Blog

8 Tips to Maximise Cash and Survive Covid-19

8 Tips to Maximise Cash and Survive Covid-19

1. Delay capital expenditure Given the precariousness of the COVID-19 situation, gym owners should carefully consider any investment they make in capital equipment until the current circumstances improve. Although, understandably, some business owners see this as an...

How to Survive Tough Times, Tips from a US Navy Seal

How to Survive Tough Times, Tips from a US Navy Seal

I recently read a great book called, Make Your Bed, by William H McCraven, where he shares his experience as a US Navy Seal and how they were trained to become mentally stronger so they are prepared to overcome adversity. In this week’s blog, I share 6 of the BEST...

How to Promote a Gym Using Video Marketing

How to Promote a Gym Using Video Marketing

Want to know the secret on how to promote a gym? Gym owners that are killing their marketing, know that video content is currently king. Online marketing is super fast-paced that it’s absolutely critical to find new and unique ways to make your business stand out....

Don’t Quit Just Yet…Facebook Marketing Still Works!

Don’t Quit Just Yet…Facebook Marketing Still Works!

Many fitness businesses are rethinking their marketing strategies after news broke out that Facebook will be favouring user’s friends over businesses with its NEW algorithm.  But don’t throw the baby out with the bath water, instead get to know the recent Facebook...

The 5-Step Recruitment Process

The 5-Step Recruitment Process

I don't know about you….but there was a point early-on in running my fitness studio, when I got tired of doing everything myself. I was working crazy hours each week including weekends and I was reluctant to take holidays because I feared losing members, losing income...

Increase Your Sales

Increase Your Sales

In small businesses, there are very few things that GETTING MORE SALES can’t fix. But the challenge lies in making sure that every sale maximises your return AND will keep your buyers coming. There is so much competition out there, so your SALES PROCESS becomes...

Creating a BIG group training Business

Creating a BIG group training Business

Studios and trainers I connect with around the globe are constantly looking for ways to increase profit in their clubs through 1on1, Semi Private or Group Training revenue, but why do some group training business pump, while others struggle? Here are 6 key elements to...

The 2 Mistakes Fitness Pros Make in Leadership Roles

The 2 Mistakes Fitness Pros Make in Leadership Roles

In the quest for profit and success in the fitness business, do you ever think about your image—the way you project yourself to your team or to your members?  As the owner, it’s easy to  overlook that you are your brand.  YOU represent the gym and its culture.  ...

The Ultimate Fitness Business Referral

The Ultimate Fitness Business Referral

Imagine for a minute you are about to take a jog with a good friend when before you start, you wince as you get up from a stretch with a sore back, then your friend tells you, “You should see MY physiotherapist….She is amazing with backs and helped fix me” Let’s face...