The 2 Mistakes Fitness Pros Make in Leadership Roles

In the quest for profit and success in the fitness business, do you ever think about your image—the way you project yourself to your team or to your members?  As the owner, it’s easy to  overlook that you are your brand.  YOU represent the gym and its culture.

 

Many gym owners fall into the trap of following strategies that work for other business owners. But BEWARE: doing this may not always work for you, especially if you are unclear about your financials, or if you are not 100% clear on what your clientele ‘really’ wants in a fitness facility and what they need from its staff.

 

One of the most important things to consider is how you are with your employees. As gym owners, more often than not, we don’t realise that we implement things that WE think would be effective, without asking for the opinions of those who are actually on the battle lines—your staff.  Your personal trainers and group class instructors know firsthand who your clients are and what they want.  Listening to them will be your best strategy for getting more of your target market in the door.

 

With that in mind, here are the Top 2 mistakes that fitness pros make when they take leadership roles.

  1. Being a manager that is dominant, overbearing, and passive-aggressive. Your clients and employees will not be able to stand you for long and they will be out the door even before their contracts expire.
  2. Being the passive leader who hires someone without giving direction, any tools or training, and not setting goals or KPI”s. Your inability to provide your employees with the right tools and framework will halve your success rate.

 

So how do you change this and lead your gym towards success?

  • Set Goals: weekly expectations, targets for group classes, number of member phone calls per week, number of gym tours and face to face consultations, targets around conversion % in sales, and make sure you develop a specific follow-up system.
  • Require people to report. Make it clear that this is part of their job and that you should be kept updated regularly of their progress. Daily, weekly and monthly reporting.
  • Set clear and defined roles for each of your team. Being a great leader means being able to confidently delegate tasks. Doing so allows you to have more time to create new programs and products or services for the gym. Delegate easy tasks and save your energy for more important work and bring in more business.  Doing this will also allow staff to feel more invested themselves in the business and will make them feel that they are important to the growth of the brand.

 

DEVELOP YOUR LEADERSHIP SKILLS!

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The Ultimate Fitness Business Referral

Imagine for a minute you are about to take a jog with a good friend when before you start, you wince as you get up from a stretch with a sore back, then your friend tells you, “You should see MY physiotherapist….She is amazing with backs and helped fix me” Let’s face it – The ULTIMATE business referral is when one of your members mentions you to a friend as “MY” gym or “MY” trainer with a personal recommendation right?

 

The “my” statements show ownership and a testimony that we stand by what we recommend. It’s a language that we use when we own our opinions, and we use it to refer to people and businesses that we trust. It demonstrates a high level of trust and faith in your ability to do what you do.  Of course, the benefits of this to your business is very obvious and works the other way too. When you become someone’s “my” you work extra hard to keep that trust and never let them down either, because they are such a good pipeline for referrals.

 

According to Oxford Psychology Professor, Robin Dunbar, there’s a limit to how many stable personal relationships that a person can maintain.  These are people that you know on an individual level and to whom you can relate to personally.  He added that the mean size of individuals in a community is about 148 and it’s at this number that a community has the highest probability of remaining together.  Anything higher than that allows for relationships to break down.

 

This means that its not possible for you to be everyone you know’s “my”, and actually this isn’t such a bad thing.  Being someone’s “my” needs to be authentic, this simply can’t be faked.  If you want to be your client’s “my” here are 3 key things to keep in mind:

  • You should maintain a genuine interest in that client’s life and work
  • There should be a genuine emotional investment in their success and well-being
  • You should always be dependable, and NOT indispensable

 

Being someone’s “my” is built on respect for your craft.  Although its impossible to be the “my” guy for everyone you know, what’s important to remember is that you have to nurture the “my” clients that you currently have not only to make sure that you maintain a beneficial relationship but as a social proof that you and your fitness business are as good as you claim it to be.

 

 

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Staff Retention 101

Finding the right people to work in your gym can be described as jumping on a treadmill that’s cranked up to the highest level. It can be really hard work and i know that firsthand. While mastering the skill of staffing can take time, IT IS THE ONLY WAY TO SCALE YOUR BUSINESS BIGGER. Lets face it..until you get it right, you will forever be frustrated with staff, working big hours yourself, struggling to take holidays, and ultimately unable to confidently delegate important roles.

