TALKING ABOUT DOING THE THING is not doing the thing
One of my passions is studying successful fitness business owners. This week, I had an insightful question from someone in the Gym Owners Network. They’re putting in long hours, yet their membership numbers, profitability, and overall results aren’t...
Why I don’t recommend ‘free challenge’ as an offer in Facebook Ads
Today I want to share with you why I DONT recommend a ‘Free Challenge’ as an offer for Facebook Ads – and the BIG downside to this strategy. Alex Hormozi got famous in the US advertising free challenges 4 years ago before covid, so everyone started...
Why don’t you like 30-day trials that a lot of gyms use?
I had a question from Sarah in the free Facebook group this week asking why I was criticizing those 30-day pay trials that a lot of gyms use. There’s a couple of reasons here. I think the 30-day pay trial suits the agency, but I don’t think it actually...
