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How to Develop Champion Staff

When it comes to running a studio, it's sometimes tough to tell if you’re your staff are living up to their full potential. Which is scary, considering our staff are usually the first points of contact with all customers and the face of your brand.

So you've screened them, you've hired them, they're on the floor -- how do you develop your gym staff's A-Team status? Here's some advice on how to most efficiently train and organise your gym staff to empower them to help reach your gym’s goals.

How to Hire

The best way to hire good people is by sticking to your gym’s core values and finding people who share your vision for the business. Your core values are the qualities that define your studio, the things you stand for, and make you different from everyone else.

  • Decide on 5-7 core values and advertise for staff using them.
  • Look for enthusiastic people who represent your company culture the way you do
  • Review applications and conduct your interviews always with your core values in mind

Know a STAR when you see one

The people who work in your studio will make or break your member experience -- be it your personal trainers, group instructors, sales team, reception or club managers. It goes without saying that members who are not made to feel welcome or valued by staff will eventually cancel their memberships.

Create a team of fun, positive and passionate people that are magnetic to be around.

Celebrate their success

Recognise excellent staff performance whenever you can, and grow in-house talent by promoting from within. Remember, recognition doesn’t always mean promotions or money, but instead can be certificates, social media posts or simply acknowledgement in front of their peers. Work milestones and staff successes with members are all reasons to celebrate, so keep the ball rolling by rewarding excellent performance regularly. This will have a positive effect on your facility: when staff feel appreciated and engaged, they will be more productive and passionate about your company. In turn, this positivity is reflected upon your members, and means that your staff are more likely to stay with your facility.

Train them up

After recognising, promoting, or hiring staff who align with your core values and who will enrich your members’ experiences, it’s our role to train them up and invest time into their development. Staff training is something most fitness studios under estimate, that is a highly valuable and crucial step used by every leading brand. Consistent staff training improves culture, it ensures that everyone in your staff understands their roles in the business, and enables them to feel like they contribute. I recommend weekly workshops to train key skills like sales, customer service and delivering your core values

Prepare staff for questions

Ensure your staff can use your CRM and all equipment to help with any minor issues or member questions ranging from cardio consoles, to Wi-Fi connectivity, to how to use your latest strength equipment or lockers.

 

 

 

 

NEED HELP DEVELOPING A CHAMPION TEAM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

14 Ways to Minimise the Tax Bill for Your Gym

  1. Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You can also claim home office, internet, travel, training, handbags, food when travelling overnight and so much more.
  2. Get on the cloud: Once upon a time you had to keep every paper receipt tucked away in an envelope in an overstuffed filing cabinet. Now you don’t need to keep paper receipts and all of your deductions can be stored safely in the cloud. If you’re a business you might want to consider a cloud based solution such as Xero, Quickbooks or MYOB.
  3. Pay for deductions prior to 30 June: This one seems obvious but every year I meet so many people who simply forgot about buying a new computer, upgrading their mobile phone or making a donation until after 1 July when it’s too late.
  4. Small business concessions. If your turnover is less than $10million you can write-off in full any asset that costs up to $20,000, pool assets and use simple inventory valuation methods. Don’t let your accountant be lazy.
  5. Delay invoicing before 30 June: If you know that a customer pays you promptly and you will receive the money before 30 June then delay invoicing until 1 July.
  6. Incur Expenses: Many small business owners think they need to pay for an expense to receive a tax deduction but all you need to do is incur it (or receive the bill dated prior to 30 June). So order any equipment, stationery, materials you need and make sure you receive the bill dated on or before 30 June.
  7. Prepay expenses: If you’re a small business you might consider prepaying expenses such as rent or insurance up front to twelve months.
  8. Stock on Hand: If you have slow-moving stock then consider writing it off prior to 30th For the rest of your stock, you have the choice of valuing it at actual cost, replacement cost or market value so make sure you choose whichever will give you the lowest price.
  9. Pay super: If you have staff, pay their superannuation before 30thJune to receive a tax deduction this year and pay super for yourself.
  10. Revisit your Structure: Is your business in the most tax effective structure? If you are a sole trader then you have no choice but to pay tax on all the profits of the business whereas this is not the case for other structures such as partnerships, companies or trusts. There’s also asset protection implications that are worth considering for changing structure and while insurance can protect you, trading via a company or trust can provide another layer of protection.
  11. Logbooks: Make sure your log books are up to date. For cars this means your log book needs to be less than five years old. If you’re in a Company or Trust structure and you own cars in that entity, consider keeping a log book on those vehicles now thanks to changes to FBT which means the number of kilometres travelled is now irrelevant to the percentage your FBT is calculated on. A 20 per cent flat rate applies when calculating a car fringe benefit regardless of how many kilometres the vehicle travels annually.
  12. Consider the year ahead. If you know that next year you’re going to drop income because you’re going on maternity leave or to travel, it may be worthwhile to prepay expenses while your income is higher. Ie. travel, insurance, interest on loans up to 12 months.
  13. If you sold your business this year it’s incredibly important to tax plan now. You may be entitled to capital gains concessions but you need to trigger some of them before 30 June.
  14. Family Trust Resolutions. It’s now mandatory for discretionary trusts to have a written trustee resolution before 30 June showing the intended distribution of income to family members.

