14 Ways to Minimise the Tax Bill for Your Gym

  1. Claim everything you are entitled to: Make sure you know what you can claim. For example if you are on the road for work (or work outside) you can claim sunscreen so if your foundation, lip-balm or moisturiser has an SPF factor then you may be able to claim it. You can also claim home office, internet, travel, training, handbags, food when travelling overnight and so much more.
  2. Get on the cloud: Once upon a time you had to keep every paper receipt tucked away in an envelope in an overstuffed filing cabinet. Now you don’t need to keep paper receipts and all of your deductions can be stored safely in the cloud. If you’re a business you might want to consider a cloud based solution such as Xero, Quickbooks or MYOB.
  3. Pay for deductions prior to 30 June: This one seems obvious but every year I meet so many people who simply forgot about buying a new computer, upgrading their mobile phone or making a donation until after 1 July when it’s too late.
  4. Small business concessions. If your turnover is less than $10million you can write-off in full any asset that costs up to $20,000, pool assets and use simple inventory valuation methods. Don’t let your accountant be lazy.
  5. Delay invoicing before 30 June: If you know that a customer pays you promptly and you will receive the money before 30 June then delay invoicing until 1 July.
  6. Incur Expenses: Many small business owners think they need to pay for an expense to receive a tax deduction but all you need to do is incur it (or receive the bill dated prior to 30 June). So order any equipment, stationery, materials you need and make sure you receive the bill dated on or before 30 June.
  7. Prepay expenses: If you’re a small business you might consider prepaying expenses such as rent or insurance up front to twelve months.
  8. Stock on Hand: If you have slow-moving stock then consider writing it off prior to 30th For the rest of your stock, you have the choice of valuing it at actual cost, replacement cost or market value so make sure you choose whichever will give you the lowest price.
  9. Pay super: If you have staff, pay their superannuation before 30thJune to receive a tax deduction this year and pay super for yourself.
  10. Revisit your Structure: Is your business in the most tax effective structure? If you are a sole trader then you have no choice but to pay tax on all the profits of the business whereas this is not the case for other structures such as partnerships, companies or trusts. There’s also asset protection implications that are worth considering for changing structure and while insurance can protect you, trading via a company or trust can provide another layer of protection.
  11. Logbooks: Make sure your log books are up to date. For cars this means your log book needs to be less than five years old. If you’re in a Company or Trust structure and you own cars in that entity, consider keeping a log book on those vehicles now thanks to changes to FBT which means the number of kilometres travelled is now irrelevant to the percentage your FBT is calculated on. A 20 per cent flat rate applies when calculating a car fringe benefit regardless of how many kilometres the vehicle travels annually.
  12. Consider the year ahead. If you know that next year you’re going to drop income because you’re going on maternity leave or to travel, it may be worthwhile to prepay expenses while your income is higher. Ie. travel, insurance, interest on loans up to 12 months.
  13. If you sold your business this year it’s incredibly important to tax plan now. You may be entitled to capital gains concessions but you need to trigger some of them before 30 June.
  14. Family Trust Resolutions. It’s now mandatory for discretionary trusts to have a written trustee resolution before 30 June showing the intended distribution of income to family members.

For further ideas on deductions you maybe eligible for – also check out my tax tips blog from last year

Need help generating MORE QUALITY LEADS for your fitness studio – Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

5 Ways to Grow Your Instagram Followers Fast

The Instagram game has changed and its harder to get followers in this platform. Are you wondering how to get more Insta followers for your gym? Don’t worry, its not just you who is seeing less and less audience reach, everyone is.

If you want to get your fair share of Instagram followers, you need to create a fresh perspective and strategy. Here are 5 tips to help you conquer the constant change in the Instagram algorithm and get your gym more Insta followers:

1. Complete your Instagram profile and invest on its aesthetics
Pay attention to what your Instagram feed looks like. Your Instagram business profile is your first opportunity to make a great impression and entice your target audience to hit the “follow” button.

Imagine going through different photos in your explore feed when you browse using your favorite hashtag. Once you see something interesting, you move over to their feed and you wonder what they do? But if they see just a bunch of emojis in your bio, and the feed is all over the place, would you follow that person? Probably not.

How do we change this? Make sure to create a consistent brand story throughout your profile and you will turn your casual visitors into engaged followers. Your profile is a reflection of your brand and if you do it right, it will not be hard to convert.

