14 Ways to Minimise the Tax Bill for Your Gym

  1. Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You can also claim home office, internet, travel, training, handbags, food when travelling overnight and so much more.
  2. Get on the cloud: Once upon a time you had to keep every paper receipt tucked away in an envelope in an overstuffed filing cabinet. Now you don’t need to keep paper receipts and all of your deductions can be stored safely in the cloud. If you’re a business you might want to consider a cloud based solution such as Xero, Quickbooks or MYOB.
  3. Pay for deductions prior to 30 June: This one seems obvious but every year I meet so many people who simply forgot about buying a new computer, upgrading their mobile phone or making a donation until after 1 July when it’s too late.
  4. Small business concessions. If your turnover is less than $10million you can write-off in full any asset that costs up to $20,000, pool assets and use simple inventory valuation methods. Don’t let your accountant be lazy.
  5. Delay invoicing before 30 June: If you know that a customer pays you promptly and you will receive the money before 30 June then delay invoicing until 1 July.
  6. Incur Expenses: Many small business owners think they need to pay for an expense to receive a tax deduction but all you need to do is incur it (or receive the bill dated prior to 30 June). So order any equipment, stationery, materials you need and make sure you receive the bill dated on or before 30 June.
  7. Prepay expenses: If you’re a small business you might consider prepaying expenses such as rent or insurance up front to twelve months.
  8. Stock on Hand: If you have slow-moving stock then consider writing it off prior to 30th For the rest of your stock, you have the choice of valuing it at actual cost, replacement cost or market value so make sure you choose whichever will give you the lowest price.
  9. Pay super: If you have staff, pay their superannuation before 30thJune to receive a tax deduction this year and pay super for yourself.
  10. Revisit your Structure: Is your business in the most tax effective structure? If you are a sole trader then you have no choice but to pay tax on all the profits of the business whereas this is not the case for other structures such as partnerships, companies or trusts. There’s also asset protection implications that are worth considering for changing structure and while insurance can protect you, trading via a company or trust can provide another layer of protection.
  11. Logbooks: Make sure your log books are up to date. For cars this means your log book needs to be less than five years old. If you’re in a Company or Trust structure and you own cars in that entity, consider keeping a log book on those vehicles now thanks to changes to FBT which means the number of kilometres travelled is now irrelevant to the percentage your FBT is calculated on. A 20 per cent flat rate applies when calculating a car fringe benefit regardless of how many kilometres the vehicle travels annually.
  12. Consider the year ahead. If you know that next year you’re going to drop income because you’re going on maternity leave or to travel, it may be worthwhile to prepay expenses while your income is higher. Ie. travel, insurance, interest on loans up to 12 months.
  13. If you sold your business this year it’s incredibly important to tax plan now. You may be entitled to capital gains concessions but you need to trigger some of them before 30 June.
  14. Family Trust Resolutions. It’s now mandatory for discretionary trusts to have a written trustee resolution before 30 June showing the intended distribution of income to family members.

For further ideas on deductions you maybe eligible for – also check out my tax tips blog from last year

Need help generating MORE QUALITY LEADS for your fitness studio – Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

HOW TO MAKE RAVING FANS OF YOUR GYM STAFF

As gym owners, you know that it is always a good idea to turn your customers into “raving fans”. But while many gym owners and managers focus time and energy on improving customer satisfaction, sales strategies, advertising, and promotion, it is easy to overlook the fact that without a passionate staff, all of your other efforts might be in vain.

Turning your gym staff into raving fans is one of the most rewarding aspects of owning a fitness business. Not only will your staff be loyal and dedicated to you and your company, they will also treat your members with care and concern. No amount of advertising would be able to replace the connection that your staff will have with your members. This is simply the natural progression of things when staff are happy about where they work.

How do you turn your staff into raving fans?

It’s not that difficult to do, but it may require you to change the conventional way you look at the employer-employee relationship. Gone are the days when people listened to their superiors without question or follow instructions just because they were told to. If you’re the type of manager who feels superior to your staff, this article may not be for you. But, like getting your feet into those stationary bike shoes, it could be awkward at first, but soon you’ll soon be operating on nothing else but good old teamwork.

 

1. Give your staff a reason to celebrate

Pick one aspect of your business that you want to highlight, and focus on excelling in that area. No matter what it is, try to always involve your staff in the planning and strategies used to achieve your vision. Hire trainers and let them know that you did so because they are the best, and that they will be a good fit for your studio. This will make them proud, and this pride will be shared by your customers, who will be proud to recommend your business to their friends.

