The use of Technology for stronger Member engagement & Retention

Using technology to promote and market a Gym is a very common way to find new prospects, BUT it also a powerful tool to engage existing members, add value to their membership, and encourage them to stay with you for longer.

According to new studies, the average person checks their phone over 70x per day, so it’s only logical to reach out to our members on this platform. Whether we are telling them about a promotion, giving education, offering additional support or announcing studio updates – we can be sure that our members want to hear from us!

Social Media

Almost everything we do nowadays can be found on social media, making it a powerful tool for engagement. As a gym owner, you want to use Socials platforms like Instagram, Facebook, Twitter and Linked in to make sure your members stay motivated to exercise and to create a fun and supporting network of people that makes your members feel safe so they’re less likely to leave. Also, make sure you’re promoting WHAT’S NEXT online to give your members something to look forward to. PRO TIP: Analyse members online data to give the RIGHT content at the right TIME each day.


Wearable technology like smart watches, fit bits, and fitness apps are a great way to engage your members and allows them a tangible way to track their progress. As a fitness professional, members look to US for direction on training, food, recovery, supplements and heaps of cool stuff, so you must brush up on new and upcoming fitness technology. Educate your members on how to properly use these trackers, and use the data you get to formulate exercise plans or fitness strategies so they stay with you longer. Sending out reminders, notifications, or training tips is a perfect way to keep things interesting.

In summary, the use of technology is the best way to now provide a seamless fitness experience that will motivate and drive them to achieve better results and use your service longer







Proof You Should be Using Video Marketing for Your Gym

Gym owners that are killing their marketing, know that video content is currently king. Online marketing is super fast-paced that it’s absolutely critical to find new and unique ways to make your business stand out. Video marketing is not a new concept, but it’s been proving to be one of the most powerful and effective parts of a good marketing strategy. So if you’re still on the sidelines asking yourself, “Should I be using videos to promote my business?” The answer is a big, fat yes. If you need a little more convincing — check out our top picks for why you should be using video marketing for your gym right now!

1. Videos fire up conversion rates

Video should be seen as an investment. Getting a video to have the right emotions, convey an idea, or share a useful tip is such a powerful selling tool and, based on current studies, a video on a landing page can increase conversions by 80%, and even outperform other marketing content by up to 71%.  A compelling explainer video can even initiate buying behaviour and potentially convert a visitor into a lead, or convert a lead into an actual customer! Not convinced? Research shows that 74% of viewers who watched content that explained how something is used or done   ended up purchasing it.

2. Videos capture attention

When compared to reading plain text, 65% of viewers tend to finish over three-quarters of content when it’s in a video format. This just proves that video content has the power to attract more attention than other forms of content. The more captivating your content, the more likely it is be consumed.

3. Video content spices up email campaigns

Nowadays, getting someone to open your email is an increasing challenge. You’ve worked hard on putting together an email campaign with all of the important information, but will your readers open it? In that regard, watching a video is undeniable easier than sitting and reading text, and we’ve found that even just using “video” in your subject line increases open rates, and could also lead to a staggering 200-300% increase in click-through rate. Using this strategy is particularly effective if you’re using how-to or explanatory videos.

4. Search engines are crazy for videos

Take note of this right now: You are 53 times more likely to rank highly in a Google search if you have a video embedded on your website.

Search engines are trained to look for content that engages viewers the most, and nothing generates more page views like a video. That means that including video content on your website will exponentially increase the amount of time they spend on your site, and the longer they spend there, the more search engines are likely to trust your site, prompting them to direct traffic your way.

It’s also interesting to note that YouTube, which is now Google-owned, is the second largest search engine after Google, so if you host your website videos on YouTube, your visibility and SEO is greatly increased. As if that wasn’t enough, promoting your videos via social media–like any good business owner would do– makes your chances of getting found go through the roof!

5. Viewers trust video

Video is an incredibly powerful form of content that allow you to get your gym’s personality across, enabling you to connect with your viewers in a way that’s unlike any other medium. Using the tone of your voice, your facial expressions, and even your choice of music, can evoke the emotions you need to create a solid online connection. The more videos you have to educate and inform your viewers, the more opportunities you have for them to know and trust you. And trust translates to sales.  It is the foundation of most quality marketing campaigns, and video marketing can create trustworthy connections in ways other content formats can’t.

