Attracting good quality visitors who engage with your fitness website boils down to 3 points: Planning, Presentation, and Content. There is no such thing as a perfect formula for your website but following the tips below will point your online strategy in the right direction.
1. Target Audience
- Identify your goal and target audience.
- Research and find other examples you like to help you visualize a design.
- Complete a 1-page customer avatar to Identify your target audience and design the entire site around that ideal customer. If you choose your color scheme, images, and text with your target audience in mind, this will help make it a successful lead generator.
- Identify how you want to express the purpose and messaging of your fitness gym so that it appeals to the target audience through copywriting. Make a list of ‘keywords’ that they might search for on Google, and include them in your headings and messaging.
2. 7 Seconds to Impress
- FACT: we have a short attention span of only 7 seconds so it’s crucial to capture your fitness website visitors’ attention instantly.
- Within these 7 seconds, you need to make it clear WHO you are, WHAT you do, and who you do it FOR.
- The best websites for fitness and nutrition make their homepage’s purpose crystal clear. Use a short, snappy headline and a video. Don’t be too outside the box or super quirky.
- Ask an unbiased person to check out your website homepage and give them 7 seconds to determine what your business does. If they fail to do this within the 7 seconds, then you need to make changes.
3. Opt-in form
- A call-to-action CTA is an image or text that prompts those who visit your website to take a certain action, it could be to sign up for a newsletter, click to move to another page, or to book a class.
- Fitness websites that only act as a business card with no CTA will get very few conversions.
- Fact: 90% of those who visit a website are not ready to purchase when they first go to your page. In order to overcome this, offer them a low barrier, high-value gifts like a free trial, or an eBook. You can then nurture them into becoming a paying customer by using your email funnels and retargeting ads.
4. Mobile Friendly
- The majority of Australians now use smartphones and browse online more than they use computers or laptops and as technology evolves, your business should too.
- Optimizing your fitness website design for mobile use should be one of your priorities. Your website should be able to deliver content no matter what device someone uses.
5. Social Proof
- With so many gyms and fitness studios to choose from, most customers will now visit your website to check your credibility before they email, call, or drop in. Telling people how good you are at something feels a bit false and salesy, however, when visitors to your site read real testimonies, see real photos, and learn about real success stories from people who live in the area they are far more likely to want to work with you.
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