Creating Relevant Social Content for Your Gym

Social media has evolved over the years to become a giant element for most marketing plans. But if you continue to struggle to get a handle on your social media presence, don't go into a meltdown, it's not just you. Everyone, including big brands have a tough time sometimes getting this right. And that's because it can be a challenge to ...
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What are people looking for in a Fitness Studio

As a gym owner, you know how important it is to get new members each month. But what you may not know is what your potential members are  looking for  for when they come and visit your studio for the first time. But the stats do. Here are 8 statistics that tell you what people actually want in a fitness ...
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4 Ways to Guarantee a Second Visit from a Gym Prospect

One of the biggest challenges for gym owners is how to get leads to convert into full, paying members. As gym owners, your main goal is to figure out the best way to get new visitors back into your location again. Having worked with multiple fitness studios in the past few years, I've put together 4 proven strategies you can use, to ...
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How to Use Snapchat for Your Gym

Snapchat isn’t your typical social network, I'll give you that. Initially, it was about sending photos or videos to your friends that could only be played once, and only for a few seconds, and then they’d disappeared forever. Some people found this to be pointless and, if you are like me who wants to keep track of everything, then I bet ...
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Automation – Marketing in your sleep

Visualize this. You are running an awesome Facebook ad campaign with a great offer to get the attention of the people in your area and you’re getting tons of engagement! Your special offer is something that really resonates with your market and your leads are pouring in. This is a pretty great scenario, right? Hell, yeah! But the REAL question is: How ...
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How to Make Your Weight Loss Challenge Watertight

The members of your gyms are there for the same reasons. Fitness goals. People join your fitness business because they want to feel better and stronger, or to start living healthier lives.  To them, your studio or gym’s services translate to a unique and personal connection that allows them the opportunity to get what they need. So if a strong ...
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Hiring & Retention Strategies To Build Your Fitness A-Team

As fitness business owners, we all know that having a great team is the secret to keeping our gyms and studios running smoothly. But when it comes to putting that team together, it can be tricky to identify who has what it takes and who doesn’t. Here are some of my best tips for hiring and retaining great people to ...
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5 WAYS TO BOOST RETENTION RATES

The obvious goal for any fitness studio is to sign on new paying members. But you have to remember that it’s equally important to retain these members as loyal customers. Otherwise we waste all that time, money and effort and never see any real growth in the business. Remember: It costs 7 times less to retain an existing member, than ...
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5 Instagram Hacks for Your Fitness Studio

Instagram is where you will find majority of your current members, potential clients, as well as business partners.  People are attracted to Instagram accounts that encourage and inspire them to live a healthy lifestyle, so today I want to share 5 Instagram hacks to take your gym’s Instagram experience to the next level 1. Hashtag resources Studies show that posts ...
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5 Essentials ingredients to a Successful Fitness Website

Attracting good quality visitors who engage with your website boils down to 3 points: Planning, Presentation, and Content. There is no such thing as a perfect formula for your website but following the tips below will point your online strategy in the right direction. 1. Target Audience Identify your goal and target audience. Research and find other examples you like to help ...
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