How to Increase and Manage Your Online Reviews

When a potential member looks up your gym on the internet, they won’t only get your website’s link, they may also see a list of your online reviews, and even those for your competitors.  If you are one of those people who are conscious about maintaining a good reputation online, this article will help.

Creating a strong online presence on review sites is easy, but takes effort.  Here are 6 ways to increase the number and quality of your online reviews and star ratings.

1. Choose the perfect timing for your invitation

WHEN you invite someone to review is crucial. For starters, it’s a great idea to ask for a review while your customer is still at your gym, and their positive experience is standing out in their minds.

More advanced gym owners could have an automation using a gym management software that triggers an invite for a review after a member visits the gym a certain number of times.

Other gym owners want the invitation to be more personal. So their strategy is to have the instructor or the trainer ask the clients for a review at the end of a class or session.

2. Reduce friction in the review process

Make sure that the process of leaving a review is easy as possible.  Even if your members love your gym, they will be unable to leave a review if you over-complicate the review process.  Spell it out for them and make sure they know exactly what needs to be done to submit the review.  If they have to guess, it will not get done.

3. Set your sights on the perfect review platforms

It is better to maintain a solid presence across different review sites.  and target the BIG ones like Google and Facebook 1st because are the most popular.

Reviews on these sites have a positive impact on your local search ranking as well.

4. Set expectations on leaving a review

Train your staff on how to ask for the review. Let your members know WHEN they will receive the invite, HOW they will receive it, and WHY it’s important for them to respond.

5. Sending invites via SMS

Less than 20% of emails get opened, where as everyone opens an sms. So if you want your members to see your online review invites, it could be a good idea to send it to them via text.

6. Engage with your reviewers

You should respond to both negative and positive reviews as soon as possible. The best way to do this is to have a tool that consolidates your entire online review presence into one dashboard.  This will save your staff time and help them focus more on your members.

Getting negative reviews? No problem. The following steps can help you make sure that problems are resolved ASAP:

  • Apologise and rebuild your relationship with an upset member
  • Stay calm and don’t let your emotions get in the way.  Let the response come from a manager or someone who is not involved in the situation
  • Offer a proactive solution to their problem
  • Take the conversation offline once you have offered a solution, provide a number and email address where they can reach out to you directly

6 FREE Ways to grow Your Fitness Studio on Facebook

Facebook is one of the most powerful tool out there to get more paying customers into your gym. Aside from Facebook ads there’s lots of ways to build your Facebook presence without having to invest any money.

1. Facebook Live

This is the newest Facebook feature that is a goldmine for engagement opportunities because its raw, unfiltered, and uncut which makes your viewers feel they are getting a VIP behind the scenes pass to your gym’s content.
This also allows you to see who is watching your video while you broadcast and its shows your audience comments in real time. This makes Facebook Live a perfect forum to host a live Q&A or walk your members through your studio.

2. Native Video

If you don’t like live videos, you can invest your time in making a native video or a video that has been uploaded directly to Facebook as a file rather than a link to Vimeo or You Tube. Native videos play automatically as people scroll through their newsfeeds and your content gets straight past the barrier of a play button because viewers don’t have to click.

3. Add a Tab

Adding a custom tab will allow you to embed another page or a CALL TO ACTION in your Facebook profile. You can link this to your home page, your class schedule, or landing page that promotes a special offer.

4. Facebook Groups

There are many ways to use Facebook groups for your gym. One of the most common is a members-only group that includes your customer base. This is like a virtual club for your gym where you can share announcements, wins, photos, and other activities that can help build community among your customers.
Many people are not comfortable posting comments or cheeky photos on their public FB profile, however inside a group of likeminded GYM go’ers its far easier to encourage people to ask questions, give feedback PLUS they also see each post without you needing to boost it.
These groups can also be the best place to deal with your customer service complaints, keeping negative feedback out of your online reviews.

5. Tagging

This is a great tool to get your brand in front of people, including a cold audience who are not familiar with your gym. Tagging allows you to mention influencers, brands, as well as other businesses to notify them that they were mentioned somewhere in your content. Once they see the notification, they can engage with your content by liking it or commenting, or even sharing your post. This in turn gets your content in front of their audience.

6. Frequent Posting

To keep your followers engaged, post good content frequently. Studies show that pages that post at least once a day get the best engagement. But more is not necessarily better, engagement decreases when a business’s post more frequently during the day. The best time to post in Facebook is between 1-4PM. The numbers vary depending on your gym followers so these are just good guidelines. Test your posting frequencies to see what works best with your studio.

 

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

How to Write a Great Gym Flyer

Flyers and posters are a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, the traditional letter box flyer approach converts as low as 1-3%.