Take note as well that your Instagram profile is now becoming your new homepage since more and more people are using Instagram instead of other platforms such as Facebook or Google. This means that you have to put in more effort into the visuals you put out for your gym in Instagram.

To create a great first impression, remember:

  • Your Insta feed should be consistent and followers should know exactly what to expect when they follow you.
  • Use Instagram Stories Highlights to introduce your brand and treat it like a movie trailer for your gym product or service. Use this to put your best content out there!
  • Have an eye-catching bio, focus on your target customer and highlight how your Instagram profile can help them.
  • If you want to go a step further, create an ABOUT section in your highlights and introduce yourself. This will allow followers to get to know you and your business better and know what to expect from your feed.

2. Get more exposure by using your Instagram Stories
You may not know this, but Instagram stories appear in the explore feed which means that people who are not following your feed also get a chance to see your posts, and if they like what they see, they might just follow you!

To make your story appear as a public Instagram story, make sure to add a relevant hashtag and add your location. Its easy, just click the hashtag and location sticker and add it in!

3. Get more followers by using the right hashtags for your posts
Think of hashtags as categories and classify your products accordingly. Also, choose hashtags with a purpose. Come up with hashtags for the purpose of your account, your target market, and your location. Then, you can also add specific hashtags like your gym name, or something unique only to you.

4. Get your gym featured outside Instagram
Spend time to promote your Instagram account in other platforms. When people see your brand online, they usually would look you up on Instagram even before they search for you in Google. Getting your business featured in someone else’s blog or podcast, for example, are awesome ways to get more followers. Always take advantage of this opportunity to plug your Instagram account and offer your link.

When you have a regular newsletter that goes out to your target audience, find creative ways to start linking your Instagram account.

5. Boost to a new audience
Although Insta ads are not as popular as Facebook ads, its not a bad idea to invest in boosting your Instagram posts by running your own ad campaign. Boosting a post in Instagram is not as difficult as putting out a Facebook ad and setting up a business manager. All you need to do is go into your post and click on PROMOTE. Instagram will pull in a similar audience to those who follow you and share that post to them and will appear as a “sponsored” post with a call-to-action button

The Instagram algorithm continues to make an impact and its important to be more and more strategic in order to get more followers. Hopefully, these tricks can help your gym stay ahead of the competition

Need help generating MORE QUALITY LEADS for your fitness studio – Click HERE

 

ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

How to Improve Sales for Your Gym

For many fitness studios, increasing sales consistently throughout the year can be a challenge, but with a little planning, the right tools, and an ongoing engagement strategy, this sales inconsistency can be lessened.

Here are my top tips for increasing gym membership sales throughout the year:

1) Keep track of member reviews

Thanks to the internet, most prospects now read online reviews, and this may have a huge impact in increasing your gym membership sales. Online reviews for your gym inform prospective members about your gym’s services, staff, facilities, and culture when they’re searching for a new gym to join.

Reviews help build trust, and increase your search engine optimisation (SEO) ranking. SEO is how search engines ranks your website among all other listings. Google Reviews specifically, can get you ahead of your competitors because gyms with more Google reviews will rank higher in search results than those without.  

If you are don’t have enough reviews, an incentive program is a great way to encourage your members to leave positive online reviews. Freebies like smoothies, protein bars, or free classes will motivate members to leave positive reviews and create a positive outlook for prospective members during their research process.

 

2) Everyone loves a healthy competition

Offer individual and group challenges to your members to motivate them to reach their goals. At the same time, this is a great advertising opportunity to reach prospective members.

What kind of challenges can you create for your members?

Try the Miles Challenge that tracks the most miles traveled by a member during a set time frame. Have them log their minutes/hours spent on cardio equipment like treadmills or ellipticals and, at the end of the period, the member with the most miles tracked wins a prize such as a free month of classes, personal training sessions, or gym branded workout gear.

The always popular Weight loss challenge is a fun and motivating way to get your members engaged and working towards a goal. Choose a timeframe, have your members weigh in on Day One, and track their progress on a large whiteboard in your gym with names and the % of weight they each member has lost. This will motivate members when they see their progress compared other members’ progress.

Encourage your members to post their workouts and progress on social media and check in at your gym throughout the challenges. This is a great way to hold them accountable and generate free advertising for your facility.  