 

1.What not to do – THE UBER LESSON

Uber is a ride-sharing company that’s recently had employee problems.  Many say that Uber allowed employee discrimination resulting in female employees feeling undervalued and blocked, which is why they didn’t stick around, resulting in a reduction in drivers and in UBER’s overall talent pool.

 

In the fitness business, not only do we have diverse clients, diversity also exists in our employees.

We need to create an environment that will attract and retain, not only our clients, but also our staff. Aim to create a working environment where employees get regular opportunity to provide open and honest feedback and where staff feel like management care enough to genuinely listen. UBER lost a large chunk of market share to companies like LYFT as they learnt this lesson the hard way.

 

2.Non negotiable and setting standards

When setting up your gym, one of the first things we often do is write up a list of member policies. However, it’s also important that you set up rules for your staff and enforce them vigilantly. In my gym, we attract staff who share in our ‘6 core values’ and we revisit our list of ‘staff non-negotiables’ every single week to ensure high standards. As the gym owner, it’s also our role to deal with issues that arise quickly, to prevent the development of a negative staff member or toxic atmosphere.

 

3.Staff Retention = Member Retention

When you keep your staff happy, growing and challenged guess what?….. ‘drum roll……’ they stay longer! And when staff are happy and stay longer this has a direct correlation with increased member retention.  So map out your calendar for the year and think about ways to develop you staff, book in opportunities for social get togethers, and create a career path for your best staff to take on new roles and responsibilities as they grow.

 

4.Have a Strong Onboarding Process

Having an orientation process and framework to welcome new people is vital to their success and long term happiness. This goes beyond accomplishing paperwork and signing the usual HR forms, and should instead also indoctrinate new people into your unique selling points, your core values and give them training around key areas of the business they need to know. Use this chance to teach the CRM, the sales process, reporting, and explain your expectations for the role.

 

5.Build Morale and Connection

Share with your staff your bigger vision for the business and make them feel that they are part of something great and that their contributions matter. Employees like to feel that they count and that the growth of the business will also translate into success for them. Money is rarely the no. 1 factor determining staff satisfaction.

 

6.Be Proactive with Resignations

If an employee expresses their desire to leave the company, then make sure you find out why.  The goal should be to keep them if possible. Move quick – set up a coffee or informal chat off site and be open to feedback. I USE QUESTIONS LIKE – What are you unhappy about? What can i do to help? What could you do to help? We would love to keep you involved with the team – would you consider working with me to improve the situation and see if we can’t make it work?

 

In conclusion, as a studio owner mastering STAFF RETENTION will save you not only time, but also money.  When good staff stick around longer, you will have more time to grow your business and sanity in the workplace 🙂

 

LEARN HOW TO RECRUIT AND RETAIN

THE VERY BEST STAFF!

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Do you have your Ideal Clients in your Gym?

I remember when I first started….I was just grateful that anyone walked through my gym doors. However, it’s very important to reach a point in your business when you get clearer on what type of members you actually want. Ideal clients are more fun to work with, they stay longer, they spend more, and they refer more people – so the goal in marketing is not to attract ‘just anyone’, but instead to specifically target those people who you really enjoy working with and those people you are best at helping. This is when business becomes more FUN and also when you start making more PROFIT.

 

To start using laser focused marketing strategies, you must first clearly define your ideal customer avatar. So to help you with that, here are some great ways to precisely define who your ideal members are, plus quick tips on how to attract more of them

 

1. Cheaper isn’t always better

When you market your fitness business as being cheap, you attract customers who are looking for cheap. They will tell all their cheap friends about you and before you know it, you own a studio that struggles to make money because of all your cheap clients.  Remember that members who look for ‘cheap stuff’ are rarely loyal and will often go elsewhere if they find a better deal.

