Blog
Maximising AI Tools Such as ChatGPT for Gym Owners
The Use of AI Tools in the Hands of Gym Owners In today's rapidly evolving landscape, the utilisation of artificial intelligence (AI) has become increasingly indispensable, even in the realm of fitness. Gym owners can harness the power of AI to streamline their...
How do you stay calm and composed around stressful situations in your fitness facility?
A great question this week I git asked this week -- Hey Steve, you seem relatively calm and composed. How do you stay like that around stressful situations running a fitness facility with staffing issues or member complaints? So I wanted to write down a couple of...
7 Effective Strategies to Boost Your Gym’s Profitability
Running a successful gym requires more than just providing state-of-the-art equipment and excellent training programs. To thrive in a competitive fitness industry, gym owners must implement effective strategies to increase revenue and maximize profitability. In this...
Creating the Perfect Recruitment System for Your Gym
Recruiting the right team is crucial for the success of any business, and gyms are no exception. Finding qualified and passionate individuals who can engage, motivate, and guide your gym members is essential for creating a positive and thriving fitness environment. In...
How to Boost Gym Profits by Enhancing the Client Experience
When I entered the fitness industry 23 years ago, the term 'member retention' was primarily associated with the last-ditch efforts of gym sales teams to salvage unhappy members who had requested membership cancellations. However, the landscape has evolved...
7 Easy Ways to Retain Your BEST Staff – For Longer
What a travesty of justice it would be for a gym owner such as yourself if you’ve been investing so much time and effort into your surrounding trainers, but to no avail. Your pupils have chosen a different path, one that does not include you. All the hard work you’ve...
What makes the best gym owners THE BEST?
What is one 'less commonly spoken about' attribute that makes the best gym owners THE BEST? How you guys, see from Gym Hub we had a great question during the week just saying Steve, outside of marketing and the usual sort of questions, what is one less commonly...
10 Social Media Blunders THAT GYMS MAKE
When planning posts for your gym’s social media, what are the BIGGEST errors to avoid? Launching a successful social media marketing campaign for your fitness studio requires practise and planning. While numerous minor errors can crop up, let's focus on 10 prevalent...
Compelling Call-to-Action Examples That get More CLICKS
Let's talk about those times you've clicked 'Sign Up' without even thinking. Remember the first time you found Canva, Slack or Xero? Maybe you've even dabbled in Dropbox. What's the driving force behind these clicks? It’s the snazzy call-to-actions (CTAs) the best...
How the Best Brands Rock Instagram THREADS and are Winning Followers Like Crazy
So, Threads of Instagram burst onto the scene in July and now they've got a whopping 120 million users on board. And guess who's crushing it? The Big Brands, that's who! They're all up on this platform, making connections and getting their brand vibes out there. And...
What is the best marketing tip you can offer a gym owner?
Today I wanted to take the opportunity to answer a few questions that have come through in our private Facebook group. If you haven't joined us already we have a free private Facebook group for gym owners which is called the Gym Owners Network. There are 1500 people...
What is the best time to post on Instagram in 2023?
If you're just starting your social media journey, the instinct might be to fire off posts at a rapid pace and observe the outcomes. But imagine adding a bit of scientific rationale to the mix. Picture yourself testing out various posting times throughout the day and...
How to Respond to Negative Reviews of Your Gym on Social Media
If you are an owner of a fitness business, getting a negative review on Facebook or Google instantly makes you panic and leaves a pit in your stomach. When talking about negative reviews, its important to know the different types of reviewers and the kinds of...
The Top 5 Benefits of Improving Your GYMS Staff Retention
1. Reduced turnover hassle: ● Hiring Costs The uniforms, the training pack’s and the hours spent hiring, you likely already know that improving your gym’s staff retention is going to save you at least $275- $695 per advertisement on Seek! Sometimes you might have the...
6 Easier Ways to Increase Memberships for Your Fitness Studio
Running a successful fitness studio requires a consistent influx of new members. While it may seem challenging to attract and retain members, there are several effective strategies you can implement to boost membership numbers. In this blog post, we will explore six...
The 2023 Top Ten Trends Impacting the business of wellness
The 2022 Global Wellness Summit report shows the latest trends in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, and sustainability that have meaningful impacts on the fitness industry. 1.The health of the...
Do you need to achieve mastery in all areas of your gym business?
Hi there, I'm Steve Grant, I'm the admin for the Gym Owners Network, and I'm a gym owner like you, my gym's based in Sydney. Today I wanted to record a short video response to a question inside of the group, which is, Do I need to achieve mastery in all areas of my...
