Blog

The 2 Mistakes Fitness Pros Make in Leadership Roles

In the quest for profit and success in the fitness business, do you ever think about your image—the way you project yourself to your team or to your members?  As the owner, it’s easy to  overlook that you are your brand.  YOU represent the gym and its culture. Many gym owners fall into the trap of following strategies that work ...
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The Ultimate Fitness Business Referral

Imagine for a minute you are about to take a jog with a good friend when before you start, you wince as you get up from a stretch with a sore back, then your friend tells you, “You should see MY physiotherapist….She is amazing with backs and helped fix me” Let’s face it - The ULTIMATE business referral is when ...
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Staff Retention 101

Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR BUSINESS BIGGER. Lets face it..until you get it ...
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Do you have your Ideal Clients in your Gym?

I remember when I first started….I was just grateful that anyone walked through my gym doors. However, it’s very important to reach a point in your business when you get clearer on what type of members you actually want. Ideal clients are more fun to work with, they stay longer, they spend more, and they refer more people - so ...
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Dress like a Winning Team

Your Website, your Reception area and your staff Uniforms are 3 of the first ways a new enquiry will visually experience your brand. So, if we want to be viewed as clean, professional and organised to a prospect looking for the first time, then it’s crucial that your team all look the part. In this blog article, I share 3 ...
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The Ultimate Guide to Conducting a Year-End Business Review

It’s rare in business that we take time out to think about the bigger picture. We’re often so busy just keeping the business going (delivering for our members, managing trainers, keeping on top of direct debits, maintaining relationships with local businesses etc.) that the idea of taking time out for anything other than these core business activities can seem like ...
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The 10 best HACKS to Increase your Email Open Rate

Email marketing is still one of the best strategies to get your business in front of your target audience.  However, its getting more and more difficult to catch people’s attention and have them open it.  You may have the best content, but everything becomes pointless when your email gets thrown to spam or trash. Monitoring your open rate is a ...
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10 Surefire Ways to Get More Instagram Followers – PART 2

Here's the second installment on our 10 Surefire Ways to Get More Instagram Followers.  Plus we have thrown in a few more tips on mistakes that you could be making that are making it harder for you to get those Insta followers. Let's pick up where we left off: 8. Partnering up with influencers Find influencers in the fitness industry ...
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10 Surefire Ways to Get More Instagram Followers – PART 1

With about 500 million active users, Instagram is considered businesses brand building and marketing powerhouse not only because of its ability to engage users more with IG images compared to their Facebook counterparts. If you are looking to increase your brand awareness, build a relationship with your target audience, establish social proof, and get more leads and sales, then you ...
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How to use Instagram TV to Promote Your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. IN 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness studio owners, it’s important you keep up these changes and ...
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