Blog

The Ultimate Guide to Conducting a Year-End Business Review

It’s rare in business that we take time out to think about the bigger picture. We’re often so busy just keeping the business going (delivering for our members, managing trainers, keeping on top of direct debits, maintaining relationships with local businesses etc.) that the idea of taking time out for anything other than these core business activities can seem like ...
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The 10 best HACKS to Increase your Email Open Rate

Email marketing is still one of the best strategies to get your business in front of your target audience.  However, its getting more and more difficult to catch people’s attention and have them open it.  You may have the best content, but everything becomes pointless when your email gets thrown to spam or trash. Monitoring your open rate is a ...
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10 Surefire Ways to Get More Instagram Followers – PART 2

Here's the second installment on our 10 Surefire Ways to Get More Instagram Followers.  Plus we have thrown in a few more tips on mistakes that you could be making that are making it harder for you to get those Insta followers. Let's pick up where we left off: 8. Partnering up with influencers Find influencers in the fitness industry ...
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10 Surefire Ways to Get More Instagram Followers – PART 1

With about 500 million active users, Instagram is considered businesses brand building and marketing powerhouse not only because of its ability to engage users more with IG images compared to their Facebook counterparts. If you are looking to increase your brand awareness, build a relationship with your target audience, establish social proof, and get more leads and sales, then you ...
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How to use Instagram TV to Promote Your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. IN 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness studio owners, it’s important you keep up these changes and ...
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How to Develop Champion Staff

When it comes to running a studio, it's sometimes tough to tell if you’re your staff are living up to their full potential. Which is scary, considering our staff are usually the first points of contact with all customers and the face of your brand. So you've screened them, you've hired them, they're on the floor -- how do you ...
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Get Your Gym Staff Working Harder Than Ever

As fitness business owners, we hire staff expecting that they will be total professionals and that everyone works flawlessly together as a team. But things don't always go the way we want them to, do they? Sometimes we hire people thinking they are the best fit for our gyms, but end up with a dud instead. So what do you do ...
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7 Tips to Sell More Personal Training Sessions

Before reading on, take a look at these statements and see if you have said any of them “I hate selling. I'm not a sales person, I'm a personal trainer” ” I give good workouts and that should sell itself” ” If these people just knew what I can give them, then they’d definitely want to buy from me” “I ...
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3 Lead Generation Strategies Your Gym Should Use Now

Without leads, your business won’t grow, its as simple as that.  There are 3 lead generation strategies that are guaranteed to get your gym more clients in the door, and if any of these 3 are not part of your marketing strategy yet, well, its time to shake things up and pay attention. Have a proven offer Facebook and Instagram ...
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4 Useful Tools to Help Level-Up Your Content Marketing

When distributing your marketing content through social media platforms, blog posting, or via email, you may not know that there is a huge selection of tools that you can choose from that will help you produce better content and make work easier for you and give you more time to focus on growing your business. There are tons of free ...
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