Join Hilarie Legg from World Gym Australia as she shares her insights on running a successful gym business and scaling operations across multiple locations. In this Accelerate Session, discover strategies for member retention, staff management, and creating a fitness experience that keeps clients coming back.
This video is perfect for gym owners and fitness entrepreneurs looking to grow their business, improve operations, and implement proven systems for long-term success. Learn from Hilarie’s experience and apply actionable tips to your own fitness business.
Key Takeaways:
- Effective strategies for gym growth and expansion
- Tips on managing staff and training programs
- Insights on improving member experience and retention
- Proven approaches to scaling fitness businesses
00:00 – Intro
01:04 – How did World Gym start?
02:28 – Member Love Award
05:03 – Tell us about the World Gym Model
08:02 – Tell us about your Childcare feature
12:10 – How does reformer pilates work in your gyms?
19:53 – Do you outsource your cafés, or that or do it internally?
20:40 – How much is a World Gym Membership?
22:25 – Who is your target market?
23:38 – Is your unique fit out something that attracts members?
26:47 – What are the things that separate top performing gyms?
38:15 – Do you recommend any resources or training for improving sales?
45:13 – Do you have any franchisees that own multiple locations? Is that a good idea?
50:37 – What’s a marketing campaign that works well for World Gym?
55:25 – What is one thing you know now in business, that you wish you knew when you started?
