5 Ways to Grow Your Instagram Followers Fast

The Instagram game has changed and its harder to get followers in this platform. Are you wondering how to get more Insta followers for your gym? Don’t worry, its not just you who is seeing less and less audience reach, everyone is.

If you want to get your fair share of Instagram followers, you need to create a fresh perspective and strategy. Here are 5 tips to help you conquer the constant change in the Instagram algorithm and get your gym more Insta followers:

1. Complete your Instagram profile and invest on its aesthetics
Pay attention to what your Instagram feed looks like. Your Instagram business profile is your first opportunity to make a great impression and entice your target audience to hit the “follow” button.

Imagine going through different photos in your explore feed when you browse using your favorite hashtag. Once you see something interesting, you move over to their feed and you wonder what they do? But if they see just a bunch of emojis in your bio, and the feed is all over the place, would you follow that person? Probably not.

How do we change this? Make sure to create a consistent brand story throughout your profile and you will turn your casual visitors into engaged followers. Your profile is a reflection of your brand and if you do it right, it will not be hard to convert.

Take note as well that your Instagram profile is now becoming your new homepage since more and more people are using Instagram instead of other platforms such as Facebook or Google. This means that you have to put in more effort into the visuals you put out for your gym in Instagram.

To create a great first impression, remember:

  • Your Insta feed should be consistent and followers should know exactly what to expect when they follow you.
  • Use Instagram Stories Highlights to introduce your brand and treat it like a movie trailer for your gym product or service. Use this to put your best content out there!
  • Have an eye-catching bio, focus on your target customer and highlight how your Instagram profile can help them.
  • If you want to go a step further, create an ABOUT section in your highlights and introduce yourself. This will allow followers to get to know you and your business better and know what to expect from your feed.

2. Get more exposure by using your Instagram Stories
You may not know this, but Instagram stories appear in the explore feed which means that people who are not following your feed also get a chance to see your posts, and if they like what they see, they might just follow you!

To make your story appear as a public Instagram story, make sure to add a relevant hashtag and add your location. Its easy, just click the hashtag and location sticker and add it in!

3. Get more followers by using the right hashtags for your posts
Think of hashtags as categories and classify your products accordingly. Also, choose hashtags with a purpose. Come up with hashtags for the purpose of your account, your target market, and your location. Then, you can also add specific hashtags like your gym name, or something unique only to you.

4. Get your gym featured outside Instagram
Spend time to promote your Instagram account in other platforms. When people see your brand online, they usually would look you up on Instagram even before they search for you in Google. Getting your business featured in someone else’s blog or podcast, for example, are awesome ways to get more followers. Always take advantage of this opportunity to plug your Instagram account and offer your link.

When you have a regular newsletter that goes out to your target audience, find creative ways to start linking your Instagram account.

5. Boost to a new audience
Although Insta ads are not as popular as Facebook ads, its not a bad idea to invest in boosting your Instagram posts by running your own ad campaign. Boosting a post in Instagram is not as difficult as putting out a Facebook ad and setting up a business manager. All you need to do is go into your post and click on PROMOTE. Instagram will pull in a similar audience to those who follow you and share that post to them and will appear as a “sponsored” post with a call-to-action button

The Instagram algorithm continues to make an impact and its important to be more and more strategic in order to get more followers. Hopefully, these tricks can help your gym stay ahead of the competition

Need help generating MORE QUALITY LEADS for your fitness studio – Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

HOW TO MAKE RAVING FANS OF YOUR GYM STAFF

As gym owners, you know that it is always a good idea to turn your customers into “raving fans”. But while many gym owners and managers focus time and energy on improving customer satisfaction, sales strategies, advertising, and promotion, it is easy to overlook the fact that without a passionate staff, all of your other efforts might be in vain.

Turning your gym staff into raving fans is one of the most rewarding aspects of owning a fitness business. Not only will your staff be loyal and dedicated to you and your company, they will also treat your members with care and concern. No amount of advertising would be able to replace the connection that your staff will have with your members. This is simply the natural progression of things when staff are happy about where they work.

How do you turn your staff into raving fans?

It’s not that difficult to do, but it may require you to change the conventional way you look at the employer-employee relationship. Gone are the days when people listened to their superiors without question or follow instructions just because they were told to. If you’re the type of manager who feels superior to your staff, this article may not be for you. But, like getting your feet into those stationary bike shoes, it could be awkward at first, but soon you’ll soon be operating on nothing else but good old teamwork.

