The Ultimate Guide to Conducting a Year-End Business Review

It’s rare in business that we take time out to think about the bigger picture. We’re often so busy just keeping the business going (delivering for our members, managing trainers, keeping on top of direct debits, maintaining relationships with local businesses etc.) that the idea of taking time out for anything other than these core business activities can seem like a total luxury.

But review is a vital component for any fitness business that wants to continue to progress, prevent stagnation and even better, kick on and take it to the next level.

Here are the best guidelines to help you conduct an effective year-end review of your business

1. Draft an agenda – The purpose of a business review is to look at your business from afar and assess your current processes and systems from a different perspective. Decide on what aspects of your day to day tactics are due for review and approach each item, strategically looking for the most effective and efficient manner for the year ahead. 1 hour of planning can save you 10-100 hours in execution.

2. Create a questionnaire – Making a list of questions to ask yourself and your team will inspire all of you to dig deep for answers as well as solutions to problems that you may be currently facing. Questions like the ones below will help identify key pain points and things that you are good at that you can possibly capitalise in:

  • What are my biggest accomplishments?
  • What are my biggest disappointments?
  • What can I improve in?
  • What new roles can I take on?
  • What roles can I delegate starting this year?
  • How could we do this differently?

3. Start on a positive note – Make a list of the top 3 things that you are proud of, 3 things that you have accomplished this year. What do you think went right with these 3, and how did you achieve them? Beginning your review with a list of things that you didn’t do right will discourage participants and can not only reduce creative thinking, but also reduce the size of future goals that each person chooses to strive towards for the coming year.

4. Live and Let Die – Now make a list of the goals that you set out to accomplish for the current year. Ask yourself, are these goals still important to us, are they still worth chasing after in the coming year? If not, then let go of those stale goals. If they are still worth keeping, ask yourself what adjustments need to be made in order to make them more achievable. Keep in mind that as time passes, your business goals will keep on evolving, so it’s perfectly fine to adapt to these changes and let go of goals that you had in the previous years.

5. Establish new goals, while remembering why something didn’t work – Now make a detailed list of the stuff that you want to accomplish, including both long term (3 year) and short-term goals (3 month). Remember, because you didn’t achieve some of your goals for the previous year, you MUST change your approach this year if you want a better outcome. Think BIG and re-evaluate the steps required to get there.

6. Identify potential obstacles – For each new goal, brainstorm different scenarios that may realistically keep you from achieving them. Then, create an action plan on how to overcome each obstacle should it arise. Preparing in advance for the worst will save you time, money and unnecessary stress.

7. Set a realistic due date – Assign a final due date for each goal and create mini milestones for each element that will lead you to this final goal. Setting a deadline helps increase accountability.

8. Pick your Top 3 – Your business review shouldn’t end with a big to-do list. Instead, select no more then 3 major projects you wish to focus on first. Having too many goals will leave you feeling overwhelmed and confused.

9. Assess business values and culture – You do not accidentally build your company’s culture. If you do, you may not like what you end up with. Have a well-defined culture and set of core values for your company. Ask yourself – is this still what we stand for? How could be demonstrate these core values even better in the year ahead?

10. Regular Progress Check ins – Monitor your progress every month and make adjustments where needed. Don’t forget to note your wins and celebrate them with your team. If you are consistent in checking and following up with your team, you are 5x more likely to achieve your goals.

 

Need Help reviewing your Fitness Business and creating a clear road map for the year ahead?

BOOK A 10 MINUTE 1ON1 CHAT WITH STEVE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

The 10 best HACKS to Increase your Email Open Rate

Email marketing is still one of the best strategies to get your business in front of your target audience.  However, its getting more and more difficult to catch people’s attention and have them open it.  You may have the best content, but everything becomes pointless when your email gets thrown to spam or trash.

 

Monitoring your open rate is a great way to monitor how effective your email marketing efforts are.  If you want your keep your leads interested and if you want your content to stand out in a crowded inbox, follow these 10 clever tricks that will increase the open rate of the email marketing you send out.

 

  1. Choose a fun or quirky subject line

The subject line of your email is the first thing that prospective leads see.  If it doesn’t grab their attention, then expect that they won’t open it.  Having a slight obscure and intriguing subject, or one that gets them wondering about what happens next will stir up their curiosity and this will increase the chances of your email being opened.

