Blog

Here’s the Skinny on Self-Care

Here’s the Skinny on Self-Care

As gym owners, we sometimes fail to prioritise self-care. Self-care is not being selfish and is very crucial if you are looking after yourself and others. Self-care produces positive feelings, boosts your self-confidence and motivation, and gives you more energy to...

When is the perfect time to start Pre-Sales for a new gym?

When is the perfect time to start Pre-Sales for a new gym?

It might seem logical to start pre-sales as early as you can. However, the long wait will create anxiety and may develop a negative impression on your members. There is a limit to how far in advance you can begin your pre-sales activities simply because you are...

9 Essentials You Will Need to Set Up Your Gym

9 Essentials You Will Need to Set Up Your Gym

You are finally here – Congratulations! It is time to launch your new gym.   As getting a gym up and running can be very challenging, especially if it’s your first time, I wanted to share a checklist of essentials, to help get you started.   The bulk of the...

How to Cross Post on Social Media Without Looking Spammy

How to Cross Post on Social Media Without Looking Spammy

Cross posting is when you share similar content on different social media platforms like Facebook Instagram, YouTube and Linked in. While It sounds easy, if you do it wrong, it can make your company look bad, so it’s important to understand how cross posting works...

The Top 7 Tips for Promoting Your Gym on TikTok

The Top 7 Tips for Promoting Your Gym on TikTok

TikTok used to just be a fun app for tweens – or maybe you still feel this way? This is not the case anymore because everybody is on TikTok now. Personal trainers and other people in the fitness industry are on TIkTok and they use it to promote their business and...

The Morning Formula

The Morning Formula

Mindset is everything. Growth can be achieved by simply changing your perspective on things. The Morning formula is a very effective training that has helped thousands of fitness business owners double their profit, achieve their goals, and generally just become a...

Workout Ideas for Training Your Clients Outside

Workout Ideas for Training Your Clients Outside

With the pandemic moving some gym workouts to the outdoors, it’s important to upskill your knowledge in body weight training to ensure that your clients get great results. Outdoor workouts offer a great change in scenery and for many who long hours indoors is a chance...

How to prioritise TASKS and get more Important SH*$ done!

How to prioritise TASKS and get more Important SH*$ done!

The urgent vs important matrix was created by President Eisenhower as a system that will help you prioritise tasks.  As a gym owner it is critical that you reserve your energy for the more pressing stuff.  You have to be strategic with the other things on your list so...

Seven Critical Mistakes You are Making with your GYM Emails

Seven Critical Mistakes You are Making with your GYM Emails

Are you wondering why you are not getting the results you expect from your email campaigns despite the careful planning that you put into your content? Here are some common blunders that will hurt your email open rate. Mistake 1 – Sending emails only when you want...

5 Tips to Reduce Last Minute Cancellations for Your Gym

5 Tips to Reduce Last Minute Cancellations for Your Gym

Whether you run a personal training studio or a 24-hour gym, you have for sure dealt with cancellations and no shows.  This is an issue because it is lost revenue, can cause problems with cash flow, and is certainly an inconvenience for both you and your other paying...

Facebook Wi-Fi and Why You Need It

Facebook Wi-Fi and Why You Need It

Facebook wi-fi is another one of Facebook’s brilliant ways to help businesses get in front of their target audience.  BY simply logging into your gym’s internet network, Facebook wi-fi allows you to leverage on your client’s credentials as they check-in to your...

How to Succeed with SMS Marketing

How to Succeed with SMS Marketing

Mobile phone marketing is powerful tool to promote your fitness studio and grow your fitness community. The Benefits With sms central and other bulk email marketing software It costs only 8-10 cents per message, has a 100% open rate, takes less then 20minutes to set...

8 Fresh Fun Marketing Ideas for Gym Growth

8 Fresh Fun Marketing Ideas for Gym Growth

Reaching your target audience has never been easier with everyone now on their smartphones most of the day which means you and I have more opportunities to get in front of our perfect prospects.  While spending time on marketing CAN BE very effective to drive new...

