing question: will AI become the next space junkyard? And more importantly, will it turn into a time trap for gym owners in 2024? If you're anything like me, you've been bombarded with countless updates on Instagram and...
How to Boost Gym Profits by Enhancing the Client Experience
When I entered the fitness industry 23 years ago, the term 'member retention' was primarily associated with the last-ditch efforts of gym sales teams to salvage unhappy members who had requested membership cancellations. However, the landscape has evolved...
What is the right amount to pay staff WHEN THEY KEEP ASKING FOR PAY RISE?
Effective Strategies for Staff Compensation in Your Gym This week in the Gym Owners Network, we had a great question from Bradley Perrett about staffing and compensation. Specifically, he asked, "What's the right amount to pay staff?" He mentioned that despite giving...
7 Easy Ways to Retain Your BEST Staff – For Longer
What a travesty of justice it would be for a gym owner such as yourself if you’ve been investing so much time and effort into your surrounding trainers, but to no avail. Your pupils have chosen a different path, one that does not include you. All the hard work you’ve...
10 Social Media Blunders THAT GYMS MAKE
When planning posts for your gym’s social media, what are the BIGGEST errors to avoid? Launching a successful social media marketing campaign for your fitness studio requires practise and planning. While numerous minor errors can crop up, let's focus on 10 prevalent...
Why do you still do that task?
Today, I want to share some thoughts on why we choose to do certain tasks that keep our calendars busy each week. The View from Collaroy Plateau I live in Collaroy, and at the top of Collaroy Plateau, there’s a beautiful view that looks north up the coast...
Compelling Call-to-Action Examples That get More CLICKS
Let's talk about those times you've clicked 'Sign Up' without even thinking. Remember the first time you found Canva, Slack or Xero? Maybe you've even dabbled in Dropbox. What's the driving force behind these clicks? It’s the snazzy call-to-actions (CTAs) the best...
How the Best Brands Rock Instagram THREADS and are Winning Followers Like Crazy
So, Threads of Instagram burst onto the scene in July and now they've got a whopping 120 million users on board. And guess who's crushing it? The Big Brands, that's who! They're all up on this platform, making connections and getting their brand vibes out there. And...
What is the best marketing tip you can offer a gym owner?
Today I wanted to take the opportunity to answer a few questions that have come through in our private Facebook group. If you haven't joined us already we have a free private Facebook group for gym owners which is called the Gym Owners Network. There are 1500 people...
How to Respond to Negative Reviews of Your Gym on Social Media
If you are an owner of a fitness business, getting a negative review on Facebook or Google instantly makes you panic and leaves a pit in your stomach. When talking about negative reviews, its important to know the different types of reviewers and the kinds of...
The Top 5 Benefits of Improving Your GYMS Staff Retention
1. Reduced turnover hassle: ● Hiring Costs The uniforms, the training pack’s and the hours spent hiring, you likely already know that improving your gym’s staff retention is going to save you at least $275- $695 per advertisement on Seek! Sometimes you might have the...
Do you need to achieve mastery in all areas of your gym business?
Hi there, I'm Steve Grant, I'm the admin for the Gym Owners Network, and I'm a gym owner like you, my gym's based in Sydney. Today I wanted to record a short video response to a question inside of the group, which is, Do I need to achieve mastery in all areas of my...
6 Easier Ways to Increase Memberships for Your Fitness Studio
Running a successful fitness studio requires a consistent influx of new members. While it may seem challenging to attract and retain members, there are several effective strategies you can implement to boost membership numbers. In this blog post, we will explore six...
6 Ways to Improve Your Landing Page Conversions
A landing page is a one-page website to help convert prospects for a specific marketing campaign at your gym. This is where you direct them when they click on your email, SMS or google ads words. Instead of directing them to your website with lots of distracting...
What makes the best gym owners THE BEST?
What is one 'less commonly spoken about' attribute that makes the best gym owners THE BEST? How you guys, see from Gym Hub we had a great question during the week just saying Steve, outside of marketing and the usual sort of questions, what is one less commonly...
7 Marketing Ideas for Gyms That Really Work
Every gym owner has the opportunity to have a rewarding and lucrative fitness business. But this can only be achieved if your target audience ‘know, like and trust you’ enough to pop-in at some stage. Whether you have been around for a while, or are new to the...
