I wanted to share with you a common trap I find busy gym owners falling into, where on Instagram or YouTube, we get caught up in looking for new ways to optimize our routine. So we’ll see a Tim Ferriss wake up at 3 a.m. and meditate, and then go for a cold...
I received a fantastic question in the Gym Owner’s Network from Kieran Duffy, who owns a boutique studio. Kieran shared that his current agency has brought him 12 sales from 100 leads. On the surface, 100 leads is an impressive number, and 12 sales in a month...
When planning posts for your gym’s social media, what are the BIGGEST errors to avoid? Launching a successful social media marketing campaign for your fitness studio requires practise and planning. While numerous minor errors can crop up, let’s focus on 10...
Every gym owner has the opportunity to have a rewarding and lucrative fitness business. But this can only be achieved if your target audience ‘know, like and trust you’ enough to pop-in at some stage. Whether you have been around for a while, or are new to the...
It might seem logical to start pre-sales as early as you can. However, the long wait will create anxiety and may develop a negative impression on your members. There is a limit to how far in advance you can begin your pre-sales activities simply because you are...
You are finally here – Congratulations! It is time to launch your new gym. As getting a gym up and running can be very challenging, especially if it’s your first time, I wanted to share a checklist of essentials, to help get you started. The bulk of the...