 

2.Define your ideal client

This will take a few minutes – but is a super value exercise

  • Go back to last year’s figures and see which customers have brought in the most profit. Remember, these are not the ones you have spent the most on, but those that have given you the highest earnings.  Obviously, we want more of these people.
  • Think of all the fitness programs and promotions you did last year — which ones worked? Where did you get good customers who paid well and worked well with you and your team? Who were they? What industries were they in? What do you think made everything go smoothly?
  • What are the current trends in the fitness industry? Doing regular research about emerging market trends keeps your business competitive.  Markets are evolving fast and you need to keep yourself updated to keep up with the times. You don’t want to wake up one day only to find that your class attendance is down, drop-out number are up, and you have less people joining each month.

 

3. Target your marketing

Once you have a clear picture of who your ideal clients are, you can now define your niche and tailor your marketing strategy clearly so you can write develop specific services that will suit the needs of your target customers. The ad copy or TEXT you use when marketing should speak to your target market’s needs, wants, and frustrations, The IMAGE choice and also WHERE you choose to market will also vary depending on your who your ideal client is. GOOD LUCK!

 

GET CLEAR IN YOUR TARGET MARKET

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Dress like a Winning Team

Your Website, your Reception area and your staff Uniforms are 3 of the first ways a new enquiry will visually experience your brand. So, if we want to be viewed as clean, professional and organised to a prospect looking for the first time, then it’s crucial that your team all look the part. In this blog article, I share 3 reasons why you should consider investing into great uniforms for your staff and difference it can make.

1. Brand Association

Having a successful branding strategy means putting both your visual and written materials on one framework. One fundamental factor of this marketing strategy is having a consistent color scheme and a gym logo that you become recognised for.

Many gym owners are not aware of this less tangible element of MARKETING and how it effects your ability to attract your target audience. Prospects pick up on your uniform’s social cues subconsciously so when you have employees who look scruffy, shabby or present in ill-fitting uniforms, they subconsciously associate this low standard to your gym. They start to doubt whether you or your team can offer a clean workout environment or a professional service, if you struggle to even look professional …. make sense?

So, who is working? And who is working out?  Group Trainers sometimes get annoyed when they want to train by themselves and they get interrupted by a member, but how would a member know if you are working or not working, if they don’t wear a uniform when you work?

Personal Trainers sometimes complain they cannot pick up enough new clients, but how would a member know they are a trainer or looking for more work, if they don’t wear a uniform?

1000’s of ‘1-week free trial’ people go to gyms every week and leave without a membership. Many of them missing the support and answers they required to feel at home in that gym, so they try another gym – So how would a ‘trial member’ know who to ask for help if your team are not in uniform?

2. Have a Big Gym Business Future in Mind

When there is a coherent branding strategy in place, your business looks BIG and more professional. Having a standard uniform for your employees is the final touch to your branding strategy that shouts out that your business is headed for bigger and better things.

It is a known fact that consumers associate corporate brands with successful operations. This is not a conscious association but more of an assumption that good branding means stability and that the business will be around for a long time.

Look like an expert. When your staff has a more professional look, it helps them look like they earned certifications and that they are qualified to give expert advise in fitness. Putting them in uniforms is one way to effectively achieve that. Make sure that you have a range of sizes available and styles for male and female staff because one size does NOT fit all.

Increase Sales.  When employees represent your brand, they should be able to project authority. It’s a proven fact that it’s easier to upsell or offer new products and services when you are in your uniform.

Establish brand recognition.  Having a recognizable uniform will help develop your brand image. Its like sending a message. Your uniforms should not be available for your members to purchase. If you sell fitness merchandise, create branded clothing that complements your uniform design.

Having staff uniforms is the perfect way to go if you are aspiring for a certain look for your employees and your gym. This is why franchises are so popular because their selling point is having prefabricated images that have already established that we are professionals, we know what we do.

3. Team alignment

Sporting teams and supporters around the globe use a uniform to connect the tribe and make people feel part of something. Earning your jersey during the interview process and wearing your jersey proud to team lunch and industry events helps bring teams together and feel united. Don’t forget – members love wearing a uniform too and representing at things like running events and taking photos in your brand while on holidays so empower them to do so – by giving new members a singlet, selling hats, jumpers etc. at reception – just make sure the uniform is different to staff 😛

Remember that dressing the part is an integral part of sending the message to your prospective clients and current members of the value and culture of your fitness business.