 

2. Give regular feedback and rewards top performers

Forget about the once-a-year-thank-you-dinner, make an effort to support your employees all year long. Take the time to find out what each of your team enjoy by getting to know them better. Remember, it’s the little things that count — bring a coffee to a staff who’s too busy to leave reception, or hand a protein bar to the trainer who’s booked for five hours in a row without a break.

 

3. Have fun together

Find a hiking trail, take them indoor rock climbing, to go karts on a tough mudder or a yoga retreat. Doing fun physical activities with your staff encourages team building and not just competition. Outside of that, you can arrange for all of you to hang out over dinner or coffee or a few drinks, because that’s where the real bonding takes place. Remember the TEAM that plays together: stays together.

 

4. Take the ‘meeting’ out of staff meetings.

Just the word “meeting” could cause people to switch their brain off. Make your staff meetings short, fun, educational and about them. Your team will be excited to show up if they are going to learn something new, be supported in their opinions, and feel that they are contributing to a successful business. Ask them about what they want to learn, and bring in guest speakers who will interest your team.

5. Not everything is about fitness.

If you are only about one thing – sweating and lifting weights – it can be tiresome to the average gym member who isn’t so motivated to workout. Encourage your gym staff to expand their knowledge base outside of exercise and the fad diets. It may take additional effort, research, and planning, but the end result is generating more member interest and a better informed staff along the way.

 

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Transform Your Gym into a Lead Generation Machine

It’s always a challenge for fitness businesses to get new leads and to keep them coming.  So I’ve put together 4 of what I found to be the most effective strategies that you can apply today to help sustain your lead generation and to continuously bring in more clients.

Queue up your Videos

Using videos when posting on social media gets way more engagement then images or texts alone.  In fact, videos get 1200% more shares than using then images or text COMBINED!

Post fun and engaging videos your audience will want to watch more of. Videos allow you to articulate more about your business: Eg. Group Classes, Facebook Live with a trainer, or a quick Q&A session. This type of content encourages your viewers to leave questions in the comments that you can address in real time.

Also, remember that posting native videos are always better than directing your viewers to an external site such as Vimeo or YouTube. Native videos play automatically on the page and your viewers won’t have to click them.

Fire up your Landing Pages

Most gyms run ads and take people directly to their website when they click. Unfortunately, your 10+ website pages only act as a distraction to a potential lead.  Landing pages increase opt-in and conversion when prospects see your offer and ALL the information they came for in one spot— AND nothing else.

Tools such as ClickFunnels and Leadpages will help you convert more leads for your gym even if you don’t have any experience in web design. They allow you to create separate landing pages for each offer that you run, and gives you information on the conversion rate so you split test which one works best.

Create Custom Audiences

Have you ever heard of custom audiences in Facebook? These lists allow you to segregate your audience into groups and send targeted marketing to each of them. Cool huh! These are usually the people who have already showed some interest in your business by either visiting your website or your landing pages. Creating custom audiences for your gym helps get your ad in front of the right people and maximises your ad spend.

Automate, automate, automate

Automation makes lead generation faster and allows you and your team to have more time to accomplish other tasks.

For example, if someone opts in to your landing page, you can send out an automated SMS and email to follow up with them and have them schedule their first free personal training session. Once you have a solid drip campaign in place, your leads will have the impression that they are receiving personal emails.

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is  the first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a Buyers Group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

4 TIPS TO BOOST YOUR GYM’S WEBSITE CONVERSION RATE

If you need generic tips on how to increase traffic to your website, all you need to do is consult Google and find that it is flooded with articles relating to the topic. But if you need  proven techniques on how to turn website visitors into actual leads – well that’s a whole different ball game.

Lead conversion is the calculated process of turning website traffic into ‘actual leads’ and developing a strategy to do that for your fitness business can be tricky and time consuming before you see results.

In this article, I will share my 4 easiest tips that you can use to get the ball rolling

1. THE 5-SECOND TEST

The 5 Second Test operates on the principle that you have just 5 seconds to grab your visitors attention before they will leave your site –  So within 5 seconds, your website needs to tell visitors

  1. Who you are
  2. What you offer
  3. Why they should care

It may sound simplistic, but making these three points clear within 5 seconds is easier said than done. In fact, you wouldn’t believe how many websites don’t pass the 5 second test!

