If you’re just starting your social media journey, the instinct might be to fire off posts at a rapid pace and observe the outcomes. But imagine adding a bit of scientific rationale to the mix. Picture yourself testing out various posting times throughout the day and meticulously recording the likes per minute for each endeavour.


Sure, this experiment might hold some value over time, but it also demands a considerable investment of both energy and time. Is there an EASIER WAY to cracking the Instagram posting code? Well, my friend, this blog is here to serve up all the juicy details you need to start sharing at the crème de la crème times on this buzzing social platform.


What’s the magic window for Instagram posting, you ask?

  • The golden time for Instagram posting is 6 to 9 PM.
  • Specifically, 8 PM stands out as the prime time for optimal engagement.
  • Unveiling the best day for posting: it’s Friday, followed by Saturday and Wednesday.
  • While weekends typically rake in the most engagement, the sage advice is to stay attuned to when your audience is actively online.


Let’s clarify that the times mentioned above are based on local time. This means that your audience is sharing the same time zone with you when you hit that post button. Say, for instance, you’re chilling in Sydney and your key audience resides there too; well then, those specified times are your jam. But, if you’re in Sydney while your target audience lives it up in New Zealand, you’re looking at a two-hour shift in your posting times.


What is the worst time to post in Instagram?

the worst times to post on Instagram is between 6 and 9 AM. And believe me, the stats globally echo this sentiment, showcasing the lowest Instagram engagement rates during these early morning hours.

Guess what? You can breathe a sigh of relief. No more waking up with the sun just to post an Instagram. Thanks to the marvel of social media management software, scheduling your posts has never been more stress-free.


Why does all of this matter, you ask?

We know: mobile users globally average 12 hours per month on Instagram, which boils down to about a one-in-one-hundred chance of catching them mid-scroll. That’s where the art of strategic posting comes into play. Hitting that sweet spot when your prime followers are cruising the platform is a game-changer. It’s all about getting yourself more time in front of your VIP followers.


Building Your Loyal Fanbase

Let’s talk loyalty, my friends. It’s a real fight, especially for the David-sized businesses competing with Goliaths in the realm of social media. But posting during peak hours isn’t just about hitting more eyes in one go. It’s about showing your audience that you’re not just another face in the crowd; you’re engaged, you’re responsive, and you’re in it for the long haul.


Fostering Engagement

The global Instagram engagement rate is currently hovering at 6%. That’s a hearty leap from the previous year’s numbers. But hold onto your hats, folks – the power of engagement is like a rock thrown into a serene pond, causing ripples to fan out in all directions.

If your posts score instant likes, comments, and saves, the algorithm’s more likely to fling your content into more feeds. But wait, there’s more! There’s a slew of other Instagram features – Favorites, Search, videos, you name it – each with its own quirky algorithm. They all play the engagement game, but they dance to slightly different tunes. Becoming a favourite means your posts are VIPs in your followers’ feeds. Engagement rates dictate which posts make it to the Search page pinnacle.

So, choosing the right time to share isn’t just about amassing comments and swoon-worthy saves. It opens up a treasure trove of engagement avenues, each offering an independent opportunity to shine.


Cracking the Code of Algorithm Updates

Instagram’s playground is in a perpetual state of evolution, constantly concocting updates to shape user experiences. These algorithms are as complex as a Rubik’s Cube, with each app nook wielding its own independent algorithm. This means your videos might bask in the spotlight within your followers’ feeds but remain stubbornly concealed from the eyes of the Discover tab.

The smartest way to navigate this cryptic maze?

Use a consistent weekly posting regimen and experiment with 1 variable per week. Track what your audience like most and add the best of best to your new weekly routine