Today I want to share with you why I DONT recommend a ‘Free Challenge’ as an offer for Facebook Ads – and the BIG downside to this strategy.
Alex Hormozi got famous in the US advertising free challenges 4 years ago before covid, so everyone started copying him .
Unfortunately, most leads got pissed off because ‘the challenge wasn’t free’ – it was $700 .
So their ‘first and last’ experience with the gym was a negative one
Remember – “every 1 person who has a bad experience tells 10 people”
So he burnt through his entire local list, sold his gyms for $40k each and moved on
Don’t make the same mistake!