Gym owners that are killing their marketing, know that video content is currently king. Online marketing is super fast-paced that it’s absolutely critical to find new and unique ways to make your business stand out. Video marketing is not a new concept, but it’s been proving to be one of the most powerful and effective parts of a good marketing strategy. So if you’re still on the sidelines asking yourself, “Should I be using videos to promote my business?” The answer is a big, fat yes. If you need a little more convincing — check out our top picks for why you should be using video marketing for your gym right now!
1. Videos fire up conversion rates
Video should be seen as an investment. Getting a video to have the right emotions, convey an idea, or share a useful tip is such a powerful selling tool and, based on current studies, a video on a landing page can increase conversions by 80%, and even outperform other marketing content by up to 71%. A compelling explainer video can even initiate buying behaviour and potentially convert a visitor into a lead, or convert a lead into an actual customer! Not convinced? Research shows that 74% of viewers who watched content that explained how something is used or done ended up purchasing it.
2. Videos capture attention
When compared to reading plain text, 65% of viewers tend to finish over three-quarters of content when it’s in a video format. This just proves that video content has the power to attract more attention than other forms of content. The more captivating your content, the more likely it is be consumed.
3. Video content spices up email campaigns
Nowadays, getting someone to open your email is an increasing challenge. You’ve worked hard on putting together an email campaign with all of the important information, but will your readers open it? In that regard, watching a video is undeniable easier than sitting and reading text, and we’ve found that even just using “video” in your subject line increases open rates, and could also lead to a staggering 200-300% increase in click-through rate. Using this strategy is particularly effective if you’re using how-to or explanatory videos.
4. Search engines are crazy for videos
Take note of this right now: You are 53 times more likely to rank highly in a Google search if you have a video embedded on your website.
Search engines are trained to look for content that engages viewers the most, and nothing generates more page views like a video. That means that including video content on your website will exponentially increase the amount of time they spend on your site, and the longer they spend there, the more search engines are likely to trust your site, prompting them to direct traffic your way.
It’s also interesting to note that YouTube, which is now Google-owned, is the second largest search engine after Google, so if you host your website videos on YouTube, your visibility and SEO is greatly increased. As if that wasn’t enough, promoting your videos via social media–like any good business owner would do– makes your chances of getting found go through the roof!
5. Viewers trust video
Video is an incredibly powerful form of content that allow you to get your gym’s personality across, enabling you to connect with your viewers in a way that’s unlike any other medium. Using the tone of your voice, your facial expressions, and even your choice of music, can evoke the emotions you need to create a solid online connection. The more videos you have to educate and inform your viewers, the more opportunities you have for them to know and trust you. And trust translates to sales. It is the foundation of most quality marketing campaigns, and video marketing can create trustworthy connections in ways other content formats can’t.
6. Videos are great for sharing
Let’s face it: this is the age of viral videos. More mobile video consumers are now sharing videos with others. So if I were you, I’d be jumping at this chance to have some fun and really show what your gym is all about with fun videos showing off your facilities, your workouts, your trainers, and even your actual members who are part of your target audience!
Guys, there is no question that video is here to stay. What we need to do is to capitalise on that so we can guarantee that we stay competitive and relevant in the local fitness scene. It is crucial to start incorporating videos into your content marketing strategy to allow yourselves to grow in scope. And, remember, you are literally only limited by your imagination — from creating an exercise video to using Facebook live to say Gday, there is a wide range of opportunities for you to choose from. Make no mistake, video is no longer just for the big brands anymore, everyone should be getting on board with video and that is why you should do it right now!
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