 

1. Give your staff a reason to celebrate

Pick one aspect of your business that you want to highlight, and focus on excelling in that area. No matter what it is, try to always involve your staff in the planning and strategies used to achieve your vision. Hire trainers and let them know that you did so because they are the best, and that they will be a good fit for your studio. This will make them proud, and this pride will be shared by your customers, who will be proud to recommend your business to their friends.

 

2. Give regular feedback and rewards top performers

Forget about the once-a-year-thank-you-dinner, make an effort to support your employees all year long. Take the time to find out what each of your team enjoy by getting to know them better. Remember, it’s the little things that count — bring a coffee to a staff who’s too busy to leave reception, or hand a protein bar to the trainer who’s booked for five hours in a row without a break.

 

3. Have fun together

Find a hiking trail, take them indoor rock climbing, to go karts on a tough mudder or a yoga retreat. Doing fun physical activities with your staff encourages team building and not just competition. Outside of that, you can arrange for all of you to hang out over dinner or coffee or a few drinks, because that’s where the real bonding takes place. Remember the TEAM that plays together: stays together.

 

4. Take the ‘meeting’ out of staff meetings.

Just the word “meeting” could cause people to switch their brain off. Make your staff meetings short, fun, educational and about them. Your team will be excited to show up if they are going to learn something new, be supported in their opinions, and feel that they are contributing to a successful business. Ask them about what they want to learn, and bring in guest speakers who will interest your team.

5. Not everything is about fitness.

If you are only about one thing – sweating and lifting weights – it can be tiresome to the average gym member who isn’t so motivated to workout. Encourage your gym staff to expand their knowledge base outside of exercise and the fad diets. It may take additional effort, research, and planning, but the end result is generating more member interest and a better informed staff along the way.

 

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Transform Your Gym into a Lead Generation Machine

It’s always a challenge for fitness businesses to get new leads and to keep them coming.  So I’ve put together 4 of what I found to be the most effective strategies that you can apply today to help sustain your lead generation and to continuously bring in more clients.

Queue up your Videos

Using videos when posting on social media gets way more engagement then images or texts alone.  In fact, videos get 1200% more shares than using then images or text COMBINED!

Post fun and engaging videos your audience will want to watch more of. Videos allow you to articulate more about your business: Eg. Group Classes, Facebook Live with a trainer, or a quick Q&A session. This type of content encourages your viewers to leave questions in the comments that you can address in real time.

Also, remember that posting native videos are always better than directing your viewers to an external site such as Vimeo or YouTube. Native videos play automatically on the page and your viewers won’t have to click them.

Fire up your Landing Pages

Most gyms run ads and take people directly to their website when they click. Unfortunately, your 10+ website pages only act as a distraction to a potential lead.  Landing pages increase opt-in and conversion when prospects see your offer and ALL the information they came for in one spot— AND nothing else.

Tools such as ClickFunnels and Leadpages will help you convert more leads for your gym even if you don’t have any experience in web design. They allow you to create separate landing pages for each offer that you run, and gives you information on the conversion rate so you split test which one works best.

Create Custom Audiences

Have you ever heard of custom audiences in Facebook? These lists allow you to segregate your audience into groups and send targeted marketing to each of them. Cool huh! These are usually the people who have already showed some interest in your business by either visiting your website or your landing pages. Creating custom audiences for your gym helps get your ad in front of the right people and maximises your ad spend.

Automate, automate, automate

Automation makes lead generation faster and allows you and your team to have more time to accomplish other tasks.

For example, if someone opts in to your landing page, you can send out an automated SMS and email to follow up with them and have them schedule their first free personal training session. Once you have a solid drip campaign in place, your leads will have the impression that they are receiving personal emails.

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is  the first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a Buyers Group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Build Credibility For Your Gym With Video Testimonials

I’m not sure about you, but when I get introduced to a new product or service, I head straight for the testimonials page. Reading about how other people who have already actually tried it out makes me feel like I am making a more informed choice and not just deciding impulsively. Like me, studies have shown that 82% of adults read online reviews before they decide to purchase a new item online.

So whether you may realise it or not, there are definitely people out there who are looking up information and reviews about your fitness studio and deciding whether they should invest in you or one of your competitors. Some of them are looking to see social proof from your members, they want to know what other people have to say about your service, and are watching to see what you are capable of.

