4 Useful Tools to Help Level-Up Your Content Marketing

When distributing your marketing content through social media platforms, blog posting, or via email, you may not know that there is a huge selection of tools that you can choose from that will help you produce better content and make work easier for you and give you more time to focus on growing your business.

There are tons of free tools available out there, but here are our favorites:

 

  1. Loom 

Loom is a video recorder that’s really fun and creative.  It’s a free tool that allows you to show your own video camera during the recording.  This also available with a Chrome extension which makes it easier to record stuff.

This tool is perfect for fitness businesses because its perfect to use for online training or coaching sessions when you want to do one on ones with your clients to explain certain processes.  You can also use this tool to post a video of you showing clients how to book or schedule classes online.  Aside from that this can also be used to record videos of you showing members how to navigate the membership area, for example.  Using Loom gives your videos a more personalized touch while achieving the purpose of getting your clients to take action.

 

  1. Savefrom.net 

Native videos that automatically plays in newsfeeds have a greater reach than posts of image or plain texts (such as YouTube links).  This is an important thing to keep in mind when posting videos in social media platforms.

Savefrom.net allows you to use cool YouTube videos on your Facebook page and make it appear like a native video that plays in your newsfeed.  This free tool also lets you add subtitles to your video, which can be done when you upload a YouTube link.    This is one of our favorites because you can easily download the YouTube video that you like as an mp4 file and post it as a native video in your social media accounts.  Super easy!

 

  1. Licecap 

We all love GIFs!  A great way to show your members how to book classes online is to provide them with a visual how-to and using a GIF will be a creative way to get this information out to them.  With Licecap, you can get a quick screen capture, turn it into a GIF and include this in your emails or social media posts.  Using GIFs would be a plus especially for members that are visual learners.

 

  1. Online Video Cutter 

Knowing how to edit videos is a skill that gym owners can definitely use to their advantage.  This can be made easier by using the Online Video Cutter tool which lets you cut a part of a video that you want to highlight.  Let’s say you have a 40 minute video and want to highlight certain parts of it to post as 15 seconds promotional blurbs at different times.  Online Video Cutter allows you to do this very easily and allows you to cut just a certain portion of a video and download it.

It requires zero editing experience and is perfect for the busy business owner like you.  Posting snippets of videos from an already existing one that you have eliminates the extra time and effort to take short videos.  And using these snippets to post regularly to your platforms sends out a message that you are an expert in your field while giving you more time to focus on growing your business.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

3 Steps to Use Instagram Marketing to Generate Sales

Instagram is fast becoming a marketplace where consumers and businesses converge. For this reason, it is absolutely worthwhile to boost your fitness brand's Instagram presence and investing time in creating a marketing strategy around it to showcase your gym's services.

However, just getting content out there, does not quite do the trick.  It must be done right.

First you must learn how to optimize your account and make sure that you post ONLY compelling Instagram content, increase your exposure to get more conversions AND discover a few tools of the trade that will help you measure your success.

This is just a picture of what you need to do to make Instagram work for your fitness business’ marketing and get more sales.  But in a nutshell, there are 3 simple steps to follow that will make help you get more clients in the door only by using Instagram:

 

Step 1 : Get More Followers

Any effective strategy will be useless if you don’t have any Instagram followers, and that is why the first step to getting more clients through Instagram is to grow your Instagram following.

Instagram is an awesome strategy to get your business and your message in front of people that are like-minded at one blow.

The more followers you have, the more of your target audience you can reach each time you post valuable content.

So how do you grow your following?  There are 2 strategies to achieve just that.

  • Using an influencer to introduce your fitness business to the public - The fastest and most effective is to use to your advantage the reach of other Insta users who have a large following. Being recommended by one with authority and an influencer creates a great leverage because you are getting your name and message in front of your target audience all at once.  You can achieve this by paying them to share your content (paid shout out) or offering your service for free in exchange for a shout out.
  • User-generated marketing - Have your current client base do the work for you. One great way to increase your Instagram followers is to build social proof.  It is more likely for people to trust content that came from actual customers.  So, encourage your clients to check-in or mention your gym and post photos of them while working out.