So, how do you ensure your website passes with flying colors? Here are some suggestions:

Ensure your headline text is clear and straight to the point so they know instantly what you offer. Being clever is cool, but you must never mistake clever for confusing. Always go for clarity. If your headline doesn’t explain exactly what you are about, then it needs to be simplified.

Have attention grabbing imagery. The first thing that grabs people’s attention when they visit your website are the photos you have on there. In fact, the brain processes imagery way faster than text, which means your website imagery must always be on point. To do that, you have to make sure you are using images that grab your visitors attention. Showcase your products and services in a way that pops, and help your visitors visualise what they’ll be getting from your business.

 

2. REMOVE DISTRACTIONS AND DECLUTTER

Don’t fill your website with things and information that clutter information. That will only prevent visitors from focusing on your main goal – to convert them into leads.

Do a quick drive around in your website and if you feel that there is too much going on, remove things that you don’t need. Make your signup areas the main focus and start capturing leads from your website.

 

3. USE EFFECTIVE OFFERS TO DRAW IN LEADS

Capturing new leads for a fitness business can be tough, but having a low-barrier main offer on your site can help you convert more visitors.

If your main offer is something like “Book your fitness class now [at full price],” then its not real appealing to act now and won’t get much interaction.

To resolve this, choose a low barrier offer. Try running the main offer on your website as something free or just stupidly cheap. Some of my favorites are:

  • Get your first session for free.
  • Unlimited group classes this month for $7!

It may sound crazy, but if you already run group fitness classes, then adding a couple of extra people on a promo price isn’t going to harm your class quality or cost you an extra in wages. And if you run awesome classes that get results, then after the first month, it’s likely these people will go ahead and sign up. So, for a few free classes, you’ve now generated a regular paying customer.

This is much more effective than the boring “Free Consultation” offer that many people avoid because they expect a big SALES PITCH . You could end up doing 15 free consultations and getting zero clients. That’s a whole lot of time wasted.

 

4. KEEP YOUR OPT-INS SIMPLE

Simplicity plays a huge role in driving conversions. Let’s face it, nobody likes a tonne of confusing steps to opt in. We like it to be easy.

Simplify your forms.

I recommend cutting away any unnecessary fat on your form fields. If you want people to give their name, just ask for their first name rather than two fields for first and surname – simplify. You might also try just asking for their email address, rather than their mobile number etc. Keep in mind that people tend to be wary when giving out their personal details online, so don’t get too pushy in your forms, otherwise you may scare them away.

Add a subscribe box to your blog posts.

If you blog regularly on your website, add your main call-to-action to your articles. Do it with an offer in your sidebar, or at the bottom of your article to ensure maximum conversions.

 

 

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

RESEARCH CONFIRMS ‘CUSTOMER EXPERIENCE’ SETS WINNING BRANDS APART

In all saturated industries like cafes. hairdressers, real estate and FITNESS, it’s exciting for me to read when a new consumer study confirm that 55% of people are still willing to pay for a product or service with a guaranteed good experience and that world’s BEST BRANDS now consider the ‘customer experience’ now more important than ever to beat the competition.

Here are the best customer service strategies to help you stand out


Be first in line to welcome & MEMORISE names


When a potential member comes in to check out your fitness studio for the first time, it is a must that you give them exceptional service. Smile, show them around, pay a genuine interest in what they need and make an effort to learn their name. If they do buy in, make sure you continue to give them that same level of attention each time they come into the gym for a workout. After class, check in with them again. See how their workout was, ask how they feel after the session, and make them feel like a rockstar.


These may seem like little things, but they make your gym stand out because it builds a more personal relationship and makes your members feel important. And, ultimately, you want walk in leads to buy a membership.


Make a birthday calendar

While your members are already having a great experience at your gym, go the extra mile by making their birthdays extra special. Some ideas to give them an awesome experience they won’t forget:

  • Give them a birthday card signed by all staff members with a personal message wishing them a happy birthday.

  • Put on your best “Happy Birthday” concert for them at the end of class, and invite everyone in the class to sing along or record a 20 second personalised video message if they are not at the gym so they so they can show their friends and family.

  • Surprise them with a special treat, like blowing out a candle on a cheat day cupcake

  • Give them a free pass to attend a special class or to bring in a friend on their next workout. They’ll appreciate that you remembered and took the time to celebrate them.


