I call BULLSHIT!

Have you ever played the card game "BULLSHIT"?

It's where you have to tell your opponents what hand YOU have, and THEY can either choose to accept your word for it and play on, OR they can call "BULLSHIT" and you have to show what you actually have.

Well, I call BULLSHIT!

In the last 30 days I have visited over 15 gyms in Sydney and Melbourne and for everyone earning less than $150k PROFIT a year - they all had one thing in common

They don't know their numbers!

So when I asked "how many new leads did you get in January, February and March?" they say something like, "oh... about 20"

But when we actually looked at the reports - they had 17 in January, 8 in February and 12 in March. Yes, you're right ....that is terrible lead flow and its almost impossible to own a profitable fitness business getting that many leads.

But more importantly

  • It's hard to know your 'lead flow' is a massive problem and impossible to feel motivated to change, if you are just guessing your numbers and over estimating.
  • It's impossible to have steady cash flow if your lead flow varies up to 50% between months.
  • It's impossible to set a new member target for each campaign OR know how much to budget for a Facebook advertisement - if you don't already know the normal ‘acquisition cost per member’ - eg - does it usually cost $10 to get a new member, $100 or $1000
  • Lastly - It's impossible to know if any marketing campaign is actually good or bad if you don't measure the results.

So if you're a fitness studio owner and want more leadsmore salesmore members and more profit but do not track your number EVERY SINGLE WEEK, I call BULLSHIT!

The good news is

If you do want these things, you can START today!

 To get a list of what number are most important to track each week/month/quarter, simply Email steve@gymhub.com.au with your

  • Full name
  • Gym/studio name
  • with the subject- Please send me the Sales and Marketing Performance Tracker

 

Now let's grow your business!

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Facebook Live Basic Checklist

We've all been there--deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we'll be able to get through the broadcast with no problems. These, and a hundred other things, go through our heads when doing our first (or twentieth) Facebook Live broadcast, and I don't blame you. Because, while Facebook Live has been a real game changer in terms of putting yourself out there, it can also be an intimidating task, especially if you don't have a clue about what goes into its production.

To help you out, here are some Facebook live broadcast basics:

Before the broadcast

  •  Make sure your phone is charged
  •  Make sure there is good lighting
    (behind your camera)
  •  Check camera angle and position
  •  Be in a distraction-free environment
  •  Have a strong internet or cell signal
  •  Use a catchy teaser title
  •  Use emoticons
  •  Use 1-3 appropriate hastags
  •  Have a call to action (ex. Share, subscribe, to to a website, download a PDF, or sign up for something.
    "yourewebsite.com/freething")

During the broadcast:

  •  Start with your teaser topic/title
  • Acknowledge people as they join the broadcast 
  • Ask Questions to create engagement 
  • See if they have any questions for you 
  • Ask them to take a specific action after watching 
  • Reward the behavior you want. (ex. share the video get a free___,write a review get a free t-shirt)

After the broadcast:

  •  Upload the HD version of the video
  •  Update and modify the title of needed
  •  Share the video on other platforms Facebook groups & other business pages.

More tips that you can use:

  •  Repeat,Repeat,Repeat
  •  Use 5 minute topic loops, refresh general point every 3-5 minutes then continue discussion
  •  Remember people will watch this later so don't discouraged by smaller numbers during live broadcasts.
  •  Broadcast often, the faster you can get 100 broadcast under your belt the better you will be.
  •  Find regular times to broadcast, let your audience know when you will be broadcasting.
  •  Notify your audience before you go live
  • Email, text and even social media posts 1 hour to 1 day in advance can be great way to make sure you have a larger audience. 
  • Ask yourself what worked and what didn't after broadcast.
  • Make improvement and most importantly keep shooting. 
  • Focus on what you did well not what mistakes you made. 
  • Go back and review what the best times of day, topics and broadcast lenght are best for your audience. 
  • Create a veriety by broadcasting from different locations with a different look and feel. 
  • Bring guests on and tag them in your posts to increase reach of the video.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

FITNESS MBA – case study TRX

TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover.

Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers' history.

I hope you enjoy it..

After TRX founder and inventor Randy Hetrick graduated from college at USC, he spent the next 14 years serving as a Navy SEAL commando. His operational career culminated as a Squadron Commander of the SEAL's elite special missions unit where circumstances inspired him to experiment with what would become TRX.

