How to Write a Great Gym Flyer

Flyers and posters are a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, the traditional letter box flyer approach converts as low as 1-3%.

So instead of wasting your money, I suggest you first look at HOW TO DESIGN A GREAT GYM FLYER and then also get it into local businesses and share across email, social media, and your website for maximum results.

1. Make it eye catching

  • Flyers are glanced at, not read. You literally have a second to catch the reader’s interest before they make the decision to either read it or throw it away.
  • Use bright colours with a simple eye-catching design. Your aim is not to wow them with the brilliance of the graphics, but to draw them to your message—that’s it!
  • Limit what you say. The message should be delivered in short, clear, statements, not long paragraphs of descriptive text.

2. Think HARD about the Headline

  • The headline is the most important element in any flyer.
  • The Marketing Law of 80/20 states that, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. This means that 80% of your time and focus when writing an ad should focus on the headline.
  • An effective headline tells the reader, “Hey, this message is for you!”

3. Bullet Point BENEFITS, Not Features

  • Bullet points are critical to your overall marketing and sales campaign. Get them right, and you give yourself the best opportunity of getting prospects to take action.
  • What’s in it for me? People always want to know what's in it for them, so you need to write your flyers from the reader’s perspective.
  • You need to tell them about the benefits you will bring to their lives, not just list the features of the particular product or service. Benefits can be written as your key bullet points.

4. Use Targeted Images

  • Images or photos are great attention grabbers, but they must not overwhelm the message you're trying to get across.
  • You want to motivate the readers to take action, not just give them something nice to look at.
  • If your target market were women over forty, for example, you would choose a lady aged about 35. Your image must depict your specific niche.
  • Note - Images of fat hairy bellies are not motivating.

5. Have a CRACKER Offer

  • All marketing material MUST have a strong, interesting and appealing offer. If it doesn’t, don’t bother wasting your money!
  • Other than your headline, your offer needs to be the next main feature of your page design. You need to motivate your readers to take action, and the best way to do this is make them feel that you are giving them something of great value.
  • When writing marketing copy always be sure to answer for the reader “What is in it for me?"

6. Add Scarcity

  • Opportunities to purchase products or services are always more valuable and exciting to the consumer when they are scarce and less available.
  • The threat of loss creates urgency in the decision making process, so be sure to include an expiry date and limited number of people.

7. Make the FIRST Step Easy

  • Make the FIRST step as simple as possible for the reader
  • e.g. Your Next Step is to Simply Call This Number XXX XXX XXX or Email me Personally on Name@BusinessName.com.
  • Don’t assume that the reader will know what to do next. Tell them exactly what action you want them to take.

8. Proof read and print

  • Carefully proof read every word on the flyer and fix any spelling or incorrect grammar before you send it out or pay to get it printed. I like to get a 2nd person to look over it. Additionally, triple-check you put in the correct contact details like your phone number and email address.

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

Facebook Live Basic Checklist

We've all been there--deciding how to hold our phones up, got a pretty good idea of what we want to say but still anxious to see who tunes in, fingers crossed that we'll be able to get through the broadcast with no problems. These, and a hundred other things, go through our heads when doing our first (or twentieth) Facebook Live broadcast, and I don't blame you. Because, while Facebook Live has been a real game changer in terms of putting yourself out there, it can also be an intimidating task, especially if you don't have a clue about what goes into its production.

To help you out, here are some Facebook live broadcast basics:

Before the broadcast

  •  Make sure your phone is charged
  •  Make sure there is good lighting
    (behind your camera)
  •  Check camera angle and position
  •  Be in a distraction-free environment
  •  Have a strong internet or cell signal
  •  Use a catchy teaser title
  •  Use emoticons
  •  Use 1-3 appropriate hastags
  •  Have a call to action (ex. Share, subscribe, to to a website, download a PDF, or sign up for something.
    "yourewebsite.com/freething")

During the broadcast:

  •  Start with your teaser topic/title
  • Acknowledge people as they join the broadcast 
  • Ask Questions to create engagement 
  • See if they have any questions for you 
  • Ask them to take a specific action after watching 
  • Reward the behavior you want. (ex. share the video get a free___,write a review get a free t-shirt)

After the broadcast:

  •  Upload the HD version of the video
  •  Update and modify the title of needed
  •  Share the video on other platforms Facebook groups & other business pages.