6 Ways to Improve Your Landing Page Conversions
A landing page is a one-page website to help convert prospects for a specific marketing campaign at your gym. This is where you direct them when they click on your email, SMS or google ads words. Instead of directing them to your website with lots of distracting...
7 Marketing Ideas for Gyms That Really Work
Every gym owner has the opportunity to have a rewarding and lucrative fitness business. But this can only be achieved if your target audience ‘know, like and trust you’ enough to pop-in at some stage. Whether you have been around for a while, or are new to the...
Here’s the Skinny on Self-Care
As gym owners, we sometimes fail to prioritise self-care. Self-care is not being selfish and is very crucial if you are looking after yourself and others. Self-care produces positive feelings, boosts your self-confidence and motivation, and gives you more energy to...
When is the perfect time to start Pre-Sales for a new gym?
It might seem logical to start pre-sales as early as you can. However, the long wait will create anxiety and may develop a negative impression on your members. There is a limit to how far in advance you can begin your pre-sales activities simply because you are...
9 Essentials You Will Need to Set Up Your Gym
You are finally here – Congratulations! It is time to launch your new gym. As getting a gym up and running can be very challenging, especially if it’s your first time, I wanted to share a checklist of essentials, to help get you started. The bulk of the...
Do you need to pay $1K a month for a fitness CRM or is there another option?
Hey guys, Steve Grant on the admin for the Gym Owners Network, and one of our goals is to try and provide more value, more resources, more free training inside of our group that's actually better quality and our competitors would charge you for in their sort of...
30 of the Best Business Movies Gym Owners Should Be Watching in 2022
In the movies I’ve picked you will easily learn how Wall Street works, know more about the most popular business founders and investors, and be surprised that even criminals are amazing at running their own business. 1) Fyre Festival Movie: Fyre Festival What...
I Read 8 of the Best Business Books of all time – so you don’t have to – Here’s all you need to know!
There are so many business books out there, with so many titles to choose from, how do you know which ones are actually worth reading? There are 8 business books that have stood the test of time and I read all eight of them. They were all New York Times best...
How to Cross Post on Social Media Without Looking Spammy
Cross posting is when you share similar content on different social media platforms like Facebook Instagram, YouTube and Linked in. While It sounds easy, if you do it wrong, it can make your company look bad, so it’s important to understand how cross posting works...
The Top 7 Tips for Promoting Your Gym on TikTok
TikTok used to just be a fun app for tweens – or maybe you still feel this way? This is not the case anymore because everybody is on TikTok now. Personal trainers and other people in the fitness industry are on TIkTok and they use it to promote their business and...
2023 GYM INSTAGRAM IDEAS THAT WILL BOOST ENGAGEMENT
If you are struggling for fresh ideas or different ways to share content on Instagram that will help build your followers and increase the credibility of your fitness studio, then you will love this week’s gym hub blog – jam-packed with awesome strategies to get you...
The Morning Formula
Mindset is everything. Growth can be achieved by simply changing your perspective on things. The Morning formula is a very effective training that has helped thousands of fitness business owners double their profit, achieve their goals, and generally just become a...
How Can I Compete with BIG Fitness Apps Like Sweat, Peloton and Noom?
There are some massive companies in the Fitness Industry with the slickest apps, film studios and sports models money can buy. So you may wonder how you can possibly compete with these big players. But I’ve got good news for you …You don't need to! They are not your...
Workout Ideas for Training Your Clients Outside
With the pandemic moving some gym workouts to the outdoors, it’s important to upskill your knowledge in body weight training to ensure that your clients get great results. Outdoor workouts offer a great change in scenery and for many who long hours indoors is a chance...
How to prioritise TASKS and get more Important SH*$ done!
The urgent vs important matrix was created by President Eisenhower as a system that will help you prioritise tasks. As a gym owner it is critical that you reserve your energy for the more pressing stuff. You have to be strategic with the other things on your list so...
Seven Critical Mistakes You are Making with your GYM Emails
Are you wondering why you are not getting the results you expect from your email campaigns despite the careful planning that you put into your content? Here are some common blunders that will hurt your email open rate. Mistake 1 – Sending emails only when you want...
5 Tips to Reduce Last Minute Cancellations for Your Gym
Whether you run a personal training studio or a 24-hour gym, you have for sure dealt with cancellations and no shows. This is an issue because it is lost revenue, can cause problems with cash flow, and is certainly an inconvenience for both you and your other paying...
Facebook Wi-Fi and Why You Need It
Facebook wi-fi is another one of Facebook’s brilliant ways to help businesses get in front of their target audience. BY simply logging into your gym’s internet network, Facebook wi-fi allows you to leverage on your client’s credentials as they check-in to your...
