Yes you read that right. The success of a fitness business largely depends on having outstanding staff who live and breathe your brand, are passionate, proactive and understand your vision.
Furthermore you want staff who are prepared to go the distance and who want to become integrated into your brand. As the industry predominately relys on customer service, you want your customers to get used to seeing a familiar face and to feel welcome and at home every time they come into your studio.
So if you are ready to take that step and ensure that you have the best staff at the forefront of your business, read on.
Create a compelling vision:
Small, unappealing goals have never got anyone out of bed. People want to follow an inspirational leader with a story. They want to feel part of something new and exciting, and they want to feel like they are part of something big that matters.
If you want to keep your staff onside, make sure that you include them in your goals, reward them for good work and allow them to share some of their ideas for the business. Don’t be afraid to ask your staff for their opinion or get them involved in decision making. It’s a great way to keep the business progressing and also keep staff happy and connected to your brand.
Provide a clear framework:
Staff like to know what plans you have for the business in the next 10 years. Further to that, you should also be able to articulate the top 3 objectives for the coming 12 months, while holding team players accountable to individual monthly KPIs.
Giving staff a goal/ task/ challenge is a great way to keep them motivated and pushing forward in the right direction for your business.
Provide each team member a detailed role description: Your team need to know what is required by them and where they fit on your company’s organisational chart. It also helps if you highlight to them exactly how their role contributes to solving the bigger puzzle.
Team goals are great for encouraging synergy and for identifying the future leaders in your company.
Find your genius and delegate or eliminate the rest:
What is the one role you do each week that you do better than anyone else? Does that role contribute to a massive win for your business?
The key in business is to identify this task and to develop it until you become an expert in that field. Everything else should be delegated or eliminated to ensure you have quality time working on your genius role.
Make sure that you work on your stress management skills so you can become a deliberate leader who is proactive rather than re-active.
Consider adding Yoga and meditation in your weekly routine as well as daily gratitude. This will help you maintain a positive outlook so that you can offer the best version of yourself each day.
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About Steve Grant, Founder of Gym Hub
Steve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.
Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.