 

For help with branding for your GYM – connect with me HERE

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The Ultimate Guide to Conducting a Year-End Business Review

It’s rare in business that we take time out to think about the bigger picture. We’re often so busy just keeping the business going (delivering for our members, managing trainers, keeping on top of direct debits, maintaining relationships with local businesses etc.) that the idea of taking time out for anything other than these core business activities can seem like a total luxury.

But review is a vital component for any fitness business that wants to continue to progress, prevent stagnation and even better, kick on and take it to the next level.

Here are the best guidelines to help you conduct an effective year-end review of your business

1. Draft an agenda – The purpose of a business review is to look at your business from afar and assess your current processes and systems from a different perspective. Decide on what aspects of your day to day tactics are due for review and approach each item, strategically looking for the most effective and efficient manner for the year ahead. 1 hour of planning can save you 10-100 hours in execution.

2. Create a questionnaire – Making a list of questions to ask yourself and your team will inspire all of you to dig deep for answers as well as solutions to problems that you may be currently facing. Questions like the ones below will help identify key pain points and things that you are good at that you can possibly capitalise in:

  • What are my biggest accomplishments?
  • What are my biggest disappointments?
  • What can I improve in?
  • What new roles can I take on?
  • What roles can I delegate starting this year?
  • How could we do this differently?

3. Start on a positive note – Make a list of the top 3 things that you are proud of, 3 things that you have accomplished this year. What do you think went right with these 3, and how did you achieve them? Beginning your review with a list of things that you didn’t do right will discourage participants and can not only reduce creative thinking, but also reduce the size of future goals that each person chooses to strive towards for the coming year.

4. Live and Let Die – Now make a list of the goals that you set out to accomplish for the current year. Ask yourself, are these goals still important to us, are they still worth chasing after in the coming year? If not, then let go of those stale goals. If they are still worth keeping, ask yourself what adjustments need to be made in order to make them more achievable. Keep in mind that as time passes, your business goals will keep on evolving, so it’s perfectly fine to adapt to these changes and let go of goals that you had in the previous years.

5. Establish new goals, while remembering why something didn’t work – Now make a detailed list of the stuff that you want to accomplish, including both long term (3 year) and short-term goals (3 month). Remember, because you didn’t achieve some of your goals for the previous year, you MUST change your approach this year if you want a better outcome. Think BIG and re-evaluate the steps required to get there.

6. Identify potential obstacles – For each new goal, brainstorm different scenarios that may realistically keep you from achieving them. Then, create an action plan on how to overcome each obstacle should it arise. Preparing in advance for the worst will save you time, money and unnecessary stress.

7. Set a realistic due date – Assign a final due date for each goal and create mini milestones for each element that will lead you to this final goal. Setting a deadline helps increase accountability.

8. Pick your Top 3 – Your business review shouldn’t end with a big to-do list. Instead, select no more then 3 major projects you wish to focus on first. Having too many goals will leave you feeling overwhelmed and confused.

9. Assess business values and culture – You do not accidentally build your company’s culture. If you do, you may not like what you end up with. Have a well-defined culture and set of core values for your company. Ask yourself – is this still what we stand for? How could be demonstrate these core values even better in the year ahead?

10. Regular Progress Check ins – Monitor your progress every month and make adjustments where needed. Don’t forget to note your wins and celebrate them with your team. If you are consistent in checking and following up with your team, you are 5x more likely to achieve your goals.

 

Need Help reviewing your Fitness Business and creating a clear road map for the year ahead?

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ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

The 10 best HACKS to Increase your Email Open Rate

Email marketing is still one of the best strategies to get your business in front of your target audience.  However, its getting more and more difficult to catch people’s attention and have them open it.  You may have the best content, but everything becomes pointless when your email gets thrown to spam or trash.

