Build Credibility For Your Gym With Video Testimonials

I’m not sure about you, but when I get introduced to a new product or service, I head straight for the testimonials page. Reading about how other people who have already actually tried it out makes me feel like I am making a more informed choice and not just deciding impulsively. Like me, studies have shown that 82% of adults read online reviews before they decide to purchase a new item online.

So whether you may realise it or not, there are definitely people out there who are looking up information and reviews about your fitness studio and deciding whether they should invest in you or one of your competitors. Some of them are looking to see social proof from your members, they want to know what other people have to say about your service, and are watching to see what you are capable of.

The power of a video testimonial for your gym website and social media is huge!

WHY VIDEO TESTIMONIALS?

Nowadays, people can leave a fast review on your Facebook or Google page, but getting them to write about their positive experience isnt easy, in fact, people are 52% more likely to share a bad customer experience on online review site.

With video testimonials, you get to have a little more control over what comes up on your review sites. Recording and posting videos of your members talking about the results you’ve helped them get, gives a more positive impression on your audience about your gym. When recording video testimonials for your gym, be sure to ask specific questions that people might not think to touch on in a written online review.

KNOW WHEN TO ASK

A great time to ask one of your members for a testimonial is when they achieve any kind of goal. They feel proud of their accomplishments and would be happy to share their feedback.

During your weigh-ins or measurement days, be on the lookout for someone who reaches their goal or makes a significant milestone, and ask them right then and there if they’ll share their experience. Let them know how proud you are of them and that it’ll only take 2 minutes for them to share this win with the other people. No big production necessary, you can simply film it with your phone!

On top of that, train your staff to keep an eye out for people who come to classes consistently, work hard, and have improved since they first started. Grab them after class and ask if you can film a quick testimonial. This is such a great idea because people are usually hyped up after a workout, they’re positive, and they also just released a lot of stress … so they won’t be as nervous when you film them.

This is also true for any challenges or events that you have. Ask your top performers to record a video testimonial after the challenge ends, and they’ll likely be excited to share their results!

Alternatively, if a member feels a little uncomfortable doing a testimonial at the studio where other people are around, you can find an empty room or office to get some privacy.

Give members an incentive for providing video testimonials like a free guest pass or access to a specific class or event.

FILMING AND EDITING TOOLS

Filming and editing your testimonials doesn’t have to be complicated. Even if you’ve had zero production experience, you can create videos with your phone. Most smartphones shoot HD video at a 1080p quality or better, so you don’t need to invest in expensive, studio-type equipment to do this.

For those who are new to editing, iMovie for Macs or Movie Maker for Windows are programs that are easy to learn and navigate. Your computer most likely already has one of these installed, and there’s a lot of tutorials online that can help you get started. If you want to use something more advanced, Adobe Premiere or Final Cut Pro are good choices. Another program is Camtasia, which works on any operating system because it’s browser-based.

If you are a Gym Hub member simply access the Gym Hub support team to have all your video editing work done.

KNOW WHAT TO ASK

Cannot stress enough how you must be prepared for the testimonial with a list of questions you want to ask. Keep the mood light and friendly and let your member know beforehand that it’s okay to mess up, and make sure that they feel comfortable. If their response to a question is vague or not exactly what you were looking for, don’t be afraid to ask the question again in a different way or ask a follow up question.

Here are my 5 questions to ask:

  1. How long have you been a member of the gym now and what type of training do you do?
  2. What results have you achieved so far?
  3. What was it about our gym that appealed to you most at the start?
  4. What is different about our gym vs other you have been to?
  5. What would you say to someone out there who is considering a trial at the studio but a little bit hesitant?

KEEP IT COMFORTABLE

If your member is camera shy or a little nervous in front of the camera, the best thing you can do is make sure they have fun. A great way for them to feel comfortable and trust you with their story is to make them laugh. Crack a joke before you start filming and help them relax. This experience helps you connect with your members even more.

