As a gym owner mentor and a gym owner myself, I know how essential it is to understand the types of content that resonate with your audience. Recently, I delved into HubSpot’s latest Consumers Trends Report, which highlights the content that marketers are leveraging...
Why Email Marketing Still Matters for Fitness Businesses In today’s digital landscape, email remains one of the most powerful tools in your marketing arsenal. With an average ROI of $42 for every $1 spent, email marketing continues to outperform most other...
Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You...
Celebrating milestones like birthdays, training achievements, and gym anniversaries isn’t just about recognition—it’s a strategic way to foster emotional connections that build loyalty and retention. Research shows that emotionally engaged customers are...
As a gym owner, you’re constantly looking for innovative ways to attract new members and showcase your fitness community. In 2024, Instagram Reels has emerged as a game-changing platform for fitness marketing, offering an incredible opportunity to connect with...