6. Videos are great for sharing

Let’s face it: this is the age of viral videos. More mobile video consumers are now sharing videos with others. So if I were you, I’d be jumping at this chance to have some fun and really show what your gym is all about with fun videos showing off your facilities, your workouts, your trainers, and even your actual members who are part of your target audience!


Guys, there is no question that video is here to stay. What we need to do is to capitalise on that so we can guarantee that we stay competitive and relevant in the local fitness scene. It is crucial to start incorporating videos into your content marketing strategy to allow yourselves to grow in scope. And, remember, you are literally only limited by your imagination — from creating an exercise video to using Facebook live to say Gday, there is a wide range of opportunities for you to choose from. Make no mistake, video is no longer just for the big brands anymore, everyone should be getting on board with video and that is why you should do it right now!



Book a free $100K Game Plan today !




Optimising Conversion Rates


Optimising Conversion Rates

Many businesses are now aware of the importance of marketing for any successful venture, however they often overlook enormous amounts of missed opportunities by having holes in their sale funnel.

The sales funnel simply describes the different stages a buyer will go through on the way from being a prospect client to a paying one.

The stages might include, but are not limited to, an online opt in form, a phone conversation, a face to face meeting and a follow up call afterwards if they didn’t buy.

Optimising your conversion rates requires several steps including:

  1. measure your conversion % in each step of the sales process
  2. identifying which step in the sales process are performing the poorest
  3. Evaluating the process
  4. Improving the process and up skilling staff as needed
  5. Measuring improvements monthly

For example

A gym owner may get:

  •          100 inquiries a month
  •          get 50% to attend a 1on1 sales presentation and
  •          get 50% started on a program as a paying client
  •          so in this example 25 new members start per month or 300 people per year

In this business more than 50% of the marketing leads are being lost between steps 1 and 2. 100 people inquire, but only 50 people come in for a gym tour.

By improving this gyms ‘show rate’ by just 10%, the impact is as follows

  •          100 inquiries a month
  •          get 60% to attend a 1on1 sales presentation and
  •          get 50% started on a program as a paying client
  •          so in this example 30 people start per month or 360 people per year  – that’s an extra 60 paying members each year

If hypothetically the gym members pay $20 per week, that tiny 10% improvement in 1 small step of the sales funnel will add $62,400 in additional annual profit

What gets even more exciting is that 10% improvements are not that difficult to achieve so after you apply this strategy to one step of your sales funnel, there’s no reason you cannot do the same to another stage and to further increase your profit.





About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

Stop Selling Like a Dinosaur!

When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business. This is the letter box drops, lead boxes, door knocking  – scatter gun approach which tends to take up at lot of time and result in a low conversion and a high frustration.

These days the most effective modern marketing methods you can use to boost your sales potential include targeted facebook campaigns, sequential email advertising, lead pages and re-targeting techniques which will help you re engage the people who have previously visited your website.

Tip no. 1

Create a ‘Sales Funnel’ to deliver a constant flow of quality leads

When I talk about creating sales funnels, I ‘m referring to setting up a series of steps that will allow you to interact with potential new customers. To do this, start with something that is low pressure, low cost and low risk for them.

For example, earlier this year I created a free report that was full of relevant new information for my audience. I promoted the free report with a basic ad on Facebook that was targeted to my niche and because there was a high-perceived value of the report and zero risk for the customer, I had more than 800 people download it.

From there I was able to capture their contact details and follow up with them with information on an event/ workshop that I was running. I was also able to set up a sequential email campaign offering more great content and value to help build trust and build a connection with them.

So in summary, in this example my funnel was:

  1. Facebook advert
  2. Free report download
  3. Commence sequential email series with a weekly tips and quality education
  4. Introduce discounted trials, event Invites and products.





About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.


Yes you read that right. The success of a fitness business largely depends on having outstanding staff who live and breathe your brand, are passionate, proactive and understand your vision.

Furthermore you want staff who are prepared to go the distance and who want to become integrated into your brand. As the industry predominately relys on customer service, you want your customers to get used to seeing a familiar face and to feel welcome and at home every time they come into your studio.

So if you are ready to take that step and ensure that you have the best staff at the forefront of your business, read on.

Create a compelling vision: 

Small, unappealing goals have never got anyone out of bed. People want to follow an inspirational leader with a story. They want to feel part of something new and exciting, and they want to feel like they are part of something big that matters.