Remember, the more that you post new video testimonials on your website and social media pages, the more new members with similar challenges and goals you’ll attract. Video testimonials are a free and effective marketing tactic to grow your gym, and I can’t wait to hear how they help your business.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

4 Ways to Guarantee a Second Visit from a Gym Prospect

One of the biggest challenges for gym owners is how to get leads to convert into full, paying members. As gym owners, your main goal is to figure out the best way to get new visitors back into your location again.

Having worked with multiple fitness studios in the past few years, I’ve put together 4 proven strategies you can use, to guarantee that your fitness leads come back to work out in your gym a second time.

  1. Pick Up The Phone And Make That Callback

Perhaps the most common reason new people don’t purchase a membership to your gym the very first time they visit is because they need to get to know you more and build trust. Just like with any other relationship, it takes a while to build rapport between you and this potential new member, so make the effort other gyms won’t.

If you want someone to come back, show them that you want them there.

Call them the day after their first visit to ask how they liked it. Then you can email them to let them know what classes are coming up that they might be interested in. It might not happen on the first call, and you may need to have a few of these conversations. Keep in mind that 80%of sales happen somewhere between the 5th and 8th contact. So it’s really important that you stay in front of them after their first workout. This can also include text messaging.

 

  1. HOLD THEIR SPOT

Popular time slots for group classes fill up quickly, so someone who reserves a spot in class but doesn’t show up can sometimes prevent another person who might be more interested in your studio from participating.

The best way to prevent this is to keep a credit card on file for each person who schedules, so that you can hold their spot in that class. But in case they don’t show up, or if they cancel before the class start time, you can charge them a small fee. This encourages them to show up and avoid being charged.

 

  1. Plan For The Future

Another way to get a visitor back for a second workout is to help them schedule it on their first visit. By planning their schedule with them ahead of time, you are setting expectations, which also inspiring. All they have to do is show up.

 

  1. ADD VALUE + VARIETY

A huge part of working out and getting someone motivation to return to your gym is keeping them interested. So mix up workouts, classes, and trainers. Work on the arms the first day, focus on legs the next day, or book a service on their 2nd visit you know they really want to try — like a free body fat assessment or food analysis session. Whatever it is, find something that works for your studio, because 74% of buyers purchase from the company that was first to add value.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Automation – Marketing in your sleep

Visualize this. You are running an awesome Facebook ad campaign with a great offer to get the attention of the people in your area and you’re getting tons of engagement! Your special offer is something that really resonates with your market and your leads are pouring in.

This is a pretty great scenario, right?

Hell, yeah!

But the REAL question is: How many of those leads will actually be converted into long term gym members?

I’ve been in the fitness industry for a while now and I’ve seen studio owners collect hundreds of leads each month thanks to special offers and free giveaways like class trials and PT sessions. But then they’ll only convert a few of these leads into members, and let everyone else fall through the cracks.

Why does this happen, you ask? Well, I get basically the same reason every time. You. Are. Busy. 

So for the busy folks, the email automation could be your new best friend. This is a great way to allow busy fitness studios to maintain relationships with their potential client base and nurture hot leads in their sleep.

Without a follow up process, you won’t have time to track down each individual who opts into an offer and sell to them. Automations offer a ton of great tools to set up your follow-up sequence, nurture all your warm leads, and convince them to come back, and, hopefully, open their wallets and invest in a membership in your gym!

When someone opts in online, or even walks in and fills out a waiver, you should always collect their name and email address. This means you’ve got everything you need to send them emails that allows them to get to know your studio and what you offer. This helps build trust and establishes you as a solid brand in their eyes.

The cool thing is that, if done right, it is absolutely possible to build a good relationship with your leads via email using simple email automation.

How could this work for you? Let’s break it down…

  1. Someone leaves their contact information when they opt in to your offer
  2. This info is automatically entered into your email marketing platform
  3. This triggers an automated email sequence that sends them emails to build trust and credibility and provide them with as much value as possible.

When someone signs up for your email list via forms/boxes on the website, they should immediately receive an automated email from you that should increase their engagement and begin a relationship.