More tips that you can use:

  •  Repeat,Repeat,Repeat
  •  Use 5 minute topic loops, refresh general point every 3-5 minutes then continue discussion
  •  Remember people will watch this later so don't discouraged by smaller numbers during live broadcasts.
  •  Broadcast often, the faster you can get 100 broadcast under your belt the better you will be.
  •  Find regular times to broadcast, let your audience know when you will be broadcasting.
  •  Notify your audience before you go live
  • Email, text and even social media posts 1 hour to 1 day in advance can be great way to make sure you have a larger audience. 
  • Ask yourself what worked and what didn't after broadcast.
  • Make improvement and most importantly keep shooting. 
  • Focus on what you did well not what mistakes you made. 
  • Go back and review what the best times of day, topics and broadcast lenght are best for your audience. 
  • Create a veriety by broadcasting from different locations with a different look and feel. 
  • Bring guests on and tag them in your posts to increase reach of the video.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

FITNESS MBA – case study TRX

TRX stands for Total-body Resistance eXercise and it is now in 60 countries with over $60 Million in annual turnover.

Today’ blog looks at 6 business lessons that we can learn, by studying the suspension trainers' history.

I hope you enjoy it..

After TRX founder and inventor Randy Hetrick graduated from college at USC, he spent the next 14 years serving as a Navy SEAL commando. His operational career culminated as a Squadron Commander of the SEAL's elite special missions unit where circumstances inspired him to experiment with what would become TRX.

  • THE EVENT  - 1997 - In need to maintain peak physical condition while on deployment, Hetrick, used a jujitsu belt, parachute webbing, and ingenuity to develop the first version of the TRX® Suspension Trainer
  • THE LESSON – Spend time practising your tradecraft to get good at it, identify problems or gaps in the market place and innovate.
  • THE OUTCOME – Hetrick created a low cost, functional training tool that, within 20 years, is a world leader in functional fitness training

 

  • THE EVENT – 2001 - Hetrick completes an MBA at Stanford University and creates plans to bring TRX® to the market.
  • THE LESSON – Its not enough to have a great idea. Educate yourself in business and surround yourself with the right people. Hetrick rejiggered his design at least 50 times. His SEAL buddies and some elite athletes pitched in. "No matter how smart you think you are, you need river guides to help you navigate the rapids,"
  • THE OUTCOME - His unique training device begins to capture the attention of athletes, coaches and trainers.

 

  • THE EVENT - 2004 - Hetrick officially launches Travelfit, Inc. and begins selling the precursor to the TRX Suspension Trainer, out of the trunk of his car in San Francisco.
  • THE LESSON –Start lean and be prepared to hustle in the early years any way you can to generate awareness and generate momentum. No one shares your passion for the product and service you do and no one has more to win or lose than you – so you need to lead the charge.
  • THE OUTCOME  - Being involved at the grass roots enables him to get feedback and continually improve the design, materials and market positioning before seeing investors.

 

  • THE EVENT - Hetrick marketed it as "a gym in your backpack," as handy for workouts as the iPod is for music
  • THE LESSON – Fine tune Your Message
  • THE OUTCOME - Portability and convenience in exercise is booming, and TRX satisfied the customers' needs.

 

  • THE EVENT  - 2008 - The flagship TRX Training Center® opens at company HQ in San Francisco as an experiential testing and development lab that leads to advances in TRX group training, programming and education.
  • THE LESSON – Understand the supply chain.
  • THE OUTCOME – 200k people get accredited Annually

 

  • THE EVENT - Get athletes using the product and the public will follow. Now used in four branches of the US military, Major League Baseball, NFL teams, UFC fighters, Olympic-level cyclists, swimmers & runners
  • THE LESSON  - don't create a product or a service. Create a movement.
  • THE OUTCOME - 550k Facebook followers and 84k subscribers on YouTube

 

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

Optimising Conversion Rates

 

Optimising Conversion Rates

Many businesses are now aware of the importance of marketing for any successful venture, however they often overlook enormous amounts of missed opportunities by having holes in their sale funnel.

