Facebook is one of the most powerful tool out there to get more paying customers into your gym. Aside from Facebook ads there’s lots of ways to build your Facebook presence without having to invest any money.
1. Facebook Live
This is the newest Facebook feature that is a goldmine for engagement opportunities because its raw, unfiltered, and uncut which makes your viewers feel they are getting a VIP behind the scenes pass to your gym’s content.
This also allows you to see who is watching your video while you broadcast and its shows your audience comments in real time. This makes Facebook Live a perfect forum to host a live Q&A or walk your members through your studio.
2. Native Video
If you don’t like live videos, you can invest your time in making a native video or a video that has been uploaded directly to Facebook as a file rather than a link to Vimeo or You Tube. Native videos play automatically as people scroll through their newsfeeds and your content gets straight past the barrier of a play button because viewers don’t have to click.
3. Add a Tab
Adding a custom tab will allow you to embed another page or a CALL TO ACTION in your Facebook profile. You can link this to your home page, your class schedule, or landing page that promotes a special offer.
4. Facebook Groups
There are many ways to use Facebook groups for your gym. One of the most common is a members-only group that includes your customer base. This is like a virtual club for your gym where you can share announcements, wins, photos, and other activities that can help build community among your customers.
Many people are not comfortable posting comments or cheeky photos on their public FB profile, however inside a group of likeminded GYM go’ers its far easier to encourage people to ask questions, give feedback PLUS they also see each post without you needing to boost it.
These groups can also be the best place to deal with your customer service complaints, keeping negative feedback out of your online reviews.
This is a great tool to get your brand in front of people, including a cold audience who are not familiar with your gym. Tagging allows you to mention influencers, brands, as well as other businesses to notify them that they were mentioned somewhere in your content. Once they see the notification, they can engage with your content by liking it or commenting, or even sharing your post. This in turn gets your content in front of their audience.
6. Frequent Posting
To keep your followers engaged, post good content frequently. Studies show that pages that post at least once a day get the best engagement. But more is not necessarily better, engagement decreases when a business’s post more frequently during the day. The best time to post in Facebook is between 1-4PM. The numbers vary depending on your gym followers so these are just good guidelines. Test your posting frequencies to see what works best with your studio.
ABOUT STEVE GRANT
Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.
Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.