Case Studies

READ WHAT ‘THE FASTEST GROWING GYMS’ SAY ABOUT STEVE’S MENTORING!

ALEC DRAFFIN, AUTHENTIC PERSONAL TRAINING

DOUBLED HIS STUDIO REVENUE & WON FITNESS BUSINESS OF THE YEAR AWARD

MATT MAZZAFERRO, LIVE WELL HEALTH & FITNESS

HAD A 75% INCREASE IN PERSONAL TRAINING & DOUBLED HIS REVENUE

Vicky + Mitch, owners of Real Fitness Training

54% increase in revenue

Dev + Jody Krishna, owners of Empowa

Doubled pt & Gt profit in 1 Month

David Fetcher, owner of FliteFit

Smashed 3 Month Growth Target in 30 Days

Johnathan Quieros, owners of Duke’s Gym

150% increase in sales in 1 Month

Jesse Headshot

Jesse Robbins

Fighting Fit Pakenham VIC

86 NEW MEMBERS AND $148K IN RECURRING REVENUE

Straight after joining Gym Hub, Jesse implemented the recommended 6-Week Challenge Campaign on Facebook and got 86 new members! This also resulted in an additional $148K in recurring revenue for his gym.

Nick and Betsy Kirk

Team Elwood VIC

50 NEW PT CLIENTS IN 6 MONTHS

Betsy and Nick were exceptional when it comes to customer service and getting client results. However they struggled to get enough new PT leads trialling each month to reach their true potential.

By switching from monthly discount offers to INSTEAD setting up an evergreen customer acquisition system they now achieve a consistent flow of qualified PT leads every month, filling more trainers and hitting record profits!

Nick Gym Owner Headshot
Mitch And Vicky Front Shot

Vicky Van de Luecht and Mitchell Phillipps

Real Fitness Training, NSW, Winners of National Fitness Business of the Year for 2019

GREW THEIR PT BUSINESS BY 53% IN JUST 6 MONTHS

By plugging in  Gym Hub’s BULLET PROOF Staffing Model to attract better quality trainers they  increased member pricing and reduced wages for sub-contractors making their model far more profitable and then turned on the lead flow, allowing Vicky and Mitch to grow by 53% in 6 short months, WIN fitness business of the year and take a 3 week holiday!

Simon McDonald

Vision PT Five Dock, NSW

INCREASED PROFIT BY 70% IN 12 MONTHS

After being open for more than 8 years, Simon’s PT studio in NSW was shrinking in profit and needed a change. The team energy and culture felt stale and the local community were no longer responding to the same boring ad campaigns.

So, working with Gym Hub, we did a series of team alignment sessions bringing the team together so every staff member felt inspired to play a role like a high performance sporting team. We also introduced some fresh lead generation ideas to bring in consistent lead flow and doubled the targeting in all ads to attract a specific clientele.

The results were incredible! Simon didn’t lose a staff member in 12months and grew session numbers and profit month on month WINNING Comeback of the Year in the National Franchise Awards.

Simon McDonald Headshot
Mitch And Vicky Front Shot

David Fletcher

Flite Fit Queensland

SMASHED 3 MTH GROWTH TARGET IN FIRST 30 DAYS

When David and his partner Nicki took over an existing fitness studio on the Sunshine Coast they were kind of treating it like a hobby.  They quickly found themselves in the deep end working crazy hours, under a lot of financial stress and struggling to find any real work life balance.
 
With some strategic changes to ‘how they use their time’ and after injecting some ‘fresh marketing ideas’ they have since doubled their Personal Training and Group Training revenue, and also taken a much overdue 3-week holiday to India, to rejuvenate along the way!

Chris Jessop

Vision Personal Training in Lindfield, Lanecove & Caringbah

CHRIS ADDED $5K TO HIS WEEKLY BILLING TO 2 STUDIOS

After losing his gym manager and 3 of his senior trainers, Chris had lost a huge chunk of his members and was down a lot in revenue.
 