 

3) Prep Your Sales Team

Make sure your sales team knows what your overall objective is for the year and arm them with the tools they need to bring in the most members. Tips to increase gym membership sales:

  • Host in-club events – celebrate members appreciation day and allow members to bring a guest to allow your sales team to communicate with prospects
  • Partner with local businesses – have local businesses in your area hand out free guest passes to your event
  • Offer a membership referral program – if a member refers a friend they’ll get a free smoothie or personal training session
  • Attend community events/tradeshows – allow your sales team to attend a health fair or fitness convention to prospect

 

4) Communicate and Automate

Communication is key when it comes to following up with prospects. Make absolutely sure that your front desk staff and/or sales team are getting the proper information like  names, phone numbers, and email addresses so they can follow up with prospects. For marketing purposes it’s also great to ask how they heard about your gym. When following up with a prospect you’ll want to offer an action item, such as a free personal assessment, a tour of your gym or a free week pass.

 

5) Implement Gym Membership Software

By implementing a gym management software solution, you can easily add, track, convert and engage with prospects. You can track your gym’s data through easy-to-use graphs, charts and reports on a simple dashboard, plus cut down on the amount of time and work and employee has to put in with automated reporting and dashboards.

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

 

The Fundamentals of Selling Gym Memberships

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise and free trials are a great way of getting them through the door. Unfortunately, though, some people still do not sign up after a free trial period and walk away rather than join at the end.

Even more unfortunate? The reason they are not joining is probably more your fault than theirs.

Because while getting bodies into the gym with a free pass is a great strategy, it’s what you and your staff do during–and after–that trial period that takes those fence sitters and turns them into members.

1. Give out Free Trials

Everybody likes free stuff. And, while you may want to attract as many people as possible, you may be better off in the long-run attracting fewer, more qualified leads. Offering a day or a week for free is great, but you can also try offering a month at 50% off. You can also do this for group or PT sessions as well. This clarifies two things for you:
You weed out the slackers. A person who is willing to pay for a trial membership is more likely to be willing to pay for a full membership.

You have more time to impress. A short-term free pass might not give you a fair chance to show them what you’ve got. In fact, you might get more objections from someone who only walks in for a day, rather than someone who experiences your culture for a month.

2. Show them some love

Every member and prospect should be handled with care! Always have a greeting ready, make sign-ups and check-ins a breeze, clean your facilities and equipment and, of course, deliver the best results.

3. Nothing falls through the cracks

Set your sales team up for success by having an automated follow up system in place for when leads finish the trial period. Have an automated email go out the day after the first trial day and ask how the workout went. Call the prospect a few days later for some feedback and a great follow up offer like a free PT session or to bring a friend on their next visit.

If your team isn’t using a solid lead management plan, then your prospects might be falling through the cracks. Make sure you check to see if they’ve come in, when they came in, and what classes they took, so you can tailor your sales pitch to them and get them to join.

4. Keep tabs on dropouts

Not everyone joins immediately after using a free gym pass. Sometimes it takes a while and that’s fine–as long as you don’t forget them. Add them to a lead nurturing workflow. Let them know what’s going on in the club through emails or SMS messages, and send them the occasional offer meant for leads like them who have already done a trial at your gym. Follow-up calls and updates will help keep your gym top of mind and a step ahead of the competition.

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

HOW TO MAKE RAVING FANS OF YOUR GYM STAFF

As gym owners, you know that it is always a good idea to turn your customers into “raving fans”. But while many gym owners and managers focus time and energy on improving customer satisfaction, sales strategies, advertising, and promotion, it is easy to overlook the fact that without a passionate staff, all of your other efforts might be in vain.

Turning your gym staff into raving fans is one of the most rewarding aspects of owning a fitness business. Not only will your staff be loyal and dedicated to you and your company, they will also treat your members with care and concern. No amount of advertising would be able to replace the connection that your staff will have with your members. This is simply the natural progression of things when staff are happy about where they work.

How do you turn your staff into raving fans?

It’s not that difficult to do, but it may require you to change the conventional way you look at the employer-employee relationship. Gone are the days when people listened to their superiors without question or follow instructions just because they were told to. If you’re the type of manager who feels superior to your staff, this article may not be for you. But, like getting your feet into those stationary bike shoes, it could be awkward at first, but soon you’ll soon be operating on nothing else but good old teamwork.

 

1. Give your staff a reason to celebrate

Pick one aspect of your business that you want to highlight, and focus on excelling in that area. No matter what it is, try to always involve your staff in the planning and strategies used to achieve your vision. Hire trainers and let them know that you did so because they are the best, and that they will be a good fit for your studio. This will make them proud, and this pride will be shared by your customers, who will be proud to recommend your business to their friends.