The sales funnel simply describes the different stages a buyer will go through on the way from being a prospect client to a paying one.

The stages might include, but are not limited to, an online opt in form, a phone conversation, a face to face meeting and a follow up call afterwards if they didn't buy.

Optimising your conversion rates requires several steps including:

  1. measure your conversion % in each step of the sales process
  2. identifying which step in the sales process are performing the poorest
  3. Evaluating the process
  4. Improving the process and up skilling staff as needed
  5. Measuring improvements monthly

For example

A gym owner may get:

  •          100 inquiries a month
  •          get 50% to attend a 1on1 sales presentation and
  •          get 50% started on a program as a paying client
  •          so in this example 25 new members start per month or 300 people per year

In this business more than 50% of the marketing leads are being lost between steps 1 and 2. 100 people inquire, but only 50 people come in for a gym tour.

By improving this gyms 'show rate' by just 10%, the impact is as follows

  •          100 inquiries a month
  •          get 60% to attend a 1on1 sales presentation and
  •          get 50% started on a program as a paying client
  •          so in this example 30 people start per month or 360 people per year  - that's an extra 60 paying members each year

If hypothetically the gym members pay $20 per week, that tiny 10% improvement in 1 small step of the sales funnel will add $62,400 in additional annual profit

What gets even more exciting is that 10% improvements are not that difficult to achieve so after you apply this strategy to one step of your sales funnel, there’s no reason you cannot do the same to another stage and to further increase your profit.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

Stop Selling Like a Dinosaur!

When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business. This is the letter box drops, lead boxes, door knocking  - scatter gun approach which tends to take up at lot of time and result in a low conversion and a high frustration.

These days the most effective modern marketing methods you can use to boost your sales potential include targeted facebook campaigns, sequential email advertising, lead pages and re-targeting techniques which will help you re engage the people who have previously visited your website.

Tip no. 1

Create a 'Sales Funnel' to deliver a constant flow of quality leads

When I talk about creating sales funnels, I ‘m referring to setting up a series of steps that will allow you to interact with potential new customers. To do this, start with something that is low pressure, low cost and low risk for them.

For example, earlier this year I created a free report that was full of relevant new information for my audience. I promoted the free report with a basic ad on Facebook that was targeted to my niche and because there was a high-perceived value of the report and zero risk for the customer, I had more than 800 people download it.

From there I was able to capture their contact details and follow up with them with information on an event/ workshop that I was running. I was also able to set up a sequential email campaign offering more great content and value to help build trust and build a connection with them.

So in summary, in this example my funnel was:

  1. Facebook advert
  2. Free report download
  3. Commence sequential email series with a weekly tips and quality education
  4. Introduce discounted trials, event Invites and products.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

5 Business tips from Autumn Calabrese

Autumn Calabrese is a celebrity fitness trainer and the founder of the world famous 21 Day Fix fitness program, brought to you by beach bodys. Beach body's direct sales fitness programs also include Tony Hortons P90X and generate over $700 million in sales annually.

5 business tips

1.     Find something you have a burning desire for.

2.    Believe in yourself, because others won't.

3.    Don't quit. Know it's not gonna be easy.

4.    Do whatever it takes to attract clients. (Don't be afraid of getting a no)

5.    Be the proof the product works.

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

 

Create the Perfect SYSTEM for Recruitment

Super excited this week to start sharing some great new concepts and fitness business growth tips, I learnt last week attending the IDEA World Fitness Conference in Los Angeles, California 🙂

The 5 day conference hosts some of the best industry speakers from around the world, as well as the latest technology, products, equipment and new supplement to hit the market.

One of the things I definitely took away from the conference was HOW to create a SYSTEM around your recruitment process.  An actual step-by-step process that you can eventually perfect to attract the right person. That way, when you do perfect the formula, you will then have the ability to replicate the process, attract more great people--perhaps another ten great trainers, or great group staff, or reception staff--and scale your business fast.

This technique will also save you time and money finding the right people to join your team and ensure that when staff leave on short notice, you have a army of talented people ready to jump in their spot. This means less stress PLUS no loss of revenue.

Watch the video below for more information.

