It is important to diversify your marketing strategies in order to capture more leads. Although social media marketing and search engine marketing are the most used and effective techniques, flyers can do wonders for your gym when executed correctly. The concept of grabbing attention and helping your potential prospects take action are also applied when creating a gym flyer.
Flyers and posters are a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, the traditional letterbox flyer approach converts as low as 1-3%.
So instead of wasting your money, I suggest you first look at HOW TO DESIGN A GREAT GYM FLYER and then also get it into local businesses and share across email, social media, and your website for maximum results.
1. MAKE IT EYE-CATCHING
In terms of the looks-aspect of your gym flyer, make sure to use an eye-catching colour scheme that is consistent with your brand. You will want to avoid having too many colours in your gym flyer at all cost because this will distract the people looking at it, rather than captivating them. Your gym flyer should consist of two sides and have a glossy finish to it. Simplicity for the eye is essential. Therefore, try using a choice of lettering and size that is legible and cohesive. What we recommend for the dimensions of your gym flyer is 99mm W x 210 mm H. This DL flyer comes in the same size as DL envelope, allowing them to fit perfectly in each other. These types of gym fliers are the cheapest and would be perfect for any kind of exhibition or event your gym is hosting since they fit in the pocket.
· Flyers are glanced at, not read. You literally have a second to catch the reader’s interest before they make the decision to either read it or throw it away.
· Use bright colours with a simple eye-catching design. Your aim is not to wow them with the brilliance of the graphics, but to draw them to your message—that’s it!
· Limit what you say. The message should be delivered in short, clear, statements, not long paragraphs of descriptive text.
2. THINK HARD ABOUT THE HEADLINE
· The headline is the most important element in any flyer.
· The Marketing Law of 80/20 states that, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. This means that 80% of your time and focus when writing an ad should focus on the headline.
· An effective headline tells the reader, “Hey, this message is for you!”
3. BULLET POINT BENEFITS, NOT FEATURES
· Bullet points are critical to your overall marketing and sales campaign. Get them right, and you give yourself the best opportunity of getting prospects to take action.
· What’s in it for me? People always want to know what’s in it for them, so you need to write your flyers from the reader’s perspective.
· You need to tell them about the benefits you will bring to their lives, not just list the features of the particular product or service. Benefits can be written as your key bullet points.
4. USE TARGETED IMAGES
· Images or photos are great attention grabbers, but they must not overwhelm the message you’re trying to get across.
· You want to motivate the readers to take action, not just give them something nice to look at.
· If your target market were women over forty, for example, you would choose a lady aged about 35. Your image must depict your specific niche.
· Use real images that are aesthetically pleasing of your very own gym members. DO NOT use generic images. This is a very common error. People will pick up on this. You want your gym flyer to be genuine. This is why picking unique and real images that have been never used by any other gym is important.
· Note – Images of fat hairy bellies are not motivating.
· Build credibility for your gym through the power of social proof. This can be done in numerous ways, one of which is adding one male and one female case study to side 2 of your flyer. Case studies are a form of research that should act as instructive examples to people who might encounter similar problems. The importance of case studies includes: positioning your gym as a market leader, guiding your potential clients through their road to a healthy lifestyle and educating prospects on the value of your products and services. Moreover, case studies provide insight and serve as a reference guide for future issues.
5. HAVE A CRACKER OFFER
· All marketing material MUST have a strong, interesting and appealing offer. If it doesn’t, don’t bother wasting your money!
· Other than your headline, your offer needs to be the next main feature of your page design. You need to motivate your readers to take action, and the best way to do this is to make them feel that you are giving them something of great value.
· When writing marketing copy always be sure to answer for the reader “What is in it for me?”
6. ADD SCARCITY
· Opportunities to purchase products or services are always more valuable and exciting to the consumer when they are scarce and less available.
· The threat of loss creates urgency in the decision-making process, so be sure to include an expiry date and a limited number of people.
7. MAKE THE FIRST STEP EASY
· Make the FIRST step as simple as possible for the reader
· e.g. Your Next Step is to Simply Call This Number XXX XXX XXX or Email me Personally on Name@BusinessName.com.
· Don’t assume that the reader will know what to do next. Tell them exactly what action you want them to take.
· Add QR codes that enable anyone with the use of a smartphone and internet connection to access information and content by taking people straight to a lead capture page. QR codes can help you better understand the purchasing patterns of your clients whilst also tracing their current whereabouts. Digital no-touch payments and cashless transactions have become essential in the wake of the COVID-19 pandemic. Due to social distancing norms and nationwide lockdowns, there has been a huge surge in the use of digital technologies. Most notably, restaurants and cafes have adopted the QR code trend. Hence, the digitalization of our day-to-day life has now become inevitable and more prevalent than ever before. If implemented correctly, QR codes are capable of optimizing the daily operations of any organization.
8. PROOFREAD AND PRINT
· Carefully proofread every word on the flyer and fix any spelling or incorrect grammar before you send it out or pay to get it printed. I like to get a 2nd person to look over it. Additionally, triple-check you put in the correct contact details like your phone number and email address.