 

2. Give regular feedback and rewards top performers

Forget about the once-a-year-thank-you-dinner, make an effort to support your employees all year long. Take the time to find out what each of your team enjoy by getting to know them better. Remember, it’s the little things that count — bring a coffee to a staff who’s too busy to leave reception, or hand a protein bar to the trainer who’s booked for five hours in a row without a break.

 

3. Have fun together

Find a hiking trail, take them indoor rock climbing, to go karts on a tough mudder or a yoga retreat. Doing fun physical activities with your staff encourages team building and not just competition. Outside of that, you can arrange for all of you to hang out over dinner or coffee or a few drinks, because that’s where the real bonding takes place. Remember the TEAM that plays together: stays together.

 

4. Take the ‘meeting’ out of staff meetings.

Just the word “meeting” could cause people to switch their brain off. Make your staff meetings short, fun, educational and about them. Your team will be excited to show up if they are going to learn something new, be supported in their opinions, and feel that they are contributing to a successful business. Ask them about what they want to learn, and bring in guest speakers who will interest your team.

5. Not everything is about fitness.

If you are only about one thing – sweating and lifting weights – it can be tiresome to the average gym member who isn’t so motivated to workout. Encourage your gym staff to expand their knowledge base outside of exercise and the fad diets. It may take additional effort, research, and planning, but the end result is generating more member interest and a better informed staff along the way.

 

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

 

Transform Your Gym into a Lead Generation Machine

It’s always a challenge for fitness businesses to get new leads and to keep them coming.  So I’ve put together 4 of what I found to be the most effective strategies that you can apply today to help sustain your lead generation and to continuously bring in more clients.

Queue up your Videos

Using videos when posting on social media gets way more engagement then images or texts alone.  In fact, videos get 1200% more shares than using then images or text COMBINED!

Post fun and engaging videos your audience will want to watch more of. Videos allow you to articulate more about your business: Eg. Group Classes, Facebook Live with a trainer, or a quick Q&A session. This type of content encourages your viewers to leave questions in the comments that you can address in real time.

Also, remember that posting native videos are always better than directing your viewers to an external site such as Vimeo or YouTube. Native videos play automatically on the page and your viewers won’t have to click them.

Fire up your Landing Pages

Most gyms run ads and take people directly to their website when they click. Unfortunately, your 10+ website pages only act as a distraction to a potential lead.  Landing pages increase opt-in and conversion when prospects see your offer and ALL the information they came for in one spot— AND nothing else.

Tools such as ClickFunnels and Leadpages will help you convert more leads for your gym even if you don’t have any experience in web design. They allow you to create separate landing pages for each offer that you run, and gives you information on the conversion rate so you split test which one works best.

Create Custom Audiences

Have you ever heard of custom audiences in Facebook? These lists allow you to segregate your audience into groups and send targeted marketing to each of them. Cool huh! These are usually the people who have already showed some interest in your business by either visiting your website or your landing pages. Creating custom audiences for your gym helps get your ad in front of the right people and maximises your ad spend.

Automate, automate, automate

Automation makes lead generation faster and allows you and your team to have more time to accomplish other tasks.

For example, if someone opts in to your landing page, you can send out an automated SMS and email to follow up with them and have them schedule their first free personal training session. Once you have a solid drip campaign in place, your leads will have the impression that they are receiving personal emails.

 

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is  the first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a Buyers Group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

4 WAYS TO CLOSE MORE SALES FOR YOUR GYM

As a gym owner, you’re also, realistically, a salesperson. Think about it, you are constantly selling people on your service. You even sell your staff on how awesome your company is so they would want to work with you.

Here are 3 simple strategies to help make sure you close more of your leads. Remember, these are people who are not paying members at your gym. But use these tips and you can quickly change that to pack your studio.

1. REAL TALK

Most people who show interest in your gym are probably hesitant the first time they walk in and you attempt to strike up a conversation with them. Normally, they would expect a sales pitch from someone who probably just wants their money.

A lot of gym owners find it difficult to be effective salespeople because of that notion. The key to making a breakthrough with these leads is to offer them the help they need. Make it all about them, and less about you. You already know how awesome your services are, now it’s time to relay that to them. Have an honest conversation about how your classes will help them specifically in achieving their goals.

