With the continuous advancements in artificial intelligence, content creation has become significantly less daunting. As AI increasingly automates the manual aspects of content production, it’s crucial for marketers to grasp the various types of AI-generated content available and understand which ones derive the most benefits from this technology.
AI tools can assist in crafting high-quality content that resonates with your audience and maintains brand consistency. In this blog post, we’ll delve into the primary types of AI-generated content used in marketing today. By incorporating these content types, you can enhance your content strategy and gain a competitive advantage in the market.
Primary Content Types for Generative AI
- Social Media Posts
- Product Descriptions
- Emails
- Images
- Blog Posts
- Landing Pages
- Ebooks
- Whitepapers
1. Social Media Posts (58%)
Social media posts are the top application for AI among marketers, and it’s easy to see why.
Social media marketers need to produce engaging content that their audience will enjoy, and AI content assistants simplify the management of social media calendars. Here’s how AI aids in social media posts:
- Content Creation: mAI tools can generate content ideas, suggest relevant topics, and even craft compelling headlines for social media posts. In fact, 35% of surveyed marketers use AI for idea generation and inspiration.
- Scheduling and Posting: AI-driven social media scheduling tools can automatically post your content at optimal times and tailor it for different platforms.
- Audience Analytics: AI can analyse audience data, providing insights that help create more effective and engaging social media posts.
2. Product Descriptions (50%)
Half of the marketers using AI find it invaluable for crafting product descriptions.
Describing new products can be tricky, especially when targeting an audience unfamiliar with specific terminologies. AI can assist by creating clear, concise, and accessible product descriptions that highlight functionality and features effectively.
3. Emails (43%)
AI proves beneficial for email marketing, with 43% of regular users noting its advantages. Capturing a customer’s attention through email subject lines is challenging, and getting them to open the email is even harder. AI enhances email marketing by:
- Timing Optimisation: AI tools suggest the best times to send emails based on recipient engagement patterns, boosting open rates, click-through rates (CTR), and conversions.
- Subject Line Generation: AI analyses past email campaigns to create effective and catchy subject lines, potentially increasing open rates.
- A/B Testing: AI can conduct A/B testing, where two versions of an email are sent to a sample audience. The best-performing version is then sent to the remainder of the audience to maximise results.
4. Images (36%)
AI is also beneficial for creating images, with 36% of marketers finding it helpful. In terms of search engine optimisation, images can improve your ranking and add visual appeal to your blog, social media posts, or product displays.
5. Blog Posts (35%)
AI tools have been helpful for over one-third of marketing professionals in creating blog posts. As a writer, I immediately saw how AI could enhance my writing process.
Some effective uses of AI in blog post creation include:
- Efficiency: AI can automate aspects of blog post creation like topic generation, research, and drafting. It also reduces time spent on formatting, proofreading, and SEO optimisation.
- Personalisation: AI can tailor blog content to specific audiences by analysing customer behaviour, preferences, and browsing history, making the content more relevant and engaging.
6. Landing Pages (19%)
Nearly one-fifth of marketers using AI find it useful for landing pages. Businesses often overlook the importance of good UX, and AI can help improve customer navigation through:
- A/B Testing: AI algorithms can analyse user behaviour to identify the most effective landing page elements. This allows for A/B testing to determine the best page layout and design, leading to higher conversion rates.
- Optimisation: AI analytics provide insights on website bounce rates, load times, and other metrics, enabling marketers to optimise landing pages for a better user experience.
7. Ebooks (17%)
Ebooks are among the less popular types of AI-generated content, with only 17% of marketers finding them beneficial. While AI can streamline some aspects of ebook creation, there are limitations:
- Tone and Style: Effective ebooks require an understanding of the target audience and appropriate language. AI may struggle with complex language nuances and preferences, sometimes resulting in a tone that doesn’t resonate with readers.
- Authenticity: Readers expect ebooks to offer authentic, insightful, and original thoughts. AI lacks the critical thinking and deep research necessary to provide these perspectives.
- Legal Concerns:** Heavy reliance on AI for ebook creation can lead to legal issues, as AI tech companies might detect and challenge falsely claimed original work, leading to potential lawsuits.
8. Whitepapers (12%)
According to survey data, whitepapers benefit the least from AI assistance.
Whitepapers should deliver unique insights and in-depth industry analysis. While AI excels at data analysis and pattern recognition, it may lack the creativity and nuanced understanding required for high-quality whitepapers, thus offering limited benefits compared to other content types.
Use AI Wisely for Your Marketing Content
AI-generated content is transforming the marketing landscape by streamlining the content creation process. From social media posts to landing pages, your team can achieve a more efficient, personalised, and effective approach to content creation. Embrace and utilise this technology wisely to keep your content marketing strategies ahead of the curve.