Obviously, it is important that you have a reliable and user friendly emailing platform to be able to pull this off, and that may require a purchase on your part. But, trust me, this investment will pay off in time and could lead to HUGE returns down the road. Remember, it takes between 6-8 times of contact before someone usually invests.

And that’s what’s awesome about a great lead capture strategy – they build your email list for you and allow you to continuously reach out to them by automating the process for you. Even if you start with the simplest steps in a follow up email sequence, it could seriously propel you past your competition, build trust and credibility in your community, and help grow your fitness studio!

Personally I use ActiveCampaign for email automation. Its very user-friendly and has awesome automation functions that will help you grow your contact list. Click here to get my ActiveCampaign VIP rate (saving about 40% a month).

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

5 Essentials ingredients to a Successful Fitness Website

Attracting good quality visitors who engage with your website boils down to 3 points: Planning, Presentation, and Content. There is no such thing as a perfect formula for your website but following the tips below will point your online strategy in the right direction.

1. Target Audience

  • Identify your goal and target audience.
  • Research and find other examples you like to help you visualize a design.
  • Complete a 1-page customer avatar to Identify your target audience and design the entire site around that ideal customer. If you choose your color scheme, images and text with your target audience in mind, this will help make it a successful lead generator.
  • Identify how you want to express your studio’s purpose and messaging so that it appeals to the target audience through copywriting. Make a list of ‘keywords’ that they might search for on Google, and include them in your headings and messaging.

2. 7 Seconds to Impress

  • Fact: we have a short attention span of only 7 seconds so It’s crucial to capture website visitors’ attention instantly.
  • Within these 7 seconds, you need to make it clear WHO you are, WHAT you do, and who you do it FOR.
  • The best way to do this is to make your homepage crystal clear. Use a short, snappy headline and a video. Don’t be too outside the box or super quirky.
  • Ask an unbiased person to check out your website homepage and give them 7 seconds to determine what your business does. If they fail to do this within the 7 seconds, then need to make changes.

3. Opt in form

  • A call-to-action CTA is an image or text that prompts those who visit your website to take a certain action, it could be to sign up for a newsletter, click to move to another page, or to book a class.
  • Websites that only act like a business card with no CTA will get very few conversions.
  • Fact: 90% of those who visit a website are not ready to purchase when they first go to your page. In order to overcome this, offer them a low barrier, high value gift like a free trial or an eBook. You can then nurture them into becoming a paying customer by using your email funnels and retargeting ads.

4. Mobile Friendly

  • The majority of Australians now use smartphones and browse online more than they use computers or laptops and as technology evolves, your business should too.
  • Optimising your website for mobile use should be one of your priorities. Your website should be able to deliver content no matter what device someone uses

5. Social Proof

  • With so many gyms and fitness studios to choose from, most customers will now visit your website to check your credibility before they email, call or drop in. Telling people how good you are at something feels a bit false and salesy, however when visitors to your site read real testimonies, see real photos and learn about real success stories from people who live in the area they are far more likely to want to work with you.

 

Need a new website? Click here.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

 

I call BULLSHIT!

Have you ever played the card game “BULLSHIT”?

It’s where you have to tell your opponents what hand YOU have, and THEY can either choose to accept your word for it and play on, OR they can call “BULLSHIT” and you have to show what you actually have.

Well, I call BULLSHIT!

In the last 30 days I have visited over 15 gyms in Sydney and Melbourne and for everyone earning less than $150k PROFIT a year – they all had one thing in common

They don’t know their numbers!

So when I asked “how many new leads did you get in January, February and March?” they say something like, “oh… about 20”

But when we actually looked at the reports – they had 17 in January, 8 in February and 12 in March. Yes, you’re right ….that is terrible lead flow and its almost impossible to own a profitable fitness business getting that many leads.

But more importantly

  • It’s hard to know your ‘lead flow’ is a massive problem and impossible to feel motivated to change, if you are just guessing your numbers and over estimating.
  • It’s impossible to have steady cash flow if your lead flow varies up to 50% between months.
  • It’s impossible to set a new member target for each campaign OR know how much to budget for a Facebook advertisement – if you don’t already know the normal ‘acquisition cost per member’ – eg – does it usually cost $10 to get a new member, $100 or $1000
  • Lastly – It’s impossible to know if any marketing campaign is actually good or bad if you don’t measure the results.

