Running a successful fitness studio requires a consistent influx of new members. While it may seem challenging to attract and retain members, there are several effective strategies you can implement to boost membership numbers. In this blog post, we will explore six easier ways to increase memberships for your fitness studio. By following these strategies, you can create an appealing offer, optimize your website for lead generation, provide valuable content, enhance your sales process, improve customer engagement, and boost revenue through upselling.
- Create an irresistible offer that prospects can’t resist
To attract dozens of potential new members ‘every single month’, you can no longer just offer ‘7 days free pass’ or ‘no joining fee’ like every gym on the planet did 10 years ago. Instead, you need to create an offer that your target audience simply cannot turn down and then ‘value stack’ lots of cool little free bonuses. Your irresistible offer could be something like ‘$20 Unlimited group classes with a recipe guide, shopping list, and free body composition scan’ or a ‘7-day VIP all access membership with a complimentary personal training session and use of the infrared sauna and massage beds.
- Turn your gym website into a lead gen machine
Your website serves as the digital face of your fitness studio. Optimize it to generate leads by including a large, bright call-to-action button, offering an eBook or newsletter to increase opt-ins, or providing a free workout plan. Utilize landing pages that include an explanation video and inspiring real testimonies to help capture leads and then nurture them through a targeted email campaign that helps keep adding value and building credibility. Here are 6 ways to improve your landing page conversions.
- Forget brand awareness posts and provide education and case studies
While brand awareness is essential on social media, it’s 10x more important to provide real educational video tips each week and member case studies to demonstrate whom you help and what you do. Share informative blog articles on nutrition, injury, exercise technique, and success stories to engage and inspire your target audience and Position yourself as an expert.
- Switch to the XODA CRM for a better sales dashboard
Let’s be honest.., most fitness software on the market is rubbish for tracking leads and is charging you far too much every month. Money that would be far better spent paying sales commissions to staff or buying more leads online. So instead consider implementing a comprehensive CRM solution like XODA, which provides a user-friendly dashboard to manage leads, track conversions, and analyse sales data. This allows you to streamline your sales efforts and make data-driven decisions for optimizing your membership acquisition strategy.
- Stop replying with automated messages and call your leads
While software automation can be useful for ‘removing all my $10 an hour daily admin tasks’, I always take the time to quickly call and speak directly with fresh prospects and show that we care. Get on the phone, ask good questions, address their concerns, and provide personalized solutions. Building a human connection is an easy way to stand out in a fitness industry obsessed with sending automated SMS and emails. Here is how to sell memberships over the phone.
- Upsell your current members, increasing average weekly spend
One of the easiest ways to ‘boost annual profit’ is by training your staff to sell the highest priced memberships. Offer additional services such as personal training, semi-private, challenges, retreats, apparel, nutrition or access to exclusive facilities like compression socks, ice baths or infra-red sauna. The key is NOT just providing extra stuff that sits in the corner collecting dust… but instead meeting with staff each week to role play and incentivise them to upsell.
Conclusion:
Increasing memberships for your fitness studio doesn’t have to be an overwhelming task. By implementing these six strategies, you can create an irresistible offer, optimize your website for lead generation, provide valuable content, improve your sales process with a CRM solution, engage with leads on a personal level, and boost revenue through upselling. Remember, consistent effort and dedication are key to achieving long-term success. So, start implementing these strategies today and watch your fitness studio flourish with a thriving community of members.
