I call BULLSHIT!

Have you ever played the card game “BULLSHIT”?

It’s where you have to tell your opponents what hand YOU have, and THEY can either choose to accept your word for it and play on, OR they can call “BULLSHIT” and you have to show what you actually have.

Well, I call BULLSHIT!

In the last 30 days I have visited over 15 gyms in Sydney and Melbourne and for everyone earning less than $150k PROFIT a year – they all had one thing in common

They don’t know their numbers!

So when I asked “how many new leads did you get in January, February and March?” they say something like, “oh… about 20”

But when we actually looked at the reports – they had 17 in January, 8 in February and 12 in March. Yes, you’re right ….that is terrible lead flow and its almost impossible to own a profitable fitness business getting that many leads.

But more importantly

  • It’s hard to know your ‘lead flow’ is a massive problem and impossible to feel motivated to change, if you are just guessing your numbers and over estimating.
  • It’s impossible to have steady cash flow if your lead flow varies up to 50% between months.
  • It’s impossible to set a new member target for each campaign OR know how much to budget for a Facebook advertisement – if you don’t already know the normal ‘acquisition cost per member’ – eg – does it usually cost $10 to get a new member, $100 or $1000
  • Lastly – It’s impossible to know if any marketing campaign is actually good or bad if you don’t measure the results.

So if you’re a fitness studio owner and want more leadsmore salesmore members and more profit but do not track your number EVERY SINGLE WEEK, I call BULLSHIT!

The good news is

If you do want these things, you can START today!

 To get a list of what number are most important to track each week/month/quarter, simply Email steve@gymhub.com.au with your

  • Full name
  • Gym/studio name
  • with the subject- Please send me the Sales and Marketing Performance Tracker

 

Now let’s grow your business!

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Facebook Live Basic Checklist

We’ve all been there–deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we’ll be able to get through the broadcast with no problems. These, and a hundred other things, go through our heads when doing our first (or twentieth) Facebook Live broadcast, and I don’t blame you. Because, while Facebook Live has been a real game changer in terms of putting yourself out there, it can also be an intimidating task, especially if you don’t have a clue about what goes into its production.

To help you out, here are some Facebook live broadcast basics:

Before the broadcast

  •  Make sure your phone is charged
  •  Make sure there is good lighting
    (behind your camera)
  •  Check camera angle and position
  •  Be in a distraction-free environment
  •  Have a strong internet or cell signal
  •  Use a catchy teaser title
  •  Use emoticons
  •  Use 1-3 appropriate hastags
  •  Have a call to action (ex. Share, subscribe, to to a website, download a PDF, or sign up for something.
    “yourewebsite.com/freething”)

During the broadcast:

  •  Start with your teaser topic/title
  • Acknowledge people as they join the broadcast 
  • Ask Questions to create engagement 
  • See if they have any questions for you 
  • Ask them to take a specific action after watching 
  • Reward the behavior you want. (ex. share the video get a free___,write a review get a free t-shirt)

After the broadcast:

  •  Upload the HD version of the video
  •  Update and modify the title of needed
  •  Share the video on other platforms Facebook groups & other business pages.

More tips that you can use:

  •  Repeat,Repeat,Repeat
  •  Use 5 minute topic loops, refresh general point every 3-5 minutes then continue discussion
  •  Remember people will watch this later so don’t discouraged by smaller numbers during live broadcasts.
  •  Broadcast often, the faster you can get 100 broadcast under your belt the better you will be.
  •  Find regular times to broadcast, let your audience know when you will be broadcasting.
  •  Notify your audience before you go live
  • Email, text and even social media posts 1 hour to 1 day in advance can be great way to make sure you have a larger audience. 
  • Ask yourself what worked and what didn’t after broadcast.
  • Make improvement and most importantly keep shooting. 
  • Focus on what you did well not what mistakes you made. 
  • Go back and review what the best times of day, topics and broadcast lenght are best for your audience. 
  • Create a veriety by broadcasting from different locations with a different look and feel. 
  • Bring guests on and tag them in your posts to increase reach of the video.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don’t forget to leave a quick reply below and let us know what you think.

FITNESS MBA – case study TRX

TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover.

Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers’ history.

I hope you enjoy it..

After TRX founder and inventor Randy Hetrick graduated from college at USC, he spent the next 14 years serving as a Navy SEAL commando. His operational career culminated as a Squadron Commander of the SEAL’s elite special missions unit where circumstances inspired him to experiment with what would become TRX.

  • THE EVENT  – 1997 – In need to maintain peak physical condition while on deployment, Hetrick, used a jujitsu belt, parachute webbing, and ingenuity to develop the first version of the TRX® Suspension Trainer
  • THE LESSON – Spend time practising your tradecraft to get good at it, identify problems or gaps in the market place and innovate.
  • THE OUTCOME – Hetrick created a low cost, functional training tool that, within 20 years, is a world leader in functional fitness training

 

  • THE EVENT – 2001 – Hetrick completes an MBA at Stanford University and creates plans to bring TRX® to the market.
  • THE LESSON – Its not enough to have a great idea. Educate yourself in business and surround yourself with the right people. Hetrick rejiggered his design at least 50 times. His SEAL buddies and some elite athletes pitched in. “No matter how smart you think you are, you need river guides to help you navigate the rapids,”
  • THE OUTCOME – His unique training device begins to capture the attention of athletes, coaches and trainers.

 

  • THE EVENT – 2004 – Hetrick officially launches Travelfit, Inc. and begins selling the precursor to the TRX Suspension Trainer, out of the trunk of his car in San Francisco.
  • THE LESSON –Start lean and be prepared to hustle in the early years any way you can to generate awareness and generate momentum. No one shares your passion for the product and service you do and no one has more to win or lose than you – so you need to lead the charge.
  • THE OUTCOME  – Being involved at the grass roots enables him to get feedback and continually improve the design, materials and market positioning before seeing investors.

 

  • THE EVENT – Hetrick marketed it as “a gym in your backpack,” as handy for workouts as the iPod is for music
  • THE LESSON – Fine tune Your Message
  • THE OUTCOME – Portability and convenience in exercise is booming, and TRX satisfied the customers’ needs.

 

  • THE EVENT  – 2008 – The flagship TRX Training Center® opens at company HQ in San Francisco as an experiential testing and development lab that leads to advances in TRX group training, programming and education.
  • THE LESSON – Understand the supply chain.
  • THE OUTCOME – 200k people get accredited Annually

 

  • THE EVENT – Get athletes using the product and the public will follow. Now used in four branches of the US military, Major League Baseball, NFL teams, UFC fighters, Olympic-level cyclists, swimmers & runners
  • THE LESSON  – don’t create a product or a service. Create a movement.
  • THE OUTCOME – 550k Facebook followers and 84k subscribers on YouTube

 

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don’t forget to leave a quick reply below and let us know what you think.