 

Monitoring your open rate is a great way to monitor how effective your email marketing efforts are.  If you want your keep your leads interested and if you want your content to stand out in a crowded inbox, follow these 10 clever tricks that will increase the open rate of the email marketing you send out.

 

  1. Choose a fun or quirky subject line

The subject line of your email is the first thing that prospective leads see.  If it doesn’t grab their attention, then expect that they won’t open it.  Having a slight obscure and intriguing subject, or one that gets them wondering about what happens next will stir up their curiosity and this will increase the chances of your email being opened.

 

  1. Make it personal

Keeping a casual tone makes the reader feel more connected to you, it makes you more relatable.  Make the reader feel that you wrote the email just for them.  Write is as if you are writing something to a friend.  When sending your emails, refrain from sending it from your company name.  Use the name of a person in the sender ID because getting an email from an actual living person makes it more engaging.

 

  1. Optimise for mobile

Over 80% of people access email via their mobile phones, so make sure that your email is displayed correctly when accessed on a phone or tablet.  When using CTA’s check that the page the links lead to are also optimised for mobile.

 

  1. Segment names into interests

Sending emails to new subscribers is a great example for this.  Have multiple lists or lists with different criteria.  Have lists that are segmented by gender, fitness goal etc.  The list you use will depend on the content of the email that you want to send out.  Having this in place will ensure you are getting the right content in front of the right people and not triggering people to unsubscribe.

 

  1. Determine the best time of delivery

Avoid sending campaigns Fridays because there’s a notable drop going into the weekend.  A bit of A/B testing will help you determine the best days to send emails to your target audience.

 

  1. Stay away from spam triggers

Having an unsubscribe option will help you avoid being redirected to the spam folder.  There are certain words that automatically send your email to spam, and people will never see your campaigns when they end up here.  Avoid using sales-y words such as discount, free, cash, or buy.  Aim to have all followers opt-in or whitelist your email so it doesn’t go to junk.

 

  1. All killer, No Filler

A button that leads a reader to further content is the best way to keep your emails simple and direct to the point. Make all of your content engaging and relevant.  It’s better to send out shorter emails more frequently than sending out content that your audience doesn’t want to read.

 

  1. Use CTA’s

Call to actions are very important tools that you have to incorporate into your email marketing.  They help add value to your content and make your emails drive a point.  A CTA button is usually used as a conclusion to an email and can be used as an incentive for your audience to open future emails that you send out.

 

  1. Keep your lists healthy

If you are getting a lot of unsubscribes or bounces, take some time to clean up your lists every quarter.  Take off inactive emails and check in with people who haven’t opened anything and confirm they wish to continue to receive content.

 

  1. Keep your content interesting

Injecting new info, research or humour into your emails can help engage your audience.  People respond well to being treated as an actual person and change it up a bit by adding animate GIFs or incorporating videos into your content.

 

Need help generating more quality leads for your studio?

BOOK A FREE 10 MINUTE PHONE CHAT HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

10 Surefire Ways to Get More Instagram Followers – PART 2

Here’s the second installment on our 10 Surefire Ways to Get More Instagram Followers.  Plus we have thrown in a few more tips on mistakes that you could be making that are making it harder for you to get those Insta followers.

Let’s pick up where we left off:

 

8. Partnering up with influencers

Find influencers in the fitness industry to partner up with and help connect to new users in your target audience. Collaborating with influencers will help you make more impact on Instagram and help you get more followers. Partner up with complementary businesses such as an active wear business, cafe or health food store and have them promote or recommend your services.

9. Run Targeted Video Ads

Instagram uses Facebook’s targeting system and allows you to easily reach your target audience on a massive scale. Your ads will appear in front of their feeds and a good way to optimise this opportunity is to use video campaigns. Videos have a thumb-stopping factor that will help you get the attention of first-time viewers.

10. Pay attention to your profile page

Although your bio will not get you more visibility, it plays an important role in converting visitors into followers. Your bio has to send out a clear message of what you do and what you offer, because users will not really stay that long inside a page to find out, they can easily swipe to the next one. Here are some tips to make sure that you have a strong profile page:

  • Make your brand recognisable. Make sure that you use the same profile pic in your other social media accounts to establish that users are accessing your official account.
  • Include a link to your site. Adding your link in your bio will help users get to know your brand more and help build a relationship with them.
  • Tell users who you are and what services you offer. Make sure that they will find value in what you offer and that it grabs their attention.
  • If you have a branded hashtag include this in your bio because this is clickable and will take users to content that has this branded hashtag.