Be transparent. The road to fitness is not going to be easy so let them know exactly what they can expect from the program and from you, but base your examples on their personal goals.

That’s where the magic happens. Before you know it, you’re selling people on your memberships.

2. ASK THE RIGHT QUESTIONS

Your goal as a gym owner is to help your customers meet their fitness goals. So it’s important to establish a rapport with your potential members during your first conversation — this might be a phone call, a text, or even an email.

Start the sales process by asking where they’ve worked out before. Explain and teach the very basics for newbies, and be more technical for experienced people who know how a spin class or phone app works.

Before getting them started on their workout, ask if they have an injury that you should be aware of. Knowing their specific injuries or other physical needs all goes toward selling them on the awesome customer service at your studio.

Lastly, ask new leads about their fitness goals and how confident they are in their ability to meet them. Understanding someone’s fears, concerns and frustrations with gyms and their attempts in the past will help you to tailor your tour and focus to their needs and position your studio and staff as the logical solution.

3. MAKE THE BEST FIRST IMPRESSION

There’s a  lot of elements that go into an outstanding first experience at a studio or gym. It can be intimidating for most people experiencing it for the first, so make your studio as welcoming as possible:

  • Greet them as they check in
  • Give them a tour of the facility and introduce them to your staff
  • Get them set up with all of their gear like towels and free weights, and show them how to use the trickier stuff

After their workout, check in to see what they thought, high-five them, and get them excited for doing well. Be quick! Don’t let them sneak out the door without talking with them first. Especially after their first workout, talk about their goals, ask them what they think will help them, find out if they trust you to help them achieve their goals, and always try to end things on a personalised note.

Give your new members the ultimate first experience because you want them to be excited to come back and make them feel like they made the correct decision in choosing your gym to give them the attention and care that they need.

4. FOLLOW UP

Unless a person signs up with a membership, the sales process doesn’t stop when they leave your gym. Selling to a person while they’re actually in your studio is super important, but it’s just as important to keep in contact with them afterward.

You should incorporate every method of contact available to you within your follow up process: phone calls, emails, texts… even messenger and linked-in are fair game 🙂 Give them a call the day after their visit to check in and see if they’ve decided to buy in yet. The following day you might send an email to invite them back for a special workout, and the next day, you might text them. tip – always ask a question at the end of the message.

Keep this process up until the person purchases a membership package (or asks you to stop contacting them).

When you follow up with someone after their visit to your studio, remember to keep your energy high. Show them how excited you are to help them live a healthy lifestyle, your disposition can also get them excited to join your fitness studio.

Again … people appreciate when you are honest and direct with them. Asking for the sale will probably catch them off guard, but they’ll appreciate that you’re upfront about wanting to help them.  They’ll be more likely to say yes.

So even though you might not consider yourself a salesperson, it’s important to recognise that it’s part of the job. Nail these strategies and you’ll be able to help tonnes more people get started and enjoy your service.

 

Need some help setting up your online marketing strategy?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

4 TIPS TO BOOST YOUR GYM’S WEBSITE CONVERSION RATE

If you need generic tips on how to increase traffic to your website, all you need to do is consult Google and find that it is flooded with articles relating to the topic. But if you need  proven techniques on how to turn website visitors into actual leads – well that’s a whole different ball game.

Lead conversion is the calculated process of turning website traffic into ‘actual leads’ and developing a strategy to do that for your fitness business can be tricky and time consuming before you see results.

In this article, I will share my 4 easiest tips that you can use to get the ball rolling

1. THE 5-SECOND TEST

The 5 Second Test operates on the principle that you have just 5 seconds to grab your visitors attention before they will leave your site –  So within 5 seconds, your website needs to tell visitors

  1. Who you are
  2. What you offer
  3. Why they should care

It may sound simplistic, but making these three points clear within 5 seconds is easier said than done. In fact, you wouldn’t believe how many websites don’t pass the 5 second test!

So, how do you ensure your website passes with flying colors? Here are some suggestions:

Ensure your headline text is clear and straight to the point so they know instantly what you offer. Being clever is cool, but you must never mistake clever for confusing. Always go for clarity. If your headline doesn’t explain exactly what you are about, then it needs to be simplified.

Have attention grabbing imagery. The first thing that grabs people’s attention when they visit your website are the photos you have on there. In fact, the brain processes imagery way faster than text, which means your website imagery must always be on point. To do that, you have to make sure you are using images that grab your visitors attention. Showcase your products and services in a way that pops, and help your visitors visualise what they’ll be getting from your business.

