It’s a personal trainer’s dream to have clients show up on time and on all days that they have personal training sessions booked in. That would be the perfect scenario! However, reality is, clients postpone and cancel their PT sessions when they get busy, injured,...
The Use of AI Tools in the Hands of Gym Owners In today’s rapidly evolving landscape, the utilisation of artificial intelligence (AI) has become increasingly indispensable, even in the realm of fitness. Gym owners can harness the power of AI to streamline their...
When I entered the fitness industry 23 years ago, the term ‘member retention’ was primarily associated with the last-ditch efforts of gym sales teams to salvage unhappy members who had requested membership cancellations. However, the landscape has evolved...
It might seem logical to start pre-sales as early as you can. However, the long wait will create anxiety and may develop a negative impression on your members. There is a limit to how far in advance you can begin your pre-sales activities simply because you are...
You are finally here – Congratulations! It is time to launch your new gym. As getting a gym up and running can be very challenging, especially if it’s your first time, I wanted to share a checklist of essentials, to help get you started. The bulk of the...
With the pandemic moving some gym workouts to the outdoors, it’s important to upskill your knowledge in body weight training to ensure that your clients get great results. Outdoor workouts offer a great change in scenery and for many who long hours indoors is a chance...