 

  1. Make it personal

Keeping a casual tone makes the reader feel more connected to you, it makes you more relatable.  Make the reader feel that you wrote the email just for them.  Write is as if you are writing something to a friend.  When sending your emails, refrain from sending it from your company name.  Use the name of a person in the sender ID because getting an email from an actual living person makes it more engaging.

 

  1. Optimise for mobile

Over 80% of people access email via their mobile phones, so make sure that your email is displayed correctly when accessed on a phone or tablet.  When using CTA’s check that the page the links lead to are also optimised for mobile.

 

  1. Segment names into interests

Sending emails to new subscribers is a great example for this.  Have multiple lists or lists with different criteria.  Have lists that are segmented by gender, fitness goal etc.  The list you use will depend on the content of the email that you want to send out.  Having this in place will ensure you are getting the right content in front of the right people and not triggering people to unsubscribe.

 

  1. Determine the best time of delivery

Avoid sending campaigns Fridays because there’s a notable drop going into the weekend.  A bit of A/B testing will help you determine the best days to send emails to your target audience.

 

  1. Stay away from spam triggers

Having an unsubscribe option will help you avoid being redirected to the spam folder.  There are certain words that automatically send your email to spam, and people will never see your campaigns when they end up here.  Avoid using sales-y words such as discount, free, cash, or buy.  Aim to have all followers opt-in or whitelist your email so it doesn’t go to junk.

 

  1. All killer, No Filler

A button that leads a reader to further content is the best way to keep your emails simple and direct to the point. Make all of your content engaging and relevant.  It’s better to send out shorter emails more frequently than sending out content that your audience doesn’t want to read.

 

  1. Use CTA’s

Call to actions are very important tools that you have to incorporate into your email marketing.  They help add value to your content and make your emails drive a point.  A CTA button is usually used as a conclusion to an email and can be used as an incentive for your audience to open future emails that you send out.

 

  1. Keep your lists healthy

If you are getting a lot of unsubscribes or bounces, take some time to clean up your lists every quarter.  Take off inactive emails and check in with people who haven’t opened anything and confirm they wish to continue to receive content.

 

  1. Keep your content interesting

Injecting new info, research or humour into your emails can help engage your audience.  People respond well to being treated as an actual person and change it up a bit by adding animate GIFs or incorporating videos into your content.

 

Need help generating more quality leads for your studio?

BOOK A FREE 10 MINUTE PHONE CHAT HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

10 Surefire Ways to Get More Instagram Followers – PART 2

Here’s the second installment on our 10 Surefire Ways to Get More Instagram Followers.  Plus we have thrown in a few more tips on mistakes that you could be making that are making it harder for you to get those Insta followers.

Let’s pick up where we left off:

 

8. Partnering up with influencers

Find influencers in the fitness industry to partner up with and help connect to new users in your target audience. Collaborating with influencers will help you make more impact on Instagram and help you get more followers. Partner up with complementary businesses such as an active wear business, cafe or health food store and have them promote or recommend your services.

9. Run Targeted Video Ads

Instagram uses Facebook’s targeting system and allows you to easily reach your target audience on a massive scale. Your ads will appear in front of their feeds and a good way to optimise this opportunity is to use video campaigns. Videos have a thumb-stopping factor that will help you get the attention of first-time viewers.

10. Pay attention to your profile page

Although your bio will not get you more visibility, it plays an important role in converting visitors into followers. Your bio has to send out a clear message of what you do and what you offer, because users will not really stay that long inside a page to find out, they can easily swipe to the next one. Here are some tips to make sure that you have a strong profile page:

  • Make your brand recognisable. Make sure that you use the same profile pic in your other social media accounts to establish that users are accessing your official account.
  • Include a link to your site. Adding your link in your bio will help users get to know your brand more and help build a relationship with them.
  • Tell users who you are and what services you offer. Make sure that they will find value in what you offer and that it grabs their attention.
  • If you have a branded hashtag include this in your bio because this is clickable and will take users to content that has this branded hashtag.

 

Always try to put your best foot forward. Here are some “What Not to Do’s” when trying to get more Instagram followers.