  • THE EVENT  - 1997 - In need to maintain peak physical condition while on deployment, Hetrick, used a jujitsu belt, parachute webbing, and ingenuity to develop the first version of the TRX® Suspension Trainer
  • THE LESSON – Spend time practising your tradecraft to get good at it, identify problems or gaps in the market place and innovate.
  • THE OUTCOME – Hetrick created a low cost, functional training tool that, within 20 years, is a world leader in functional fitness training

 

  • THE EVENT – 2001 - Hetrick completes an MBA at Stanford University and creates plans to bring TRX® to the market.
  • THE LESSON – Its not enough to have a great idea. Educate yourself in business and surround yourself with the right people. Hetrick rejiggered his design at least 50 times. His SEAL buddies and some elite athletes pitched in. "No matter how smart you think you are, you need river guides to help you navigate the rapids,"
  • THE OUTCOME - His unique training device begins to capture the attention of athletes, coaches and trainers.

 

  • THE EVENT - 2004 - Hetrick officially launches Travelfit, Inc. and begins selling the precursor to the TRX Suspension Trainer, out of the trunk of his car in San Francisco.
  • THE LESSON –Start lean and be prepared to hustle in the early years any way you can to generate awareness and generate momentum. No one shares your passion for the product and service you do and no one has more to win or lose than you – so you need to lead the charge.
  • THE OUTCOME  - Being involved at the grass roots enables him to get feedback and continually improve the design, materials and market positioning before seeing investors.

 

  • THE EVENT - Hetrick marketed it as "a gym in your backpack," as handy for workouts as the iPod is for music
  • THE LESSON – Fine tune Your Message
  • THE OUTCOME - Portability and convenience in exercise is booming, and TRX satisfied the customers' needs.

 

  • THE EVENT  - 2008 - The flagship TRX Training Center® opens at company HQ in San Francisco as an experiential testing and development lab that leads to advances in TRX group training, programming and education.
  • THE LESSON – Understand the supply chain.
  • THE OUTCOME – 200k people get accredited Annually

 

  • THE EVENT - Get athletes using the product and the public will follow. Now used in four branches of the US military, Major League Baseball, NFL teams, UFC fighters, Olympic-level cyclists, swimmers & runners
  • THE LESSON  - don't create a product or a service. Create a movement.
  • THE OUTCOME - 550k Facebook followers and 84k subscribers on YouTube

 

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

5 Business tips from Autumn Calabrese

Autumn Calabrese is a celebrity fitness trainer and the founder of the world famous 21 Day Fix fitness program, brought to you by beach bodys. Beach body's direct sales fitness programs also include Tony Hortons P90X and generate over $700 million in sales annually.

5 business tips

1.     Find something you have a burning desire for.

2.    Believe in yourself, because others won't.

3.    Don't quit. Know it's not gonna be easy.

4.    Do whatever it takes to attract clients. (Don't be afraid of getting a no)

5.    Be the proof the product works.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

 

Create the Perfect SYSTEM for Recruitment

Super excited this week to start sharing some great new concepts and fitness business growth tips, I learnt last week attending the IDEA World Fitness Conference in Los Angeles, California 🙂

The 5 day conference hosts some of the best industry speakers from around the world, as well as the latest technology, products, equipment and new supplement to hit the market.

One of the things I definitely took away from the conference was HOW to create a SYSTEM around your recruitment process.  An actual step-by-step process that you can eventually perfect to attract the right person. That way, when you do perfect the formula, you will then have the ability to replicate the process, attract more great people--perhaps another ten great trainers, or great group staff, or reception staff--and scale your business fast.

This technique will also save you time and money finding the right people to join your team and ensure that when staff leave on short notice, you have a army of talented people ready to jump in their spot. This means less stress PLUS no loss of revenue.

Watch the video below for more information.

While I was there, I also had the opportunity to meet online marketing expert, Ryan Lee. Ryan earns over 80million dollars annually creating online products and effective sales funnels. During his session,  he shared why businesses in 2016 MUST 'niche down 3 times' with each piece of marketing if they want STAND OUT from the crowd.

More about that in the video below:

 

Also Coming soon

Our '1 Day Live Training Workshop' called the TITANS of THE FITNESS INDUSTRY hits Brisbane and Melbourne in October 2016. Watch this space to find out how to access $49 Early Bird Tickets during August.

Cheers

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

Stand out from the crowd!

Re-Position your business to stand out from the crowd. Focus on your strengths and utilise them as much as possible, never by fixing your weaknesses. Daniel Flynn, Co-founder and Managing Director of Thankyou Group says, "When you base your business around your strengths, you never have to worry about your competitors.”  

Far too many fitness businesses choose to focus on what their competitors are doing, what they offer and what they charge. Unfortunately this means that after a while everyone starts to offer the same product and the same service and then the only thing left to do is compete on price. This is madness and these gyms will not survive.

Stand-out-form-the-crowd

What you really need to be focusing on is what makes you different, what you do well, and what you can offer that no one else can. These are the things that ultimately make you stand out from the crowd. Remember,“When you base your business around your strengths, you never have to worry about your competitors” plus you never have to compete based on market prices EVER again.