For further ideas on deductions you maybe eligible for – also check out my tax tips blog from last year

Need help generating MORE QUALITY LEADS for your fitness studio - Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

5 Ways to Grow Your Instagram Followers Fast

The Instagram game has changed and its harder to get followers in this platform. Are you wondering how to get more Insta followers for your gym? Don’t worry, its not just you who is seeing less and less audience reach, everyone is.

If you want to get your fair share of Instagram followers, you need to create a fresh perspective and strategy. Here are 5 tips to help you conquer the constant change in the Instagram algorithm and get your gym more Insta followers:

1. Complete your Instagram profile and invest on its aesthetics
Pay attention to what your Instagram feed looks like. Your Instagram business profile is your first opportunity to make a great impression and entice your target audience to hit the “follow” button.

Imagine going through different photos in your explore feed when you browse using your favorite hashtag. Once you see something interesting, you move over to their feed and you wonder what they do? But if they see just a bunch of emojis in your bio, and the feed is all over the place, would you follow that person? Probably not.

How do we change this? Make sure to create a consistent brand story throughout your profile and you will turn your casual visitors into engaged followers. Your profile is a reflection of your brand and if you do it right, it will not be hard to convert.

Take note as well that your Instagram profile is now becoming your new homepage since more and more people are using Instagram instead of other platforms such as Facebook or Google. This means that you have to put in more effort into the visuals you put out for your gym in Instagram.

To create a great first impression, remember:

  • Your Insta feed should be consistent and followers should know exactly what to expect when they follow you.
  • Use Instagram Stories Highlights to introduce your brand and treat it like a movie trailer for your gym product or service. Use this to put your best content out there!
  • Have an eye-catching bio, focus on your target customer and highlight how your Instagram profile can help them.
  • If you want to go a step further, create an ABOUT section in your highlights and introduce yourself. This will allow followers to get to know you and your business better and know what to expect from your feed.

2. Get more exposure by using your Instagram Stories
You may not know this, but Instagram stories appear in the explore feed which means that people who are not following your feed also get a chance to see your posts, and if they like what they see, they might just follow you!

To make your story appear as a public Instagram story, make sure to add a relevant hashtag and add your location. Its easy, just click the hashtag and location sticker and add it in!

3. Get more followers by using the right hashtags for your posts
Think of hashtags as categories and classify your products accordingly. Also, choose hashtags with a purpose. Come up with hashtags for the purpose of your account, your target market, and your location. Then, you can also add specific hashtags like your gym name, or something unique only to you.