With Gym Hub Mentoring, we did a Team Alignment session and created a 12-month staff development plan to create a stronger team culture and start developing a new set of leaders. Once staff were clear on their key roles, we pumped up the lead generation and grew BOTH studios by over $5000 in weekly billing, which equals an extra $520k in annual revenue
Mark Patience
Aly Dal Santo

Aly Dal Santo

Miss Temple Fitness

GENERATED 173 NEW LEADS IN A MONTH

Every gym owner knows that Google and Facebook are the most COMPETITVE and therefore the most EXPENSIVE platforms to generate leads, so Ali joined gym hub wanting more low cost and FREE marketing strategies to grow her gyms. She wanted more leads and sales each month, WITHOUT increasing her monthly advertising budget.
 
So we plugged in ‘the BIGGEST EVER refer a friend competition’ to help gamify the lead generation process for staff and members and made it FUN. Not only did Aly get 173 leads in 4 weeks without spending $1 on Facebook ads, but her Sales Conversion rate also skyrocketed because the lead quality was so much better and her Retention went up, because members who refer friends don’t want to leave.

Mark Haylock

Peak24 Fitness, South Australia

HAD A 200% INCREASE IN GT AND 50% INCREASE IN PT

When he first joined Gym Hub Mentoring, Mark had a great 24hour facility and friendly staff, but he could never attract enough quality leads each month or retain members long enough to improve his cashflow.
 
We were able to reduce his cancellations by 40% in the first 12 weeks by implementing a 12-month retention calendar, as well as attracting a steady flow of low cost leads using email, SMS and Video Facebook ads.
Mark Haylock
Mitch And Vicky Front Shot

Dev and Jody Krishna

Empowa Women’s Fitness Centre NSW

DOUBLED PT & GROUP TRAINING PROFIT IN 1 MONTH

Before joining Gym Hub Mentoring, they were both very frustrated with the number of sales they were averaging per month, and they had trouble keeping the momentum going.  After years of operating the gym, they felt they needed to do make a change and wanted a fresh perspective on things.

Steve helped them capitalise on a strength of ‘being genuine’ and asking better questions in their sales process. In just a month into the program, their Personal Training and Group Training profits doubled! Direct access to Steve and the network of other Gym Hub Members helped in terms of accountability and keeping momentum.

Jonathan Quieros

Duke’s 24hr Gym Richmond, VIC

150% INCREASE IN SALES IN 1 MONTH

Before Gym Hub, Jono was having difficulty positioning ‘what was unique’ about his 24hour gym and wasting over $3000 a month on ineffective Facebook and Google ads with little to no return. He also shared feeling isolated as a gym owner with no where to go ‘to ask for help’ and felt frustrated with lack of progress.

With Steve’s help, Jonno had a 150% increase in sales in just 1 MONTH. “It is kind of humbling putting yourself out there and asking for help – but it’s worth it.” – Jono

Mark Patience
Mitch And Vicky Front Shot

Matthew Mazzaferro

Live Well Health and Fitness Sydney

100% INCREASE IN REVENUE & ZERO DROPOUTS IN 12 WKS

Before Gym Hub, Matt felt that he has reached a glass ceiling in the gym’s marketing – trying so many strategies, but not getting the results that he wanted.

Gym Hub helped Matt achieve a 75% increase in Personal Training hours per week, without losing a single member in 12 weeks.  His gym’s revenue doubled and he is now opening a 2nd studio – all of this during the Covid-19.

“I’ve been part of BIG facebook support groups and wasted money on online courses in the past which didn’t work for me – I think Gym Hub Mentoring works so fast… because of your access to Steve and its tailored to what I need MOST right now.”

Michelle Manion

FitMiss

ADDED 100HRS OF PERSONAL TRAINING REVENUE IN 4 MTHS

Michelle’s women’s only gym in Victoria delivered a good product, but membership sales had plateaued and she felt exhausted trying to manage every role from lead generation to sales and admin by herself.
 