How to make an extra $10k a month using Social Media

How to make an extra $10k a month using Social Media

After working with more than 200 fitness studios across Australia and New Zealand, I have narrowed down what works BEST on Social Media to 6 ‘easy to follow’ steps. You will love this! Step One:  Know your customer lifetime value (LTV) Knowing how much value a gym...

Your Schedule Affects Your Mental Health

Your Schedule Affects Your Mental Health

Your Schedule Affects Your Mental Health If you’re like most adults, you're feeling overworked and pressed for time. In addition to working long hours, you likely shuttle children back and forth to events, cook dinner, clean, do yard work, and handle other...

The Top 5 Benefits of Improving Your GYMS Staff Retention

The Top 5 Benefits of Improving Your GYMS Staff Retention

1. Reduced turnover hassle: ● Hiring Costs The uniforms, the training pack’s and the hours spent hiring, you likely already know that improving your gym’s staff retention is going to save you at least $275- $695 per advertisement on Seek! Sometimes you might have the...

3 Different Types of Emails for GYMS!

3 Different Types of Emails for GYMS!

The 3 different types of emails for GYMS! 1. Marketing 2. Transactional 3. Operational Each of these email types serves a different purpose when it comes to the customer journey and failure to understand this could lead to you sending the wrong type of email at the...

Why Have a Business Coach

Why Have a Business Coach

The moment your eyelids slowly open and you wake up to the realization that today is a brand new day; you are met with an instant craving to have your eyes sealed-shut, returning to their initial state. Gym owners, much like yourself, pay a hefty price for having a...

7 ways to Retain your BEST staff

7 ways to Retain your BEST staff

What a travesty of justice it would be for a gym owner such as yourself if you’ve been investing so much time and effort into your surrounding trainers, but to no avail. Your pupils have chosen a different path, one that does not include you. All the hard work you’ve...

Top Reasons Why Facebook Ads Get Disapproved

Top Reasons Why Facebook Ads Get Disapproved

Have your attempts to make a Facebook campaign ever been disapproved? As a gym owner, you might be facing a high disapproval rate when you advertise on Facebook for the following reasons: 1) False Body Image: You could be using a text and an image that could be...

7 Ways to Fight Zoom Fatigue and Retain More Gym Members!

7 Ways to Fight Zoom Fatigue and Retain More Gym Members!

Zoom workouts and video meetings have become the new norm this year. In April of 2020, Zoom announced it had over 300 million daily meeting participants. But as popular as the Zoom option is for meetings, it’s created another issue — a phenomenon known as “Zoom...

10 Beginner Secrets for GYMS Using Google Search Ads

10 Beginner Secrets for GYMS Using Google Search Ads

Google Display Ads are like background noise. They are so common, that we barely even notice them anymore. But you’ll find that the ads that appear at the top and the bottom of a Search Engine Results Page (SERP) otherwise known as search ads can be really effective...

How To Sell Gym Memberships Over The Phone

How To Sell Gym Memberships Over The Phone

Have you ever felt like avoiding a sales call? If you don’t yet have a sales process in place, this blog post will assist you in getting consistent sales results every month for your gym. Gym membership and personal trainer sales will soar with a few of my easy to...

110 Blog Headlines for Gyms

110 Blog Headlines for Gyms

Blog articles are a great way to build credibility and for driving loads of traffic to your website. Download the PDF below for a list of blog headlines you can use for your gym: BLOG HEADLINES FOR GYMS TITLE TEMPLATES

8 Tips to Maximise Cash and Survive Covid-19

8 Tips to Maximise Cash and Survive Covid-19

1. Delay capital expenditure Given the precariousness of the COVID-19 situation, gym owners should carefully consider any investment they make in capital equipment until the current circumstances improve. Although, understandably, some business owners see this as an...

4 Ways To Get More Gym Leads To Your Gym Business

4 Ways To Get More Gym Leads To Your Gym Business

There are several types of leads to consider before setting up a lead generation campaign. Gym owners have to understand their clients and the reasons why they choose to buy before setting up the campaign. We can categorize gym leads into three different categories:...