 

Step 2:  Keep your Instagram Followers Engaged

Now that you have grown your following, its time to grab their attention and get these visitors to visit your website.

Use your BIO to stand outFirst impressions count.  Here a couple of things to keep in mind to make a killer bio.

  • Keep everything short and sweet.
  • Use a memorable URL to create a CTA
  • Showcase what you offer
  • Use some playful emoji that fits your content

Use lead offers to draw in people.  Offer free content that will entice potential clients to join your gym’s mailing list and through your sales funnel.  When using lead pages, remember that you are offering value first, so make sure that the free resource that you are offering is useful to your potential clients.

Ask your follower to tag a friend.  When it makes sense, take the opportunity to ask your follower to tag a friend.  You could include statements such as: “Tag a friend who needs this.”

Instagram Stories.  Using Insta Stories is a very powerful tool in adding the human touch to your business brand.  Followers will humanize you and not think of your business as a faceless one.  Use Stories to engage followers by creating polls or using the swipe-up feature.

 

Step 3:  Convert those Followers into Clients

There is a huge difference between content that gets a lot of likes and comments and one that actually converts.

Posts that generate more sales are those that triggers an emotional reaction from your potential clients.

You may offer the best service in your area, but if you don’t show that in a way that sparks interest and emotions, chances are, its not going to sell.

Using visually stunning designs and imagery are effective ways to elicit a positive response.  No matter what type of content you are posting, make sure that it is exciting, triggers a response, and makes your audience want to delve more into your service.

After following the 3 basic steps, how do you track your success?  This is an essential part of using Instagram for marketing so that you can figure out if what’s working and what’s not.  Here are some ways to monitor that:

  • Look for spikes in sales and traffic to your site and go back to Instagram posts during that period
  • You can use tracking links to measure which content are generating the most traffic

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

GENERATE HUNDREDS OF LEADS ONLINE FOR YOUR GYM

In the past years, I have made it my mission to help my clients generate as many leads as I can for their fitness businesses. In doing so, I’ve spent a ton of time and money testing and figuring out exactly what does and doesn’t work when it comes to marketing for fitness business.

While every online marketing campaign’s performance varies based on factors like your gym’s location, offer, sales process, and overall experience, the most successful marketing schemes follow these simple strategies.

A PROVEN OFFER

The first part of your online advertising campaign must start with an amazing, proven offer at your fitness studio. This is what catches potential members’ attention. We’ve found that offering a free week to be the most effective because it allows people to come check out your studio and take a few classes without any commitment. If you give them a great experience during their free week, it’s likely that they’ll sign up and become paying members.

A one week free trial is a good bet, but that doesn’t mean it’s the only option out there. Here are a few other paid offers that other  fitness studios have had a lot of success with as well:

  • 20% off forever
  • 20% off for 3 months
  • 6-Week Challenge

Once you have a proven offer, your next step is to get it in front of as many people in your target demographic as possible.

MADE IT A VIDEO AD

Fact: Facebook videos get a 135% broader reach than photos and gets better engagement.

In your video, think about giving people a quick tour of the studio, showing them what your classes look like, and explaining what they can expect when they come in. Show off your personality and get people excited to come check out your studio.

When you are done editing your video, add captions to increase view time by up to 12%. Not everyone wants to watch video with sound, so captions make people more likely to watch your video longer and engage with it.

Another tip to increase engagement is to upload videos directly to Facebook instead of sharing a link from YouTube, Vimeo, or Wistia. Native videos auto-play on Facebook, whereas shared links require you to click on them and take you to an external website.

So once you have an awesome offer and a great Facebook ad to promote that offer, you want to take people somewhere easy for them to redeem the promotion. That’s where landing pages come in. And in order to optimize that landing page and stay in front of people who decide they don’t want your free week even after they click on your ad … you need retargeting.