So instead of wasting your money, I suggest you first look at HOW TO DESIGN A GREAT GYM FLYER and then also get it into local businesses and share across email, social media, and your website for maximum results.

1. Make it eye catching

  • Flyers are glanced at, not read. You literally have a second to catch the reader’s interest before they make the decision to either read it or throw it away.
  • Use bright colours with a simple eye-catching design. Your aim is not to wow them with the brilliance of the graphics, but to draw them to your message—that’s it!
  • Limit what you say. The message should be delivered in short, clear, statements, not long paragraphs of descriptive text.

2. Think HARD about the Headline

  • The headline is the most important element in any flyer.
  • The Marketing Law of 80/20 states that, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. This means that 80% of your time and focus when writing an ad should focus on the headline.
  • An effective headline tells the reader, “Hey, this message is for you!”

3. Bullet Point BENEFITS, Not Features

  • Bullet points are critical to your overall marketing and sales campaign. Get them right, and you give yourself the best opportunity of getting prospects to take action.
  • What’s in it for me? People always want to know what's in it for them, so you need to write your flyers from the reader’s perspective.
  • You need to tell them about the benefits you will bring to their lives, not just list the features of the particular product or service. Benefits can be written as your key bullet points.

4. Use Targeted Images

  • Images or photos are great attention grabbers, but they must not overwhelm the message you're trying to get across.
  • You want to motivate the readers to take action, not just give them something nice to look at.
  • If your target market were women over forty, for example, you would choose a lady aged about 35. Your image must depict your specific niche.
  • Note - Images of fat hairy bellies are not motivating.

5. Have a CRACKER Offer

  • All marketing material MUST have a strong, interesting and appealing offer. If it doesn’t, don’t bother wasting your money!
  • Other than your headline, your offer needs to be the next main feature of your page design. You need to motivate your readers to take action, and the best way to do this is make them feel that you are giving them something of great value.
  • When writing marketing copy always be sure to answer for the reader “What is in it for me?"

6. Add Scarcity

  • Opportunities to purchase products or services are always more valuable and exciting to the consumer when they are scarce and less available.
  • The threat of loss creates urgency in the decision making process, so be sure to include an expiry date and limited number of people.

7. Make the FIRST Step Easy

  • Make the FIRST step as simple as possible for the reader
  • e.g. Your Next Step is to Simply Call This Number XXX XXX XXX or Email me Personally on Name@BusinessName.com.
  • Don’t assume that the reader will know what to do next. Tell them exactly what action you want them to take.

8. Proof read and print

  • Carefully proof read every word on the flyer and fix any spelling or incorrect grammar before you send it out or pay to get it printed. I like to get a 2nd person to look over it. Additionally, triple-check you put in the correct contact details like your phone number and email address.

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

I call BULLSHIT!

Have you ever played the card game "BULLSHIT"?

It's where you have to tell your opponents what hand YOU have, and THEY can either choose to accept your word for it and play on, OR they can call "BULLSHIT" and you have to show what you actually have.

Well, I call BULLSHIT!

In the last 30 days I have visited over 15 gyms in Sydney and Melbourne and for everyone earning less than $150k PROFIT a year - they all had one thing in common

They don't know their numbers!

So when I asked "how many new leads did you get in January, February and March?" they say something like, "oh... about 20"

But when we actually looked at the reports - they had 17 in January, 8 in February and 12 in March. Yes, you're right ....that is terrible lead flow and its almost impossible to own a profitable fitness business getting that many leads.

But more importantly

  • It's hard to know your 'lead flow' is a massive problem and impossible to feel motivated to change, if you are just guessing your numbers and over estimating.
  • It's impossible to have steady cash flow if your lead flow varies up to 50% between months.
  • It's impossible to set a new member target for each campaign OR know how much to budget for a Facebook advertisement - if you don't already know the normal ‘acquisition cost per member’ - eg - does it usually cost $10 to get a new member, $100 or $1000
  • Lastly - It's impossible to know if any marketing campaign is actually good or bad if you don't measure the results.

So if you're a fitness studio owner and want more leadsmore salesmore members and more profit but do not track your number EVERY SINGLE WEEK, I call BULLSHIT!

The good news is

If you do want these things, you can START today!

 To get a list of what number are most important to track each week/month/quarter, simply Email steve@gymhub.com.au with your

  • Full name
  • Gym/studio name
  • with the subject- Please send me the Sales and Marketing Performance Tracker

 

Now let's grow your business!

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Facebook Live Basic Checklist

We've all been there--deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we'll be able to get through the broadcast with no problems. These, and a hundred other things, go through our heads when doing our first (or twentieth) Facebook Live broadcast, and I don't blame you. Because, while Facebook Live has been a real game changer in terms of putting yourself out there, it can also be an intimidating task, especially if you don't have a clue about what goes into its production.

