Business Lessons from a Sporting Legend

A dozen of Australia’s leading Gym Owners were fortunate last week to have former Manly and Australian Rugby League player and NRL coach Mr. Geoff Toovey as guest speaker at the Gym Hub quarterly Mastermind Workshop.

Geoff Toovey was captain of an NRL team at age 22 and took the Manly Sea Eagles to three Grand finals. He played 13 games for Australia, he is a qualified Chartered Accountant and known for being a fierce competitor.

In this short blog, I share 9 of Geoff’s BEST tips for “Creating a High Performance Team Culture”

  1. Catch your staff doing something right. Too often as owner/managers we only think to speak to staff when we see them do something wrong. Instead, always remember to ‘pat staff on the back’ when they do something well and watch how it boosts their morale.
  2. Create a leadership group. Find the influencers in the group and invite them to be involved in decision-making. Not only will these key people enjoy the extra responsibility, but they will often get less resistance from staff when its time to implement change
  3. You need clear roles and expectations for your staff to perform at their best. Many issues in a workplace can be avoided when staff are 100% clear what your expectations are of them and who is responsible for what job.
  4. Let leaders shine. When choosing a captain or a manager for your gym, consider giving them small projects to see how well they perform. The natural leaders will rise to the top.
  5. There are different types of leaders. Don’t expect any manager or leader to be strong in all areas. Some managers like to ‘lead by example’ perhaps getting the most leads each week or getting the best attendance to their group classes. Other managers might ‘excel in planning’ or have excellent ‘people skills’ that come in handy for developing and mentoring staff.
  6. Train toughness. Put your staff in training situations where they need to work as a team to overcome some challenges as a group. This makes them ‘game ready’ for when problems arise and also develops teamwork.
  7. Don’t give staff too many things to remember. Don’t overload your staff at a team meeting. Instead help them to become laser focuses on
  8. Staff cannot always be at their best. Like athletes, remember to give staff rest periods and time-off to recover so they can have longevity in the industry and enjoy the journey.
  9. You can’t do everything yourself. NRL coaches surround themselves with a team of experts such as a CEO, a forward’s coach, a strength and conditioning coach and a massage therapist so their team can perform at the highest level. A Gym Owner is the same. They can save loads of time, money and heartache leveraging off a professional fitness network and aligning themselves with an experienced business mentor.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


steve

Steve Grant

Fitness industry Expert, Business Mentor & Public Speaker

 

 

Please leave a quick reply below and let us know what you think. Also, you can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

6 Reasons Why Gyms Fail

#1 – No skills or experience 

Please DO NOT buy a fitness business if you have no passion for fitness and no experience in the industry. The days of buying a fitness business, putting a low paid manager in it, and sitting back as an investor are long gone. Instead get your hands dirty, spend time in your business getting to know your members and invest time into creating rock-star staff. No business has great leverage from day 1. More PROFIT, more LEVERAGE and more FUN in the fitness industry is the reward for taking market share, setting up good systems and developing great people.

#2 – No business plan

Creating your gyms unique name, logo and business cards are NOT enough to run a successful fitness business. The Gym industry is more competitive and tougher than ever, so it’s crucial to have a well thought-out business plan that identifies your strengths, weaknesses, opportunities and threats. I recommend creating a killer 12-month marketing plan that differentiates you in the market place and brings you in a steady flow of qualified staff and new members.

#3 –Cash flow shortage

Cash flow is the life-blood of every business. If you open your gym without adequate cash flow to get an effective website, lots of exposure through marketing, staff uniforms, quality equipment or without enough money to employ staff for 3-6 months before you actually start making money, you are going to sink like a lead balloon.

#4 – Poor pre-sales

Creating a buzz in your community and selling hundreds of memberships before doors officially open, will go a long way to helping you be successful overall. Many gyms under estimate the importance of starting strong and paying bills. Be aggressive with sales and marketing before you open and throw everything you have at.

#5 – Too scared to ask for help

Spend money on a business mentor, a franchise, a marketing agency or anyone else who can save you time and heart ache behind the scenes in the first 12months, so you can find your feet and focus on service quality. Look for software and leverage off the many choices in great CRM’s (client relationship management) systems so you can be super organised tracking leads and nurturing relationships from day one.

#6 – No additional revenue streams 

Membership sales alone are no longer enough to make good money as a Gym Owner because we now have 5 times the number of new gyms to compete against. The most profitable fitness entrepreneurs in 2016 are those who have adapted to market changes, finding as much as $100k extra profit each year by creating additional revenue streams. Consider ways you could create additional revenue for example by adding a premium product or service, offer a weekend health retreat, set up small group Personal training and sell supplement’s and clothing online.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


 

steveSteve Grant

Fitness industry Expert, Business Mentor & Public Speaker

 

 

Please leave a quick reply below and let us know what you think. Also, you can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Stand out from the crowd!

Re-Position your business to stand out from the crowd. Focus on your strengths and utilise them as much as possible, never by fixing your weaknesses. Daniel Flynn, Co-founder and Managing Director of Thankyou Group says, “When you base your business around your strengths, you never have to worry about your competitors.”  

Far too many fitness businesses choose to focus on what their competitors are doing, what they offer and what they charge. Unfortunately this means that after a while everyone starts to offer the same product and the same service and then the only thing left to do is compete on price. This is madness and these gyms will not survive.

Stand-out-form-the-crowd

What you really need to be focusing on is what makes you different, what you do well, and what you can offer that no one else can. These are the things that ultimately make you stand out from the crowd. Remember,“When you base your business around your strengths, you never have to worry about your competitors” plus you never have to compete based on market prices EVER again.

Your genius or your No.1 strength is something you enjoy doing. It is something that you excel in. It’s when time seems irrelevant and other colleagues really notice your contribution. It’s when you get the most output for the least input.

As a gym business coach, here are my 3 steps to help you Stand Out from the Crowd:

Step 1 – Don’t just be good, be great.

  • Find out what your strength is by email surveying 5 clients and 5 people closest to you to get their opinion. When you work out what your secret sauce is, go to work developing that strength until it becomes your super power. Read books, take courses and surround yourself with people who also excel in that area.

Step 2 – Put it into action

  • Once you have found your strength, now find a way to use that strength in your business to help others and ideally solve a problem or two. Your strength may be helping design marketing pieces, or attracting staff, it might be to retain clients, or systemising daily tasks and saving people time. What ever it is, get it into action.

Step 3 – Be known for something

  • Now its time to market that strength and really ‘stand out from the crowd’. Start to position yourself now as the expert in your field and use every marketing pillar available and let your target customers know. Offer to write articles for the local paper, guest blog, put it on your website and business cards and start telling everyone you speak to. So now instead of offering generic “1 week free” marketing passes, you might offer a free seminar with the “Emotion Eating Expert”. Instead of offering ‘3 Free PT Sessions’, you might offer a cheat sheet on the “10 Things You Need to Know About Power Lifting’.

Two questions for you to think about

  1. What is the ONE thing you do really well, that if you developed even further would help separate you and your business from your competition?
  2. If you started tomorrow, delegating trivial ‘day to day’ tasks and started working 100% within your genius, what could you achieve?

 

Please leave a quick reply below and let us know what you think.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


steve

Steve Grant

Fitness industry Expert, Business Mentor & Public Speaker

 

 

 

You can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!