If you want to keep your staff onside, make sure that you include them in your goals, reward them for good work and allow them to share some of their ideas for the business. Don’t be afraid to ask your staff for their opinion or get them involved in decision making. It’s a great way to keep the business progressing and also keep staff happy and connected to your brand.

Provide a clear framework: 

Staff like to know what plans you have for the business in the next 10 years. Further to that, you should also be able to articulate the top 3 objectives for the coming 12 months, while holding team players accountable to individual monthly KPIs.

Giving staff a goal/ task/ challenge is a great way to keep them motivated and pushing forward in the right direction for your business.

Provide each team member a detailed role description: Your team need to know what is required by them and where they fit on your company’s organisational chart. It also helps if you highlight to them exactly how their role contributes to solving the bigger puzzle.

Team goals are great for encouraging synergy and for identifying the future leaders in your company.

Find your genius and delegate or eliminate the rest

What is the one role you do each week that you do better than anyone else? Does that role contribute to a massive win for your business?

The key in business is to identify this task and to develop it until you become an expert in that field. Everything else should be delegated or eliminated to ensure you have quality time working on your genius role.

Stress management:

Make sure that you work on your stress management skills so you can become a deliberate leader who is proactive rather than re-active.

Consider adding Yoga and meditation in your weekly routine as well as daily gratitude. This will help you maintain a positive outlook so that you can offer the best version of yourself each day.






About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.


You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

How to Make Fast Decisions, like the Worlds Best Entrepreneurs

Have you ever wondered why you often see the worlds most successful people repeating their wardrobe on a regular basis despite money being no object?

Well believe it or not a ‘capsule wardrobe’ is far from unusual with successful people, just look at President Barack Obama’s suits, Mark Zuckerberg’s hoodies and the late Steve Job’s famous black turleneck. The President has even been quoted saying ‘You’ll see I only wear gray or blue suits. I’m trying to pare down decisions and I don’t want to make decisions about what I’m eating or what I’m wearing’, with Zuckerberg agreeing that one less frivolous decision in the morning leads to better decisions on things that really matter.

According to a study from Columbia University, the average person is tied down with at least 70 decisions each day. Some can be minor, such as food choices while others decisions can be more difficult, not to mention life changing for yourself as those around you.

Whether you work for yourself, freelance or manage a team, being able to make quick, focused decisions is imperative to your success. If you were to spend 10 minutes on every small decision that you needed to make each day nothing would ever get done and this may mean the failure of your business/ project/ team. On the flip side, a bigger decision may need some time, but should still be decided upon in a timely manner.

Here are some of my tips for you and all of them are derived from the habits of successful people.

Make The Most Important Decisions First Thing in The Morning

If you have a big decision to make that could change the way your company/ team operates then it is best not to leave this type of decision to the end of the day. Make sure you make your biggest and/ or your most strenuous decisions in the morning when you are fresh and energized and leave your least important decisions to the end of the day.

Making big calls in the morning can set you up for a productive day ahead whereas starting small and then dwelling on the bigger things may leave you feeling stressed, indecisive and more exhausted.

Turn Your Smaller Decisions Into Routines

When you are in the gym working a muscle, the more reps you do the more fatigued your muscle gets and the same principal apply to your mind.

With that in mind, I suggest that you turn your smaller, everyday tasks into a routine to help avoid peaking too earlier and struggling with mental exhaustion for the rest of the day.

For example, have an alarm set for the same time every morning. Wake up, go to the gym, come home, shower, dress, eat the same breakfast that you ate yesterday and then jump in the car to get to work.

See, you have now achieved 8 tasks in the space of 90 minutes to 2 hours with minimal stress. You didn’t think about what you had to do, you just did it while maximizing your time prior to going into the office, not to mentioned your health and your energy levels thanks to the early morning workout.

Programming yourself to autopilot when it comes to simple decisions is not a bad thing. It is taking unnecessary stress out of your mind and allows you to focus on the bigger decisions that really matter.

Pay Attention To Your Emotions

According to a study by TalentSmart, only 36% of us are able to accurately identify our emotions as they happens, so if you are a strong decision maker, it is important to recognize that a bad mood may make you stray from your morals or your goals, while a good mood many make you over confident.