To help you out, here are some Facebook live broadcast basics:

Before the broadcast

  •  Make sure your phone is charged
  •  Make sure there is good lighting
    (behind your camera)
  •  Check camera angle and position
  •  Be in a distraction-free environment
  •  Have a strong internet or cell signal
  •  Use a catchy teaser title
  •  Use emoticons
  •  Use 1-3 appropriate hastags
  •  Have a call to action (ex. Share, subscribe, to to a website, download a PDF, or sign up for something.
    "yourewebsite.com/freething")

During the broadcast:

  •  Start with your teaser topic/title
  • Acknowledge people as they join the broadcast 
  • Ask Questions to create engagement 
  • See if they have any questions for you 
  • Ask them to take a specific action after watching 
  • Reward the behavior you want. (ex. share the video get a free___,write a review get a free t-shirt)

After the broadcast:

  •  Upload the HD version of the video
  •  Update and modify the title of needed
  •  Share the video on other platforms Facebook groups & other business pages.

More tips that you can use:

  •  Repeat,Repeat,Repeat
  •  Use 5 minute topic loops, refresh general point every 3-5 minutes then continue discussion
  •  Remember people will watch this later so don't discouraged by smaller numbers during live broadcasts.
  •  Broadcast often, the faster you can get 100 broadcast under your belt the better you will be.
  •  Find regular times to broadcast, let your audience know when you will be broadcasting.
  •  Notify your audience before you go live
  • Email, text and even social media posts 1 hour to 1 day in advance can be great way to make sure you have a larger audience. 
  • Ask yourself what worked and what didn't after broadcast.
  • Make improvement and most importantly keep shooting. 
  • Focus on what you did well not what mistakes you made. 
  • Go back and review what the best times of day, topics and broadcast lenght are best for your audience. 
  • Create a veriety by broadcasting from different locations with a different look and feel. 
  • Bring guests on and tag them in your posts to increase reach of the video.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

FITNESS MBA – case study TRX

TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover.

Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers' history.

I hope you enjoy it..

After TRX founder and inventor Randy Hetrick graduated from college at USC, he spent the next 14 years serving as a Navy SEAL commando. His operational career culminated as a Squadron Commander of the SEAL's elite special missions unit where circumstances inspired him to experiment with what would become TRX.

  • THE EVENT  - 1997 - In need to maintain peak physical condition while on deployment, Hetrick, used a jujitsu belt, parachute webbing, and ingenuity to develop the first version of the TRX® Suspension Trainer
  • THE LESSON – Spend time practising your tradecraft to get good at it, identify problems or gaps in the market place and innovate.
  • THE OUTCOME – Hetrick created a low cost, functional training tool that, within 20 years, is a world leader in functional fitness training

 

  • THE EVENT – 2001 - Hetrick completes an MBA at Stanford University and creates plans to bring TRX® to the market.
  • THE LESSON – Its not enough to have a great idea. Educate yourself in business and surround yourself with the right people. Hetrick rejiggered his design at least 50 times. His SEAL buddies and some elite athletes pitched in. "No matter how smart you think you are, you need river guides to help you navigate the rapids,"
  • THE OUTCOME - His unique training device begins to capture the attention of athletes, coaches and trainers.

 

  • THE EVENT - 2004 - Hetrick officially launches Travelfit, Inc. and begins selling the precursor to the TRX Suspension Trainer, out of the trunk of his car in San Francisco.
  • THE LESSON –Start lean and be prepared to hustle in the early years any way you can to generate awareness and generate momentum. No one shares your passion for the product and service you do and no one has more to win or lose than you – so you need to lead the charge.
  • THE OUTCOME  - Being involved at the grass roots enables him to get feedback and continually improve the design, materials and market positioning before seeing investors.

 

  • THE EVENT - Hetrick marketed it as "a gym in your backpack," as handy for workouts as the iPod is for music
  • THE LESSON – Fine tune Your Message
  • THE OUTCOME - Portability and convenience in exercise is booming, and TRX satisfied the customers' needs.

 

  • THE EVENT  - 2008 - The flagship TRX Training Center® opens at company HQ in San Francisco as an experiential testing and development lab that leads to advances in TRX group training, programming and education.
  • THE LESSON – Understand the supply chain.
  • THE OUTCOME – 200k people get accredited Annually

 

  • THE EVENT - Get athletes using the product and the public will follow. Now used in four branches of the US military, Major League Baseball, NFL teams, UFC fighters, Olympic-level cyclists, swimmers & runners
  • THE LESSON  - don't create a product or a service. Create a movement.
  • THE OUTCOME - 550k Facebook followers and 84k subscribers on YouTube

 

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

Optimising Conversion Rates

 

Optimising Conversion Rates

Many businesses are now aware of the importance of marketing for any successful venture, however they often overlook enormous amounts of missed opportunities by having holes in their sale funnel.