Here’s the Skinny on Self-Care
As gym owners, we sometimes fail to prioritise self-care. Self-care is not being selfish and is very crucial if you are looking after yourself and others. Self-care produces positive feelings, boosts your self-confidence and motivation, and gives you more energy to...
When is the perfect time to start Pre-Sales for a new gym?
It might seem logical to start pre-sales as early as you can. However, the long wait will create anxiety and may develop a negative impression on your members. There is a limit to how far in advance you can begin your pre-sales activities simply because you are...
9 Essentials You Will Need to Set Up Your Gym
You are finally here – Congratulations! It is time to launch your new gym. As getting a gym up and running can be very challenging, especially if it’s your first time, I wanted to share a checklist of essentials, to help get you started. The bulk of the...
Do you need to pay $1K a month for a fitness CRM or is there another option?
Hey guys, Steve Grant on the admin for the Gym Owners Network, and one of our goals is to try and provide more value, more resources, more free training inside of our group that's actually better quality and our competitors would charge you for in their sort of...
I Read 8 of the Best Business Books of all time – so you don’t have to – Here’s all you need to know!
There are so many business books out there, with so many titles to choose from, how do you know which ones are actually worth reading? There are 8 business books that have stood the test of time and I read all eight of them. They were all New York Times best...
How to Cross Post on Social Media Without Looking Spammy
Cross posting is when you share similar content on different social media platforms like Facebook Instagram, YouTube and Linked in. While It sounds easy, if you do it wrong, it can make your company look bad, so it’s important to understand how cross posting works...
The Top 7 Tips for Promoting Your Gym on TikTok
TikTok used to just be a fun app for tweens – or maybe you still feel this way? This is not the case anymore because everybody is on TikTok now. Personal trainers and other people in the fitness industry are on TIkTok and they use it to promote their business and...
Why do gyms GO BROKE?
I love this question, why a gym's going broke because there's too much focus when it comes to the fit out and is it a great facility and do I have the right equipment and there's not enough focus on the actual quality of the service and the connection with the people...
The Morning Formula
Mindset is everything. Growth can be achieved by simply changing your perspective on things. The Morning formula is a very effective training that has helped thousands of fitness business owners double their profit, achieve their goals, and generally just become a...
How Can I Compete with BIG Fitness Apps Like Sweat, Peloton and Noom?
There are some massive companies in the Fitness Industry with the slickest apps, film studios and sports models money can buy. So you may wonder how you can possibly compete with these big players. But I’ve got good news for you …You don't need to! They are not your...
Workout Ideas for Training Your Clients Outside
With the pandemic moving some gym workouts to the outdoors, it’s important to upskill your knowledge in body weight training to ensure that your clients get great results. Outdoor workouts offer a great change in scenery and for many who long hours indoors is a chance...
How to prioritise TASKS and get more Important SH*$ done!
The urgent vs important matrix was created by President Eisenhower as a system that will help you prioritise tasks. As a gym owner it is critical that you reserve your energy for the more pressing stuff. You have to be strategic with the other things on your list so...
Seven Critical Mistakes You are Making with your GYM Emails
Are you wondering why you are not getting the results you expect from your email campaigns despite the careful planning that you put into your content? Here are some common blunders that will hurt your email open rate. Mistake 1 – Sending emails only when you want...
5 Tips to Reduce Last Minute Cancellations for Your Gym
Whether you run a personal training studio or a 24-hour gym, you have for sure dealt with cancellations and no shows. This is an issue because it is lost revenue, can cause problems with cash flow, and is certainly an inconvenience for both you and your other paying...
Facebook Wi-Fi and Why You Need It
Facebook wi-fi is another one of Facebook’s brilliant ways to help businesses get in front of their target audience. BY simply logging into your gym’s internet network, Facebook wi-fi allows you to leverage on your client’s credentials as they check-in to your...
How to Succeed with SMS Marketing
Mobile phone marketing is powerful tool to promote your fitness studio and grow your fitness community. The Benefits With sms central and other bulk email marketing software It costs only 8-10 cents per message, has a 100% open rate, takes less then 20minutes to set...