 

2. REMOVE DISTRACTIONS AND DECLUTTER

Don’t fill your website with things and information that clutter information. That will only prevent visitors from focusing on your main goal – to convert them into leads.

Do a quick drive around in your website and if you feel that there is too much going on, remove things that you don’t need. Make your signup areas the main focus and start capturing leads from your website.

 

3. USE EFFECTIVE OFFERS TO DRAW IN LEADS

Capturing new leads for a fitness business can be tough, but having a low-barrier main offer on your site can help you convert more visitors.

If your main offer is something like “Book your fitness class now [at full price],” then its not real appealing to act now and won’t get much interaction.

To resolve this, choose a low barrier offer. Try running the main offer on your website as something free or just stupidly cheap. Some of my favorites are:

  • Get your first session for free.
  • Unlimited group classes this month for $7!

It may sound crazy, but if you already run group fitness classes, then adding a couple of extra people on a promo price isn’t going to harm your class quality or cost you an extra in wages. And if you run awesome classes that get results, then after the first month, it’s likely these people will go ahead and sign up. So, for a few free classes, you’ve now generated a regular paying customer.

This is much more effective than the boring “Free Consultation” offer that many people avoid because they expect a big SALES PITCH . You could end up doing 15 free consultations and getting zero clients. That’s a whole lot of time wasted.

 

4. KEEP YOUR OPT-INS SIMPLE

Simplicity plays a huge role in driving conversions. Let’s face it, nobody likes a tonne of confusing steps to opt in. We like it to be easy.

Simplify your forms.

I recommend cutting away any unnecessary fat on your form fields. If you want people to give their name, just ask for their first name rather than two fields for first and surname – simplify. You might also try just asking for their email address, rather than their mobile number etc. Keep in mind that people tend to be wary when giving out their personal details online, so don’t get too pushy in your forms, otherwise you may scare them away.

Add a subscribe box to your blog posts.

If you blog regularly on your website, add your main call-to-action to your articles. Do it with an offer in your sidebar, or at the bottom of your article to ensure maximum conversions.

 

 

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

HOW CHARITY HELPS YOUR GYM GROW

Giving back  involves removing hard-earned revenue from your business and placing it in the hands of a worthy cause. And although the idea is certainly noble, it is not often that people would think of it as means to grow a business. So, if one thinks about it, doing charity to “grow our gym” may seem counterintuitive at first.

But perhaps we’ve been looking at this model the wrong way. Let’s take a look at how doing good is good for business.

CHARITY BUILDS REPUTATIONS

Did you know that most people now switch brands if the new brand was associated with a social cause?

People have now become more socially aware and they don’t just care about how great your facility is, or the quality of your instructors. They also care about how and why you do business. By giving back consistently to causes that matter, your members will begin to see the “why” behind your business and will become more willing to be a part of the community you’re building.

CHARITY IS A GOOD REFERRAL SOURCE

When I say that the trust you build through a charitable reputation “goes far beyond the walls of your gym”, I’m talking about referrals. Keep in mind that not everyone will give you referrals. Only raving fans will do that. So how do you create more raving fans?

Well, one way is to get them involved. Get your members to join in on your charitable events like fun runs, theme days and trainer auctions. This makes your members feel more at home in your facility. The more involved a member is, and the more attached they feel to the community at your gym, the more likely they are to feel comfortable enough with you to tell a friend.

CHARITY SPREADS THE WORD

Charity is a good source of publicity because it will get people talking about your brand and the good that you do for the community. People are often drawn to charitable events because doing good feels good. And with social media now around, you can be sure that happy members will be sharing away on Facebook and Instagram and Snapchat, giving your event –and your gym–a broader audience.  

But I also want to make it clear that, before you start an endeavour like this, make sure your heart is in the right place and keep in mind that you should not do charity just for the sake of publicity.

We align with Humpty Dumpty Foundation each year and donate presents to the kids stuck in hospital on Christmas Day. We get members to leave small presents under our Christmas Tree at the GYM and on Christmas eve I dress up as Santa and deliver presents from the back of a motor bike. It’s a great way to support the hard working staff of the local hospital and add a smile to the kids faces who can’t be at home with family during the holidays – we raise enough presents each year that each kid in hospital during the year also gets a gift to cheer them up and share all the photos and with members via email and social media.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.