The sales funnel simply describes the different stages a buyer will go through on the way from being a prospect client to a paying one.

The stages might include, but are not limited to, an online opt in form, a phone conversation, a face to face meeting and a follow up call afterwards if they didn't buy.

Optimising your conversion rates requires several steps including:

  1. measure your conversion % in each step of the sales process
  2. identifying which step in the sales process are performing the poorest
  3. Evaluating the process
  4. Improving the process and up skilling staff as needed
  5. Measuring improvements monthly

For example

A gym owner may get:

  •          100 inquiries a month
  •          get 50% to attend a 1on1 sales presentation and
  •          get 50% started on a program as a paying client
  •          so in this example 25 new members start per month or 300 people per year

In this business more than 50% of the marketing leads are being lost between steps 1 and 2. 100 people inquire, but only 50 people come in for a gym tour.

By improving this gyms 'show rate' by just 10%, the impact is as follows

  •          100 inquiries a month
  •          get 60% to attend a 1on1 sales presentation and
  •          get 50% started on a program as a paying client
  •          so in this example 30 people start per month or 360 people per year  - that's an extra 60 paying members each year

If hypothetically the gym members pay $20 per week, that tiny 10% improvement in 1 small step of the sales funnel will add $62,400 in additional annual profit

What gets even more exciting is that 10% improvements are not that difficult to achieve so after you apply this strategy to one step of your sales funnel, there’s no reason you cannot do the same to another stage and to further increase your profit.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

Stop Selling Like a Dinosaur!

When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business. This is the letter box drops, lead boxes, door knocking  - scatter gun approach which tends to take up at lot of time and result in a low conversion and a high frustration.

These days the most effective modern marketing methods you can use to boost your sales potential include targeted facebook campaigns, sequential email advertising, lead pages and re-targeting techniques which will help you re engage the people who have previously visited your website.

Tip no. 1

Create a 'Sales Funnel' to deliver a constant flow of quality leads

When I talk about creating sales funnels, I ‘m referring to setting up a series of steps that will allow you to interact with potential new customers. To do this, start with something that is low pressure, low cost and low risk for them.

For example, earlier this year I created a free report that was full of relevant new information for my audience. I promoted the free report with a basic ad on Facebook that was targeted to my niche and because there was a high-perceived value of the report and zero risk for the customer, I had more than 800 people download it.

From there I was able to capture their contact details and follow up with them with information on an event/ workshop that I was running. I was also able to set up a sequential email campaign offering more great content and value to help build trust and build a connection with them.

So in summary, in this example my funnel was:

  1. Facebook advert
  2. Free report download
  3. Commence sequential email series with a weekly tips and quality education
  4. Introduce discounted trials, event Invites and products.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

5 Business tips from Autumn Calabrese

Autumn Calabrese is a celebrity fitness trainer and the founder of the world famous 21 Day Fix fitness program, brought to you by beach bodys. Beach body's direct sales fitness programs also include Tony Hortons P90X and generate over $700 million in sales annually.

5 business tips

1.     Find something you have a burning desire for.

2.    Believe in yourself, because others won't.

3.    Don't quit. Know it's not gonna be easy.

4.    Do whatever it takes to attract clients. (Don't be afraid of getting a no)

5.    Be the proof the product works.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

 

Create the Perfect SYSTEM for Recruitment

Super excited this week to start sharing some great new concepts and fitness business growth tips, I learnt last week attending the IDEA World Fitness Conference in Los Angeles, California 🙂

The 5 day conference hosts some of the best industry speakers from around the world, as well as the latest technology, products, equipment and new supplement to hit the market.

One of the things I definitely took away from the conference was HOW to create a SYSTEM around your recruitment process.  An actual step-by-step process that you can eventually perfect to attract the right person. That way, when you do perfect the formula, you will then have the ability to replicate the process, attract more great people--perhaps another ten great trainers, or great group staff, or reception staff--and scale your business fast.

This technique will also save you time and money finding the right people to join your team and ensure that when staff leave on short notice, you have a army of talented people ready to jump in their spot. This means less stress PLUS no loss of revenue.

Watch the video below for more information.

While I was there, I also had the opportunity to meet online marketing expert, Ryan Lee. Ryan earns over 80million dollars annually creating online products and effective sales funnels. During his session,  he shared why businesses in 2016 MUST 'niche down 3 times' with each piece of marketing if they want STAND OUT from the crowd.

More about that in the video below:

 

Also Coming soon

Our '1 Day Live Training Workshop' called the TITANS of THE FITNESS INDUSTRY hits Brisbane and Melbourne in October 2016. Watch this space to find out how to access $49 Early Bird Tickets during August.

Cheers

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.