So if you’re a fitness studio owner and want more leadsmore salesmore members and more profit but do not track your number EVERY SINGLE WEEK, I call BULLSHIT!

The good news is

If you do want these things, you can START today!

 To get a list of what number are most important to track each week/month/quarter, simply Email steve@gymhub.com.au with your

  • Full name
  • Gym/studio name
  • with the subject- Please send me the Sales and Marketing Performance Tracker

 

Now let’s grow your business!

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Facebook Live Basic Checklist

We’ve all been there–deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we’ll be able to get through the broadcast with no problems. These, and a hundred other things, go through our heads when doing our first (or twentieth) Facebook Live broadcast, and I don’t blame you. Because, while Facebook Live has been a real game changer in terms of putting yourself out there, it can also be an intimidating task, especially if you don’t have a clue about what goes into its production.

To help you out, here are some Facebook live broadcast basics:

Before the broadcast

  •  Make sure your phone is charged
  •  Make sure there is good lighting
    (behind your camera)
  •  Check camera angle and position
  •  Be in a distraction-free environment
  •  Have a strong internet or cell signal
  •  Use a catchy teaser title
  •  Use emoticons
  •  Use 1-3 appropriate hastags
  •  Have a call to action (ex. Share, subscribe, to to a website, download a PDF, or sign up for something.
    “yourewebsite.com/freething”)

During the broadcast:

  •  Start with your teaser topic/title
  • Acknowledge people as they join the broadcast 
  • Ask Questions to create engagement 
  • See if they have any questions for you 
  • Ask them to take a specific action after watching 
  • Reward the behavior you want. (ex. share the video get a free___,write a review get a free t-shirt)

After the broadcast:

  •  Upload the HD version of the video
  •  Update and modify the title of needed
  •  Share the video on other platforms Facebook groups & other business pages.

More tips that you can use:

  •  Repeat,Repeat,Repeat
  •  Use 5 minute topic loops, refresh general point every 3-5 minutes then continue discussion
  •  Remember people will watch this later so don’t discouraged by smaller numbers during live broadcasts.
  •  Broadcast often, the faster you can get 100 broadcast under your belt the better you will be.
  •  Find regular times to broadcast, let your audience know when you will be broadcasting.
  •  Notify your audience before you go live
  • Email, text and even social media posts 1 hour to 1 day in advance can be great way to make sure you have a larger audience. 
  • Ask yourself what worked and what didn’t after broadcast.
  • Make improvement and most importantly keep shooting. 
  • Focus on what you did well not what mistakes you made. 
  • Go back and review what the best times of day, topics and broadcast lenght are best for your audience. 
  • Create a veriety by broadcasting from different locations with a different look and feel. 
  • Bring guests on and tag them in your posts to increase reach of the video.

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

FITNESS MBA – case study TRX

TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover.

Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers’ history.

I hope you enjoy it..

After TRX founder and inventor Randy Hetrick graduated from college at USC, he spent the next 14 years serving as a Navy SEAL commando. His operational career culminated as a Squadron Commander of the SEAL’s elite special missions unit where circumstances inspired him to experiment with what would become TRX.

  • THE EVENT  – 1997 – In need to maintain peak physical condition while on deployment, Hetrick, used a jujitsu belt, parachute webbing, and ingenuity to develop the first version of the TRX® Suspension Trainer
  • THE LESSON – Spend time practising your tradecraft to get good at it, identify problems or gaps in the market place and innovate.
  • THE OUTCOME – Hetrick created a low cost, functional training tool that, within 20 years, is a world leader in functional fitness training

 

  • THE EVENT – 2001 – Hetrick completes an MBA at Stanford University and creates plans to bring TRX® to the market.
  • THE LESSON – Its not enough to have a great idea. Educate yourself in business and surround yourself with the right people. Hetrick rejiggered his design at least 50 times. His SEAL buddies and some elite athletes pitched in. “No matter how smart you think you are, you need river guides to help you navigate the rapids,”
  • THE OUTCOME – His unique training device begins to capture the attention of athletes, coaches and trainers.