So we helped Michelle hire a new manager and set clear staff roles, KPI’s and systems, so she is no longer required to work every day in her gym. We then changed Michelle’s marketing message to better reflect her core values, so she now gets far better cut-through with paid ads and STANDS OUT from the competition. Lastly we introduced low-cost marketing channels to reduce her cost of member acquisition and added over 100 hours of personal training revenue per week sending profit through the roof.
Mark Patience
Mitch And Vicky Front Shot

Brett Gorman

Prestige PT

SOLD 53 MEMBERSHIPS IN 5 WEEKS WITH $0 AD SPEND

MASSIVE SHOUT OUT to Brett Gorman in Victoria who has only been with GYMHUB for 5 weeks and some of that in lock-down.
 
He has sold 53 NEW memberships by just targeting his prospect list and with $0 marketing spend. Brett has also increased his prices and simplified his program options so his staff can start making sales & hired a Virtual Assistant to offload admin, emails, landing pages and social media posts.

Scott Tozer

Challenge Fitness

SOLD 90 NEW MEMBERS ‘IN 30 DAYS’ OVER WINTER

While Scott and his team are well known in their local area for helping people get strong, fit and lose weight, they have always struggled to ATTRACT enough quality prospects each month to see growth
 
With the introduction of video tips for social media and low-cost marketing strategies like email and SMS they not only attract a consistent flow of steady leads, but they have also reduced their lead cost by 50% boosting membership numbers and overall profits
Mark Patience
Mitch And Vicky Front Shot

Matt Grant

MG Fitness

TRIPLED HIS GROUP TRAINING BUSINESS & STARTED A PODCAST

Before Gym Hub, Matt was feeling stressed and overworked in his group training business and was unable to increase his revenue for more than 18months.

With a small price increase, some strategic staff recruitment and automating a bunch of his day to day Marketing and Admin hours, Matt not only tripled the size of his business over WINTER, but also freed up enough time to start a podcast and open a brand new studio.

Josh and Rachael Pole

Infuse Health

GENERATED 202 QUALIFIED LEADS IN 14 DAYS WITH $0

Before Gym Hub, Rach and Josh were feeling frustrated they couldn’t grow their studio and were feeling burnt-out juggling both work and family commitments.

So, we started by simplifying their SALES process, so it was easy for staff to take over and moved their focus ‘as owners’ to attracting a consistent flow of qualified leads every month. We added some low cost and free marketing campaigns that immediately hit a Membership RECORD and increasing cashflow so they felt confident to hire a new manager and reduce their work load
Mark Patience
Mitch And Vicky Front Shot

Steve Henderson

Sunrise Fitness

ADDED 255 GROUP TRAINING MEMBERS IN 11 MTHS

With no marketing experience ‘before joining Gym Hub’, Steve Henderson added over $40K to his monthly direct debit billing in the first 9 weeks after re opening from Covid and has now added a NET 255 group training members.

We helped Steve automate email, sms and his video social media posts to attract a steady flow of new faces to trial his gym each month and complimented that with a price rise, staff recruitment and gamification referral system, to accelerate his results even further. 

Kris Preston

FUNCTIONAL FITNESS PLUS, VIC

MADE 10K IN SALES IN JUST 3 WEEKS

By simplifying his sales funnel, Kris was able to sell $10,000 in programs in the first three weeks by actually reducing some of the complexity and knowing what to emphasize when people came in to inquire.

According to Kris, Gym Hub helped him to be literally the least stressed about his business.

Mark Patience
Jesse Headshot

Jesse Robbins

Fighting Fit Parkenham VIC

I find the wealth of knowledge by Steve and the other speakers that we have in our group coaching calls most useful. Listening to how others run their businesses allows me to pick up on NEW business strategies that I may not have used and then apply them to my own. The VIDEO interviewing process is the most effective thing I have seen, its nothing short of brilliant!.