RETARGETING

On average, it takes about 7 impressions of your business before someone decides to buy. Retargeting comes allows you to continuously market to people who visit your website or landing page even after they’ve left - and all because you’ve placed a Facebook retargeting pixel on the page(s). This way, you still have a chance to convert people with your free week even after they’ve left.

Here’s the process: If someone sees your ad, clicks on it, and goes to your landing page but they don’t claim the offer, you can use retargeting ads to remind them about your promotion.

Once they claim their offer, the first thing they should get is a welcome email that thanks them and lets them know what they should do next. After a few days, send out another email that asks them if they’ve claimed the offer, and you can include a bonus offer to give as an incentive.

The most successful fitness studios generate tons of leads online with these strategies. Once the leads start pouring in, be sure to follow up with them as soon as possible and have a strong sales process.

 

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Crucial Marketing Stats That Gym Owners Should Know

Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your fitness business.  If you aren’t getting yourself in front of your target audience, well, this is the best time to do it.

Why you say?  The fist stat will explain that for you. 

Here are 15 important industry findings that will help you strategise your marketing:

On Adding Value

  1. Though content marketing costs more than outbound marketing, it has been proven to generate more leads.  Content marketing includes social media, blogs, emails, videos, etc.  This involves creating online material that will add value to your target audience’s life and spark their interest in your gym’s brand.

On the Significance of Content Marketing

  1. More than 60% of marketers who create AT LEAST one new content every day won't find it as challenging to get leads as those who create content inconsistently (eMarketer)
  2. The conversion rates are 6 times higher for those who adopt content marketing, than those who don’t (Aberdeeen)
  3. About 61% of consumers say that they will be more likely to purchase from businesses that provide custom content (Dragon Search)

On using email as a marketing tool

  1. Using email as a marketing tool has twice as much ROI than plain old cold calling (Close.io)
  2. Roughly 53% of emails will be opened on a mobile device, so it would be wise to make your emails mobile friendly (Campaign Monitor)
  3. Using subject lines bearing the recipient's name are more likely to be opened by 2.6% (Close.io)

On publishing blogs

  1. Contents for blogs are getting more lengthy and more visual.  On the average, a blog post has a length of about 1,050 words per topic. (Orbit Media Studios)
  2. Using longer blog posts will generate 9x more leads than shorter ones. (Curata)
  3. Businesses who actively post blogs receive 55% more site traffic than those who don’t publish regularly (HubSpot)

On Live Streaming

  1. People are willing to spend 3x more of their time watching live videos than viewing pre-recorded ones – Social Media Today
  2. Live videos are growing more than other types of online videos, with a marked increase of 113% in growth every year (Livestream)
  3. 10 times more Facebook users comment on live videos than regular ones. (The Motley Fool)

On Social Media Marketing

  1. Video ads with captions increases viewing time by 12% (Facebook)
  2. Using video posts have a 135% broader reach than using photo or plain text (Social Media Today)

While paid marketing still has its place in any successful fitness business marketing campaign, content marketing is still the cheapest--and now also the highest converting--marketing strategy. Strategies that add genuine value like emails, blogs, and live streaming with your target audience will not only qualify your leads, but ensure a consistent lead flow throughout the year.

Please leave a comment below and share which one of these tips you find most useful.

Thanks in advance!

 

Steve

Ps: Need a bit more Clarity or Support to help grow your fitness business?

Book a 10minute phone chat  HERE

When you feel overwhelmed as a Business Owner

As a gym owner myself, I know there are days and even months sometimes when you get frustrated and it’s easy to feel like all your effort and hard work isn’t getting you anywhere.

To make things worse, as a small business owner with staff and working in customer service, we also get member complaints and negative feedback which adds to the stress.

The reality is, it’s not easy. 