 

  • THE EVENT – 2004 – Hetrick officially launches Travelfit, Inc. and begins selling the precursor to the TRX Suspension Trainer, out of the trunk of his car in San Francisco.
  • THE LESSON –Start lean and be prepared to hustle in the early years any way you can to generate awareness and generate momentum. No one shares your passion for the product and service you do and no one has more to win or lose than you – so you need to lead the charge.
  • THE OUTCOME  – Being involved at the grass roots enables him to get feedback and continually improve the design, materials and market positioning before seeing investors.

 

  • THE EVENT – Hetrick marketed it as “a gym in your backpack,” as handy for workouts as the iPod is for music
  • THE LESSON – Fine tune Your Message
  • THE OUTCOME – Portability and convenience in exercise is booming, and TRX satisfied the customers’ needs.

 

  • THE EVENT  – 2008 – The flagship TRX Training Center® opens at company HQ in San Francisco as an experiential testing and development lab that leads to advances in TRX group training, programming and education.
  • THE LESSON – Understand the supply chain.
  • THE OUTCOME – 200k people get accredited Annually

 

  • THE EVENT – Get athletes using the product and the public will follow. Now used in four branches of the US military, Major League Baseball, NFL teams, UFC fighters, Olympic-level cyclists, swimmers & runners
  • THE LESSON  – don’t create a product or a service. Create a movement.
  • THE OUTCOME – 550k Facebook followers and 84k subscribers on YouTube

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

How to Work 10 Hours Less Every Single Week

As a business owner, you’re probably reading this title thinking that cutting your working week down by 10 hours per week is never going to happen for you. After all, working extremely long hours, forgoing sleep and sweating the small stuff is certainly the case for many new business owners.

However, with the right business structure and the right staff you can cut your own input way back and spend more time keeping fit, travelling or developing big picture ideas for your business.

Here are my top tips for cutting your working week down.

Hire the Right People Who Share Your Vision, Mission and Values

Arguably the most important part of any successful business is the staff who support your vision and help you execute your mission and core values.

So how do you create a high performance team that will take your business the extra mile?

It all begins with the culture of your business. Once you create a good culture, you have the ability to have high performance output. In order to create this culture, here are 5 steps.

Step 1: Foundation

You create the foundation of your business by specifying what your vision, mission and values are. Most businesses have 5-7 core vales that are engrained in the culture of the company. For example, with Gym Hub, my main core value is customer service. All of my staff know this and as a result that is what we are known for.

Step 2: Recruitment

In order for your recruitment process to be effective, you need to share your vision, mission and values within your job ad to help attract the right people.

Then when you get to interview phase, make sure you test the applicant with questions that are relevant to your vision, mission and values to make sure they are a good fit for your team.

Step 3: Induction

The induction phase is a very important part of the journey when it comes to getting your new staff members on track. It is a time where you:

  • Explain why you do things the way you do them
  • Why you are so passionate about the journey
  • What your values mean to both the staff and the company and
  • What success looks like

Make sure you are in depth with your staff inductions as getting that right from the start will save you a lot of time overall.

Step 4: Performance Management

Performance management is where you set your KPIs for staff members as well as some accountability for them. After all, it is your job as a boss (or manager) to tell people (lovingly) if they are on track or not.

Having systems in place for performance management is great for your staff as it tells them exactly what they need to do if they want to progress in your business, get a pay rise etc.

Step 5: Leadership

The best leaders create more leaders. The more people you have in your team who know what needs to be done, can be trusted to get the job done and/ or can ensure that others also do their work the better.

Furthermore, as a leader it’s important to go to your team each week and recognize those who are demonstrating your core values.

Essentially, this method allows you to spend less time on management because your staff are motivated and work hard because they are the right people.