How to Succeed with SMS Marketing
Mobile phone marketing is powerful tool to promote your fitness studio and grow your fitness community. The Benefits With sms central and other bulk email marketing software It costs only 8-10 cents per message, has a 100% open rate, takes less then 20minutes to set...
8 Fresh Fun Marketing Ideas for Gym Growth
Reaching your target audience has never been easier with everyone now on their smartphones most of the day which means you and I have more opportunities to get in front of our perfect prospects. While spending time on marketing CAN BE very effective to drive new...
The Ultimate INSTAGRAM GUIDE to promoting your gym, without having to get half naked!
Does scrolling through images of InstaTrainers showing gleaming muscles and lots of skin make you want to contact that person and work with them OR is it simply people watching and eye candy? How many of these posts prompted you to join a gym or credit card out? The...
How to make an extra $10k a month using Social Media
After working with more than 200 fitness studios across Australia and New Zealand, I have narrowed down what works BEST on Social Media to 6 ‘easy to follow’ steps. You will love this! Step One: Know your customer lifetime value (LTV) Knowing how much value a gym...
Your Schedule Affects Your Mental Health
Your Schedule Affects Your Mental Health If you’re like most adults, you're feeling overworked and pressed for time. In addition to working long hours, you likely shuttle children back and forth to events, cook dinner, clean, do yard work, and handle other...
3 Different Types of Emails for GYMS!
The 3 different types of emails for GYMS! 1. Marketing 2. Transactional 3. Operational Each of these email types serves a different purpose when it comes to the customer journey and failure to understand this could lead to you sending the wrong type of email at the...
Why Have a Business Coach
The moment your eyelids slowly open and you wake up to the realization that today is a brand new day; you are met with an instant craving to have your eyes sealed-shut, returning to their initial state. Gym owners, much like yourself, pay a hefty price for having a...
9 REASONS WHY YOUR GYM FACEBOOK ADS GET DISAPPROVED
Have your attempts to make a Facebook campaign ever been disapproved? As a gym owner, you might be facing a high disapproval rate when you advertise on Facebook for the following reasons: 1) False Body Image: You could be using a text and an image that could be...
7 Ways to Fight Zoom Fatigue and Retain More Gym Members!
Zoom workouts and video meetings have become the new norm this year. In April of 2020, Zoom announced it had over 300 million daily meeting participants. But as popular as the Zoom option is for meetings, it’s created another issue — a phenomenon known as “Zoom...
10 Beginner Secrets for GYMS Using Google Search Ads
Google Display Ads are like background noise. They are so common, that we barely even notice them anymore. But you’ll find that the ads that appear at the top and the bottom of a Search Engine Results Page (SERP) otherwise known as search ads can be really effective...
How To Sell Gym Memberships Over The Phone
Have you ever felt like avoiding a sales call? If you don’t yet have a sales process in place, this blog post will assist you in getting consistent sales results every month for your gym. Gym membership and personal trainer sales will soar with a few of my easy to...
110 Blog Headlines for Gyms
Blog articles are a great way to build credibility and for driving loads of traffic to your website. Download the PDF below for a list of blog headlines you can use for your gym: BLOG HEADLINES FOR GYMS TITLE TEMPLATES
15 Ways to become the Number ONE Personal Training Studio on GOOGLE
Google might seem intimidating, but it’s really just a big library that anybody can look at whenever they feel like researching a topic. And, if you are a personal training studio that wants to be on top of everyone's reading list, you need to place your business high...
How to ask for further rent reductions for your gym, as we exit COVID-19!
As a commercial tenant, you would be well within your rights to ask for extended period of rent reduction, if you continue to suffer from reduced working hours or capacity due to restrictions. Likewise, your landlord could equally refuse your request if they deem it...
8 Tips to Maximise Cash and Survive Covid-19
1. Delay capital expenditure Given the precariousness of the COVID-19 situation, gym owners should carefully consider any investment they make in capital equipment until the current circumstances improve. Although, understandably, some business owners see this as an...
4 Ways To Get More Gym Leads To Your Gym Business
There are several types of leads to consider before setting up a lead generation campaign. Gym owners have to understand their clients and the reasons why they choose to buy before setting up the campaign. We can categorize gym leads into three different categories:...
Drive your gym team forward
Fact: Finding, hiring and retaining good gym staff can be budget intensive and time consuming. However, it is one of the most important aspects of running a successful gym. To any fitness business, staff members are much more than just employees. Your coaches or...
Staff Retention 101
Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR...