Blog
The 2024 Top Ten Trends Impacting the business of wellness
The Global Wellness Summit report shows the latest trends in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, and sustainability that have meaningful impacts on the fitness industry. 1.The health of the world's...
Why don’t you like 30-day trials that a lot of gyms use?
I had a question from Sarah in the free Facebook group this week asking why I was criticizing those 30-day pay trials that a lot of gyms use. There's a couple of reasons here. I think the 30-day pay trial suits the agency, but I don't think it actually suits a gym...
What is the best time to post on Instagram in 2024?
If you're just starting your social media journey, the instinct might be to fire off posts at a rapid pace and observe the outcomes. But imagine adding a bit of scientific rationale to the mix. Picture yourself testing out various posting times throughout the day and...
What type of financial or cash flow mistakes do you see gym owners often make?
Introduction Running a gym can be a rewarding venture, but it comes with its own set of financial challenges. A recent question from the Gym Owners Network asked about common financial and cash flow mistakes gym owners make and what best practices they should follow....
4 Pro Tips to make your next Gym Referral Program Explode
I get it—keeping your gym buzzing ‘all year round’ is crucial. Without a steady stream of new faces, your fitness studio could be in for a rough time this year, making it harder to keep good staff, fix equipment, put on parties for member retention and smashing your...
Why don’t we get many sales from SOCIAL MEDIA?
Transform Your Gym's Social Media Strategy: Make It About Your Members Hey everyone, Steve from Gym Hub here! I recently received a great question in the Gym Owners Network: "I'm posting daily, but why am I rarely getting new members from social media?" This is an...
Maximising AI Tools Such as ChatGPT for Gym Owners
The Use of AI Tools in the Hands of Gym Owners In today's rapidly evolving landscape, the utilisation of artificial intelligence (AI) has become increasingly indispensable, even in the realm of fitness. Gym owners can harness the power of AI to streamline their...
How do you stay calm and composed around stressful situations in your fitness facility?
A great question this week I git asked this week -- Hey Steve, you seem relatively calm and composed. How do you stay like that around stressful situations running a fitness facility with staffing issues or member complaints? So I wanted to write down a couple of...
7 Effective Strategies to Boost Your Gym’s Profitability
Running a successful gym requires more than just providing state-of-the-art equipment and excellent training programs. To thrive in a competitive fitness industry, gym owners must implement effective strategies to increase revenue and maximize profitability. In this...
Creating the Perfect Recruitment System for Your Gym
Recruiting the right team is crucial for the success of any business, and gyms are no exception. Finding qualified and passionate individuals who can engage, motivate, and guide your gym members is essential for creating a positive and thriving fitness environment. In...
Will AI become the next space junkyard?
Today, I want to delve into an intriguing question: will AI become the next space junkyard? And more importantly, will it turn into a time trap for gym owners in 2024? If you're anything like me, you've been bombarded with countless updates on Instagram and...
How to Boost Gym Profits by Enhancing the Client Experience
When I entered the fitness industry 23 years ago, the term 'member retention' was primarily associated with the last-ditch efforts of gym sales teams to salvage unhappy members who had requested membership cancellations. However, the landscape has evolved...
