Blog
How do you stay calm and composed around stressful situations in your fitness facility?
A great question this week I git asked this week -- Hey Steve, you seem relatively calm and composed. How do you stay like that around stressful situations running a fitness facility with staffing issues or member complaints? So I wanted to write down a couple of...
7 Effective Strategies to Boost Your Gym’s Profitability
Running a successful gym requires more than just providing state-of-the-art equipment and excellent training programs. To thrive in a competitive fitness industry, gym owners must implement effective strategies to increase revenue and maximize profitability. In this...
Creating the Perfect Recruitment System for Your Gym
Recruiting the right team is crucial for the success of any business, and gyms are no exception. Finding qualified and passionate individuals who can engage, motivate, and guide your gym members is essential for creating a positive and thriving fitness environment. In...
Will AI become the next space junkyard?
Today, I want to delve into an intriguing question: will AI become the next space junkyard? And more importantly, will it turn into a time trap for gym owners in 2024? If you're anything like me, you've been bombarded with countless updates on Instagram and...
How to Boost Gym Profits by Enhancing the Client Experience
When I entered the fitness industry 23 years ago, the term 'member retention' was primarily associated with the last-ditch efforts of gym sales teams to salvage unhappy members who had requested membership cancellations. However, the landscape has evolved...
Drive your gym team forward
Fact: Finding, hiring and retaining good gym staff can be budget intensive and time consuming. However, it is one of the most important aspects of running a successful gym. To any fitness business, staff members are much more than just employees. Your coaches or...
Staff Retention 101
Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR...
What is the right amount to pay staff WHEN THEY KEEP ASKING FOR PAY RISE?
Effective Strategies for Staff Compensation in Your Gym This week in the Gym Owners Network, we had a great question from Bradley Perrett about staffing and compensation. Specifically, he asked, "What's the right amount to pay staff?" He mentioned that despite giving...
7 Easy Ways to Retain Your BEST Staff – For Longer
What a travesty of justice it would be for a gym owner such as yourself if you’ve been investing so much time and effort into your surrounding trainers, but to no avail. Your pupils have chosen a different path, one that does not include you. All the hard work you’ve...
10 Social Media Blunders THAT GYMS MAKE
When planning posts for your gym’s social media, what are the BIGGEST errors to avoid? Launching a successful social media marketing campaign for your fitness studio requires practise and planning. While numerous minor errors can crop up, let's focus on 10 prevalent...
Why do you still do that task?
Today, I want to share some thoughts on why we choose to do certain tasks that keep our calendars busy each week. The View from Collaroy Plateau I live in Collaroy, and at the top of Collaroy Plateau, there’s a beautiful view that looks north up the coast...
Compelling Call-to-Action Examples That get More CLICKS
Let's talk about those times you've clicked 'Sign Up' without even thinking. Remember the first time you found Canva, Slack or Xero? Maybe you've even dabbled in Dropbox. What's the driving force behind these clicks? It’s the snazzy call-to-actions (CTAs) the best...
