Blog

Don’t Quit Just Yet…Facebook Marketing Still Works!

Many fitness businesses are rethinking their marketing strategies after news broke out that Facebook will be favouring user’s friends over businesses with its NEW algorithm.  But don’t throw the baby out with the bath water, instead get to know the recent Facebook change and make them work. Despite facebook becoming ‘the most’ competitive platform available to market your fitness studio ...
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The 5-Step Recruitment Process

I don't know about you….but there was a point early-on in running my fitness studio, when I got tired of doing everything myself. I was working crazy hours each week including weekends and I was reluctant to take holidays because I feared losing members, losing income and I feared un-doing all my hard work so far… so I just didn't ...
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Increase Your Sales

In small businesses, there are very few things that GETTING MORE SALES can’t fix. But the challenge lies in making sure that every sale maximises your return AND will keep your buyers coming. There is so much competition out there, so your SALES PROCESS becomes critical to setting yourself apart from the crowd and making good profit. FOUR IMPORTANT SALES ...
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Creating a BIG group training Business

Studios and trainers I connect with around the globe are constantly looking for ways to increase profit in their clubs through 1on1, Semi Private or Group Training revenue, but why do some group training business pump, while others struggle? Here are 6 key elements to creating a hugely successful Group Training experience: -Understand the client’s goals and motivation – to ...
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The 2 Mistakes Fitness Pros Make in Leadership Roles

In the quest for profit and success in the fitness business, do you ever think about your image—the way you project yourself to your team or to your members?  As the owner, it’s easy to  overlook that you are your brand.  YOU represent the gym and its culture. Many gym owners fall into the trap of following strategies that work ...
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The Ultimate Fitness Business Referral

Imagine for a minute you are about to take a jog with a good friend when before you start, you wince as you get up from a stretch with a sore back, then your friend tells you, “You should see MY physiotherapist….She is amazing with backs and helped fix me” Let’s face it - The ULTIMATE business referral is when ...
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Staff Retention 101

Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR BUSINESS BIGGER. Lets face it..until you get it ...
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Do you have your Ideal Clients in your Gym?

I remember when I first started….I was just grateful that anyone walked through my gym doors. However, it’s very important to reach a point in your business when you get clearer on what type of members you actually want. Ideal clients are more fun to work with, they stay longer, they spend more, and they refer more people - so ...
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Dress like a Winning Team

Your Website, your Reception area and your staff Uniforms are 3 of the first ways a new enquiry will visually experience your brand. So, if we want to be viewed as clean, professional and organised to a prospect looking for the first time, then it’s crucial that your team all look the part. In this blog article, I share 3 ...
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The Ultimate Guide to Conducting a Year-End Business Review

It’s rare in business that we take time out to think about the bigger picture. We’re often so busy just keeping the business going (delivering for our members, managing trainers, keeping on top of direct debits, maintaining relationships with local businesses etc.) that the idea of taking time out for anything other than these core business activities can seem like ...
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