Your genius or your No.1 strength is something you enjoy doing. It is something that you excel in. It’s when time seems irrelevant and other colleagues really notice your contribution. It’s when you get the most output for the least input.

As a gym business coach, here are my 3 steps to help you Stand Out from the Crowd:

Step 1 – Don’t just be good, be great.

  • Find out what your strength is by email surveying 5 clients and 5 people closest to you to get their opinion. When you work out what your secret sauce is, go to work developing that strength until it becomes your super power. Read books, take courses and surround yourself with people who also excel in that area.

Step 2 – Put it into action

  • Once you have found your strength, now find a way to use that strength in your business to help others and ideally solve a problem or two. Your strength may be helping design marketing pieces, or attracting staff, it might be to retain clients, or systemising daily tasks and saving people time. What ever it is, get it into action.

Step 3 – Be known for something

  • Now its time to market that strength and really ‘stand out from the crowd’. Start to position yourself now as the expert in your field and use every marketing pillar available and let your target customers know. Offer to write articles for the local paper, guest blog, put it on your website and business cards and start telling everyone you speak to. So now instead of offering generic "1 week free" marketing passes, you might offer a free seminar with the "Emotion Eating Expert". Instead of offering ‘3 Free PT Sessions’, you might offer a cheat sheet on the "10 Things You Need to Know About Power Lifting’.

Two questions for you to think about

  1. What is the ONE thing you do really well, that if you developed even further would help separate you and your business from your competition?
  2. If you started tomorrow, delegating trivial ‘day to day’ tasks and started working 100% within your genius, what could you achieve?

 

Please leave a quick reply below and let us know what you think.


steve

Steve Grant

Fitness industry Expert, Business Mentor & Public Speaker

 

 

 

You can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Culture Recruitment – the Apple way

If you are sick of hiring the wrong staff and people leaving after you have spent 6 months training them up, then don’t despair; most fitness businesses also get this wrong. But what is encouraging and really exciting is that if you change your approach and learn from the experts at apple, you can quickly re-position yourself in the market place and attract the true rock star high performers.

Steve_JobsWhat can we learn from apple?

Apple is the most profitable retail store in the world with 20,000 visitors per week, doubling that of other luxury stores like tiffanies. They have great products that are simple, elegant and easy to use, but what really positions them as the market leader among-st other great companies is that they achieve such intense loyalty from their staff.

Apple learn a long time ago that it is not just about the product, it’s also about ‘the experience’. This is where gym owners in a competitive market can re-position themselves as the best and take market share. The experience at apple starts with a compelling marketing message, it then continues to build the same message with a ‘user friendly’ product and then brands that same message again in the public’s brain with a 5 star customer service before, during and after the sale.

The apple marketing message and ethos is not just recognizable for its consistency across television, social media and online but the same theme is found in recruiting and throughout the much sort after induction process for the apple employees. Apple staff then share the vision not to sell product, but to enrich people lives. They don’t focus on selling stuff, but instead invest the time to build a relationship and make visitors lives better. This attitude is evident when you call apple phone support or visit the apple stores where fanatical staff ooze apple culture from their pores.

Apple is unmatched in their tenacity to attract, train and retain good people. Store employees make above average pay for retail employees and are offered money toward college as well as gym memberships, healthcare plans, product discounts, and reduced price on purchase of stock. The retention rate for the technicians who man the Genius Bar is over 90%.

Apple treats their staff like experts so they feel valuable and feel like they contribute. This goes down to small details like naming staff roles such as creatives, specialists, concierge and genius, rather than cashier, technicians or sales reps.

5 easy steps to start recruiting like apple

  1. Have a workshop with your team and get super clear on what you stand for. Sometimes it helps to discuss what you don’t stand for and what you want to be known for.
  2. Revisit these values every week. Choose one value each week to highlight and ask your team for examples on how they could demonstrate this value in the week ahead. This helps bring a concept or an ideal into reality.
  3. Put your business values up on a poster in the staff room, on the gym floor, on your business cards, on your website and anywhere else you can. Let your staff, your client and your prospects know what you stand for and what makes you different to your competitors.
  4. Re-write your recruitment advert so that it aligns with these values. Share what you stand for and therefore start attracting people from day one that share the same values.
  5. Find ways during the staff induction process to get staff reciting the values and also give them small tasks or projects to complete that show they not only understand your message but that they live and breathe it.

 

steveSteve Grant

Director of Gym Hub

 

 

Please leave a quick reply below and let us know what you think. Also, you can now follow Gym Hub on Facebook and Subscribe HERE to receive Gym Hub's Weekly Blog and Business Hacks!