Blog
The use of Technology for stronger Member engagement & Retention
Using technology to promote and market a Gym is a very common way to find new prospects, BUT it also a powerful tool to engage existing members, add value to their membership, and encourage them to stay with you for longer. According to new studies, the average person...
How to Promote a Gym Using Video Marketing
Want to know the secret on how to promote a gym? Gym owners that are killing their marketing, know that video content is currently king. Online marketing is super fast-paced that it’s absolutely critical to find new and unique ways to make your business stand out....
Don’t Quit Just Yet…Facebook Marketing Still Works!
Many fitness businesses are rethinking their marketing strategies after news broke out that Facebook will be favouring user’s friends over businesses with its NEW algorithm. But don’t throw the baby out with the bath water, instead get to know the recent Facebook...
The 5-Step Recruitment Process
I don't know about you….but there was a point early-on in running my fitness studio, when I got tired of doing everything myself. I was working crazy hours each week including weekends and I was reluctant to take holidays because I feared losing members, losing income...
Increase Your Sales
In small businesses, there are very few things that GETTING MORE SALES can’t fix. But the challenge lies in making sure that every sale maximises your return AND will keep your buyers coming. There is so much competition out there, so your SALES PROCESS becomes...
Creating a BIG group training Business
Studios and trainers I connect with around the globe are constantly looking for ways to increase profit in their clubs through 1on1, Semi Private or Group Training revenue, but why do some group training business pump, while others struggle? Here are 6 key elements to...
The 2 Mistakes Fitness Pros Make in Leadership Roles
In the quest for profit and success in the fitness business, do you ever think about your image—the way you project yourself to your team or to your members? As the owner, it’s easy to overlook that you are your brand. YOU represent the gym and its culture. ...
The Ultimate Fitness Business Referral
Imagine for a minute you are about to take a jog with a good friend when before you start, you wince as you get up from a stretch with a sore back, then your friend tells you, “You should see MY physiotherapist….She is amazing with backs and helped fix me” Let’s face...
Staff Retention 101
Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR...
Do you have your Ideal Clients in your Gym?
I remember when I first started….I was just grateful that anyone walked through my gym doors. However, it’s very important to reach a point in your business when you get clearer on what type of members you actually want. Ideal clients are more fun to work with, they...
Dress like a Winning Team
Your Website, your Reception area and your staff Uniforms are 3 of the first ways a new enquiry will visually experience your brand. So, if we want to be viewed as clean, professional and organised to a prospect looking for the first time, then it’s crucial that your...
The Ultimate Guide to Conducting a Year-End Business Review
It’s rare in business that we take time out to think about the bigger picture. We’re often so busy just keeping the business going (delivering for our members, managing trainers, keeping on top of direct debits, maintaining relationships with local businesses etc.)...