NEVER buy followers

Buying followers will hurt more than it helps. These followers use fake accounts or bots and can lead to getting your page shut down long after you have purchased your followers. These fake accounts never engage, but in the off chance they do, its never in a meaningful way. Buying followers signals the Instagram algorithm that the content that you put out there is not high quality or even relevant and slowly you will see you content going further down in the feed placements. Opting for paid campaigns is better than wasting money on a false number that will not benefit you.

NEVER go for “follow for follow” campaigns

This is very similar to buying followers in terms of how it affects your marketing. Many Instagram users follow other users in hopes that they will follow back, some even use the #followforfollow hashtag. You may end up having a higher number of followers but majority of these followers are actually just bots who will never invest in your business and will just follow you because they themselves want followers.

NEVER rely on a few hashtags

Hashtags matter, very much! So, make sure to choose the right hashtag for your posts. Diversity is key, if you find a relevant hashtag that creates a big engagement, don’t rely on that exclusively, instead expand your reach and use different hashtags each time to make sure that you reach different sections of users when you post content.

In conclusion, the goal is to get more Instagram followers and it’s easy to see why this is so. In order to achieve this, make sure that you utilise a combination of the strategies we mentioned earlier in order to keep your audience engaged and to ensure that you get that steady stream of followers coming in.

 

Get help with your digital marketing strategy and start filling your studio with 100’S of qualified leads

BOOK A FREE 10 MINUTE PHONE CHAT HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

10 Surefire Ways to Get More Instagram Followers – PART 1

With about 500 million active users, Instagram is considered businesses brand building and marketing powerhouse not only because of its ability to engage users more with IG images compared to their Facebook counterparts.

If you are looking to increase your brand awareness, build a relationship with your target audience, establish social proof, and get more leads and sales, then you should invest more time in developing your Instagram presence.

However, the difficulty lies in getting your content in front of your audience’s feeds and growing your business following. If you are struggling to achieve both, we have put together 10 surefire ways to help you get more Instagram followers.

1. Be strategic in picking your hashtags

Instagram hashtags are searchable topics that are clickable and picking the right one. When searching for a certain topic, users usually follow hashtags and if you are using the perfect hashtags, you are sure that your posts land right in front of your target audience’s personal feed.

For post you make, you can add up to 30 hashtags and the best way to ensure you are picking the right ones is to use a combination of hashtags with different purposes. Using location-based hashtags will help you get in front of a local audience, opting to use niche hashtags will get you in front of a more specific audience.

2. Ask users to tag you in their content

Content generated by users are very powerful. Users are more likely to be compelled to trust content that was created by somebody that they know compared to seeing promotions created by a brand. When your clients share their experience with your studio, they expose to their followers how awesome your services are. So, encourage your clients to share their experience and make sure you remind them to tag you in these posts and use your branded hashtags.

3. Boost Instagram posts to leverage your social proof

Aside from running your campaigns through Facebook Ads, you can now boost your posts in Instagram. By using your organic posts, your can easily place your content in front of your target audience and increase brand awareness.

Use this social proof to highlight your studio’s point of difference and promote posts with high engagement to targeted audiences. The “high love” count will get your audience to stop and look.

4. Make sure to include social follow buttons

Adding your social follow buttons everywhere is ‘social media 101’ and is still surprisingly effective. Many of your members may not be following you yet in Instagram, so make sure to get them on board by adding your social follow buttons in your website, and even in the bottom of your regular email newsletters to prospects and clients.

5. Run your own Instagram contests

Instagram contests are very popular because they work. Here are some ideas for Instagram contests:

  • Users sharing their own pictures or videos following a particular procedure you provided
  • Users voting on the best user generated content
  • Users creating their own captions for a photo you uploaded

When hosting these contests, make sure that you require contestants to follow your profile first to be eligible to join. Contests can be very basic such as giving out a few free caps or towels to select WINNERS who entered by liking the studio page. Remember that contests generate a lot of hype around your brand, you can promote it in other platforms and use relevant hashtags.

6. Create tag-a-friend posts

These types of posts are awesome because they not only engage your audience, but it also prompts them to comment and tag a friend that they think will be interested in the service you featured. You can make this into a contest but it will also work without offering any incentive.

A whopping 92% of consumers trust brands that are recommended by their peers, so promoting such posts will be very beneficial in increasing your brand awareness.