While I was there, I also had the opportunity to meet online marketing expert, Ryan Lee. Ryan earns over 80million dollars annually creating online products and effective sales funnels. During his session,  he shared why businesses in 2016 MUST 'niche down 3 times' with each piece of marketing if they want STAND OUT from the crowd.

More about that in the video below:

 

Also Coming soon

Our '1 Day Live Training Workshop' called the TITANS of THE FITNESS INDUSTRY hits Brisbane and Melbourne in October 2016. Watch this space to find out how to access $49 Early Bird Tickets during August.

Cheers

 


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

HOW TO RECRUIT AND DEVELOP ABSOLUTE ANIMALS

Yes you read that right. The success of a fitness business largely depends on having outstanding staff who live and breathe your brand, are passionate, proactive and understand your vision.

Furthermore you want staff who are prepared to go the distance and who want to become integrated into your brand. As the industry predominately relys on customer service, you want your customers to get used to seeing a familiar face and to feel welcome and at home every time they come into your studio.

So if you are ready to take that step and ensure that you have the best staff at the forefront of your business, read on.

Create a compelling vision: 

Small, unappealing goals have never got anyone out of bed. People want to follow an inspirational leader with a story. They want to feel part of something new and exciting, and they want to feel like they are part of something big that matters.

If you want to keep your staff onside, make sure that you include them in your goals, reward them for good work and allow them to share some of their ideas for the business. Don’t be afraid to ask your staff for their opinion or get them involved in decision making. It’s a great way to keep the business progressing and also keep staff happy and connected to your brand.

Provide a clear framework: 

Staff like to know what plans you have for the business in the next 10 years. Further to that, you should also be able to articulate the top 3 objectives for the coming 12 months, while holding team players accountable to individual monthly KPIs.

Giving staff a goal/ task/ challenge is a great way to keep them motivated and pushing forward in the right direction for your business.

Provide each team member a detailed role description: Your team need to know what is required by them and where they fit on your company’s organisational chart. It also helps if you highlight to them exactly how their role contributes to solving the bigger puzzle.

Team goals are great for encouraging synergy and for identifying the future leaders in your company.

Find your genius and delegate or eliminate the rest

What is the one role you do each week that you do better than anyone else? Does that role contribute to a massive win for your business?

The key in business is to identify this task and to develop it until you become an expert in that field. Everything else should be delegated or eliminated to ensure you have quality time working on your genius role.

Stress management:

Make sure that you work on your stress management skills so you can become a deliberate leader who is proactive rather than re-active.

Consider adding Yoga and meditation in your weekly routine as well as daily gratitude. This will help you maintain a positive outlook so that you can offer the best version of yourself each day.


About Steve Grant, Founder of Gym Hub

steveSteve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is the founder of Gym Hub and he is the first Network and Fitness Business Mentor to deliver innovative Gym Marketing Ideas and proven systems, that add $100k extra profit each year and have you working just 12 hours per week.

 

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

How to Make Fast Decisions, like the Worlds Best Entrepreneurs

Have you ever wondered why you often see the worlds most successful people repeating their wardrobe on a regular basis despite money being no object?

Well believe it or not a ‘capsule wardrobe’ is far from unusual with successful people, just look at President Barack Obama’s suits, Mark Zuckerberg’s hoodies and the late Steve Job’s famous black turleneck. The President has even been quoted saying ‘You’ll see I only wear gray or blue suits. I’m trying to pare down decisions and I don’t want to make decisions about what I’m eating or what I’m wearing’, with Zuckerberg agreeing that one less frivolous decision in the morning leads to better decisions on things that really matter.

According to a study from Columbia University, the average person is tied down with at least 70 decisions each day. Some can be minor, such as food choices while others decisions can be more difficult, not to mention life changing for yourself as those around you.

Whether you work for yourself, freelance or manage a team, being able to make quick, focused decisions is imperative to your success. If you were to spend 10 minutes on every small decision that you needed to make each day nothing would ever get done and this may mean the failure of your business/ project/ team. On the flip side, a bigger decision may need some time, but should still be decided upon in a timely manner.

Here are some of my tips for you and all of them are derived from the habits of successful people.

