Blog
Craig Bellamy Lessons in Leadership
Craig Bellamy’s Melbourne Storm have played in six grand finals from the last eleven seasons and he boasts the highest win percentage of any rugby league coach, past or present. 5% higher better than legendary coaches Jack Gibson and Wayne Bennett. Let's look at the...
5 Unconventional Social Media Marketing Tips
If you Google “Social Media Strategies” right now, it’s going to bring up over 370 million results. I know that sounds like truckloads of information, but if you scan the results on the first couple pages, you’ll notice that there are so many redundant articles that...
How to Increase and Manage Your Online Reviews
When a potential member looks up your gym on the internet, they won’t only get your website’s link, they may also see a list of your online reviews, and even those for your competitors. If you are one of those people who are conscious about maintaining a good...
How to Write a Great Gym Flyer
It is important to diversify your marketing strategies in order to capture more leads. Although social media marketing and search engine marketing are the most used and effective techniques, flyers can do wonders for your gym when executed correctly. The concept of...
I call BULLSHIT!
Have you ever played the card game "BULLSHIT"? It's where you have to tell your opponents what hand YOU have, and THEY can either choose to accept your word for it and play on, OR they can call "BULLSHIT" and you have to show what you actually have. Well, I call...
5 Time Wasting Habits of Start Up Business Owners
Starting a business is exciting but can no doubt be very stressful, especially in those first few years when you are trying to be across all bases. Based on my own case studies, I have found that many new business owners fall into the trap of spending too much time...
Facebook Live Basic Checklist
We've all been there--deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we'll be able to get through the broadcast with no problems. These, and a hundred other things, go...
FITNESS MBA – case study TRX
TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover. Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers' history. I hope you enjoy it.. After TRX founder and...
Optimising Conversion Rates
Optimising Conversion Rates Many businesses are now aware of the importance of marketing for any successful venture, however they often overlook enormous amounts of missed opportunities by having holes in their sale funnel. The sales funnel simply describes the...
Stop Selling Like a Dinosaur!
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business. This is the letter box drops, lead boxes, door knocking - scatter gun approach which tends to take up at lot of time and result in a low conversion and a...
5 Business tips from Autumn Calabrese
Autumn Calabrese is a celebrity fitness trainer and the founder of the world famous 21 Day Fix fitness program, brought to you by beach bodys. Beach body's direct sales fitness programs also include Tony Hortons P90X and generate over $700 million in sales annually. 5...
Create the Perfect SYSTEM for Recruitment
Super excited this week to start sharing some great new concepts and fitness business growth tips, I learnt last week attending the IDEA World Fitness Conference in Los Angeles, California 🙂 The 5 day conference hosts some of the best industry speakers from around...