Encourage Feedback and learn from it

Whenever you get a great review OR any other type of criticism from your audience, be open to their suggestions. Any kind of feedback is valuable. View it as a chance to make your gym even better.


If you get a negative review that is constructive feedback, share it with your staff and brainstorm ways to get better as a business. On the flip side, openly share the positive reviews, so the team feel appreciated for the great job they’re doing.


Respond to online Reviews


Remember, online reviews can make or break a business. 


When you address complaints, it is a good way of showing that you are responsive to what people are saying about you and your gym . If you don’t respond, people will think that you don’t take their opinions seriously. Remember, when someone leaves an online review, anyone who looks you up can see it, so make sure that you respond quickly and politely, and not just for negative reviews. When someone leaves a positive comment, thank them and make sure to let them know that you appreciate them taking the time to leave a review.


Offer Rewards


Setting up a reward system is  a great way to show your members how much you appreciate and care about them. Here are a few ways to do it:

  • Set up a referral program. When a paying member refers someone and that person signs up for a membership, offer both of them a reward like a free t-shirt or a discount for one month.

  • Reward bulk purchases with free training passes. For example, offer 1 free personal training session for every 10 sessions that they purchase. This will motivate people to continue to buy more training sessions.

  • Offer a 10% discount on branded merchandise if they spend more than $50 or a $5 gift card off their next purchase. This will incentivise people to purchase again soon.

 

Keep your Staff on their Toes

Your trainers and staff play a crucial role in the overall gym experience that your members have when they come to your studio.


If one of your trainers is unfriendly, doesn’t teach great classes, or doesn’t have good customer service skills, members are going to think negatively not just about the instructor, but about your entire studio. That is why it’s super important that all of your staff members are trained and know how to provide exceptional service. In fact, your staff must be involved in all of the other points listed in this here. So when you initially hire a new instructor, include customer service as part of their training. It also helps to discuss ‘customer service’ in team meetings and performance reviews on a regular basis to make sure that you are all on the same page.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Build Credibility For Your Gym With Video Testimonials

I’m not sure about you, but when I get introduced to a new product or service, I head straight for the testimonials page. Reading about how other people who have already actually tried it out makes me feel like I am making a more informed choice and not just deciding impulsively. Like me, studies have shown that 82% of adults read online reviews before they decide to purchase a new item online.

So whether you may realise it or not, there are definitely people out there who are looking up information and reviews about your fitness studio and deciding whether they should invest in you or one of your competitors. Some of them are looking to see social proof from your members, they want to know what other people have to say about your service, and are watching to see what you are capable of.

The power of a video testimonial for your gym website and social media is huge!

WHY VIDEO TESTIMONIALS?

Nowadays, people can leave a fast review on your Facebook or Google page, but getting them to write about their positive experience isnt easy, in fact, people are 52% more likely to share a bad customer experience on online review site.

With video testimonials, you get to have a little more control over what comes up on your review sites. Recording and posting videos of your members talking about the results you’ve helped them get, gives a more positive impression on your audience about your gym. When recording video testimonials for your gym, be sure to ask specific questions that people might not think to touch on in a written online review.

KNOW WHEN TO ASK

A great time to ask one of your members for a testimonial is when they achieve any kind of goal. They feel proud of their accomplishments and would be happy to share their feedback.

During your weigh-ins or measurement days, be on the lookout for someone who reaches their goal or makes a significant milestone, and ask them right then and there if they’ll share their experience. Let them know how proud you are of them and that it’ll only take 2 minutes for them to share this win with the other people. No big production necessary, you can simply film it with your phone!

On top of that, train your staff to keep an eye out for people who come to classes consistently, work hard, and have improved since they first started. Grab them after class and ask if you can film a quick testimonial. This is such a great idea because people are usually hyped up after a workout, they’re positive, and they also just released a lot of stress … so they won’t be as nervous when you film them.

This is also true for any challenges or events that you have. Ask your top performers to record a video testimonial after the challenge ends, and they’ll likely be excited to share their results!

Alternatively, if a member feels a little uncomfortable doing a testimonial at the studio where other people are around, you can find an empty room or office to get some privacy.

Give members an incentive for providing video testimonials like a free guest pass or access to a specific class or event.

FILMING AND EDITING TOOLS

Filming and editing your testimonials doesn’t have to be complicated. Even if you’ve had zero production experience, you can create videos with your phone. Most smartphones shoot HD video at a 1080p quality or better, so you don’t need to invest in expensive, studio-type equipment to do this.