We need to work hard and consistently look for education and strategies that allow us to be smarter and more effective when ‘Marketing’ our service, ‘Selling’ our product and managing our ‘Teams’. The key is to just stick at it when everyone else quits and the secret to sticking it out, is remaining positive and above all protecting your head space 

Below are 8 practical strategies I use to handle stress and cope with overwhelm. 

The Richard Branson method 

This strategy is a head space. Richard Branson suggests to treat set-backs as a challenge and make it a game. Rather than feeling stressed or making it a negative energy, he sees challenges as roadblocks that would have stopped his competition and welcomes them as opportunities for his brands to get in front.

Meditation or Breathing

When you feel over whelmed. STOP. Take 10 deep breathes, super saturate your cells with oxygen and sit for 3 minutes without moving. Visualise your day and getting 3 important tasks done. What goes first, what goes next. This process sounds too simple to be effective, but more and more successful entrepreneurs practice daily breathing rituals.  

Chunking

Break each project task in smaller chunks and allocate time in your diary to get it done. Chunking allows you to feel progress and use 1-hour blocks of time on the top 3 most important tasks each day.

Be Proactive  

Planning key tasks like ‘lead generation’ and ‘recruitment’ before each quarter allows you to be strategic and calm to execute, rather than posting random Facebook ads last minute that rarely work or hiring when you are desperate.

Be the Rock

Showing a steady hand at the helm makes the team steady too and demonstrates how to behave. If you don't feel steady, you need to Fake it at first. 

Don’t worry about what u can’t control

Accept that staff will turnover and sometimes let u down, except that members will move out of area and competing gyms will open across the road, BUT stay positive and focus your energy on what YOU can influence.

Choose the company you keep

Surround yourself with a great network of other hard working and innovative business owners. This allows you to keep things in perspective and problem solve daily challenges as they arise.

Create 1 line of defense

This is between you, your staff and your members. i.e. Positioning a senior trainer or manager to handle member complaints, billing issues and staff questions will help you focus on the ‘big picture’ business metrics like lead generation, sales conversion, retention and recruitment and ultimately help provide longevity in the industry.

Please leave a comment below and share which one of these tips you find most useful.

Thanks in advance!

 

Steve 

Ps: Need a bit more Clarity or Support to help grow your fitness business?

Book a 10minute phone chat  HERE

14 Ways to Minimise the Tax Bill for Your Gym

  1. Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You can also claim home office, internet, travel, training, handbags, food when travelling overnight and so much more.
  2. Get on the cloud: Once upon a time you had to keep every paper receipt tucked away in an envelope in an overstuffed filing cabinet. Now you don’t need to keep paper receipts and all of your deductions can be stored safely in the cloud. If you’re a business you might want to consider a cloud based solution such as Xero, Quickbooks or MYOB.
  3. Pay for deductions prior to 30 June: This one seems obvious but every year I meet so many people who simply forgot about buying a new computer, upgrading their mobile phone or making a donation until after 1 July when it’s too late.
  4. Small business concessions. If your turnover is less than $10million you can write-off in full any asset that costs up to $20,000, pool assets and use simple inventory valuation methods. Don’t let your accountant be lazy.
  5. Delay invoicing before 30 June: If you know that a customer pays you promptly and you will receive the money before 30 June then delay invoicing until 1 July.
  6. Incur Expenses: Many small business owners think they need to pay for an expense to receive a tax deduction but all you need to do is incur it (or receive the bill dated prior to 30 June). So order any equipment, stationery, materials you need and make sure you receive the bill dated on or before 30 June.
  7. Prepay expenses: If you’re a small business you might consider prepaying expenses such as rent or insurance up front to twelve months.
  8. Stock on Hand: If you have slow-moving stock then consider writing it off prior to 30th For the rest of your stock, you have the choice of valuing it at actual cost, replacement cost or market value so make sure you choose whichever will give you the lowest price.
  9. Pay super: If you have staff, pay their superannuation before 30thJune to receive a tax deduction this year and pay super for yourself.
  10. Revisit your Structure: Is your business in the most tax effective structure? If you are a sole trader then you have no choice but to pay tax on all the profits of the business whereas this is not the case for other structures such as partnerships, companies or trusts. There’s also asset protection implications that are worth considering for changing structure and while insurance can protect you, trading via a company or trust can provide another layer of protection.
  11. Logbooks: Make sure your log books are up to date. For cars this means your log book needs to be less than five years old. If you’re in a Company or Trust structure and you own cars in that entity, consider keeping a log book on those vehicles now thanks to changes to FBT which means the number of kilometres travelled is now irrelevant to the percentage your FBT is calculated on. A 20 per cent flat rate applies when calculating a car fringe benefit regardless of how many kilometres the vehicle travels annually.
  12. Consider the year ahead. If you know that next year you’re going to drop income because you’re going on maternity leave or to travel, it may be worthwhile to prepay expenses while your income is higher. Ie. travel, insurance, interest on loans up to 12 months.
  13. If you sold your business this year it’s incredibly important to tax plan now. You may be entitled to capital gains concessions but you need to trigger some of them before 30 June.
  14. Family Trust Resolutions. It’s now mandatory for discretionary trusts to have a written trustee resolution before 30 June showing the intended distribution of income to family members.