7. Share your Insta Nametag

The Insta Nametag is a feature which is very similar to using a QR code. Scanning a nametag will trigger a prompt asking you if you would like to follow someone’s insta account without having to search for it. What you can do is post an image of your nametag on Facebook and drive them to follow you in Instagram. You can also use this in your studio signages so that you can easily convert studio visitors to followers.

Get help with your digital marketing strategy and start filling your studio with 100’S of qualified leads

BOOK A FREE 10 MINUTE PHONE CHAT HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

How to use Instagram TV to Promote Your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. IN 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness studio owners, it’s important you keep up these changes and find ways to capitalise on their benefits to build your brand and get more members. Keep reading and we will show you just how you can do that.

 

What is IGTV?

IGTV is a new app from Instagram that was designed to let you watch and post longer videos in vertical mode. I guess they felt we are all accustomed to holding phones vertically, so the new feature is set up so you don’t need to flip your phone the other way to watch or film a video.

Here’s what it is, IGTV is like watching YouTube, only its vertical. It allows you to see content from people you are following who are already using the app as well. It also suggests content based on stuff that you previously watched.

 

How to Make a Great IGTV Video

* Make sure that you are shooting the video in vertical mode

* Don’t make the video too long because users tend to get tired of holding their phones when watching a long video. Try to keep your videos under 5 minutes, its too easy to swipe to the next video so get to the point in the shortest time possible.

* Introduce yourself for new viewers and give a 1 line introduction to each IGTV video and engage viewers and let them know ‘what you are going to talk about’. Keep it there long enough for them to read and don’t change into the next scene too quickly.

* You can repurpose videos that you used in other platforms, that’s a great use of your time. But make sure that you tailor it to IGTV. Add an intro, make it shorter, and make sure its vertical.

 

Now that you know the basics, let’s go to the exciting stuff. Here are 5 great IGTV ideas that you can use to promote your gym and get your brand out there:

1. Workout Routine – there is a great number of people who access their phones while in the gym and posting a workout routine on IGTV is a great way to add value and position yourself an expert in your field. To make your videos more professional, speed it up and add text with the number of reps in the routine.

2. Customer Testimonials – Hearing real people talk about your gym and your great service is more persuasive than anything else. Share the love that your customers have for your studio by uploading customer testimonials to your IGTV channel.

3. Recipes – sharing healthy recipes to your audience is a great way to make your expertise look more diverse as you talk about nutrition as well. You can use recipes that you might already have in your blog and you can schedule a quasi-cooking show with members of your team and turn this into a group activity that everybody can enjoy.

4. Campaigns – If you want to introduce a new weight loss campaign or a seasonal promotion, uploading it to IGTV would be a great way to get the news out there and promote it. You can mention your campaign mechanics as part of the video. Later, you can use updates such as client progress as material for your next IGTV video.

5. Tutorial or Tips – You can use IGTV to upload videos on how-to’s, or if you want to explain how a particular machine works. You can also use material from your blogs to feature tips for workouts, diets, and having a healthy lifestyle.

 

So that’s IGTV – like when facebook live was new – the creators desperately want it to work, so they will give each of your videos an extra push and get it in front of more of your viewers in the hope you might continue to use it – So become an early adopter and get onto it.

 

For help with a structured marketing campaign to fill your gym with hundreds of quality leads book a free 10minute chat with Steve HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

3 Lead Generation Strategies Your Gym Should Use Now

Without leads, your business won’t grow, its as simple as that.  There are 3 lead generation strategies that are guaranteed to get your gym more clients in the door, and if any of these 3 are not part of your marketing strategy yet, well, its time to shake things up and pay attention.

  1. Have a proven offer

Facebook and Instagram ads are one of the best platforms to use to get more leads, however, the one thing that stops these potential leads from signing up is a proven offer.  Also, if your ads don’t offer any incentives to click, then its virtually useless.

With fitness studios, the “one free week” offer is among one of the campaigns which generated the most leads.  This is because of 2 factors.  First, people love free things.  They would most likely buy from you if you offer one free deal.  And, second, you are giving them the option to check out your services without any commitment.  They don’t have to get into any contracts and they don’t have to pay up front for anything the first time, so they have nothing to lose.

  1. Paid Ads

Majority of clients of small fitness studios come from referrals.  This is good because it only means that your customers love your service and recommend it to people that they know.  However, not tapping into the opportunity of getting more clients through running paid ads means you are missing out on a huge chance to get more people to sign up.