For those who are new to editing, iMovie for Macs or Movie Maker for Windows are programs that are easy to learn and navigate. Your computer most likely already has one of these installed, and there’s a lot of tutorials online that can help you get started. If you want to use something more advanced, Adobe Premiere or Final Cut Pro are good choices. Another program is Camtasia, which works on any operating system because it’s browser-based.

If you are a Gym Hub member simply access the Gym Hub support team to have all your video editing work done.

KNOW WHAT TO ASK

Cannot stress enough how you must be prepared for the testimonial with a list of questions you want to ask. Keep the mood light and friendly and let your member know beforehand that it’s okay to mess up, and make sure that they feel comfortable. If their response to a question is vague or not exactly what you were looking for, don’t be afraid to ask the question again in a different way or ask a follow up question.

Here are my 5 questions to ask:

  1. How long have you been a member of the gym now and what type of training do you do?
  2. What results have you achieved so far?
  3. What was it about our gym that appealed to you most at the start?
  4. What is different about our gym vs other you have been to?
  5. What would you say to someone out there who is considering a trial at the studio but a little bit hesitant?

KEEP IT COMFORTABLE

If your member is camera shy or a little nervous in front of the camera, the best thing you can do is make sure they have fun. A great way for them to feel comfortable and trust you with their story is to make them laugh. Crack a joke before you start filming and help them relax. This experience helps you connect with your members even more.

Remember, the more that you post new video testimonials on your website and social media pages, the more new members with similar challenges and goals you’ll attract. Video testimonials are a free and effective marketing tactic to grow your gym, and I can’t wait to hear how they help your business.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Creating Relevant Social Content for Your Gym

Social media has evolved over the years to become a giant element for most marketing plans. But if you continue to struggle to get a handle on your social media presence, don’t go into a meltdown, it’s not just you. Everyone, including big brands have a tough time sometimes getting this right. And that’s because it can be a challenge to effectively focus your efforts and get your content in front of the right people.

And that’s where the disconnect lies –to achieve any sort of success with your social content so that it helps your fitness business, you have to start by properly identifying your audience.

Here’s what you can do

TARGET, TARGET, TARGET

No, I don’t need you to go shopping right now. I need you to really focus and think about who you want to reach with your social media posts. While it’s tempting to want to reach everyone in a single swipe, it’s that kind of mindset that typically leads to fails social campaigns because the most effective way to create social content that will actually resonate with your target market is by building buyer avatars. Who do you want to talk to? Knowing what your potential members like will allow you to tailor your content specifically for them. 

Properly segmenting your audience through personas can also help you to determine which social media channels you should be using to reach a particular group of people, and which messages will inspire people to come to your gym.

HELP PROBLEM SOLVE IN YOUR FUNNEL?

Social media is often considered a “top-of-the-funnel” marketing channel that is super effective in building brand awareness and trust.

If you get it right, it can help you reach people that are further down the funnel and even drive sales. So, once you’ve crafted your member image, acknowledge the main ‘pain points’ and ‘challenge’ that make getting a good result hard for them and outline a solution. This is where your blogs and other material come in. Make them engaging so that you can move your potential members closer to decision. 

CUSTOMISE YOUR URLS AND TRACK THEM

One of the easiest ways to track the effectiveness of your content is through custom URLs that allows you to track campaign sources, traffic medium and more. This is awesome for segmenting traffic to determine which messages resonates on certain channels.

CONVERSIONS OVER CONVERSATIONS

If you know where your traffic comes from, the next step is to set concrete goals for your efforts. Without clear targets, it’s easy to lose sight of what contents are actually connecting with your audience.

It’s still important to initiate and track social conversations. But you don’t just talk the talk, your primary goal should be to drive traffic to your website for killer business. Trackable conversions can include everything from contact form submissions and phone number clicks to video demos and online transactions.  When done right, creating social content has the power to attract new audiences, inspire existing fans and drive revenue for your fitness business. And that’s exactly what you should be doing.

 

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

How to Use Snapchat for Your Gym

Snapchat isn’t your typical social network, I’ll give you that. Initially, it was about sending photos or videos to your friends that could only be played once, and only for a few seconds, and then they’d disappeared forever. Some people found this to be pointless and, if you are like me who wants to keep track of everything, then I bet you will agree.  