For further ideas on deductions you maybe eligible for – also check out my tax tips blog from last year

Need help generating MORE QUALITY LEADS for your fitness studio - Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

5 Ways to Grow Your Instagram Followers Fast

The Instagram game has changed and its harder to get followers in this platform. Are you wondering how to get more Insta followers for your gym? Don’t worry, its not just you who is seeing less and less audience reach, everyone is.

If you want to get your fair share of Instagram followers, you need to create a fresh perspective and strategy. Here are 5 tips to help you conquer the constant change in the Instagram algorithm and get your gym more Insta followers:

1. Complete your Instagram profile and invest on its aesthetics
Pay attention to what your Instagram feed looks like. Your Instagram business profile is your first opportunity to make a great impression and entice your target audience to hit the “follow” button.

Imagine going through different photos in your explore feed when you browse using your favorite hashtag. Once you see something interesting, you move over to their feed and you wonder what they do? But if they see just a bunch of emojis in your bio, and the feed is all over the place, would you follow that person? Probably not.

How do we change this? Make sure to create a consistent brand story throughout your profile and you will turn your casual visitors into engaged followers. Your profile is a reflection of your brand and if you do it right, it will not be hard to convert.

Take note as well that your Instagram profile is now becoming your new homepage since more and more people are using Instagram instead of other platforms such as Facebook or Google. This means that you have to put in more effort into the visuals you put out for your gym in Instagram.

To create a great first impression, remember:

  • Your Insta feed should be consistent and followers should know exactly what to expect when they follow you.
  • Use Instagram Stories Highlights to introduce your brand and treat it like a movie trailer for your gym product or service. Use this to put your best content out there!
  • Have an eye-catching bio, focus on your target customer and highlight how your Instagram profile can help them.
  • If you want to go a step further, create an ABOUT section in your highlights and introduce yourself. This will allow followers to get to know you and your business better and know what to expect from your feed.

2. Get more exposure by using your Instagram Stories
You may not know this, but Instagram stories appear in the explore feed which means that people who are not following your feed also get a chance to see your posts, and if they like what they see, they might just follow you!

To make your story appear as a public Instagram story, make sure to add a relevant hashtag and add your location. Its easy, just click the hashtag and location sticker and add it in!

3. Get more followers by using the right hashtags for your posts
Think of hashtags as categories and classify your products accordingly. Also, choose hashtags with a purpose. Come up with hashtags for the purpose of your account, your target market, and your location. Then, you can also add specific hashtags like your gym name, or something unique only to you.

