Studios and trainers I connect with around the globe are constantly looking for ways to increase profit in their clubs through 1on1, Semi Private or Group Training revenue, but why do some group training business pump, while others struggle?
Here are 6 key elements to creating a hugely successful Group Training experience:
-Understand the client’s goals and motivation – to be able to push your client to the right direction, you need to know what they are hoping to achieve. Having them complete a pre-training questionnaire will give you an idea on what programming, exercise choice and in class exercise will benefit them most
-Pre-training assessment – you can effectively plot a course for your clients once you know at what point they should start. Your pre-training assessment should be designed to provide as much information to the instructors as possible, to allow them to address individual injuries, hearing or sight restrictions while also funneling new people into beginner classes.
-Grouping program members – in order to ensure that clients are being trained at the appropriate intensity, grade the group from most conditioned to least. You should then group them into smaller, more manageable units to establish a consistent training schedule that doesn’t leave anyone behind.
-Periodisation – normally associated with athletes and sporting groups, Periodisation is also a core attribute to any successful group training program to ensure athletes don’t get injured physically or get bored mentally. For example- The step load method: one week low intensity, one week medium intensity, one week high intensity, repeat, gives time for your body to recover and replenish. Alternatively you can add variety around volume, speed and strength which also works well.
-Correction and Skill acquisition – people usually sign up for Group Training because they enjoy the energy of exercising with other people, plus they like someone choreography the workout for them. But don’t forget members want to learn too. Be sure to include exercise revision and new skill development sessions to emphasis correct technique and fulfil the human needs of Growth and Variety.
-Regular assessment and adjustment – every person react differently to training. Make sure to re-assess members regularly and adjust their grading and grouping to ensure that they continually improve.
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