Once you have a proven offer in place, running a paid ad is the perfect way to get your message in front of your target audience.  Both Facebook and Instagram offer a cost-effective platform to get your business our there.  You can use both videos and images and you can just do everything within your budget and still target the ideal clients.

  1. Retargeting

People who have visited a certain website, landing page, or have shown interest for a certain business gets retargeted later on.  For example, if a client looks for a certain product online but did not buy it, the next time they open Facebook, an ad of the same product will automatically show.  This is retargeting.

This strategy is a good way to keep your business in front of people.  People who did not sign up right away or have visited your site will continue to see your ads in their feed.  It usually takes about 5-7 impressions for people to remember your brand, so keep on running those ads and remember to keep track of them.  You can use pixels to keep track of people who visited your page so that you can retarget them.

 

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

4 Useful Tools to Help Level-Up Your Content Marketing

When distributing your marketing content through social media platforms, blog posting, or via email, you may not know that there is a huge selection of tools that you can choose from that will help you produce better content and make work easier for you and give you more time to focus on growing your business.

There are tons of free tools available out there, but here are our favorites:

 

  1. Loom 

Loom is a video recorder that’s really fun and creative.  It’s a free tool that allows you to show your own video camera during the recording.  This also available with a Chrome extension which makes it easier to record stuff.

This tool is perfect for fitness businesses because its perfect to use for online training or coaching sessions when you want to do one on ones with your clients to explain certain processes.  You can also use this tool to post a video of you showing clients how to book or schedule classes online.  Aside from that this can also be used to record videos of you showing members how to navigate the membership area, for example.  Using Loom gives your videos a more personalized touch while achieving the purpose of getting your clients to take action.

 

  1. Savefrom.net 

Native videos that automatically plays in newsfeeds have a greater reach than posts of image or plain texts (such as YouTube links).  This is an important thing to keep in mind when posting videos in social media platforms.

Savefrom.net allows you to use cool YouTube videos on your Facebook page and make it appear like a native video that plays in your newsfeed.  This free tool also lets you add subtitles to your video, which can be done when you upload a YouTube link.    This is one of our favorites because you can easily download the YouTube video that you like as an mp4 file and post it as a native video in your social media accounts.  Super easy!

 

  1. Licecap 

We all love GIFs!  A great way to show your members how to book classes online is to provide them with a visual how-to and using a GIF will be a creative way to get this information out to them.  With Licecap, you can get a quick screen capture, turn it into a GIF and include this in your emails or social media posts.  Using GIFs would be a plus especially for members that are visual learners.

 

  1. Online Video Cutter 

Knowing how to edit videos is a skill that gym owners can definitely use to their advantage.  This can be made easier by using the Online Video Cutter tool which lets you cut a part of a video that you want to highlight.  Let’s say you have a 40 minute video and want to highlight certain parts of it to post as 15 seconds promotional blurbs at different times.  Online Video Cutter allows you to do this very easily and allows you to cut just a certain portion of a video and download it.

It requires zero editing experience and is perfect for the busy business owner like you.  Posting snippets of videos from an already existing one that you have eliminates the extra time and effort to take short videos.  And using these snippets to post regularly to your platforms sends out a message that you are an expert in your field while giving you more time to focus on growing your business.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

How to Use Facebook Messenger Marketing for Campaigns

Facebook changes its focus to building relationships, so if you have the right strategy to make Facebook Messenger marketing work for you, then you will surely stand head and shoulders above other fitness businesses in the area.

In order to success in using Facebook Messenger, the platform cannot be approached from a traditional marketing perspective.  You should see yourself as a social engineer and return go back to the basics.

If you want people to click on your Facebook ads, first you have to figure our what they are currently struggling with and what they need to improve on.

Find ways to engage with your audience creatively.

Find out what’s important to them, drive to develop a relationship, not only engagement.

Follow the 3 Core Rules of Facebook Messenger Marketing below and you will find yourself doing just that.

 

Rule #1:  REMEMBER that Facebook Messenger is not email

Messenger is mean for sending personal messages, much like email, but don’t use it the same way that you would the latter.

When marketing your business, you don’t use email as a platform to build relationships with your client base, rather, you use it to reach out, get out information, and for sales.