4. Get your gym featured outside Instagram
Spend time to promote your Instagram account in other platforms. When people see your brand online, they usually would look you up on Instagram even before they search for you in Google. Getting your business featured in someone else’s blog or podcast, for example, are awesome ways to get more followers. Always take advantage of this opportunity to plug your Instagram account and offer your link.

When you have a regular newsletter that goes out to your target audience, find creative ways to start linking your Instagram account.

5. Boost to a new audience
Although Insta ads are not as popular as Facebook ads, its not a bad idea to invest in boosting your Instagram posts by running your own ad campaign. Boosting a post in Instagram is not as difficult as putting out a Facebook ad and setting up a business manager. All you need to do is go into your post and click on PROMOTE. Instagram will pull in a similar audience to those who follow you and share that post to them and will appear as a “sponsored” post with a call-to-action button

The Instagram algorithm continues to make an impact and its important to be more and more strategic in order to get more followers. Hopefully, these tricks can help your gym stay ahead of the competition

Need help generating MORE QUALITY LEADS for your fitness studio - Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

The Fundamentals of Selling Gym Memberships

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise and free trials are a great way of getting them through the door. Unfortunately, though, some people still do not sign up after a free trial period and walk away rather than join at the end.

Even more unfortunate? The reason they are not joining is probably more your fault than theirs.

Because while getting bodies into the gym with a free pass is a great strategy, it’s what you and your staff do during--and after--that trial period that takes those fence sitters and turns them into members.

1. Give out Free Trials

Everybody likes free stuff. And, while you may want to attract as many people as possible, you may be better off in the long-run attracting fewer, more qualified leads. Offering a day or a week for free is great, but you can also try offering a month at 50% off. You can also do this for group or PT sessions as well. This clarifies two things for you:
You weed out the slackers. A person who is willing to pay for a trial membership is more likely to be willing to pay for a full membership.

You have more time to impress. A short-term free pass might not give you a fair chance to show them what you’ve got. In fact, you might get more objections from someone who only walks in for a day, rather than someone who experiences your culture for a month.

2. Show them some love

Every member and prospect should be handled with care! Always have a greeting ready, make sign-ups and check-ins a breeze, clean your facilities and equipment and, of course, deliver the best results.

3. Nothing falls through the cracks

Set your sales team up for success by having an automated follow up system in place for when leads finish the trial period. Have an automated email go out the day after the first trial day and ask how the workout went. Call the prospect a few days later for some feedback and a great follow up offer like a free PT session or to bring a friend on their next visit.

If your team isn’t using a solid lead management plan, then your prospects might be falling through the cracks. Make sure you check to see if they’ve come in, when they came in, and what classes they took, so you can tailor your sales pitch to them and get them to join.

4. Keep tabs on dropouts

Not everyone joins immediately after using a free gym pass. Sometimes it takes a while and that’s fine--as long as you don’t forget them. Add them to a lead nurturing workflow. Let them know what’s going on in the club through emails or SMS messages, and send them the occasional offer meant for leads like them who have already done a trial at your gym. Follow-up calls and updates will help keep your gym top of mind and a step ahead of the competition.

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

HOW TO MAKE RAVING FANS OF YOUR GYM STAFF

As gym owners, you know that it is always a good idea to turn your customers into "raving fans". But while many gym owners and managers focus time and energy on improving customer satisfaction, sales strategies, advertising, and promotion, it is easy to overlook the fact that without a passionate staff, all of your other efforts might be in vain.

Turning your gym staff into raving fans is one of the most rewarding aspects of owning a fitness business. Not only will your staff be loyal and dedicated to you and your company, they will also treat your members with care and concern. No amount of advertising would be able to replace the connection that your staff will have with your members. This is simply the natural progression of things when staff are happy about where they work.

How do you turn your staff into raving fans?

It’s not that difficult to do, but it may require you to change the conventional way you look at the employer-employee relationship. Gone are the days when people listened to their superiors without question or follow instructions just because they were told to. If you're the type of manager who feels superior to your staff, this article may not be for you. But, like getting your feet into those stationary bike shoes, it could be awkward at first, but soon you'll soon be operating on nothing else but good old teamwork.

