Blog
FITNESS MBA – case study TRX
TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover. Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers' history. I hope you enjoy it.. After TRX founder and...
Optimising Conversion Rates
Optimising Conversion Rates Many businesses are now aware of the importance of marketing for any successful venture, however they often overlook enormous amounts of missed opportunities by having holes in their sale funnel. The sales funnel simply describes the...
Stop Selling Like a Dinosaur!
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business. This is the letter box drops, lead boxes, door knocking - scatter gun approach which tends to take up at lot of time and result in a low conversion and a...
5 Business tips from Autumn Calabrese
Autumn Calabrese is a celebrity fitness trainer and the founder of the world famous 21 Day Fix fitness program, brought to you by beach bodys. Beach body's direct sales fitness programs also include Tony Hortons P90X and generate over $700 million in sales annually. 5...
Create the Perfect SYSTEM for Recruitment
Super excited this week to start sharing some great new concepts and fitness business growth tips, I learnt last week attending the IDEA World Fitness Conference in Los Angeles, California 🙂 The 5 day conference hosts some of the best industry speakers from around...
HOW TO RECRUIT AND DEVELOP ABSOLUTE ANIMALS
Yes you read that right. The success of a fitness business largely depends on having outstanding staff who live and breathe your brand, are passionate, proactive and understand your vision. Furthermore you want staff who are prepared to go the distance and who want to...
How to Make Fast Decisions, like the Worlds Best Entrepreneurs
Have you ever wondered why you often see the worlds most successful people repeating their wardrobe on a regular basis despite money being no object? Well believe it or not a ‘capsule wardrobe’ is far from unusual with successful people, just look at President Barack...
How to Work 10 Hours Less Every Single Week
As a business owner, you’re probably reading this title thinking that cutting your working week down by 10 hours per week is never going to happen for you. After all, working extremely long hours, forgoing sleep and sweating the small stuff is certainly the case for...
How I Generated 604 Facebook Leads in 42 Days
29 of Australia’s leading Gym Owners and managers were fortunate last week to have Facebook Marketing expert Blake Micola as guest speaker at the Gym Hub quarterly Mastermind Workshop. Blake is a lead generation marketing specialist, who has worked on campaigns for...
Business tips from Australia’s Muesli Millionaire
Last month, while PT Business coaching, I had the opportunity to attend an event in Melbourne with six of Australia’s most successful business owners who each shared their own inspirational journeys from the tough start-up days, all the way up to the international...
How to Run an Awesome Weight Loss Challenge
The 'weight loss/body transformation challenge' is not a new concept, but is still a great tool for 3 reasons. It.... 1. Motivates existing gym members (which helps improve culture and boost retention) 2. Attracts new members (people don't want a facility, they...
Tax Deductions Tips for the Fitness Industry – Get Organised
Research from Office Works shows Australians miss out on $426 of personal unclaimed tax each year— or $1.65 billion nationwide. Even more sobering, is that the study suggests business owners could be losing 10 x as much. People are also largely in the dark about what...