To avoid making emotional decisions, it helps to weigh up your options against a pre- determined guideline or set or criteria. This will make the decision process easier and more effective and it should help you to identify an impulsive decision.

Having guidelines in place helps you keep on track with business goals and also lessens the burden on you when it comes to the big decisions.

Don’t Wait Too Long To Make A Decision

While you should know enough about your role to make small decisions on the fly, a bigger decision may require more deliberation. You may want to run it by a mentor or you may want to sleep on it, but at the end of the day, taking too long to decide on something may cause some distrust within your team and it will stop you from moving forward.

The key with big decisions is to set a deadline. Once you have a date in mind in which your decision needs to be made do your homework and strive to have a decision made by then.

Take Care of You

According to the APS 2015 report on stress and wellbeing, anxiety symptoms are at the highest that they have been in the past 5 years with 35% of Australians reportedly having significant levels of distress in their lives and 26% reporting moderate to extreme levels of depression.

When you are stressed your cortisol levels rise producing a chemical that triggers a fight or flight response. Cortisol clouds your ability to think clearly so if you are stressed about making a decision, I suggest going out to do a quick workout as that will help to neutralize the negative side affects and get you thinking clearly again.

Being in a consistent state of stress will only burn you out, so make sure you factor in some time to work on your wellbeing. Make sure you are exercising, drinking a lot of water, minimizing caffeine and ensuring that you have some low impact activities booked in such as yoga, meditation or even just a slow stretch to help wind yourself down after a busy day of work.







About Steve Grant, Founder of Gym Hub


Steve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

He is an expert in building High Performance Teams and creating a winning culture, implementing systems and unique staff development techniques to help gym owners make their companies more productive and profitable in less time.

Steve is the founder of Gym Hub, which is the first mentoring program for fitness businesses that shows clients how to cut gym running cost by up to 20%, add up to $100K to your income each year and decrease your workload.


You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

How to Work 10 Hours Less Every Single Week

As a business owner, you’re probably reading this title thinking that cutting your working week down by 10 hours per week is never going to happen for you. After all, working extremely long hours, forgoing sleep and sweating the small stuff is certainly the case for many new business owners.

However, with the right business structure and the right staff you can cut your own input way back and spend more time keeping fit, travelling or developing big picture ideas for your business.

Here are my top tips for cutting your working week down.

Hire the Right People Who Share Your Vision, Mission and Values

Arguably the most important part of any successful business is the staff who support your vision and help you execute your mission and core values.

So how do you create a high performance team that will take your business the extra mile?

It all begins with the culture of your business. Once you create a good culture, you have the ability to have high performance output. In order to create this culture, here are 5 steps.

Step 1: Foundation

You create the foundation of your business by specifying what your vision, mission and values are. Most businesses have 5-7 core vales that are engrained in the culture of the company. For example, with Gym Hub, my main core value is customer service. All of my staff know this and as a result that is what we are known for.

Step 2: Recruitment

In order for your recruitment process to be effective, you need to share your vision, mission and values within your job ad to help attract the right people.

Then when you get to interview phase, make sure you test the applicant with questions that are relevant to your vision, mission and values to make sure they are a good fit for your team.

Step 3: Induction

The induction phase is a very important part of the journey when it comes to getting your new staff members on track. It is a time where you:

  • Explain why you do things the way you do them
  • Why you are so passionate about the journey
  • What your values mean to both the staff and the company and
  • What success looks like

Make sure you are in depth with your staff inductions as getting that right from the start will save you a lot of time overall.

Step 4: Performance Management

Performance management is where you set your KPIs for staff members as well as some accountability for them. After all, it is your job as a boss (or manager) to tell people (lovingly) if they are on track or not.

Having systems in place for performance management is great for your staff as it tells them exactly what they need to do if they want to progress in your business, get a pay rise etc.

Step 5: Leadership

The best leaders create more leaders. The more people you have in your team who know what needs to be done, can be trusted to get the job done and/ or can ensure that others also do their work the better.

Furthermore, as a leader it’s important to go to your team each week and recognize those who are demonstrating your core values.

Essentially, this method allows you to spend less time on management because your staff are motivated and work hard because they are the right people.

For more information, here’s a video that I recently shot.