The power of a video testimonial for your gym website and social media is huge!

WHY VIDEO TESTIMONIALS?

Nowadays, people can leave a fast review on your Facebook or Google page, but getting them to write about their positive experience isnt easy, in fact, people are 52% more likely to share a bad customer experience on online review site.

With video testimonials, you get to have a little more control over what comes up on your review sites. Recording and posting videos of your members talking about the results you’ve helped them get, gives a more positive impression on your audience about your gym. When recording video testimonials for your gym, be sure to ask specific questions that people might not think to touch on in a written online review.

KNOW WHEN TO ASK

A great time to ask one of your members for a testimonial is when they achieve any kind of goal. They feel proud of their accomplishments and would be happy to share their feedback.

During your weigh-ins or measurement days, be on the lookout for someone who reaches their goal or makes a significant milestone, and ask them right then and there if they’ll share their experience. Let them know how proud you are of them and that it’ll only take 2 minutes for them to share this win with the other people. No big production necessary, you can simply film it with your phone!

On top of that, train your staff to keep an eye out for people who come to classes consistently, work hard, and have improved since they first started. Grab them after class and ask if you can film a quick testimonial. This is such a great idea because people are usually hyped up after a workout, they’re positive, and they also just released a lot of stress … so they won’t be as nervous when you film them.

This is also true for any challenges or events that you have. Ask your top performers to record a video testimonial after the challenge ends, and they’ll likely be excited to share their results!

Alternatively, if a member feels a little uncomfortable doing a testimonial at the studio where other people are around, you can find an empty room or office to get some privacy.

Give members an incentive for providing video testimonials like a free guest pass or access to a specific class or event.

FILMING AND EDITING TOOLS

Filming and editing your testimonials doesn’t have to be complicated. Even if you’ve had zero production experience, you can create videos with your phone. Most smartphones shoot HD video at a 1080p quality or better, so you don’t need to invest in expensive, studio-type equipment to do this.

For those who are new to editing, iMovie for Macs or Movie Maker for Windows are programs that are easy to learn and navigate. Your computer most likely already has one of these installed, and there’s a lot of tutorials online that can help you get started. If you want to use something more advanced, Adobe Premiere or Final Cut Pro are good choices. Another program is Camtasia, which works on any operating system because it’s browser-based.

If you are a Gym Hub member simply access the Gym Hub support team to have all your video editing work done.

KNOW WHAT TO ASK

Cannot stress enough how you must be prepared for the testimonial with a list of questions you want to ask. Keep the mood light and friendly and let your member know beforehand that it’s okay to mess up, and make sure that they feel comfortable. If their response to a question is vague or not exactly what you were looking for, don’t be afraid to ask the question again in a different way or ask a follow up question.

Here are my 5 questions to ask:

  1. How long have you been a member of the gym now and what type of training do you do?
  2. What results have you achieved so far?
  3. What was it about our gym that appealed to you most at the start?
  4. What is different about our gym vs other you have been to?
  5. What would you say to someone out there who is considering a trial at the studio but a little bit hesitant?

KEEP IT COMFORTABLE

If your member is camera shy or a little nervous in front of the camera, the best thing you can do is make sure they have fun. A great way for them to feel comfortable and trust you with their story is to make them laugh. Crack a joke before you start filming and help them relax. This experience helps you connect with your members even more.

Remember, the more that you post new video testimonials on your website and social media pages, the more new members with similar challenges and goals you’ll attract. Video testimonials are a free and effective marketing tactic to grow your gym, and I can’t wait to hear how they help your business.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Creating Relevant Social Content for Your Gym

Social media has evolved over the years to become a giant element for most marketing plans. But if you continue to struggle to get a handle on your social media presence, don’t go into a meltdown, it’s not just you. Everyone, including big brands have a tough time sometimes getting this right. And that’s because it can be a challenge to effectively focus your efforts and get your content in front of the right people.

And that’s where the disconnect lies –to achieve any sort of success with your social content so that it helps your fitness business, you have to start by properly identifying your audience.

Here’s what you can do

TARGET, TARGET, TARGET

No, I don’t need you to go shopping right now. I need you to really focus and think about who you want to reach with your social media posts. While it’s tempting to want to reach everyone in a single swipe, it’s that kind of mindset that typically leads to fails social campaigns because the most effective way to create social content that will actually resonate with your target market is by building buyer avatars. Who do you want to talk to? Knowing what your potential members like will allow you to tailor your content specifically for them. 

