Today I want to share with you why I DONT recommend a ‘Free Challenge’ as an offer for Facebook Ads – and the BIG downside to this strategy.


Alex Hormozi got famous in the US advertising free challenges 4 years ago before covid, so everyone started copying him .

Unfortunately, most leads got pissed off because ‘the challenge wasn’t free’ – it was $700 .

So their ‘first and last’ experience with the gym was a negative one

Remember – “every 1 person who has a bad experience tells 10 people”

So he burnt through his entire local list, sold his gyms for $40k each and moved on

Don’t make the same mistake!