In this Accelerate Session, Jordan McCreary—Founder of CONDITN—shares how he built a unique group-training model that’s now expanding across 14 locations and counting.
Inside this session, Jordan breaks down the systems, standards, and leadership principles that help CONDITN deliver a training experience that stands out in a crowded market. Whether you run a boutique studio or a strength-based gym, Jordan’s insights will help you improve your member experience, build consistency across locations, and scale your business the right way.
What You’ll Learn:
- How CONDITN created a “different by design” group-training model
- The operational standards needed to grow beyond one location
- How to keep culture strong as you scale
- The importance of coaching quality & member experience
- Advice for gym owners wanting to expand in the next 12–18 months
This session is essential viewing for gym owners, fitness business operators, and anyone committed to building a standout training brand.
0:00 – INTRO
0:25 – What is your new group training brand called, and how many studios do you have open and planned? 05:20 – Have you had an experience where you’d gone to the wrong site? Or can all sites be made to work?
07:43 – What do you charge members? What is your model? 10:52 – What is your training model?
13:27 – What are some of the biggest lessons you’ve learned opening 14 different sites? 19:52 – Do you have a checklist that you want to see in one of your existing businesses before launching another one? 24:00 – Can members train across multiple sites? 24:22 – Do your staff work across multiple sites? 26:14 – Would you take a key person from a site and put them in a new one? 27:55 – Do you offer and nutrition or recovery? 30:58 – Why build your own software instead of adapting to an out-of-the-box app? 31:43 – How has your previous experience running gyms helped shape you as a leader? 39:43 – How do you split your time across the 14 sites? 42:06 – You and dan have worked together for years – what do you think makes a good business partnership? 43:28 – Where is the best place to find staff? 44:46 – Which marketing channel delivers you the most new members at the moment? 49:46 – Who is your target demographic and what do you like most about working with this population? 51:21 – Do you prefer free or paid trials? 53:49 – What are some key metrics to share with your staff?