Simplify Your Business Model

Look at your sales funnel, your service offering and every other step in your business and look for ways to streamline things. Remember that the most successful business models are the simple ones so ask yourself:

  • What would it look like if it were easy?
  • What ways could technology help?
  • What steps in the process don’t need to be there?

Create Systems and Processes for Staff to Follow

Most day-to-day roles don’t require the boss to do them – therefore, it is worthwhile to create simple processes, teach quality people how to do it, provide ongoing training on those systems and provide regular quality control checks to get the easier tasks done.

Outsource and Focus on Your Genius

I use the $10k master document to show business owners how many of there ‘day to day’ roles are worth as little as $10 or $100 and hour – when they need to focus all their energy on tasks valued at $1000 or $10k an hour.

See the Gym Hub $10k per hour time audit sheet attached. It is one that is used by the world’s best business owners.

STEP 1 – Write down every single job you do each week into the template, by determining if its worth $10, $100, $1000 or $10,000 per hour.

STEP 2 – Identity all the jobs that are only worth the hourly rate you wish to be earn and then delegate to rest. This way, you can focus more energy and more time on the high value tasks that contribute the most to the growth to your business. I bet you are surprised how many $10 an hour jobs you are currently doing!


As I was a gym owner, I realised that the areas that add the most value were  – recruitment, staff development, seminars and marketing so I cut my hours back from 80 hours per week to just 12 and then delegated the other roles to key staff

eg – personal training, group training, sales, customer service, admin,

I know that my strengths lie in public speaking and mentoring gym owners so I discipline myself to only working on those tasks. I outsource tasks such as admin, document creation, SEO, graphic design, website changes to a marketing assistant in the Philippines,

I create the content and the ideas – and they help me implement them quickly and at a high standard.

I also outsource locally for cleaning, book keeping, accounting, Computer servicing, events.

Planning and the Daily Rituals

Every day, start by revisiting your 90 day plan and choose no more than 3 tasks to complete that day. Then knock these tasks over before you look at anything else.

A few more rituals to consider

  • Check your emails and make your calls only 2 times per day for efficiency
  • Pack your lunch – for most people, more than 1 hour is lost every day walking somewhere for lunch and coffees
  • Make yourself unavailable sometimes – when you close your door and give 100% focus to 1 task until complete, we can produce twice the output

First published on



Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don’t forget to leave a quick reply below and let us know what you think.






Tax Deductions Tips for the Fitness Industry – Get Organised

Research from Office Works shows Australians miss out on $426 of personal unclaimed tax each year— or $1.65 billion nationwide. Even more sobering, is that the study suggests business owners could be losing 10 x as much.

People are also largely in the dark about what they can claim with 40 per cent of people saying they had no idea they could claim a tax deduction on petrol, while 30% didn’t realise home office expenses could reduce their tax bill.

Finance writer Justine Davies said “Unfortunately most people don’t think about it until after June 30 …[But] if people can think about it now as opposed to early July that will be more money in their pocket this year.”


Generally speaking, the ATO states that to claim a tax deduction a purchase must have been made in the last financial year and be work-related rather than personal or domestic. It must be something you won’t be reimbursed for, and you may need a receipt as evidence.

Provided this criteria has been met, employees can generally claim work-related vehicle and travel expenses, occupation specific clothing, laundry and dry-cleaning costs as well as gifts and donations made to organisations deemed to be deductive gift recipients.

Things like home office expenses, self-education costs, plus any journals or trade magazines can also be claimed, as can tools and equipment for work, and union fees. It’s also possible to get tax deductions on interest and dividends if any expense was incurred while earning them and expenses incurred in last year’s tax return.

3 Tips From The Expert

1. Instant Asset Write Off

Following last year’s budget announcement surrounding the “instant asset write off” for plant costing less than $20,000, a business is able claim 100 percent of a purchase as a business expense within that financial year, instead of depreciating the asset over an extended time period.  Therefore if a health club knows through tax planning that profit is up this financial year, the purchase of gym equipment if needed should reduce profit and tax.

For example.  John the Gym Owner buys 4 new treadmills for his club valued at $10,000 each.  Due to current legislation, the whole amount of $40,000 is able to be deducted from the income generated for the year.

This rule specifically applies to businesses that are under $2M in turnover, and was announced in the recent budget to increase to $10M from 1 July 2016.  If you are hearing feedback from your clients that your equipment needs to be updated in order to prevent people leaving and going to a more modern club, this is a very useful strategy.