 

1. Give your staff a reason to celebrate

Pick one aspect of your business that you want to highlight, and focus on excelling in that area. No matter what it is, try to always involve your staff in the planning and strategies used to achieve your vision. Hire trainers and let them know that you did so because they are the best, and that they will be a good fit for your studio. This will make them proud, and this pride will be shared by your customers, who will be proud to recommend your business to their friends.

 

2. Give regular feedback and rewards top performers

Forget about the once-a-year-thank-you-dinner, make an effort to support your employees all year long. Take the time to find out what each of your team enjoy by getting to know them better. Remember, it's the little things that count -- bring a coffee to a staff who’s too busy to leave reception, or hand a protein bar to the trainer who’s booked for five hours in a row without a break.

 

3. Have fun together

Find a hiking trail, take them indoor rock climbing, to go karts on a tough mudder or a yoga retreat. Doing fun physical activities with your staff encourages team building and not just competition. Outside of that, you can arrange for all of you to hang out over dinner or coffee or a few drinks, because that’s where the real bonding takes place. Remember the TEAM that plays together: stays together.

 

4. Take the ‘meeting’ out of staff meetings.

Just the word “meeting” could cause people to switch their brain off. Make your staff meetings short, fun, educational and about them. Your team will be excited to show up if they are going to learn something new, be supported in their opinions, and feel that they are contributing to a successful business. Ask them about what they want to learn, and bring in guest speakers who will interest your team.

5. Not everything is about fitness.

If you are only about one thing – sweating and lifting weights – it can be tiresome to the average gym member who isn’t so motivated to workout. Encourage your gym staff to expand their knowledge base outside of exercise and the fad diets. It may take additional effort, research, and planning, but the end result is generating more member interest and a better informed staff along the way.

 

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Transform Your Gym into a Lead Generation Machine

It's always a challenge for fitness businesses to get new leads and to keep them coming.  So I’ve put together 4 of what I found to be the most effective strategies that you can apply today to help sustain your lead generation and to continuously bring in more clients.

Queue up your Videos

Using videos when posting on social media gets way more engagement then images or texts alone.  In fact, videos get 1200% more shares than using then images or text COMBINED!

Post fun and engaging videos your audience will want to watch more of. Videos allow you to articulate more about your business: Eg. Group Classes, Facebook Live with a trainer, or a quick Q&A session. This type of content encourages your viewers to leave questions in the comments that you can address in real time.

Also, remember that posting native videos are always better than directing your viewers to an external site such as Vimeo or YouTube. Native videos play automatically on the page and your viewers won’t have to click them.

Fire up your Landing Pages

Most gyms run ads and take people directly to their website when they click. Unfortunately, your 10+ website pages only act as a distraction to a potential lead.  Landing pages increase opt-in and conversion when prospects see your offer and ALL the information they came for in one spot— AND nothing else.

Tools such as ClickFunnels and Leadpages will help you convert more leads for your gym even if you don’t have any experience in web design. They allow you to create separate landing pages for each offer that you run, and gives you information on the conversion rate so you split test which one works best.

Create Custom Audiences

Have you ever heard of custom audiences in Facebook? These lists allow you to segregate your audience into groups and send targeted marketing to each of them. Cool huh! These are usually the people who have already showed some interest in your business by either visiting your website or your landing pages. Creating custom audiences for your gym helps get your ad in front of the right people and maximises your ad spend.

Automate, automate, automate

Automation makes lead generation faster and allows you and your team to have more time to accomplish other tasks.

For example, if someone opts in to your landing page, you can send out an automated SMS and email to follow up with them and have them schedule their first free personal training session. Once you have a solid drip campaign in place, your leads will have the impression that they are receiving personal emails.

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is  the first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a Buyers Group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.