8 Fresh Fun Marketing Ideas for Gym Growth
Reaching your target audience has never been easier with everyone now on their smartphones most of the day which means you and I have more opportunities to get in front of our perfect prospects. While spending time on marketing CAN BE very effective to drive new...
The Ultimate INSTAGRAM GUIDE to promoting your gym, without having to get half naked!
Does scrolling through images of InstaTrainers showing gleaming muscles and lots of skin make you want to contact that person and work with them OR is it simply people watching and eye candy? How many of these posts prompted you to join a gym or credit card out? The...
How to make an extra $10k a month using Social Media
After working with more than 200 fitness studios across Australia and New Zealand, I have narrowed down what works BEST on Social Media to 6 ‘easy to follow’ steps. You will love this! Step One: Know your customer lifetime value (LTV) Knowing how much value a gym...
Your Schedule Affects Your Mental Health
Your Schedule Affects Your Mental Health If you’re like most adults, you're feeling overworked and pressed for time. In addition to working long hours, you likely shuttle children back and forth to events, cook dinner, clean, do yard work, and handle other...
3 Different Types of Emails for GYMS!
The 3 different types of emails for GYMS! 1. Marketing 2. Transactional 3. Operational Each of these email types serves a different purpose when it comes to the customer journey and failure to understand this could lead to you sending the wrong type of email at the...
Why Have a Business Coach
The moment your eyelids slowly open and you wake up to the realization that today is a brand new day; you are met with an instant craving to have your eyes sealed-shut, returning to their initial state. Gym owners, much like yourself, pay a hefty price for having a...
9 REASONS WHY YOUR GYM FACEBOOK ADS GET DISAPPROVED
Have your attempts to make a Facebook campaign ever been disapproved? As a gym owner, you might be facing a high disapproval rate when you advertise on Facebook for the following reasons: 1) False Body Image: You could be using a text and an image that could be...
7 Ways to Fight Zoom Fatigue and Retain More Gym Members!
Zoom workouts and video meetings have become the new norm this year. In April of 2020, Zoom announced it had over 300 million daily meeting participants. But as popular as the Zoom option is for meetings, it’s created another issue — a phenomenon known as “Zoom...
10 Beginner Secrets for GYMS Using Google Search Ads
Google Display Ads are like background noise. They are so common, that we barely even notice them anymore. But you’ll find that the ads that appear at the top and the bottom of a Search Engine Results Page (SERP) otherwise known as search ads can be really effective...
How To Sell Gym Memberships Over The Phone
Have you ever felt like avoiding a sales call? If you don’t yet have a sales process in place, this blog post will assist you in getting consistent sales results every month for your gym. Gym membership and personal trainer sales will soar with a few of my easy to...
110 Blog Headlines for Gyms
Blog articles are a great way to build credibility and for driving loads of traffic to your website. Download the PDF below for a list of blog headlines you can use for your gym: BLOG HEADLINES FOR GYMS TITLE TEMPLATES
15 Ways to become the Number ONE Personal Training Studio on GOOGLE
Google might seem intimidating, but it’s really just a big library that anybody can look at whenever they feel like researching a topic. And, if you are a personal training studio that wants to be on top of everyone's reading list, you need to place your business high...
How to ask for further rent reductions for your gym, as we exit COVID-19!
As a commercial tenant, you would be well within your rights to ask for extended period of rent reduction, if you continue to suffer from reduced working hours or capacity due to restrictions. Likewise, your landlord could equally refuse your request if they deem it...
8 Tips to Maximise Cash and Survive Covid-19
1. Delay capital expenditure Given the precariousness of the COVID-19 situation, gym owners should carefully consider any investment they make in capital equipment until the current circumstances improve. Although, understandably, some business owners see this as an...
4 Ways To Get More Gym Leads To Your Gym Business
There are several types of leads to consider before setting up a lead generation campaign. Gym owners have to understand their clients and the reasons why they choose to buy before setting up the campaign. We can categorize gym leads into three different categories:...
14 Ways to Minimise the Tax Bill for Your Gym
Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You...
Stop Trying to Optimise your Day, and instead Do Less
I wanted to share with you a common trap I find busy gym owners falling into, where on Instagram or YouTube, we get caught up in looking for new ways to optimize our routine. So we'll see a Tim Ferriss wake up at 3 a.m. and meditate, and then go for a cold plunge, and...
