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4 Useful Tools to Help Level-Up Your Content Marketing

When distributing your marketing content through social media platforms, blog posting, or via email, you may not know that there is a huge selection of tools that you can choose from that will help you produce better content and make work easier for you and give you more time to focus on growing your business.

There are tons of free tools available out there, but here are our favorites:

 

  1. Loom 

Loom is a video recorder that’s really fun and creative.  It’s a free tool that allows you to show your own video camera during the recording.  This also available with a Chrome extension which makes it easier to record stuff.

This tool is perfect for fitness businesses because its perfect to use for online training or coaching sessions when you want to do one on ones with your clients to explain certain processes.  You can also use this tool to post a video of you showing clients how to book or schedule classes online.  Aside from that this can also be used to record videos of you showing members how to navigate the membership area, for example.  Using Loom gives your videos a more personalized touch while achieving the purpose of getting your clients to take action.

 

  1. Savefrom.net 

Native videos that automatically plays in newsfeeds have a greater reach than posts of image or plain texts (such as YouTube links).  This is an important thing to keep in mind when posting videos in social media platforms.

Savefrom.net allows you to use cool YouTube videos on your Facebook page and make it appear like a native video that plays in your newsfeed.  This free tool also lets you add subtitles to your video, which can be done when you upload a YouTube link.    This is one of our favorites because you can easily download the YouTube video that you like as an mp4 file and post it as a native video in your social media accounts.  Super easy!

 

  1. Licecap 

We all love GIFs!  A great way to show your members how to book classes online is to provide them with a visual how-to and using a GIF will be a creative way to get this information out to them.  With Licecap, you can get a quick screen capture, turn it into a GIF and include this in your emails or social media posts.  Using GIFs would be a plus especially for members that are visual learners.

 

  1. Online Video Cutter 

Knowing how to edit videos is a skill that gym owners can definitely use to their advantage.  This can be made easier by using the Online Video Cutter tool which lets you cut a part of a video that you want to highlight.  Let’s say you have a 40 minute video and want to highlight certain parts of it to post as 15 seconds promotional blurbs at different times.  Online Video Cutter allows you to do this very easily and allows you to cut just a certain portion of a video and download it.

It requires zero editing experience and is perfect for the busy business owner like you.  Posting snippets of videos from an already existing one that you have eliminates the extra time and effort to take short videos.  And using these snippets to post regularly to your platforms sends out a message that you are an expert in your field while giving you more time to focus on growing your business.

 

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ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Using Your Gym's Content for Massive Lead Generation

Content creation is a topic that can be valuable not only to gym owners, but also to other entrepreneurs.  There are many different ways to get your content out there.  You can choose from a variety of options such as newsletters, social media campaigns, or blog posts.

Even if you are regularly getting content out there, how do you know that what you’re sharing has a direct impact on the success of your fitness business?  Does your content help you at all in meeting your business goals?

Small businesses usually focus on sales and scaling their business and cannot afford to invest on PR and business campaigns.  Content creation, therefore, that is focused on generating leads would provide the most impact and would be perfect for the marketing that you need.

The success of any lead generating content can be easily measured and you can gauge its impact on your marketing efforts.  What’s great about this is that it can help you build up a steady flow of business and many fitness business owners can agree on how effective this tool can be to grow your business.

With this in mind, I would like to share 3 tips on how to create awesome content that will help generate leads to keep your fitness business growing.

 

1. Create and share content that is valuable to your target audience

Sharing your insights and relevant information is a proven way to generate leads.  Invest in building and distributing content of high-quality, posting informative content will demonstrate that you are an expert in what you do by showcasing your knowledge and skill set.

It is natural for people to turn to a subject matter expert when they want to learn about a specific topic.  And when talking about product or service recommendations, they will opt to listen to an expert than to an average Joe giving his opinion.  Needless to say, people choose to do business with experts in the field.

So how do you develop content that is informative, high-quality, and one that drives leads?  Here are a few things to remember.

  • Audience - First, to develop a targeted content, you must have a specific audience in mind. Define your audience and develop a buyer persona, defining their demographics and buyer personalities.  This will give you an insight on who you are writing for and help you identify which topics will be relevant.
  • SEO – Once you have defined your target audience, it will be easy for you to figure out the keywords that will help you optimize your content.
  • Content format – Don’t stick to creating blogs, you can create white paper, infographics, eBooks, and even videos.

 

2. Have a clear content strategy in place for all channels

Recent studies show that consumers are now turned off by traditional advertising forms and traditional marketing strategies are getting less effective as the years drag on.  This is how having valuable content for your fitness business plays an important role in helping you generate leads.

Content is king of the digital marketing realm and it’s all about attracting and engaging your gym’s target audience.  How?  By developing and getting out information that is not only relevant, but more importantly, valuable to them.

To achieve this, you have to map out a content strategy that allows followers to expect a consistent rhythm in the delivery and also that content is covering the same key points consistently.

Having a content strategy will prevent you from posting irrelevant content or feeling stressed in producing last minute posts.

Having your marketing channels disjointed makes your audience confused and less targeted.  So remember to always align your content to your business goals and don’t forget to be consistent.  Remember to define your audience, create a targeted keyword list, and test what content format works best for the audience you have defined.

 

3. Implement Call-T0-Actions that are clear in all your content

To ensure that your content will generate leads, make sure that it is action oriented and that you tell your readers what to do next

The content that you created and shared is a very persuasive and effective way to set up your CTA.  Having valuable content primes up your audience to your fitness business message and goals, so would be very easy to show them offer that they can refuse.

When creating a CTA, make sure that it is easy to find.  Don’t make your audience dig for the next step.  It will also be effective to create a sense of urgency and remind your audience to take action immediately.  Also, a CTA that is benefit oriented will be more inviting than the basic “click here” button.  Lastly, limit it to one CTA, the more options you give your audience, the more confused and indecisive they will become.  Having strong CTAs are very essential to the lead generation process.

 

GET HELP WITH YOUR MARKETING STRATEGY

TELL US ABOUT YOUR BUSINESS HERE

 

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.