Properly segmenting your audience through personas can also help you to determine which social media channels you should be using to reach a particular group of people, and which messages will inspire people to come to your gym.

HELP PROBLEM SOLVE IN YOUR FUNNEL?

Social media is often considered a “top-of-the-funnel” marketing channel that is super effective in building brand awareness and trust.

If you get it right, it can help you reach people that are further down the funnel and even drive sales. So, once you’ve crafted your member image, acknowledge the main ‘pain points’ and ‘challenge’ that make getting a good result hard for them and outline a solution. This is where your blogs and other material come in. Make them engaging so that you can move your potential members closer to decision. 

CUSTOMISE YOUR URLS AND TRACK THEM

One of the easiest ways to track the effectiveness of your content is through custom URLs that allows you to track campaign sources, traffic medium and more. This is awesome for segmenting traffic to determine which messages resonates on certain channels.

CONVERSIONS OVER CONVERSATIONS

If you know where your traffic comes from, the next step is to set concrete goals for your efforts. Without clear targets, it’s easy to lose sight of what contents are actually connecting with your audience.

It’s still important to initiate and track social conversations. But you don’t just talk the talk, your primary goal should be to drive traffic to your website for killer business. Trackable conversions can include everything from contact form submissions and phone number clicks to video demos and online transactions.  When done right, creating social content has the power to attract new audiences, inspire existing fans and drive revenue for your fitness business. And that’s exactly what you should be doing.

 

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

What are people looking for in a Fitness Studio

As a gym owner, you know how important it is to get new members each month. But what you may not know is what your potential members are  looking for  for when they come and visit your studio for the first time.

But the stats do. Here are 8 statistics that tell you what people actually want in a fitness studio:

1. 95% OF FITNESS STUDIO MEMBERS COME BACK BECAUSE OF THEIR  INSTRUCTORS

It’s important to get the right people in your team, especially if they’re going to be representing your brand in an important position like a group fitness instructor. Good instructors must not only give good classes … they set the tone for your members’ entire gym experience. As the frontliners, they should be able to motivate your members  and get them to work harder for their fitness goals so they keep returning to class week after week.

When interviewing, here are some things to keep in mind:

  1. Set expectations right away. Let them know what’s expected of them by going over what your gym culture is, the expected hours, your level of customer service, etc. need to Knowing these things early in will likely help them succeed at your location.
  2. Get down and dirty. Ask the hard questions — when’s a time they missed a deadline or got fired? Why did it happen? Did they learn anything from it?
  3. Administer a personality test. This gives you more insight into their how they are going to be in the workplace, if they fit in with the rest of the team, how their work ethic is, and even how they prefer to be led and talked with.

2. 50% OF MEMBERS STAY AT THEIR CURRENT GYM BECAUSE IT WAS CONVENIENT TO GET TO.

Convenience is a big factor that determines whether or not people will return to your gym after their first visit. Remember, your members want something that fits easily into their routine.

Here are some ways you can make your studio more convenient:

  • Offer more class times, and make sure you are covering the hours when people are getting off work, early in the morning, or maybe catching a quick workout during lunch hour.
  • Offer child care or “mommy and me” classes
  • Incorporate a snack or smoothie bar your members can visit after workouts
  • Use a reliable scheduling software so that members can book classes from their smartphones

3. 46% OF FORMER MEMBERS CANCEL BECAUSE OF EXPENSES.

Let’s pause here for a minute.

Pricing is a tricky subject for a lot of fitness studios. When your members say the “membership is too expensive, they really mean they are not getting enough value from it.

Take a look at everything your gym has to offer. Do your members typically leave right after a workout, or do they hang around for a bit after class and chat? Do your instructors take the time to engage with each one of their students, or are they leaving some of them out? What is your gym culture? Does it match what you think it should be?

4. 60% OF MEMBERS WITH LAPSED MEMBERSHIPS WOULD CONSIDER REJOINING.

According to a Nielsen survey from 2013, 60% of fitness studio members who let their memberships lapse would consider rejoining. So your lapsed or canceled members provide a huge opportunity for growing your membership.

A simple way to stay on their radar is to add that member’s email address to a mailing list specifically for canceled members. Send this newsletter out less frequently than your main one, like once every other month or quarterly, and make sure you include:

  • Offers or promotions that you are running
  • Gym Highlights since the last newsletter
  • Sneak peeks at upcoming events or challenges
  • Features about your top performing members (challenge winners, most visits, etc.)