 

Always try to put your best foot forward. Here are some “What Not to Do’s” when trying to get more Instagram followers.

NEVER buy followers

Buying followers will hurt more than it helps. These followers use fake accounts or bots and can lead to getting your page shut down long after you have purchased your followers. These fake accounts never engage, but in the off chance they do, its never in a meaningful way. Buying followers signals the Instagram algorithm that the content that you put out there is not high quality or even relevant and slowly you will see you content going further down in the feed placements. Opting for paid campaigns is better than wasting money on a false number that will not benefit you.

NEVER go for “follow for follow” campaigns

This is very similar to buying followers in terms of how it affects your marketing. Many Instagram users follow other users in hopes that they will follow back, some even use the #followforfollow hashtag. You may end up having a higher number of followers but majority of these followers are actually just bots who will never invest in your business and will just follow you because they themselves want followers.

NEVER rely on a few hashtags

Hashtags matter, very much! So, make sure to choose the right hashtag for your posts. Diversity is key, if you find a relevant hashtag that creates a big engagement, don’t rely on that exclusively, instead expand your reach and use different hashtags each time to make sure that you reach different sections of users when you post content.

In conclusion, the goal is to get more Instagram followers and it’s easy to see why this is so. In order to achieve this, make sure that you utilise a combination of the strategies we mentioned earlier in order to keep your audience engaged and to ensure that you get that steady stream of followers coming in.

 

Get help with your digital marketing strategy and start filling your studio with 100’S of qualified leads

BOOK A FREE 10 MINUTE PHONE CHAT HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

10 Surefire Ways to Get More Instagram Followers – PART 1

With about 500 million active users, Instagram is considered businesses brand building and marketing powerhouse not only because of its ability to engage users more with IG images compared to their Facebook counterparts.

If you are looking to increase your brand awareness, build a relationship with your target audience, establish social proof, and get more leads and sales, then you should invest more time in developing your Instagram presence.

However, the difficulty lies in getting your content in front of your audience’s feeds and growing your business following. If you are struggling to achieve both, we have put together 10 surefire ways to help you get more Instagram followers.

1. Be strategic in picking your hashtags

Instagram hashtags are searchable topics that are clickable and picking the right one. When searching for a certain topic, users usually follow hashtags and if you are using the perfect hashtags, you are sure that your posts land right in front of your target audience’s personal feed.

For post you make, you can add up to 30 hashtags and the best way to ensure you are picking the right ones is to use a combination of hashtags with different purposes. Using location-based hashtags will help you get in front of a local audience, opting to use niche hashtags will get you in front of a more specific audience.

2. Ask users to tag you in their content

Content generated by users are very powerful. Users are more likely to be compelled to trust content that was created by somebody that they know compared to seeing promotions created by a brand. When your clients share their experience with your studio, they expose to their followers how awesome your services are. So, encourage your clients to share their experience and make sure you remind them to tag you in these posts and use your branded hashtags.

3. Boost Instagram posts to leverage your social proof

Aside from running your campaigns through Facebook Ads, you can now boost your posts in Instagram. By using your organic posts, your can easily place your content in front of your target audience and increase brand awareness.

Use this social proof to highlight your studio’s point of difference and promote posts with high engagement to targeted audiences. The “high love” count will get your audience to stop and look.

4. Make sure to include social follow buttons

Adding your social follow buttons everywhere is ‘social media 101’ and is still surprisingly effective. Many of your members may not be following you yet in Instagram, so make sure to get them on board by adding your social follow buttons in your website, and even in the bottom of your regular email newsletters to prospects and clients.

