Blog

14 Ways to Minimise the Tax Bill for Your Gym

Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You can also claim home office, internet, travel, training, handbags, ...
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5 Ways to Grow Your Instagram Followers Fast

The Instagram game has changed and its harder to get followers in this platform. Are you wondering how to get more Insta followers for your gym? Don’t worry, its not just you who is seeing less and less audience reach, everyone is. If you want to get your fair share of Instagram followers, you need to create a fresh perspective ...
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How to Improve Sales for Your Gym

For many fitness studios, increasing sales consistently throughout the year can be a challenge, but with a little planning, the right tools, and an ongoing engagement strategy, this sales inconsistency can be lessened. Here are my top tips for increasing gym membership sales throughout the year: 1) Keep track of member reviews Thanks to the internet, most prospects now read ...
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The Fundamentals of Selling Gym Memberships

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise and free trials are a great way of getting them through the door. Unfortunately, though, some people still do ...
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HOW TO MAKE RAVING FANS OF YOUR GYM STAFF

As gym owners, you know that it is always a good idea to turn your customers into "raving fans". But while many gym owners and managers focus time and energy on improving customer satisfaction, sales strategies, advertising, and promotion, it is easy to overlook the fact that without a passionate staff, all of your other efforts might be in vain ...
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Transform Your Gym into a Lead Generation Machine

It's always a challenge for fitness businesses to get new leads and to keep them coming.  So I’ve put together 4 of what I found to be the most effective strategies that you can apply today to help sustain your lead generation and to continuously bring in more clients. Queue up your Videos Using videos when posting on social media ...
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4 WAYS TO CLOSE MORE SALES FOR YOUR GYM

As a gym owner, you’re also, realistically, a salesperson. Think about it, you are constantly selling people on your service. You even sell your staff on how awesome your company is so they would want to work with you. Here are 3 simple strategies to help make sure you close more of your leads. Remember, these are people who are ...
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HOW TO GENERATE 100’s OF LEADS FOR YOUR GYM ONLINE

In the past few years, I have made it my mission to help my clients generate as many leads as I can for their fitness businesses. In doing so, I’ve spent a tonne of time and money testing and figuring out exactly what does and doesn’t work when it comes to marketing for fitness business. While every gyms performance varies ...
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4 TIPS TO BOOST YOUR GYM’S WEBSITE CONVERSION RATE

If you need generic tips on how to increase traffic to your website, all you need to do is consult Google and find that it is flooded with articles relating to the topic. But if you need  proven techniques on how to turn website visitors into actual leads – well that’s a whole different ball game. Lead conversion is the calculated ...
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HOW CHARITY HELPS YOUR GYM GROW

Giving back  involves removing hard-earned revenue from your business and placing it in the hands of a worthy cause. And although the idea is certainly noble, it is not often that people would think of it as means to grow a business. So, if one thinks about it, doing charity to “grow our gym” may seem counterintuitive at first. But ...
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