And if you offer an incentive for previous members interested in rejoining, this is the perfect place to mention it.

5. MORE THAN 40% OF FITNESS STUDIOS NOW OFFER GROUP FITNESS CLASSES LIKE YOGA, BARRE, OR KICKBOXING.

Currently, 36% of all people who go to gyms do some type of fitness class, and that number just keeps growing! Capitalise on that by offering group classes! If your fitness studio falls into this 40%, then you’re already on the right track. But simply offering group fitness classes isn’t enough … find a way to stand out from the crowd. Here are a few suggestions:

  • Build an awesome playlist
  • Increase the competition (and turn class into a game) with heart rate monitors
  • Survey your paying members and ask what other classes they’d like incorporated into your studio
  • Offer amenities that provide an experience, like cool lavender towels after yoga, a snack bar after TRX or bootcamp, and so on

6. APPROXIMATELY 44% OF GYM-GOERS EXERCISE WITH AT LEAST 1 OTHER PERSON.

Having a gym buddy doesn’t just keep your members motivated during their workout, but it may even bring them back to your studio for longer. According to a 2011 study, couples who worked out together had a 6.3% dropout rate over the course of a year, compared to a whopping 43% dropout rate among couples who worked out separately.

This opens up an awesome opportunity for a membership referral program that includes incentives for both the current member and the lead they refer. This also makes your job of recruiting new members that much easier.

7. WOMEN MAKE UP 52% OF FITNESS CLUB MEMBERS AND 62% (OR MORE) OF GROUP FITNESS PARTICIPANTS.

It’s super important to know who your studio’s audience is. Studies show that fitness members are overwhelmingly women, especially when it comes to group fitness. Women are also more likely to purchase offers from Facebook, which comes in handy when you start advertising online.

So be sure that your brand appeals to your biggest audience. This means that your advertising imagery and wording must be geared toward the kind of members you want to attract.

8. 81% OF MILLENNIALS EXERCISE (OR WOULD LIKE TO), COMPARED TO 61% OF BABY BOOMERS.

If you struggle to attract enough members, you might not be in front of the right demographic. Studies show that millennials, or those aged 18-34, have a stronger desire to work out than people between 51 and 69.

 

So now that you’ve seen the numbers, and a better idea of what people want in a fitness studio. Let me know which you plan to incorporate and what else has worked for you!

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

How to Use Snapchat for Your Gym

Snapchat isn’t your typical social network, I’ll give you that. Initially, it was about sending photos or videos to your friends that could only be played once, and only for a few seconds, and then they’d disappeared forever. Some people found this to be pointless and, if you are like me who wants to keep track of everything, then I bet you will agree.  

But did you know that Snapchat has officially surpassed Twitter in popularity? More people are becoming highly engaged on Snapchat and big brands are now spending more money to attract this audience. But, aside from them, even smaller businesses can grow on Snapchat at a very minimal budget. Specifically for gyms, Snapchat awareness and engagement can easily convert into membership signups. So perhaps it’s time to forget what we thought we knew about it and start using Snapchat like a pro.

Here are 5 ways that your gym should use Snapchat.

 

  • Create your own brand ambassadors

 

Encourage your members to promote you on Snapchat by creating your own custom branded filters that are geofenced to your gym’s location. They’ll end up promoting your gym by simply using your branded filter on the snapchat pictures and videos that they share with their friends. People are using Snapchat with or without you, so you might as well give them the chance to promote your business.

FilterPop and GeoFilter Studios are just some of the many companies that specializes in creating custom-branded geofilters.

 

  • Avoid being predictable

 

Snapchat is an engagement platform so your followers actually look forward to the latest posts because they want to be entertained with. So before you start snapping, ask yourself this question, what can I bring to the table that’s interesting and different?

 

  • Test the waters

 

Snapchat is unlike other social media platforms in that content posted here isn’t permanent, so it forces users to be original. This is perfect for the fitness industry.  The focus should be about progress and not perfection. So for your gym, try to focus more on capturing members’ progress instead of chasing after a  “perfect” moment because that’s not what Snapchat is about.

 

  • Tell a story

 

Snapchat videos are only on record for 10 seconds.  So get your energy up, gather the team, and get ready to make your stories as engaging and entertaining as you can! The more out of the box your videos are, there is more potential for these stories to go viral on Facebook when you post them.