Facebook Messenger is NOT for that.

When using Messenger for marketing you should focus on why people should choose your business.  Highlight points on how you can remove obstacles that get in the way of their progress.

Build relationships, and do not push your marketing.  Think of your audience as individual people, with unique problems, with unique goals.

 

Rule #2:  Listen…

The main goal of social media marketing is not meaningless interaction, it’s to get information.

To use Messenger effectively, you have to ask open-ended questions that will get your audience to interact and engage.  Ask them about their fears, their goals, their desires.  What is their #1 fitness goal?  Why do they want to get in shape?

This information may not be useful to the campaign that you are running now, but you can definitely use it for later.  This data can help you write up a compelling sales copy that you can sell to them in the future.

 

Rule #3:  NEVER use an engagement bait

Once your audience have engaged its very tempting to resort to a bait.

For example, you might have created a private message which goes:  Type YES and you will get one personal training session for FREE.  This is a classic example of an engagement bait and Facebook will automatically shut this down.

A good alternative to this CTA is changing the context of the conversation.  Think about what you potential clients are hoping to achieve and connect your conversation to that and make it relevant to what’s happening in their lives.

Another option is to ask them for their opinions.  Weighing in on someone’s insights will get them to engage more.

The secret is to open a conversation, draw them to you, and keep them engaged by asking relevant and meaningful questions.

If your questions are relevant, you will get feedback.  Do not bait them to respond and establish that you are genuinely interested in building a relationship with them.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

3 Steps to Use Instagram Marketing to Generate Sales

Instagram is fast becoming a marketplace where consumers and businesses converge. For this reason, it is absolutely worthwhile to boost your fitness brand’s Instagram presence and investing time in creating a marketing strategy around it to showcase your gym’s services.

However, just getting content out there, does not quite do the trick.  It must be done right.

First you must learn how to optimize your account and make sure that you post ONLY compelling Instagram content, increase your exposure to get more conversions AND discover a few tools of the trade that will help you measure your success.

This is just a picture of what you need to do to make Instagram work for your fitness business’ marketing and get more sales.  But in a nutshell, there are 3 simple steps to follow that will make help you get more clients in the door only by using Instagram:

 

Step 1 : Get More Followers

Any effective strategy will be useless if you don’t have any Instagram followers, and that is why the first step to getting more clients through Instagram is to grow your Instagram following.

Instagram is an awesome strategy to get your business and your message in front of people that are like-minded at one blow.

The more followers you have, the more of your target audience you can reach each time you post valuable content.

So how do you grow your following?  There are 2 strategies to achieve just that.

  • Using an influencer to introduce your fitness business to the public – The fastest and most effective is to use to your advantage the reach of other Insta users who have a large following. Being recommended by one with authority and an influencer creates a great leverage because you are getting your name and message in front of your target audience all at once.  You can achieve this by paying them to share your content (paid shout out) or offering your service for free in exchange for a shout out.
  • User-generated marketing – Have your current client base do the work for you. One great way to increase your Instagram followers is to build social proof.  It is more likely for people to trust content that came from actual customers.  So, encourage your clients to check-in or mention your gym and post photos of them while working out.

 

Step 2:  Keep your Instagram Followers Engaged

Now that you have grown your following, its time to grab their attention and get these visitors to visit your website.

Use your BIO to stand outFirst impressions count.  Here a couple of things to keep in mind to make a killer bio.

  • Keep everything short and sweet.
  • Use a memorable URL to create a CTA
  • Showcase what you offer
  • Use some playful emoji that fits your content

Use lead offers to draw in people.  Offer free content that will entice potential clients to join your gym’s mailing list and through your sales funnel.  When using lead pages, remember that you are offering value first, so make sure that the free resource that you are offering is useful to your potential clients.

Ask your follower to tag a friend.  When it makes sense, take the opportunity to ask your follower to tag a friend.  You could include statements such as: “Tag a friend who needs this.”

Instagram Stories.  Using Insta Stories is a very powerful tool in adding the human touch to your business brand.  Followers will humanize you and not think of your business as a faceless one.  Use Stories to engage followers by creating polls or using the swipe-up feature.

 

Step 3:  Convert those Followers into Clients

There is a huge difference between content that gets a lot of likes and comments and one that actually converts.

Posts that generate more sales are those that triggers an emotional reaction from your potential clients.