Nick Gym Owner Headshot

Nick Kirk

Team Elwood VIC

It’s invaluable for us as PT studio owners to have the accountability of Steve regularly as well as being a part of the greater Gym Hub group. Fortnightly 1 on 1 meetings mean we are continually doing what we know we should be doing (but sometimes lose track of when life gets in the way): marketing, recruiting, mentoring and quarterly planning, Facebook group, seminars, webinars and more. A massive bonus that we didn’t expect was access to the Gym Hub virtual assistant. We are entirely happy we came on board with Gym Hub and our bottom line is happy too. smile

Chantelle Yeaman Headshot

Chantelle Yeaman

Technofunc

Really loving being apart of this program.. I’m a very inquisitive person and always look to make things better and be better myself, so I love all the feedback and help you guys all give me when I ask tonnes of questions so a big Thank you to Steve Grant for Gym Hub and giving us a platform to mix and mingle with other owner/operators! laughing

Simon McDonald Headshot

Simon McDonald

Vision PT Five Dock, NSW

What a fantastic year it has been! A massive thank you to Steve and Gym Hub for giving my business the kick it needed to get back on track. Through Gym Hub’s guidance, our team alignments became more productive and efficient, our team and studio culture improved our of site and our business grew 70% on weekly income by the close of November 2017. Highly recommended!

Mitch And Vicky Front Shot

Vicky Van de Luecht and Mitchell Phillipps

Real Fitness Training, NSW, Winners of National Fitness Business of the Year for 2019

What we really love about the Gym Hub Mentoring Program is the accountability. We can set ourselves targets and goals but no one will hold us accountable to it, but being in Gym Hub and being taken out of our environment every quarter to sit down, reflect, and refocus has really helped our business move forward in a positive direction. Having Steve to look at our business from an outside perspective has really helped us because, as owners, we really got stuck and caught up in what was happening just inside. He helped us become more proactive instead of just reactive.

As a result, we’ve grown our business 54% in the last 6 months, we now have staffing under control, and we were finally able to take time off and went on a Greek holiday! Thanks Steve!

David And Caroline Kearns

David and Caroline Kearns

Design Your Physique, WA

Working with Steve was a great experience and certainly time well spent. He is a great mentor to work with, always being able to give good advise that helped us to grow our personal training business. He looked at our business and saw exactly where it needed fixing and helped us to improve in all areas.

He has helped us to become better Managers of our staff and business, including teaching us how to improve our sales process, understanding how to track results, managing our time and resources, and delegating tasks. We are especially grateful for his massive help with our recruitment system, enabling us to employ amazing good quality long term staff.

We would definitely recommend Steve and his team to anyone in the fitness industry. Thanks Steve, for all your help!

Mitch And Vicky Front Shot

Kris Preston

Functional Fitness Plus, VIC

Kris Preston made $10k in sales in the first 3 weeks working with Steve and said, “This is the least stressed I have ever felt in business.”

Mark Patience

Mark Patience

Animal Kingdom Gym, NSW

We added 309 new members in just 12 weeks on the Gym Hub Program.

Mitch And Vicky Front Shot

Jason Robolakis

Evolve Health and Fitness

Jason applied Gym Hub recommended strategies and successfully increased his personal training prices by 20% and grew his monthly turnover by $9,000 in less than 8 weeks.

Mark Patience

Chris Jessop

Vision Personal Training Lindfield & Lanecove

After joining the Gym Hub 12-month Platinum Program, Chris Jessop added an extra $10k to his fortnightly billing in his 2 Personal Training studios, and rebuilt his team culture.