Expert tip: snapchats are most entertaining when paired with different filters, so be creative!  

 

  • Recycle content from other platforms

 

You’ve probable spent a ton of time and resources building your following on different social platforms and have truckloads of stuff in the archives. So even if you do end up using Snapchat more, it’s important not to neglect those other platforms.

Expert tip: Save all your snaps to your phone and upload them to your other social media accounts like Facebook, Instagram and Twitter to get the most mileage out of your content.

 

Automation – Marketing in your sleep

Visualize this. You are running an awesome Facebook ad campaign with a great offer to get the attention of the people in your area and you’re getting tons of engagement! Your special offer is something that really resonates with your market and your leads are pouring in.

This is a pretty great scenario, right?

Hell, yeah!

But the REAL question is: How many of those leads will actually be converted into long term gym members?

I’ve been in the fitness industry for a while now and I’ve seen studio owners collect hundreds of leads each month thanks to special offers and free giveaways like class trials and PT sessions. But then they’ll only convert a few of these leads into members, and let everyone else fall through the cracks.

Why does this happen, you ask? Well, I get basically the same reason every time. You. Are. Busy. 

So for the busy folks, the email automation could be your new best friend. This is a great way to allow busy fitness studios to maintain relationships with their potential client base and nurture hot leads in their sleep.

Without a follow up process, you won’t have time to track down each individual who opts into an offer and sell to them. Automations offer a ton of great tools to set up your follow-up sequence, nurture all your warm leads, and convince them to come back, and, hopefully, open their wallets and invest in a membership in your gym!

When someone opts in online, or even walks in and fills out a waiver, you should always collect their name and email address. This means you’ve got everything you need to send them emails that allows them to get to know your studio and what you offer. This helps build trust and establishes you as a solid brand in their eyes.

The cool thing is that, if done right, it is absolutely possible to build a good relationship with your leads via email using simple email automation.

How could this work for you? Let’s break it down…

  1. Someone leaves their contact information when they opt in to your offer
  2. This info is automatically entered into your email marketing platform
  3. This triggers an automated email sequence that sends them emails to build trust and credibility and provide them with as much value as possible.

When someone signs up for your email list via forms/boxes on the website, they should immediately receive an automated email from you that should increase their engagement and begin a relationship.

Obviously, it is important that you have a reliable and user friendly emailing platform to be able to pull this off, and that may require a purchase on your part. But, trust me, this investment will pay off in time and could lead to HUGE returns down the road. Remember, it takes between 6-8 times of contact before someone usually invests.

And that’s what’s awesome about a great lead capture strategy – they build your email list for you and allow you to continuously reach out to them by automating the process for you. Even if you start with the simplest steps in a follow up email sequence, it could seriously propel you past your competition, build trust and credibility in your community, and help grow your fitness studio!

Personally I use ActiveCampaign for email automation. Its very user-friendly and has awesome automation functions that will help you grow your contact list. Click here to get my ActiveCampaign VIP rate (saving about 40% a month).

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

5 Instagram Hacks for Your Fitness Studio

Instagram is where you will find majority of your current members, potential clients, as well as business partners.  People are attracted to Instagram accounts that encourage and inspire them to live a healthy lifestyle, so today I want to share 5 Instagram hacks to take your gym’s Instagram experience to the next level

1. Hashtag resources

Studies show that posts with 11 hashtags received 80% interaction while those with just 10 received only 22%.  Use tools that will help you optimize your use of hashtags.  Websta will help show you the top 100 hashtags and will help your posts trend to get more exposure.

Post an image of your top members working out in your gym and tag it with #photooftheday.  This is the 3rd most popular hashtag and has been used about 450million times.

Another Instagram resource is Daily Hashtag article. You can use this as reference as to which hashtags are trending.

When posting before and after photos of your members, post this on Tuesdays and use the hashtag #TransformationTuesday.

Some popular hashtags that gyms use is #HealthyHumpDAy, #SelfieSunday, etc.

2. Instagram Stories

Since it started in August 2016, Instagram Stories gained 170 million daily users.  When using Instagram Stories, here are some important things to remember:

a) Keep track of who watches your Instagram Stories and engage with them.

