How to Write a Great Gym Flyer

Flyers and posters are a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, the traditional letter box flyer approach converts as low as 1-3%.

So instead of wasting your money, I suggest you first look at HOW TO DESIGN A GREAT GYM FLYER and then also get it into local businesses and share across email, social media, and your website for maximum results.

1. Make it eye catching

  • Flyers are glanced at, not read. You literally have a second to catch the reader’s interest before they make the decision to either read it or throw it away.
  • Use bright colours with a simple eye-catching design. Your aim is not to wow them with the brilliance of the graphics, but to draw them to your message—that’s it!
  • Limit what you say. The message should be delivered in short, clear, statements, not long paragraphs of descriptive text.

2. Think HARD about the Headline

  • The headline is the most important element in any flyer.
  • The Marketing Law of 80/20 states that, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. This means that 80% of your time and focus when writing an ad should focus on the headline.
  • An effective headline tells the reader, “Hey, this message is for you!”

3. Bullet Point BENEFITS, Not Features

  • Bullet points are critical to your overall marketing and sales campaign. Get them right, and you give yourself the best opportunity of getting prospects to take action.
  • What’s in it for me? People always want to know what’s in it for them, so you need to write your flyers from the reader’s perspective.
  • You need to tell them about the benefits you will bring to their lives, not just list the features of the particular product or service. Benefits can be written as your key bullet points.

4. Use Targeted Images

  • Images or photos are great attention grabbers, but they must not overwhelm the message you’re trying to get across.
  • You want to motivate the readers to take action, not just give them something nice to look at.
  • If your target market were women over forty, for example, you would choose a lady aged about 35. Your image must depict your specific niche.
  • Note – Images of fat hairy bellies are not motivating.

5. Have a CRACKER Offer

  • All marketing material MUST have a strong, interesting and appealing offer. If it doesn’t, don’t bother wasting your money!
  • Other than your headline, your offer needs to be the next main feature of your page design. You need to motivate your readers to take action, and the best way to do this is make them feel that you are giving them something of great value.
  • When writing marketing copy always be sure to answer for the reader “What is in it for me?”

6. Add Scarcity

  • Opportunities to purchase products or services are always more valuable and exciting to the consumer when they are scarce and less available.
  • The threat of loss creates urgency in the decision making process, so be sure to include an expiry date and limited number of people.

7. Make the FIRST Step Easy

  • Make the FIRST step as simple as possible for the reader
  • e.g. Your Next Step is to Simply Call This Number XXX XXX XXX or Email me Personally on Name@BusinessName.com.
  • Don’t assume that the reader will know what to do next. Tell them exactly what action you want them to take.

8. Proof read and print

  • Carefully proof read every word on the flyer and fix any spelling or incorrect grammar before you send it out or pay to get it printed. I like to get a 2nd person to look over it. Additionally, triple-check you put in the correct contact details like your phone number and email address.

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

5 Time Wasting Habits of Start Up Business Owners

Starting a business is exciting but can no doubt be very stressful, especially in those first few years when you are trying to be across all bases. Based on my own case studies, I have found that many new business owners fall into the trap of spending too much time asking the wrong questions and focusing on the little things when their time would be better spend elsewhere.

I often hear a lot of new business owners say the words “there are not enough hours in a day” and what I say to that is, there are, but maybe you’re not using those hours correctly. They key to having ‘more hours’ is to work smarter and more efficiently.

Here is a list of the top time wasting habits I see constantly with small business owners. See if you can find yourself relating to one of them.

Asking the wrong questions 

When we start a business, it’s easy for us to get fixated on the little things. After all, now is the time to get all systems in place, so we want to be across every little detail. But focusing too much on this takes you away from planning the bigger things such as growth and development.

For a start-up business owner, the right questions would be along the lines of:

  • ‘How can I differentiate my marketing from my competitors?’
  • ‘What systems can I start my business with to enable fast growth?’,
  • ‘What are the 3 best questions to ask when interviewing potential staff?’

Getting the fundamentals and the structure locked in is phase 1. You can spend time on the little things later.

Asking too many people for advice

Seeking others opinions or advice is always great, but usually asking too many people means that you yourself aren’t confident in what’s at hand.   

Sometimes when we ask too many people for advice, subconsciously we are wanting them to do the job for us, usually this stems from fear of the unknown.

When asking for advice, my suggestion is to limit yourself to three people who know what you need. People with runs on the board who are not giving an opinion, but instead speaking base on experience and their success in business. And then, make a decision. Even if you’re still unsure, the best thing to do is to just start and then change the road as you go.

Being ‘stuck’ on a plan

While it is great to have marketing and business plans in place to help keep you on track, it is equally important to not be too rigid with them. Why? Because if you are not flexible with these, then how do you expect to be able to move and adapt with the trends that are relevant to you.

Business is all about being flexible and running with what is, as things will constantly chop and change as time goes by. They key here is to be flexible. As long as you don’t change the core mission of your business, use your plan as a guide, but don’t be afraid to veer in another direction if a better opportunity arises.

Focus on you, focus less on your competition.

Spending too much time focusing on your competition can create doubt and take your focus away from what you want to create.

Know that you are not your competition and vice versa. Even if you are selling a similar service or product, everyone is different in the way the execute their business and communicate with their customers.

Spend your time putting your energy into your own product and your own brand. Stay true to your original vision, create new ideas and strategies to take your business to the next level and keep your team happy and excited to be working for you. Business will come!

Getting Trapped In The Office

While it is easy to get lost in emails and the creation of documents and strategies, developing strong relationships with new staff and customers as well is very important, especially in the early phases of the business.

I recommend setting two specific times each day to check emails and outsourcing other low value tasks, this will free up your time and allow you to do what is going to be the most beneficial thing for your business – network!

Get out for a quick coffee and lunch each day and swap business cards with everyone you meet. After all, according to John C Maxwell ‘your network, determines your net worth’ so get out there and spend time developing strong industry connections. Also look for ways that you can help others – business is a two-way street after all!

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 

Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.