2. Review your Trading Entity

With the end of financial year coming to an end, now is a good time to review the entity structure that your business is operating under.  This is very individual to each business but it could be a way to more reflect how the business operates.

For example.  Dave runs his outdoor boot camp business as a sole trader.  Dave and his wife Anna are expecting a baby next year, they expect Anna will take a full year off work and become part of the business.  Anna may have no entitlement to receive compensation from the government regarding paid parental leave.  If Dave transfers his businesses into a Trust entity profits can be distributed to Dave and Anna based on their circumstances.  This can be a very useful strategy, but ultimately depends on the circumstances of each business and its operators.

3. Consider your Timing of Expenses

If you know you have had a good year, then look at expected costs for July and August and see what can be brought forward to reduce your taxable income in the current year.  You pay the same cost, but with some planning you can receive the tax benefit in this year rather than 12 month later.


Disclaimer: This advice is general in nature and should be acted on without first consulting your accountant to see if this advice is applicable to your personal situation.


For specific tax advise for your gym – contact the fitness industry tax specialist

Mr Ryan Hastie – Accountant

RSM Australia     564 David Street ALBURY NSW 2640

P: +61 (0) 2 6057 3000 | E:


**2017 Updates**

  1. The annual turnover threshold has also been increased to $10 million—a big increase on the previous $2 million per year annual turnover limit!
  2. Instead of paying you staff more –  why not teach your staff how to keep more of their income


Here is a list of deductions your employees may be able to claim

A) Car expenses

You cannot claim deductions for your car expenses from home to work even if:

  • you work outside normal business hours, for example, shift work or overtime
  • you are on call
  • you did minor work-related tasks on the way to work or home
  • you travel between home and work more than once a day, or
  • there is no public transport available.

You can claim deductions for your car expenses for travel directly from one work site to the next.

You can claim deductions for your car expenses from home to work if you carry bulky equipment that you are required to use at work, as long as there is no secure area provided to leave them on site.—claiming-work-related-expenses/


B) Travel

  • You can claim the cost of travel if you have to carry bulky equipment (such as inflatable exercise balls, or other exercise equipment) to and from work and there is no secure place of storage for them at your work.
  • You can claim the cost of travelling between two workplaces, such as two different gyms or between two personal training (PT) appointments.
  • You may claim the cost of your personal car if it is used for work purposes, including travel to meetings, conferences or training that is not held at your usual place of work, or to visit your patients at their homes. If you do plan on claiming the cost of using your personal vehicle, you will need to keep a diary of trips in order to provide an estimate of the number of kilometres travelled.

For more information motor vehicle claims, visit: VehicleTax Deductions.

  • You cannot claim for sporting or fitness events you attend or participate in unless the event is sufficiently related to your job. For example, you can’t claim the cost of travelling to watch a client play football. You can claim the costs if you are coaching the team or you’re playing in the team for a salary.
  • You cannot claim the cost of travel between work and home, even if:
    • You’re required to work outside normal business hours
    • You’re on call
    • You do minor work-related tasks on the way to or from work
    • You have to travel to work more than once a day (such as in the case of split shifts)
    • There is no public transport available.


C) Meals 

  • You can claim the cost of travel and meals for work-related conferences and seminars. If you travel for more than six days you should keep a diary outlining your expenses.


D) Work Clothing

  • You can claim the cost of purchasing, laundering and repairing a compulsory work uniform, such as a uniform that has the logo of a gym or sporting club (for which you work) on it.
  • You cannot claim the costs of conventional clothing, including conventional exercise clothing such as shorts, runners, generic sporting tops etc even though these items are used in your everyday trade.

For more information, visit: Uniform Claims.


E) Training

  • You can claim expenses related to university or TAFE fees as long as they are connected to your current employment and you’re not being reimbursed. For example, a personal trainer could claim the expenses of undertaking a Bachelor of Exercise Science.
  • If you are eligible to claim the costs training, then associated expenses may include stationary, books, and student union fees.
  • You cannot claim for a pre-vocational course, such as a Certificate III in Fitness.

For more information, visit: Self-Education Claims.


