Attracting & Retaining Gen Z Talent in your GYM
As Gen Z joins the fitness industry workforce, their distinctive approach to work-life balance and wellness is influencing workplace dynamics. According to Qureos, an employment recruitment platform, Gen Z represents 30% of the global population and is projected to...
Why are my Facebook leads so SH%T?
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month...
Why do you think most gyms constantly feel like retention is pushing a heavy rock up a large hill?
Retention is a major challenge in the fitness industry, often feeling like pushing a heavy rock up a large hill. This analogy resonates deeply with many gym owners, as the task can indeed seem constant and overwhelming. Even when gym owners do an excellent job,...