For more information, here’s a video that I recently shot.

http://bit.ly/1t6CK5S

Simplify Your Business Model

Look at your sales funnel, your service offering and every other step in your business and look for ways to streamline things. Remember that the most successful business models are the simple ones so ask yourself:

  • What would it look like if it were easy?
  • What ways could technology help?
  • What steps in the process don’t need to be there?

Create Systems and Processes for Staff to Follow

Most day-to-day roles don’t require the boss to do them – therefore, it is worthwhile to create simple processes, teach quality people how to do it, provide ongoing training on those systems and provide regular quality control checks to get the easier tasks done.

Outsource and Focus on Your Genius

I use the $10k master document to show business owners how many of there ‘day to day’ roles are worth as little as $10 or $100 and hour – when they need to focus all their energy on tasks valued at $1000 or $10k an hour.

See the Gym Hub $10k per hour time audit sheet attached. It is one that is used by the world’s best business owners.

STEP 1 – Write down every single job you do each week into the template, by determining if its worth $10, $100, $1000 or $10,000 per hour.

STEP 2 – Identity all the jobs that are only worth the hourly rate you wish to be earn and then delegate to rest. This way, you can focus more energy and more time on the high value tasks that contribute the most to the growth to your business. I bet you are surprised how many $10 an hour jobs you are currently doing!

Example 

As I was a gym owner, I realised that the areas that add the most value were  – recruitment, staff development, seminars and marketing so I cut my hours back from 80 hours per week to just 12 and then delegated the other roles to key staff

eg – personal training, group training, sales, customer service, admin,

I know that my strengths lie in public speaking and mentoring gym owners so I discipline myself to only working on those tasks. I outsource tasks such as admin, document creation, SEO, graphic design, website changes to a marketing assistant in the Philippines,

I create the content and the ideas – and they help me implement them quickly and at a high standard.

I also outsource locally for cleaning, book keeping, accounting, Computer servicing, events.

Planning and the Daily Rituals

Every day, start by revisiting your 90 day plan and choose no more than 3 tasks to complete that day. Then knock these tasks over before you look at anything else.

A few more rituals to consider

  • Check your emails and make your calls only 2 times per day for efficiency
  • Pack your lunch – for most people, more than 1 hour is lost every day walking somewhere for lunch and coffees
  • Make yourself unavailable sometimes – when you close your door and give 100% focus to 1 task until complete, we can produce twice the output

First published on www.businessinsider.com.au

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

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How I Generated 604 Facebook Leads in 42 Days

29 of Australia’s leading Gym Owners and managers were fortunate last week to have Facebook Marketing expert Blake Micola as guest speaker at the Gym Hub quarterly Mastermind Workshop.

Blake is a lead generation marketing specialist, who has worked on campaigns for many of Australia’s leading entrepreneurs including:

  • Celebrity Apprentice star Mark Bouris
  • The Secret star Dr. John Demartini
  • BRW award winner Ben Harvey
  • BRW rich-lister Maha Sinnathamby

In this short blog, I share 8 of Blake’s BEST tips he used to generate over 604 leads for one Sydney business fitness entrepreneur in 42 days

1. When first getting started 

– Try ‘boosting’ posts and then ‘ads manager’ to get more targeted.  Its best to avoid ‘power editor’ until you have more experience.

2. Paid marketing works best

– Recent changes to Facebook mean that only 4% of your followers see organic posts. This is done obviously to encourage us to pay for it.

– Test a campaign spending approx. $50. If you only spend $20 across 6 images, across 3 days your results are less accurate.

3. Be Specific

– There is no point getting 500 people opt-in from your ad, if these leads are the correct demographic. Always choose a heading that helps filter the audience. For Example FREE REPORT FOR AUSTRALIAN POWERLIFTER

4. Be Speedy

– Provide a free report or video that the public can access and consume immediately. Registering for an event in 3 weeks time or a 12-week online course is less desirable.

5. Be surprising 

– The key to getting a huge opt in rate from Facebook adverts is sharing content that your target market value, but most

6. Using Images

– Avoid always using stock images because these will not rank as well with Google.

