What a travesty of justice it would be for a gym owner such as yourself if you’ve been investing so much time and effort into your surrounding trainers, but to no avail. Your pupils have chosen a different path, one that does not include you. All the hard work you’ve put into making them more productive will now likely benefit someone else’s gym. Once a trainer takes the decision to move on and look elsewhere, this is bound to disrupt your team togetherness and the belief in the career vision you have for them. It can prove to be quite a conundrum when trying to salvage what remains of your disassembled team. Use the following seven ways to retain your best trainers by implementing the following staff development strategies and tactics.
1. Financial Incentives: Incentivize your trainers in your fitness studio by giving them bonuses and a fair financial compensation when their work output is exceptional. Make sure that there is clarity in the map of the financial reward structure that you have put in place. Keep in mind that rewarding too often will make your team become complacent and feel entitled. Reward periodically.
2. Social Incentives: Who doesn’t want to be appreciated? In order to influence your team, you must first emphasize on connecting and bonding with them, Be genuine when it comes to their best interest and be a good listener. A simple “Good Job” can go a long way.
3. Training & Education: Entice your trainers to stay put by continually mentoring and coaching them so they sharpen the skills they possess in their arsenal. Have a customized training program ready for each one of them that matches the level of the individual’s current education. Always promote knowledge in the culture of your gym.
4. Intrapreneurship: Create a culture of intrapreneurship by instilling a sense of urgency in your trainers, rewarding proactive behaviour and encouraging healthy competition. Also, make them feel involved in key gym decisions. Regardless of the value of their take on the matter, their opinions must be heard. Finally, focus on creating new roles for trainers to make money from inside the gym. Proper management of your trainers and gym staff can pay off dividends in the long run.
5. Leadership Roles: Delegate different responsibilities and duties to your trainers. Always mix it up. They will become bored if their work is monotonous. Creating new and senior responsibilities will excite your team
members and will be an essential tool for you to assess who will be able to take on the mantle of having more responsibilities in the near future.
6. Group Motivation: Morning team huddles are a proven way to get your trainers fired up to attack the day. These meetings will hold your team accountable, help you keep them informed of vital information and remind them of the tasks at hand for the day. Last but not least, they will make it easier for you to discuss strategic concerns and new opportunities. Use team members as facilitators!
7. Consistency in Feedback: I can’t stress enough on how essential the provision of weekly performance assessments (from gym owner and trainers) is. How can you track the development of the performance of your team without an archived history of their past? At the same time, hearing what your team has to say about how things are run and what they might need to enable them to perform better should be taken very seriously. Doing this in a consistent manner can go a long way in building your best gym team. Remember, hiring new gym staff is more expensive than retaining experienced ones.