Make The Most Important Decisions First Thing in The Morning

If you have a big decision to make that could change the way your company/ team operates then it is best not to leave this type of decision to the end of the day. Make sure you make your biggest and/ or your most strenuous decisions in the morning when you are fresh and energized and leave your least important decisions to the end of the day.

Making big calls in the morning can set you up for a productive day ahead whereas starting small and then dwelling on the bigger things may leave you feeling stressed, indecisive and more exhausted.

Turn Your Smaller Decisions Into Routines

When you are in the gym working a muscle, the more reps you do the more fatigued your muscle gets and the same principal apply to your mind.

With that in mind, I suggest that you turn your smaller, everyday tasks into a routine to help avoid peaking too earlier and struggling with mental exhaustion for the rest of the day.

For example, have an alarm set for the same time every morning. Wake up, go to the gym, come home, shower, dress, eat the same breakfast that you ate yesterday and then jump in the car to get to work.

See, you have now achieved 8 tasks in the space of 90 minutes to 2 hours with minimal stress. You didn’t think about what you had to do, you just did it while maximizing your time prior to going into the office, not to mentioned your health and your energy levels thanks to the early morning workout.

Programming yourself to autopilot when it comes to simple decisions is not a bad thing. It is taking unnecessary stress out of your mind and allows you to focus on the bigger decisions that really matter.

Pay Attention To Your Emotions

According to a study by TalentSmart, only 36% of us are able to accurately identify our emotions as they happens, so if you are a strong decision maker, it is important to recognize that a bad mood may make you stray from your morals or your goals, while a good mood many make you over confident.

To avoid making emotional decisions, it helps to weigh up your options against a pre- determined guideline or set or criteria. This will make the decision process easier and more effective and it should help you to identify an impulsive decision.

Having guidelines in place helps you keep on track with business goals and also lessens the burden on you when it comes to the big decisions.

Don’t Wait Too Long To Make A Decision

While you should know enough about your role to make small decisions on the fly, a bigger decision may require more deliberation. You may want to run it by a mentor or you may want to sleep on it, but at the end of the day, taking too long to decide on something may cause some distrust within your team and it will stop you from moving forward.

The key with big decisions is to set a deadline. Once you have a date in mind in which your decision needs to be made do your homework and strive to have a decision made by then.

Take Care of You

According to the APS 2015 report on stress and wellbeing, anxiety symptoms are at the highest that they have been in the past 5 years with 35% of Australians reportedly having significant levels of distress in their lives and 26% reporting moderate to extreme levels of depression.

When you are stressed your cortisol levels rise producing a chemical that triggers a fight or flight response. Cortisol clouds your ability to think clearly so if you are stressed about making a decision, I suggest going out to do a quick workout as that will help to neutralize the negative side affects and get you thinking clearly again.

Being in a consistent state of stress will only burn you out, so make sure you factor in some time to work on your wellbeing. Make sure you are exercising, drinking a lot of water, minimizing caffeine and ensuring that you have some low impact activities booked in such as yoga, meditation or even just a slow stretch to help wind yourself down after a busy day of work.

 

 

 


About Steve Grant, Founder of Gym Hub

steve

Steve Grant is a passionate entrepreneur with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

He is an expert in building High Performance Teams and creating a winning culture, implementing systems and unique staff development techniques to help gym owners make their companies more productive and profitable in less time.

Steve is the founder of Gym Hub, which is the first mentoring program for fitness businesses that shows clients how to cut gym running cost by up to 20%, add up to $100K to your income each year and decrease your workload.

 

You can now follow Gym Hub on Facebook AND

Subscribe HERE to receive Gym Hub’s Weekly Blog and Business Hacks!

Also, please don't forget to leave a quick reply below and let us know what you think.

How to Work 10 Hours Less Every Single Week

As a business owner, you’re probably reading this title thinking that cutting your working week down by 10 hours per week is never going to happen for you. After all, working extremely long hours, forgoing sleep and sweating the small stuff is certainly the case for many new business owners.

However, with the right business structure and the right staff you can cut your own input way back and spend more time keeping fit, travelling or developing big picture ideas for your business.

Here are my top tips for cutting your working week down.

Hire the Right People Who Share Your Vision, Mission and Values

Arguably the most important part of any successful business is the staff who support your vision and help you execute your mission and core values.