4. Get your gym featured outside Instagram
Spend time to promote your Instagram account in other platforms. When people see your brand online, they usually would look you up on Instagram even before they search for you in Google. Getting your business featured in someone else’s blog or podcast, for example, are awesome ways to get more followers. Always take advantage of this opportunity to plug your Instagram account and offer your link.

When you have a regular newsletter that goes out to your target audience, find creative ways to start linking your Instagram account.

5. Boost to a new audience
Although Insta ads are not as popular as Facebook ads, its not a bad idea to invest in boosting your Instagram posts by running your own ad campaign. Boosting a post in Instagram is not as difficult as putting out a Facebook ad and setting up a business manager. All you need to do is go into your post and click on PROMOTE. Instagram will pull in a similar audience to those who follow you and share that post to them and will appear as a “sponsored” post with a call-to-action button

The Instagram algorithm continues to make an impact and its important to be more and more strategic in order to get more followers. Hopefully, these tricks can help your gym stay ahead of the competition

Need help generating MORE QUALITY LEADS for your fitness studio - Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

HOW TO MAKE RAVING FANS OF YOUR GYM STAFF

As gym owners, you know that it is always a good idea to turn your customers into "raving fans". But while many gym owners and managers focus time and energy on improving customer satisfaction, sales strategies, advertising, and promotion, it is easy to overlook the fact that without a passionate staff, all of your other efforts might be in vain.

Turning your gym staff into raving fans is one of the most rewarding aspects of owning a fitness business. Not only will your staff be loyal and dedicated to you and your company, they will also treat your members with care and concern. No amount of advertising would be able to replace the connection that your staff will have with your members. This is simply the natural progression of things when staff are happy about where they work.

How do you turn your staff into raving fans?

It’s not that difficult to do, but it may require you to change the conventional way you look at the employer-employee relationship. Gone are the days when people listened to their superiors without question or follow instructions just because they were told to. If you're the type of manager who feels superior to your staff, this article may not be for you. But, like getting your feet into those stationary bike shoes, it could be awkward at first, but soon you'll soon be operating on nothing else but good old teamwork.

 

1. Give your staff a reason to celebrate

Pick one aspect of your business that you want to highlight, and focus on excelling in that area. No matter what it is, try to always involve your staff in the planning and strategies used to achieve your vision. Hire trainers and let them know that you did so because they are the best, and that they will be a good fit for your studio. This will make them proud, and this pride will be shared by your customers, who will be proud to recommend your business to their friends.

 

2. Give regular feedback and rewards top performers

Forget about the once-a-year-thank-you-dinner, make an effort to support your employees all year long. Take the time to find out what each of your team enjoy by getting to know them better. Remember, it's the little things that count -- bring a coffee to a staff who’s too busy to leave reception, or hand a protein bar to the trainer who’s booked for five hours in a row without a break.

 

3. Have fun together

Find a hiking trail, take them indoor rock climbing, to go karts on a tough mudder or a yoga retreat. Doing fun physical activities with your staff encourages team building and not just competition. Outside of that, you can arrange for all of you to hang out over dinner or coffee or a few drinks, because that’s where the real bonding takes place. Remember the TEAM that plays together: stays together.

 

4. Take the ‘meeting’ out of staff meetings.

Just the word “meeting” could cause people to switch their brain off. Make your staff meetings short, fun, educational and about them. Your team will be excited to show up if they are going to learn something new, be supported in their opinions, and feel that they are contributing to a successful business. Ask them about what they want to learn, and bring in guest speakers who will interest your team.

5. Not everything is about fitness.

If you are only about one thing – sweating and lifting weights – it can be tiresome to the average gym member who isn’t so motivated to workout. Encourage your gym staff to expand their knowledge base outside of exercise and the fad diets. It may take additional effort, research, and planning, but the end result is generating more member interest and a better informed staff along the way.

 

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.