5. Run your own Instagram contests

Instagram contests are very popular because they work. Here are some ideas for Instagram contests:

  • Users sharing their own pictures or videos following a particular procedure you provided
  • Users voting on the best user generated content
  • Users creating their own captions for a photo you uploaded

When hosting these contests, make sure that you require contestants to follow your profile first to be eligible to join. Contests can be very basic such as giving out a few free caps or towels to select WINNERS who entered by liking the studio page. Remember that contests generate a lot of hype around your brand, you can promote it in other platforms and use relevant hashtags.

6. Create tag-a-friend posts

These types of posts are awesome because they not only engage your audience, but it also prompts them to comment and tag a friend that they think will be interested in the service you featured. You can make this into a contest but it will also work without offering any incentive.

A whopping 92% of consumers trust brands that are recommended by their peers, so promoting such posts will be very beneficial in increasing your brand awareness.

7. Share your Insta Nametag

The Insta Nametag is a feature which is very similar to using a QR code. Scanning a nametag will trigger a prompt asking you if you would like to follow someone’s insta account without having to search for it. What you can do is post an image of your nametag on Facebook and drive them to follow you in Instagram. You can also use this in your studio signages so that you can easily convert studio visitors to followers.

Get help with your digital marketing strategy and start filling your studio with 100’S of qualified leads

BOOK A FREE 10 MINUTE PHONE CHAT HERE

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

How to use Instagram TV to Promote Your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. IN 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness studio owners, it’s important you keep up these changes and find ways to capitalise on their benefits to build your brand and get more members. Keep reading and we will show you just how you can do that.

 

What is IGTV?

IGTV is a new app from Instagram that was designed to let you watch and post longer videos in vertical mode. I guess they felt we are all accustomed to holding phones vertically, so the new feature is set up so you don’t need to flip your phone the other way to watch or film a video.

Here’s what it is, IGTV is like watching YouTube, only its vertical. It allows you to see content from people you are following who are already using the app as well. It also suggests content based on stuff that you previously watched.

 

How to Make a Great IGTV Video

* Make sure that you are shooting the video in vertical mode

* Don’t make the video too long because users tend to get tired of holding their phones when watching a long video. Try to keep your videos under 5 minutes, its too easy to swipe to the next video so get to the point in the shortest time possible.

* Introduce yourself for new viewers and give a 1 line introduction to each IGTV video and engage viewers and let them know ‘what you are going to talk about’. Keep it there long enough for them to read and don’t change into the next scene too quickly.

* You can repurpose videos that you used in other platforms, that’s a great use of your time. But make sure that you tailor it to IGTV. Add an intro, make it shorter, and make sure its vertical.

 

Now that you know the basics, let’s go to the exciting stuff. Here are 5 great IGTV ideas that you can use to promote your gym and get your brand out there:

1. Workout Routine – there is a great number of people who access their phones while in the gym and posting a workout routine on IGTV is a great way to add value and position yourself an expert in your field. To make your videos more professional, speed it up and add text with the number of reps in the routine.

2. Customer Testimonials – Hearing real people talk about your gym and your great service is more persuasive than anything else. Share the love that your customers have for your studio by uploading customer testimonials to your IGTV channel.

3. Recipes – sharing healthy recipes to your audience is a great way to make your expertise look more diverse as you talk about nutrition as well. You can use recipes that you might already have in your blog and you can schedule a quasi-cooking show with members of your team and turn this into a group activity that everybody can enjoy.

4. Campaigns – If you want to introduce a new weight loss campaign or a seasonal promotion, uploading it to IGTV would be a great way to get the news out there and promote it. You can mention your campaign mechanics as part of the video. Later, you can use updates such as client progress as material for your next IGTV video.

5. Tutorial or Tips – You can use IGTV to upload videos on how-to’s, or if you want to explain how a particular machine works. You can also use material from your blogs to feature tips for workouts, diets, and having a healthy lifestyle.

 

So that’s IGTV – like when facebook live was new – the creators desperately want it to work, so they will give each of your videos an extra push and get it in front of more of your viewers in the hope you might continue to use it – So become an early adopter and get onto it.

 

For help with a structured marketing campaign to fill your gym with hundreds of quality leads book a free 10minute chat with Steve HERE

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ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.