Blog
Why do you think most gyms constantly feel like retention is pushing a heavy rock up a large hill?
Retention is a major challenge in the fitness industry, often feeling like pushing a heavy rock up a large hill. This analogy resonates deeply with many gym owners, as the task can indeed seem constant and overwhelming. Even when gym owners do an excellent job,...
The 8 Most Effective Examples of AI-Generated Content for Gyms
With the continuous advancements in artificial intelligence, content creation has become significantly less daunting. As AI increasingly automates the manual aspects of content production, it’s crucial for marketers to grasp the various types of AI-generated content...
Why do you think Gym Owners work so many hours?
This week, inside the Gym Owners Network, we had a great question: why do gym owners work so many hours? The Journey to Gym Ownership From my experience meeting hundreds of gym owners across Australia and New Zealand, it's clear that we don't just wake...
2025 GYM INSTAGRAM IDEAS THAT WILL BOOST ENGAGEMENT
If you are struggling for fresh ideas or different ways to share content on Instagram that will help build your followers and increase the credibility of your fitness studio, then you will love this week’s gym hub blog – jam-packed with awesome strategies to get you...
TALKING ABOUT DOING THE THING is not doing the thing
One of my passions is studying successful fitness business owners. This week, I had an insightful question from someone in the Gym Owners Network. They're putting in long hours, yet their membership numbers, profitability, and overall results aren't reflecting their...
30 of the Best Business Movies Gym Owners Should Be Watching in 2025
In the movies I’ve picked you will easily learn how Wall Street works, know more about the most popular business founders and investors, and be surprised that even criminals are amazing at running their own business. 1) Fyre Festival Movie: Fyre Festival What...
Why I don’t recommend ‘free challenge’ as an offer in Facebook Ads
Today I want to share with you why I DONT recommend a 'Free Challenge' as an offer for Facebook Ads – and the BIG downside to this strategy. https://youtu.be/rHXCQ5HB9PE Alex Hormozi got famous in the US advertising free challenges 4 years ago before covid, so...
The 2024 Top Ten Trends Impacting the business of wellness
The Global Wellness Summit report shows the latest trends in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, and sustainability that have meaningful impacts on the fitness industry. 1.The health of the world's...
Why don’t you like 30-day trials that a lot of gyms use?
I had a question from Sarah in the free Facebook group this week asking why I was criticizing those 30-day pay trials that a lot of gyms use. There's a couple of reasons here. I think the 30-day pay trial suits the agency, but I don't think it actually suits a gym...
What type of financial or cash flow mistakes do you see gym owners often make?
Introduction Running a gym can be a rewarding venture, but it comes with its own set of financial challenges. A recent question from the Gym Owners Network asked about common financial and cash flow mistakes gym owners make and what best practices they should follow....
4 Pro Tips to make your next Gym Referral Program Explode
I get it—keeping your gym buzzing ‘all year round’ is crucial. Without a steady stream of new faces, your fitness studio could be in for a rough time this year, making it harder to keep good staff, fix equipment, put on parties for member retention and smashing your...
Why don’t we get many sales from SOCIAL MEDIA?
Transform Your Gym's Social Media Strategy: Make It About Your Members Hey everyone, Steve from Gym Hub here! I recently received a great question in the Gym Owners Network: "I'm posting daily, but why am I rarely getting new members from social media?" This is an...