You may offer the best service in your area, but if you don’t show that in a way that sparks interest and emotions, chances are, its not going to sell.

Using visually stunning designs and imagery are effective ways to elicit a positive response.  No matter what type of content you are posting, make sure that it is exciting, triggers a response, and makes your audience want to delve more into your service.

After following the 3 basic steps, how do you track your success?  This is an essential part of using Instagram for marketing so that you can figure out if what’s working and what’s not.  Here are some ways to monitor that:

  • Look for spikes in sales and traffic to your site and go back to Instagram posts during that period
  • You can use tracking links to measure which content are generating the most traffic

 

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ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Using Your Gym’s Content for Massive Lead Generation

Content creation is a topic that can be valuable not only to gym owners, but also to other entrepreneurs.  There are many different ways to get your content out there.  You can choose from a variety of options such as newsletters, social media campaigns, or blog posts.

Even if you are regularly getting content out there, how do you know that what you’re sharing has a direct impact on the success of your fitness business?  Does your content help you at all in meeting your business goals?

Small businesses usually focus on sales and scaling their business and cannot afford to invest on PR and business campaigns.  Content creation, therefore, that is focused on generating leads would provide the most impact and would be perfect for the marketing that you need.

The success of any lead generating content can be easily measured and you can gauge its impact on your marketing efforts.  What’s great about this is that it can help you build up a steady flow of business and many fitness business owners can agree on how effective this tool can be to grow your business.

With this in mind, I would like to share 3 tips on how to create awesome content that will help generate leads to keep your fitness business growing.

 

1. Create and share content that is valuable to your target audience

Sharing your insights and relevant information is a proven way to generate leads.  Invest in building and distributing content of high-quality, posting informative content will demonstrate that you are an expert in what you do by showcasing your knowledge and skill set.

It is natural for people to turn to a subject matter expert when they want to learn about a specific topic.  And when talking about product or service recommendations, they will opt to listen to an expert than to an average Joe giving his opinion.  Needless to say, people choose to do business with experts in the field.

So how do you develop content that is informative, high-quality, and one that drives leads?  Here are a few things to remember.

  • Audience – First, to develop a targeted content, you must have a specific audience in mind. Define your audience and develop a buyer persona, defining their demographics and buyer personalities.  This will give you an insight on who you are writing for and help you identify which topics will be relevant.
  • SEO – Once you have defined your target audience, it will be easy for you to figure out the keywords that will help you optimize your content.
  • Content format – Don’t stick to creating blogs, you can create white paper, infographics, eBooks, and even videos.

 

2. Have a clear content strategy in place for all channels

Recent studies show that consumers are now turned off by traditional advertising forms and traditional marketing strategies are getting less effective as the years drag on.  This is how having valuable content for your fitness business plays an important role in helping you generate leads.

Content is king of the digital marketing realm and it’s all about attracting and engaging your gym’s target audience.  How?  By developing and getting out information that is not only relevant, but more importantly, valuable to them.

To achieve this, you have to map out a content strategy that allows followers to expect a consistent rhythm in the delivery and also that content is covering the same key points consistently.

Having a content strategy will prevent you from posting irrelevant content or feeling stressed in producing last minute posts.

Having your marketing channels disjointed makes your audience confused and less targeted.  So remember to always align your content to your business goals and don’t forget to be consistent.  Remember to define your audience, create a targeted keyword list, and test what content format works best for the audience you have defined.

 

3. Implement Call-T0-Actions that are clear in all your content

To ensure that your content will generate leads, make sure that it is action oriented and that you tell your readers what to do next

The content that you created and shared is a very persuasive and effective way to set up your CTA.  Having valuable content primes up your audience to your fitness business message and goals, so would be very easy to show them offer that they can refuse.

When creating a CTA, make sure that it is easy to find.  Don’t make your audience dig for the next step.  It will also be effective to create a sense of urgency and remind your audience to take action immediately.  Also, a CTA that is benefit oriented will be more inviting than the basic “click here” button.  Lastly, limit it to one CTA, the more options you give your audience, the more confused and indecisive they will become.  Having strong CTAs are very essential to the lead generation process.

 

GET HELP WITH YOUR MARKETING STRATEGY

TELL US ABOUT YOUR BUSINESS HERE

 

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.