People voluntarily watch your Insta Story and it doesn’t automatically play in their feed.  So monitor who are watching your story and reach out to people who repeatedly watch your content, they are interested in what you have to offer.  Message them through Insta and ask what they liked about your story.

b) Stay in front of your members and leads

Make sure to connect with your leads and clients on Instagram. Be up to date on their content if they use Instagram Stories. A lot of them actually include their workouts and lifestyle in their stories, so write messages on their story to stay in front of them.  Offer support and show appreciation. While watching their story, click on “Send message” in the bottom left to write them something.

c) Control who sees your Insta Story

If, for example, you want to create an Instagram story that features a free week offer for new clients only, you can hide your content from people that you don’t want to see that offer.

Go to your main profile > Click the 3 circle button in the top right > Choose Story Settings > Hide Story From.

d) Save your photos

Save the pictures in your Instagram Story before and after it’s published. If you want to save your photo before its live, click the “save” button in the bottom left hand corner. If you want to save it after, click the 3 buttons on the bottom right and choose whether to save the photo or share it through your feed.

3. Use other apps to enhance your post

Here are a few Instagram apps that are designed to enhance your photos on Insta and the way you post them.

Layout – This is a great app to help you make collages for both iOS and Android. Combine a few of your fitness studio’s favorite photos to make one unique picture.

Repost – This app saves you time when it comes to posting on your Instagram and increases the exposure of both your images and the person’s you share. So if you’re the owner of a gym, repost your fitness business’ posts so that your personal followers get exposed to your business’ account.

Boomerang – Boomerang creates GIFs, which are real-life 1 second videos. There are tons of ways fitness studios can use Boomerang:   to show a quick workout, result of food prep, to feature a member of the day, or to highlight your exercise equipment or product, etc.

4. The best times to post Instagram videos and photos

Monday and Tuesday at 8am and 5pm are proven to get the highest rates of engagement. For videos, post at 9pm if possible. This has been proven to get the best results.

TIP- don’t forget to schedule posts for after-hours (5pm, 9pm) as there is a higher chance that your target audience will be able to look at their phone and engage on Instagram.

5. Location Tag

Adding a location tag to your posts makes a huge difference. Always add your facility’s location. Even if you post on your business’ page, add the location.

 

#instagram #instagramhacks #instagramforfitness


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

 

5 Essentials ingredients to a Successful Fitness Website

Attracting good quality visitors who engage with your website boils down to 3 points: Planning, Presentation, and Content. There is no such thing as a perfect formula for your website but following the tips below will point your online strategy in the right direction.

1. Target Audience

  • Identify your goal and target audience.
  • Research and find other examples you like to help you visualize a design.
  • Complete a 1-page customer avatar to Identify your target audience and design the entire site around that ideal customer. If you choose your color scheme, images and text with your target audience in mind, this will help make it a successful lead generator.
  • Identify how you want to express your studio’s purpose and messaging so that it appeals to the target audience through copywriting. Make a list of ‘keywords’ that they might search for on Google, and include them in your headings and messaging.

2. 7 Seconds to Impress

  • Fact: we have a short attention span of only 7 seconds so It’s crucial to capture website visitors’ attention instantly.
  • Within these 7 seconds, you need to make it clear WHO you are, WHAT you do, and who you do it FOR.
  • The best way to do this is to make your homepage crystal clear. Use a short, snappy headline and a video. Don’t be too outside the box or super quirky.
  • Ask an unbiased person to check out your website homepage and give them 7 seconds to determine what your business does. If they fail to do this within the 7 seconds, then need to make changes.

3. Opt in form

  • A call-to-action CTA is an image or text that prompts those who visit your website to take a certain action, it could be to sign up for a newsletter, click to move to another page, or to book a class.
  • Websites that only act like a business card with no CTA will get very few conversions.
  • Fact: 90% of those who visit a website are not ready to purchase when they first go to your page. In order to overcome this, offer them a low barrier, high value gift like a free trial or an eBook. You can then nurture them into becoming a paying customer by using your email funnels and retargeting ads.

4. Mobile Friendly

  • The majority of Australians now use smartphones and browse online more than they use computers or laptops and as technology evolves, your business should too.
  • Optimising your website for mobile use should be one of your priorities. Your website should be able to deliver content no matter what device someone uses

5. Social Proof

  • With so many gyms and fitness studios to choose from, most customers will now visit your website to check your credibility before they email, call or drop in. Telling people how good you are at something feels a bit false and salesy, however when visitors to your site read real testimonies, see real photos and learn about real success stories from people who live in the area they are far more likely to want to work with you.

 

Need a new website? Click here.

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.