But did you know that Snapchat has officially surpassed Twitter in popularity? More people are becoming highly engaged on Snapchat and big brands are now spending more money to attract this audience. But, aside from them, even smaller businesses can grow on Snapchat at a very minimal budget. Specifically for gyms, Snapchat awareness and engagement can easily convert into membership signups. So perhaps it’s time to forget what we thought we knew about it and start using Snapchat like a pro.

Here are 5 ways that your gym should use Snapchat.

 

  • Create your own brand ambassadors

 

Encourage your members to promote you on Snapchat by creating your own custom branded filters that are geofenced to your gym’s location. They’ll end up promoting your gym by simply using your branded filter on the snapchat pictures and videos that they share with their friends. People are using Snapchat with or without you, so you might as well give them the chance to promote your business.

FilterPop and GeoFilter Studios are just some of the many companies that specializes in creating custom-branded geofilters.

 

  • Avoid being predictable

 

Snapchat is an engagement platform so your followers actually look forward to the latest posts because they want to be entertained with. So before you start snapping, ask yourself this question, what can I bring to the table that’s interesting and different?

 

  • Test the waters

 

Snapchat is unlike other social media platforms in that content posted here isn’t permanent, so it forces users to be original. This is perfect for the fitness industry.  The focus should be about progress and not perfection. So for your gym, try to focus more on capturing members’ progress instead of chasing after a  “perfect” moment because that’s not what Snapchat is about.

 

  • Tell a story

 

Snapchat videos are only on record for 10 seconds.  So get your energy up, gather the team, and get ready to make your stories as engaging and entertaining as you can! The more out of the box your videos are, there is more potential for these stories to go viral on Facebook when you post them.

Expert tip: snapchats are most entertaining when paired with different filters, so be creative!  

 

  • Recycle content from other platforms

 

You’ve probable spent a ton of time and resources building your following on different social platforms and have truckloads of stuff in the archives. So even if you do end up using Snapchat more, it’s important not to neglect those other platforms.

Expert tip: Save all your snaps to your phone and upload them to your other social media accounts like Facebook, Instagram and Twitter to get the most mileage out of your content.

 

5 WAYS TO BOOST RETENTION RATES

The obvious goal for any fitness studio is to sign on new paying members. But you have to remember that it’s equally important to retain these members as loyal customers. Otherwise we waste all that time, money and effort and never see any real growth in the business.

Remember:

  • It costs 7 times less to retain an existing member, than it does to get a new one.
  • If you look after your current members, they are also far more likely to refer a friend to your gym and buy additional products or services themselves.

A lot fitness businesses offer ‘no contracts’ in an attempt to get more signups, but are then unprepared or simply unaware that statistically almost 44% of Australian gym members stop using their membership after 4 weeks and about to soon leave.

Here is how it can be done:

1. TRACK YOUR RETENTION RATES 

Remember to keep track of how many new members join your studio each month, but also make sure to measure your retention rate by using this formula:

Member retention rate = ((ME-MN)/MS)) X 100

ME = number of members at end of period

MN = number of new members acquired during period

MS = number of members at start of period

So, for instance, if you have 100 members at the start of the period, and you acquired 15 members during 1 month and have 98 members at the end of that period, the formula would look like this:

((98-15 divided 100) X 100 = 83  or 83% member retention for that period

Calculate this each month and keep track of your results in a spreadsheet. If you see that you’re losing an unusual amount of members each month, do what you can to identify what caused the cancellations during those 30 days. This also allows you to test out new strategies and see which ones are more effective.

2. CONNECT WITH MEMBERS

Okay, I’m sure all of you made a good impression when your new member first came to check out your gym, but you can’t stop there.

Every time they come in to work out, your goal is to make them feel as welcome as you did during that first interaction. Here are some great ways to build relationships with your members:

  • Every time someone walks through the door, say hello and ask how they’re doing. A simple greeting and a smile can go a long way.
  • Let members know about new classes that you have going on or about upcoming events. They’re more likely to respond to a personal invite, rather than seeing the event posted online.
  • Be friendly and approachable throughout the class. Research have shown that the instructor is a crucial element that keeps gym members returning.
  • After a work-out, ask them how it was and if there’s anything you could have done to make it an even better experience for them.
  • If someone seems like they’re having a hard time, or seem disappointed with anything, reach out immediately.

3. USE SOCIAL MEDIA ACTIVELY

Facebook, Instagram, and Twitter are all great platforms to keep your members up-to-date with information about your fitness studio. When people initially join, let them know that there are regular updates posted on social media and ask them to follow you.