F) Work Equipment

  • You can claim an immediate deduction for any work equipment that is less than $300.
  • If the item costs more than $300, then you can claim the cost of its decline in value. Items could include weight sets, treadmills, exercise bikes, and other personal training equipment.
  • If you’re required to work outdoors (such as conducting personal training sessions or classes outside), you can claim the cost of sun-protective equipment, including sunglasses, hats and sunscreen.









Steve Grant is the Director Gym Hub

Australia’s first network and mentoring program for High Performance Fitness Entrepreneurs

Fitness industry Expert, Business Mentor & Public Speaker


Please leave a quick reply below and let us know what you think. Also, you can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!


6 Ways Gyms Waste Money on Marketing

Most small businesses don’t have a huge marketing budget as it is, so I hate seeing money lost to poor marketing.  To help you cut waste and boost success in 2016, I’ve compiled a list of the six most common ways gyms lose money with bad marketing and what you can do to turn them around. Here are some Gym Marketing ideas:



  1. Using social media to build a followingSocial media is great, but too many small businesses jump in with no strategy, other than to “build a following.” You could get away with this back when Facebook reach was high, but thanks to Facebook’s constantly changing algorithm, only a tiny fraction of your followers ever see your content in their News Feeds, and you have to pay to get your content seen.I recommend using your current social media accounts to build your own list and start communicating more via email. Write quality tips and content that your followers will value and your open rate will increase every week.
  2. Expecting too much too early and gave upYou all know the doom and gloom statistics – 80% of all Australian small businesses will close, sell or change hands within the first 5 years, so drop the ego and cut the unrealistic expectations.Yes – we all want to see growth and measurable results within the first few months, but if it doesn’t all fall into place, put your “big boys’ pants” on and don’t give up.Expect an 18-month ramp-up period, find a mentor with proven results and learn to market like a BOSS!
  3. Not finding their target marketIf you don’t understand your customers, you might as well flush your marketing budget down the toilet. Study the hearts and minds and behaviours of your audience. Do this before you define your strategy, before you buy advertising and before you create content. Figure out what to say to them, how to say it, and where to say it. The whole point of your marketing is to reach your audience. You have to KNOW who they are.Tip: Call your Best Members and survey them so you can start to attract more people just like them. Find out why they train with you, how they heard about you, what they read, what they do in their spare time, where they go on holidays etc. The top 20% of your customers often account for more than half your revenue.Email to request your own free copy of the Gym Hub 1page Marketing Avatar so you can be 100% clear on your target market and never get this wrong again.
  4.  Attempting the ‘hail Mary pass’The ‘hail Mary pass’ is a sporting term that describes when an NFL quarter back has made little progress down field and in desperation attempts one long risky pass downfield, to go for glory.  This technique works ‘sometimes’ for the very best players in the game, but in most cases results in an intercept or a mini disaster for the team, where they quickly become worse off, then before he attempted the pass.Many gyms do the same – they make the mistake of being unorganised and undereducated with marketing techniques and once a year blow the majority of their marketing budget on 1 over rated marketing company or gimmick they found online, “The hail Mary marketing technique”.  You are your gyms NFL quarter back and are responsible for the strategy used. Instead of losing your composure and leaving everything to the last minute, the best method is to have many plays (marketing strategies) in your play book and to constantly look throughout the year for small opportunities to make progress. Start with low cost marketing like emails, referral campaigns and then test and measure the results. REMEMBER: If you can’t get this new tactic to work at $1,000, it’s not likely to work at $10,000, either.
  5. Thinking too far ahead and losing focus Planning your marketing 12 months in advance is not only time consuming, but is often too rigid to take advantage of new ideas, trends and opportunities that arise along the way. Yes, I do recommend keeping your most successful campaigns that have worked in the past and attempting to optimise them by 10% each year, but outside of that I strongly recommend planning just 3months (one quarter) in advance and focus on quality execution. 
  6. Becoming a marketing dinosaurMarketing evolves fast these days, so I recommend trying a couple new things each year. Its fun to learn new skills and you will be surprised how old contacts, sometimes respond to new types of marketing. Just because newspaper ads, lead boxes and letter box drops worked 20 years ago, doesn’t mean it still does now. Don’t be a dinosaur!






steveSteve Grant is the Director Gym Hub

Australia’s first network and mentoring program for High Performance Fitness Entrepreneurs

Fitness Industry Expert, Business Mentor & Public Speaker


Please leave a quick reply below and let us know what you think. Also, you can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!