We’ve all been there–deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we’ll be able to get through the broadcast with no problems. These, and a hundred other things, go through our heads when doing our first (or twentieth) Facebook Live broadcast, and I don’t blame you. Because, while Facebook Live has been a real game changer in terms of putting yourself out there, it can also be an intimidating task, especially if you don’t have a clue about what goes into its production.
To help you out, here are some Facebook live broadcast basics:
Before the broadcast
- Make sure your phone is charged
- Make sure there is good lighting
(behind your camera)
- Check camera angle and position
- Be in a distraction-free environment
- Have a strong internet or cell signal
- Use a catchy teaser title
- Use emoticons
- Use 1-3 appropriate hastags
- Have a call to action (ex. Share, subscribe, to to a website, download a PDF, or sign up for something.
During the broadcast:
- Start with your teaser topic/title
- Acknowledge people as they join the broadcast
- Ask Questions to create engagement
- See if they have any questions for you
- Ask them to take a specific action after watching
- Reward the behavior you want. (ex. share the video get a free___,write a review get a free t-shirt)
After the broadcast:
- Upload the HD version of the video
- Update and modify the title of needed
- Share the video on other platforms Facebook groups & other business pages.
More tips that you can use:
- Use 5 minute topic loops, refresh general point every 3-5 minutes then continue discussion
- Remember people will watch this later so don’t discouraged by smaller numbers during live broadcasts.
- Broadcast often, the faster you can get 100 broadcast under your belt the better you will be.
- Find regular times to broadcast, let your audience know when you will be broadcasting.
- Notify your audience before you go live
- Email, text and even social media posts 1 hour to 1 day in advance can be great way to make sure you have a larger audience.
- Ask yourself what worked and what didn’t after broadcast.
- Make improvement and most importantly keep shooting.
- Focus on what you did well not what mistakes you made.
- Go back and review what the best times of day, topics and broadcast lenght are best for your audience.
- Create a veriety by broadcasting from different locations with a different look and feel.
- Bring guests on and tag them in your posts to increase reach of the video.