You can go a step further and create exclusive communities for your members inside Facebook where are you can share content that provides instant value to your members. This can include things like:

  • New blog articles you post on your website
  • Videos of short workouts they can do at home
  • Q&A sessions
  • Articles or guides that help them with nutrition plans, training tips, best supplements, etc.

4. GOAL SETTING

Have all of your members set short and long term fitness goals.

Short-term goals should be things that they can achieve in a month. People often get caught up in long-term goals, and they get easily discouraged if they don’t observe any progress. Setting smaller goals can help to keep them motivated, plus demonstrates that they’re on track to reach their long-term goals.

You can use some of these tips frugal setting with your members:

  • Ideally, goals should be specific, measurable, attainable, relevant, and time-bound.
  • Consider offering a free fitness assessment and measurements when people first sign up.
  • Review the results together and help them come up with attainable goals and ways to achieve them.
  • Check in with them periodically to see how they are doing, and if they are struggling, give them tips and encourage them to keep going
  • After the first free assessment, offer weekly or monthly measurements as an additional service and generate extra revenue.

If the value is there, they’ll stick with your studio/gym.

5. FIND OUT WHY PEOPLE QUIT

Look at member cancellations as a learning opportunity to improve your fitness studio.

Reach out to members who have dropped out and ask why they quit and what suggestions they have to improve your service. When someone says they want to cancel, talk to them about it immediately. It is possible that you can work out whatever it is driving them to drop out and get them to stay longer. If the membership can’t be saved, survey in person or email them to ask for feedback.

Also pay close attention to your online reviews. People leave feedback for a reason – so you can learn from it. Positive or negative, use this feedback to make your studio better. If you find that several people quit because your classes aren’t offered at a time that’s convenient for them, consider adding classes at different times.

These strategies will build a stronger sense of community at your fitness studio and increase retention rates. Do you have any other tactics you’ve used to keep members? I’d love to hear them!

 

#retention #boostretention #gymmembersretention #gymhub #gymhubaustralia


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

5 Essentials ingredients to a Successful Fitness Website

Attracting good quality visitors who engage with your website boils down to 3 points: Planning, Presentation, and Content. There is no such thing as a perfect formula for your website but following the tips below will point your online strategy in the right direction.

1. Target Audience

  • Identify your goal and target audience.
  • Research and find other examples you like to help you visualize a design.
  • Complete a 1-page customer avatar to Identify your target audience and design the entire site around that ideal customer. If you choose your color scheme, images and text with your target audience in mind, this will help make it a successful lead generator.
  • Identify how you want to express your studio’s purpose and messaging so that it appeals to the target audience through copywriting. Make a list of ‘keywords’ that they might search for on Google, and include them in your headings and messaging.

2. 7 Seconds to Impress

  • Fact: we have a short attention span of only 7 seconds so It’s crucial to capture website visitors’ attention instantly.
  • Within these 7 seconds, you need to make it clear WHO you are, WHAT you do, and who you do it FOR.
  • The best way to do this is to make your homepage crystal clear. Use a short, snappy headline and a video. Don’t be too outside the box or super quirky.
  • Ask an unbiased person to check out your website homepage and give them 7 seconds to determine what your business does. If they fail to do this within the 7 seconds, then need to make changes.

3. Opt in form

  • A call-to-action CTA is an image or text that prompts those who visit your website to take a certain action, it could be to sign up for a newsletter, click to move to another page, or to book a class.
  • Websites that only act like a business card with no CTA will get very few conversions.
  • Fact: 90% of those who visit a website are not ready to purchase when they first go to your page. In order to overcome this, offer them a low barrier, high value gift like a free trial or an eBook. You can then nurture them into becoming a paying customer by using your email funnels and retargeting ads.

4. Mobile Friendly

  • The majority of Australians now use smartphones and browse online more than they use computers or laptops and as technology evolves, your business should too.
  • Optimising your website for mobile use should be one of your priorities. Your website should be able to deliver content no matter what device someone uses

5. Social Proof

  • With so many gyms and fitness studios to choose from, most customers will now visit your website to check your credibility before they email, call or drop in. Telling people how good you are at something feels a bit false and salesy, however when visitors to your site read real testimonies, see real photos and learn about real success stories from people who live in the area they are far more likely to want to work with you.

 

Need a new website? Click here.

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.