– Split test 6 images for 3 to 7 days and use the results to disqualify the 3 worst performing images. Increase your daily spend on the 3 remaining images that performed best

– No more than 20% text can be used on any image

7. Halve your cost per lead

– Upload your own targeted email audience from your CRM or

– Target your audience based on ‘interests’. These interests are calculated using information from many sources including what someone includes in their profile as well what they follow, like and share when on Facebook.

– Don’t target a suburb like Korari, because some people don’t place their suburb on their Facebook profile, instead go from larger area like the St George area or Sydney. Think about other things that your target audience might be interested in such as Michelle Bridges 12wbt or vision PT or Newport rugby club or Surf life saving Australia. You want a minimum of 200,000 people in your audience

– Grab a Facebook pixel and upload the Meta code to your website, so you can start following visitors to your website on Facebook

8. Opt in buttons

– The button in the bottom right corner should say ‘learn more’ rather than ‘opt-in’, because it’s less intimidating suggests less commitment.


Steve1Steve Grant

Fitness Industry Expert, Business Mentor & Public Speaker

www.gymhub.com.au

#gymmarketingideas #fitnessbusinessmentor #gymbusinesscoach #businesscoachingforgymowners

 

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don’t forget to leave a quick reply below and let us know what you think.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

Business tips from Australia’s Muesli Millionaire

Last month, while PT Business coaching, I had the opportunity to attend an event in Melbourne with six of Australia’s most successful business owners who each shared their own inspirational journeys from the tough start-up days, all the way up to the international business juggernauts they are today. Over the next few weeks I want to share with you their best tips on SCALING your business, FAST growth and dominating the ONLINE space …I hope you like it!

Carolyn Creswell – founder of the $80 million Carman’s Muesli Empire

Melbourne based mother of 4, Carolyn Creswell bought Carman’s muesli for $1000 at the ripe old age of 18-year-old. Now 40, Carman’s is now exported to more than 30 countries around the world and landed Carolyn in the top 25 of BRW’s 2014 Young Rich.

 

Show amazing attention to detail.  

– People notice the little things. If you want to be world class, do an audit on your website, your flyers, your uniforms, your service and your product and be fussy. Constantly strive to get 1% better every day and make your product remarkable.

 

Touch things once

– One of the easiest ways to save time and reduce stress as your business grows, is to ‘touch things once and move on.’

– Practice chunking email response time to twice per day, so they don’t become an interruption. When you do check them, give yourself a limited time-frame like 30-60 minutes and fire back a 1-line response to internal questions that don’t require any more. Have discussions in person inside your business and use the phone for any discussions needed outside the business. All other emails can be deleted or delegated to someone on your team.

– Don’t take ownership for too much. Check something once and then empower others to manage your own area of expertise.

– The graceful NO. Learn to be ‘ok’ with saying NO to many of the endless request people have on your time. “Many of us don’t always have enough time to spend with our own family and friends, so don’t just give it away freely to strangers”.

 

Learn to solve problems and adapt  

Carolyn shared the story of a men’s barber who was almost run out of business selling $25 haircuts, when a new barber opened 3 doors down, with a big sign saying ‘Men’s Hair cuts $7.99’.

After suffering for long enough the more experienced, better quality barber that she knew simply responded with a new sign of his own, that read “we fix $7.99 haircuts…….and business returned to normal. ”

 

Choose a team for greatness 

Surround yourself with amazing people, who make life fun and force you to grow.

 

“Culture eats strategy for lunch, so invest into your people daily and create an environment where people want to come to work. We have a 10am meeting every day for a quick catch-up to discuss what happened yesterday and re-focus in on our no.1 project.

 

We all stop and eat lunch together, we give staff the day off for their birthday, we have POETS day which allows staff to leave 2hrs early, every 2nd Friday and we get their cars washed for them once a month.

Our Goal is to make staff love us and our managers soooo much, that they would follow us to our next business.”

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 

 


steveSteve Grant is the Director Gym Hub

Australia’s first network and mentoring program for High Performance Fitness Entrepreneurs

Fitness industry Expert, Business Mentor & Public Speaker

www.gymhub.com.au

Please leave a quick reply below and let us know what you think. Also, you can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!