So how do you create a high performance team that will take your business the extra mile?

It all begins with the culture of your business. Once you create a good culture, you have the ability to have high performance output. In order to create this culture, here are 5 steps.

Step 1: Foundation

You create the foundation of your business by specifying what your vision, mission and values are. Most businesses have 5-7 core vales that are engrained in the culture of the company. For example, with Gym Hub, my main core value is customer service. All of my staff know this and as a result that is what we are known for.

Step 2: Recruitment

In order for your recruitment process to be effective, you need to share your vision, mission and values within your job ad to help attract the right people.

Then when you get to interview phase, make sure you test the applicant with questions that are relevant to your vision, mission and values to make sure they are a good fit for your team.

Step 3: Induction

The induction phase is a very important part of the journey when it comes to getting your new staff members on track. It is a time where you:

  • Explain why you do things the way you do them
  • Why you are so passionate about the journey
  • What your values mean to both the staff and the company and
  • What success looks like

Make sure you are in depth with your staff inductions as getting that right from the start will save you a lot of time overall.

Step 4: Performance Management

Performance management is where you set your KPIs for staff members as well as some accountability for them. After all, it is your job as a boss (or manager) to tell people (lovingly) if they are on track or not.

Having systems in place for performance management is great for your staff as it tells them exactly what they need to do if they want to progress in your business, get a pay rise etc.

Step 5: Leadership

The best leaders create more leaders. The more people you have in your team who know what needs to be done, can be trusted to get the job done and/ or can ensure that others also do their work the better.

Furthermore, as a leader it’s important to go to your team each week and recognize those who are demonstrating your core values.

Essentially, this method allows you to spend less time on management because your staff are motivated and work hard because they are the right people.

For more information, here’s a video that I recently shot.

http://bit.ly/1t6CK5S

Simplify Your Business Model

Look at your sales funnel, your service offering and every other step in your business and look for ways to streamline things. Remember that the most successful business models are the simple ones so ask yourself:

  • What would it look like if it were easy?
  • What ways could technology help?
  • What steps in the process don't need to be there?

Create Systems and Processes for Staff to Follow

Most day-to-day roles don't require the boss to do them – therefore, it is worthwhile to create simple processes, teach quality people how to do it, provide ongoing training on those systems and provide regular quality control checks to get the easier tasks done.

Outsource and Focus on Your Genius

I use the $10k master document to show business owners how many of there 'day to day’ roles are worth as little as $10 or $100 and hour – when they need to focus all their energy on tasks valued at $1000 or $10k an hour.

See the Gym Hub $10k per hour time audit sheet attached. It is one that is used by the world’s best business owners.

STEP 1 - Write down every single job you do each week into the template, by determining if its worth $10, $100, $1000 or $10,000 per hour.

STEP 2 - Identity all the jobs that are only worth the hourly rate you wish to be earn and then delegate to rest. This way, you can focus more energy and more time on the high value tasks that contribute the most to the growth to your business. I bet you are surprised how many $10 an hour jobs you are currently doing!

Example 

As I was a gym owner, I realised that the areas that add the most value were  – recruitment, staff development, seminars and marketing so I cut my hours back from 80 hours per week to just 12 and then delegated the other roles to key staff

eg – personal training, group training, sales, customer service, admin,

I know that my strengths lie in public speaking and mentoring gym owners so I discipline myself to only working on those tasks. I outsource tasks such as admin, document creation, SEO, graphic design, website changes to a marketing assistant in the Philippines,

I create the content and the ideas – and they help me implement them quickly and at a high standard.

I also outsource locally for cleaning, book keeping, accounting, Computer servicing, events.

Planning and the Daily Rituals

Every day, start by revisiting your 90 day plan and choose no more than 3 tasks to complete that day. Then knock these tasks over before you look at anything else.

A few more rituals to consider

  • Check your emails and make your calls only 2 times per day for efficiency
  • Pack your lunch – for most people, more than 1 hour is lost every day walking somewhere for lunch and coffees
  • Make yourself unavailable sometimes – when you close your door and give 100% focus to 1 task until complete, we can produce twice the output

First published on www.businessinsider.com.au

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 18 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.

Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

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