RESEARCH CONFIRMS ‘CUSTOMER EXPERIENCE’ SETS WINNING BRANDS APART

In all saturated industries like cafes. hairdressers, real estate and FITNESS, it’s exciting for me to read when a new consumer study confirm that 55% of people are still willing to pay for a product or service with a guaranteed good experience and that world’s BEST BRANDS now consider the ‘customer experience’ now more important than ever to beat the competition.

Here are the best customer service strategies to help you stand out


Be first in line to welcome & MEMORISE names


When a potential member comes in to check out your fitness studio for the first time, it is a must that you give them exceptional service. Smile, show them around, pay a genuine interest in what they need and make an effort to learn their name. If they do buy in, make sure you continue to give them that same level of attention each time they come into the gym for a workout. After class, check in with them again. See how their workout was, ask how they feel after the session, and make them feel like a rockstar.


These may seem like little things, but they make your gym stand out because it builds a more personal relationship and makes your members feel important. And, ultimately, you want walk in leads to buy a membership.


Make a birthday calendar

While your members are already having a great experience at your gym, go the extra mile by making their birthdays extra special. Some ideas to give them an awesome experience they won’t forget:

  • Give them a birthday card signed by all staff members with a personal message wishing them a happy birthday.

  • Put on your best “Happy Birthday” concert for them at the end of class, and invite everyone in the class to sing along or record a 20 second personalised video message if they are not at the gym so they so they can show their friends and family.

  • Surprise them with a special treat, like blowing out a candle on a cheat day cupcake

  • Give them a free pass to attend a special class or to bring in a friend on their next workout. They’ll appreciate that you remembered and took the time to celebrate them.


Encourage Feedback and learn from it

Whenever you get a great review OR any other type of criticism from your audience, be open to their suggestions. Any kind of feedback is valuable. View it as a chance to make your gym even better.


If you get a negative review that is constructive feedback, share it with your staff and brainstorm ways to get better as a business. On the flip side, openly share the positive reviews, so the team feel appreciated for the great job they’re doing.


Respond to online Reviews


Remember, online reviews can make or break a business. 


When you address complaints, it is a good way of showing that you are responsive to what people are saying about you and your gym . If you don’t respond, people will think that you don’t take their opinions seriously. Remember, when someone leaves an online review, anyone who looks you up can see it, so make sure that you respond quickly and politely, and not just for negative reviews. When someone leaves a positive comment, thank them and make sure to let them know that you appreciate them taking the time to leave a review.


Offer Rewards


Setting up a reward system is  a great way to show your members how much you appreciate and care about them. Here are a few ways to do it:

  • Set up a referral program. When a paying member refers someone and that person signs up for a membership, offer both of them a reward like a free t-shirt or a discount for one month.

  • Reward bulk purchases with free training passes. For example, offer 1 free personal training session for every 10 sessions that they purchase. This will motivate people to continue to buy more training sessions.

  • Offer a 10% discount on branded merchandise if they spend more than $50 or a $5 gift card off their next purchase. This will incentivise people to purchase again soon.

 

Keep your Staff on their Toes

Your trainers and staff play a crucial role in the overall gym experience that your members have when they come to your studio.


If one of your trainers is unfriendly, doesn’t teach great classes, or doesn’t have good customer service skills, members are going to think negatively not just about the instructor, but about your entire studio. That is why it’s super important that all of your staff members are trained and know how to provide exceptional service. In fact, your staff must be involved in all of the other points listed in this here. So when you initially hire a new instructor, include customer service as part of their training. It also helps to discuss ‘customer service’ in team meetings and performance reviews on a regular basis to make sure that you are all on the same page.

 

NEED MORE PAYING MEMBERS IN YOUR GYM?

TELL US ABOUT YOUR BUSINESS HERE

 

 


ABOUT STEVE GRANT

Steve Grant is an expert in business coaching for gym owners with 20 years of fitness industry experience including 4 years as a Health and Wellness Lecturer at ACPE and 8 years as the owner of one of Sydney’s most profitable fitness studios.  

 Steve is first Fitness Business Mentor to deliver innovative Gym Marketing Ideas from around the world, that add an extra $100k profit to any fitness business. Gym Hub provides a buyers group to help gym owners reduce expenses, as well access to proven systems for staff recruitment and development, teaching members to become highly leveraged and work as little as 12 hours per week.