Mitch And Vicky Front Shot

Tina Markos

Crunch Female Fitness Centre

With changes to her sales process and team sales training using the Gym Hub Program, Tina was able to increase her 12-month Program sales by over 300% in just 12 weeks

Mark Patience

Tina Castle

Miss Temple Fitness

Steve has quickly become an imperative part of our business planning. His knowledge, support, ideas, experience is 2nd to none. Particularly in relation to marketing implementation and strategies. Steve offers an amazing Virtual assistant for graphic design and social media which we use every month to leverage our time across the 5 gyms.

Mitch And Vicky Front Shot

Ben Lucas

Director, Flow Athletic

I save time using the marketing and recruitment templates and I save money using the group buying discount, so joining Gym Hub was a easy decision. I also think the latest digital marketing techniques and getting different perspectives from other gym owners is really valuable.

Mark Patience

Jason Conroy

No.1 Ranked Vision Personal Studio for seven years in a row

I have been meeting with Steve regularly for years sharing marketing ideas and resources. I joined the group for accountability, to stay on top of current trends and to create a real point of difference amongst my competition.

Mitch And Vicky Front Shot

John Carpenter

Owner, Vision Rose Bay + Vision Mona Vale

Steve and his Gym Hub format has helped me, as a studio owner, to really sharpen the edges on a number of my main business pillars like recruitment and marketing, and not just plan, but really implement strategies with immediate effect.

Thanks Steve!

Mark Patience

Mark Capelin

Tribe Social Fitness

The Gym Hub Program is something this industry has always lacked. Gym owners ONLY and application ONLY, means that you network and share ideas with a very high calibre group & it pushes you to think bigger & achieve more. Steve’s own business success combined with his lecturing background make gym hub the best.

Mitch And Vicky Front Shot

Georgie Hallett

Club Manager, Virgin Active

After 1 year in business, a number of courses, business coaches etc; I thought I knew and had done everything I could. Steve opened my eyes to ‘dropping the ego’, becoming more simplified and showed me the importance of creating a strong foundation in my business. With Steve’s guidance and support I doubled my revenue, recruited quality staff and automated a lot of work – giving myself time again.

Matt Grant

Matt Grant

Director, MG Fitness

This winter my business tripled in size. I have a complete new outlook on sales and marketing and couldn’t recommend Gym Hub enough to anyone inspired to open a gym or grow a BIG fitness business. Gym Hub has a great track record with mentees, but it’s Steve’s generous and caring attitude I appreciate the most. The online Swipe Files, the Virtual Assistants + the quarterly Workshops with other gym owners, allows me to constantly smash previous barriers and financial goals.

Aly Dal Santo

Aly Dal Santo

Co-Owner, Miss Temple Fitness

We generated 173 new leads in 1 month using Gym Hub’s format for ‘The Biggest Ever Refer a Friend Competition’

Mark Haylock

Mark Haylock

Owner, Peak24 Fitness, South Australia

I’ve had a 200% increase in our small group training, a 50% increase in PT revenue and a 40% improvement in retention in less than 6months.

Aly Dal Santo

Rachel Smith

Owner, BodySmith Fitness

Finally a good mentoring program SPECIFIC to growing your gym

Manny Elturk

Manny Elturk

Owner, Dynamic Lifestyle

Before working with Steve my business was doing ok, but I needed to build a good base in order to assist Dynamic Lifestyle in going forward. Steve is worth every cent as last week I made my biggest profit in 15 years of business. If your business is struggling or maybe you just can’t find a way forward then Steve is the guy that will help your business gain success. Steve is also good at reading people and knows how to push your personality when it comes to increasing revenue for your business.

Aly Dal Santo

Sylvia Lokollo

Core Strength Fitness Centre

Steve is just so humble and has such a wealth of knowledge on recruitment, staff development and building a strong team culture around your own values and beliefs.

Chris Ward Headshot

Chris Ward

Urban Real Food, NSW

Steve’s ability to cut through the bullshit and identify areas of business that can improve is remarkable! If you’re looking for someone who can give you game changing advice in a completely simple and relaxed fashion, you’re in the right place.

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